I.

Introduction (BRIEF DESCRIPTION OF THE PRODUCT)

Eastern Samar State University- Balangiga Campus have started it’s classes on August
17, 2023, lot’s of students—even from other municipalities have enrolled and took
bachelor’s degree in the said college. As we all know, it is inevitable for a student to feel
hungry amidst the class discussion, some might want to eat something but can’t afford
to buy a burger, or French Fries nor chicken that will satisfy their hunger. Thus, our
group proudly presents our product, an affordable, yet Tasteful and Delicious Special
Lumpia that will definitely go beyond your taste. Moreover, this special Lumpia consist of
the following ingredients; Vegetables and Langgonisa with a creamy cheesy-cheese on
it. This product is a combination of ingredients that will surely piqued your interest in
eating Lumpia. It is not just the ordinary lumpia that will make you feel weird as you eat,
rather is something that become more tasty and delicious as you eat more of it.
Moreover, the Business itself is awesome as it is owned and managed by three resilient
ESSUdyante. Namely; Nikka Joy C. Duran, Elsie D. Cornista, Freddie Alvarina, who has
the passion of cooking and creating new products that would satisfy one’s unsatisfied
stomach. The group conducted research and experiments regarding to the possible
outcome of their product, and the result was an undeniably delicious lumpia. The
Business structure is Partnership that consist of three individual— students of the
esteemed institution of Eastern Samar State University – Balangiga Campus. They has
a prior knowledge and experience of selling products as they undergone the
entrepreneurship subject in junior and senior high school. On the other hand, although
the product is already delicious—something that will meet one’s taste, they are still in
the process of improving their product before selling it publicly. The goal of the
partnership is to be the leading seller of this unique-special lumpia at ESSU-Balangiga.
The target market are those students and instructors of Eastern Samar State University
Balangiga and Southern Samar National Comprehensive National High School both
Senior High School and Junior High School Department.
However, there is a huge competition in the market place as numerous vendors are
selling their products near the ESSU-Balangiga rooms. The downside of having this
product is that everyone is selling the same product as we are proposing, but, as a
fighter and Resilient ESSU students, we know that despite the huge competition, we
can mark our trade name to students mind.

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II. Background of the Business
This part will discuss some important information about the Business, from planned
product to the supposed operation. It will also uncover the truth about the plans and
proposal for the said Business.

Project Proponents
The Business will not work without it’s proponents – someone who manage, control and
own it. When starting a Business, food Business to be specific, we should take into
consideration our co-proponents. Ask them, “can you manage the business in the most
pressuring time?” because obviously, building a Business isn’t that something to be
done abruptly, it is no joke, it must first undergo some investigations and proper
research about the industry you will enter.
Gladly, the “No last bite” has it’s very responsible and attentive owners. Four young
individual decided to build a business not only for themselves to earn, but to help those
starving in hunger but can’t afford expensive foods. Here, a Lumpia is offered for as low
as ₱5.00 each!
For instance, here are the four ESSUdyante’s who owns this Business;
Nikka Joy C. Duran – a 20 year old BS in Entrepreneurship student of ESSU-Balangiga,
she has a prior knowledge about managing since she took Accountancy, Business and
Management Strand during Senior High School. She also has the prerequisite skills to
uphold the business and develop it’s marketing strategies. Moreover, she is good at
cooking because she has a work experience of being a cook of one of the restaurant at
Balangiga.
Elsie D. Cornista- a 24 year old BS in Entrepreneurship student of ESSU-Balangiga who
has the passion of cooking and selling products in the market. Prior to his Senior High
School strand, he knows already the fundamentals of marketing.
Freddie Alvarina- a 21 years old BS in Entrepreneurship student of ESSU-Balangiga.
Love’s cooking and possess managerial skills.
To sum it all up, proponents of the Business can be described, as general, as a
dedicated and passionate on building and managing a Business. They indeed fits into
the Business world.

Proposed Name of The Business

When it comes to starting a food business, choosing the perfect name is an essential
step. After all, your business name is the first thing that people will see and hear, and it
sets the tone for what kind of experience customers can expect. That’s why “No last
bite” is such a strong choice for a food business name.
The name “No last bite” is catchy, memorable and speaks directly to the core of any
food business – the food itself. It’s a name that encapsulates that magical moment when

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you try a dish that’s so perfectly prepared, so delicious, so utterly satisfying that you just
can’t bear to take your last bite. It’s the meal that stays with you long after it’s over, the
one that you can’t stop thinking about.
Additionally, this name also has that unmistakable human touch. It feels like something
someone would come up with after trying a particularly tasty treat, exclaiming “Wow,
there’s no last bite with this!” It’s relatable and easy to remember, which will make it stick
in your customers’ minds.
Moreover, choosing a name like “No last bite” is also a smart business move. With its
unique and memorable name, your business will stand out in a crowded market. It will
be easier for potential customers to remember your brand and recommend it to others.
Therefore, “No last bite” is a name that speaks to the heart of any food business. It is
catchy, memorable, relatable, and has that human touch that will make your customers
feel connected to your brand. By choosing “No last bite,” we’re setting your business up
for success.

Business Logo

The logo with a girl represents its willing and dedicated proponents of the Business. It
simply shows that the owners of the Business is always putting the most sincere smile
in their face regardless of the situation. “Crunchy and Delicious” pertains to the main

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course and first product of the Business, LUMPIA. The product must be served crunchy
to the costumers to meet the unparalleled taste of every students in and off campus.

Type of Business
The Business is registered as partnership, it consist of four owners who managed and
control the business including its fund. As the Business starts, partners invested their
money to have an equity.
Partnership is a good idea because it helps the Business to acquire limited and small
liability because there are the owners who will invest to create a stock. Additionally,
there would be more management skills and mind that will think of any interventions to
improve the production of the product. Here, the decision is not only made by a single
individual, partner’s share ideas and plans on how they will manage the stock and
improve the business.
Moreover, the partnership business structure is beneficial because it generally has more
funds than a sole proprietorship due to the fact that there are multiple owners. With four
owners, for example, there are more sources of investment capital available, which can
be used to expand the business, purchase more inventory, or invest in marketing
initiatives. Overall, a partnership structure can be advantageous for businesses seeking
to raise more funds and leverage a diverse range of skills and resources.

Location of the Business

The Business will be built at Balangiga Eastern Samar, however, the product will be sold
at ESSU-Balangiga and SSSNCH campus in Barangay 01 Balangiga Eastern Samar.
Additionally, the group will sell its Lumpia during vacant time only so that there would be
no possible disruption of classes during the operation of the Business. However,
students who really needs to eat due to hunger can visit out the room and buy some,
the group will accommodate customers with valid reasons when there’s a class.
However, aside from on campus selling of the product, the Business has also it’s very
own store outside the campus, it is at Barangay San Miguel, Balangiga Eastern Samar,
same product and quality is offered at the said store. It is also managed by the same
owners.

Vision statement
At No Last Bite, we envision a world where everyone has access to delicious and
satisfying meals that fuel their bodies and minds and to be the leading producer of new
products in Balangiga Eastern Samar. We are committed to producing high-quality foods
that leave no one hungry and bring people together to share in the joy of nourishing

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food. Our vision is to help build a healthier, more sustainable world where people can
thrive and achieve their fullest potential.

Mission Statement
Our mission is to use fresh, locally sourced ingredients to create affordable and healthy
meals that satisfy hunger and promote well-being. We believe that by making nutritious
and delicious food accessible to all, we can empower people to lead healthier and more
fulfilling lives. We are committed to reducing food waste, minimizing our impact on the
environment, and supporting local farmers and communities. At No Last Bite, our goal is
to inspire people to make healthier choices and build a better tomorrow, one delicious
meal at a time.

Marketing Objectives

Marketing Objectives are things to keep in mind when implementing a Business, these
are the goals that you forecast to achieve in the nearer future. As for No Last Bite, here
are the marketing objectives that we considered:
1. Increase brand exposure: The primary objective should be to increase the
brand’s visibility in ESSU Balangiga. This can be achieved by increasing the
number of signage, running local advertisements, and participating in local
events and food fairs.
2. Increase foot traffic: The second objective is to attract more customers to the
store. This can be achieved by offering promotional deals, improving the store’s
ambience, and creating a loyalty program to encourage repeat business.
3. Improve customer engagement: The third objective should be to engage with
customers more effectively. This can include having friendly staff, conducting
surveys, and regularly asking for feedback on products and services.
4. Expand product offering: The fourth objective is to offer a wider variety of food
options to cater to different tastes and preferences.
5. Establish a loyal customer base: The final objective is to establish a loyal
customer base in ESSU Balangiga. This can be achieved by improving customer
satisfaction and offering excellent customer service. The business can also
create a referral program to encourage current customers to refer their friends
and family.

III. Marketing Strategies

This part will showcase the marketing strategies that the owner’s implement to the
Business in order to attract more customer and gain income. As the main end view of
having a business; to earn money, partner’s of this entity had worked together to think of
the best strategy they will use to improve their Business and Product to attract buyers
and to build a strong foundation as what is written in the Mission and Vision statement.

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Product Image and Description

Proudly presenting the most Special Lumpia around, a vegetable with longgnisa and
cheese dish that would go beyond your highest expectation. This product is crunchy and
delicious that will made you aim to eat more and have no last bite! From it’s breath-
taking physical appearance, you will not be disappointed of eating it because we’ll
assure you the most-perhaps the best lumpia you can ever imagine.
Tired of saying “nakakasawa kumain ng lumpia!”, “Nakakaumay”, “hindi ko ‘to kayang
ubusin, hindi masarap”? Behold the dish that will change your thoughts to “Omy! I can’t
help eating this!!”
Lastly, this Lumpia is affordable. Offered for as low as ₱5.00 each!

Advertising Strategy
As part of the strategy, owners create flyers that will catch customers attention. Flyers
will be posted everywhere to ensure that the product will be well advertised. It will
contain of the best edge of the product and its special flavor to attract customers.
Also, they will produce an advertising video to social media platform such as Facebook,
Instagram and TikTok. In that way, target market can easily tract the location of the
business. It will also serve as their primary knowledge about the product that will arouse
their curiosity about the said dish, it will make them think of buying Lumpia to taste if it is
really something special as what is written and shown in the advertisement.

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Thus, the partner’s are still on the process of designing their advertisement for it’s better
appearance.

Pricing Strategy
No Last Bite is a small business with 3 partners that is dedicated to providing high-
quality food products and excellent customer service to our customers. In today’s highly
competitive food industry, pricing has become one of the most crucial elements of a
business strategy. This is why we have carefully analyzed the market to determine the
best pricing strategy for our business. After much consideration, we have decided to use
a penetration pricing strategy. This approach involves setting our prices lower than our
competitors to gain a larger market share. This means that we will be offering our
products at a lower price point to make them more affordable to our target customers.
Our key objective in using this approach is to encourage our customers to buy with us
and try our products without hesitation. This is important because, as a new player in
the market, we need to gain a foothold and establish our brand in the minds of our
customers. As we continue to build our brand and establish a loyal customer base, we
plan to gradually increase our prices. This will help us to maintain profitability while
providing our customers with quality products and outstanding services.
In summary, our pricing strategy will focus on providing value for money, maintaining
profitability, and building customer loyalty. We believe that this approach will put us in a
strong position to compete in the highly competitive food industry and achieve long-term
success.

Positioning Strategy
Our business specializes in offering lumpia, a popular Filipino dish made with a thin
crepe-like wrapper filled with a variety of savory fillings. Our goal is to introduce this
flavorful and authentic dish to a wider audience of food enthusiasts who appreciate
delicious and unique cuisine from around the world.
Our lumpia is prepared with the freshest and highest quality ingredients sourced locally,
combined with our secret blend of ingredients and seasonings, resulting in a mouth-
watering burst of flavor in every bite. We are passionate about creating dishes that
resonate with our customers and leave them wanting more! Literally No Last Bite.
As a small business, we place a premium on providing exceptional customer service.
Our personalized approach aims to make each customer feel special, and we will go the
extra mile to accommodate their requests and provide a memorable eating experience.
We also believe in building long-term relationships with our clients, focusing on their
needs and preferences, and tailoring our offerings to cater to them.
Our target market includes individuals, groups, and organizations of ESSU Balangiga
and SSNCHS who want to eat a unique and delicious twist to their snacks.
Thus, our business offers delicious and authentic lumpia, personalized customer
service, and flexible buying options. We hope to establish ourselves as a trusted and

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respected entity in the food industry and to continue to delight our customers with
exceptional food and service.

Vi. Market Analysis

In this part, we will be introducing to you our target market. Behold the characteristics
and origin of income of our customers. In Business planning, it is essential to know or to
examine what type of market are you going to choose; what kind of individual is your
target customer. It become necessary for us to know the background of our customer to
estimate the purchasing power and the willingness of a person to buy such specific
product.
Additionally, by examining them, it will enable us to create interventions and possible
solutions to those foresighted problems. As a committed student’s partnership, we aim
to provide the best quality of product to the costumers as we keep in mind their
willingness and purchasing power.

Income or Economic Status

In this Business, we have two target markets; the students and the teachers/staffs.
Students- the income origin of students will not be specified as they are still studying
and are not yet in the workforce. Our target market in the students are those that has a
daily allowance of at least 10 pesos. With that money, they can be able to purchase two
lumpia in which we are certain that it will make their stomach full. Students with no
money can also purchase the product on credit, they can have a maximum of 2 lumpia
on credit and they are expected to pay the next day. With that, we can say that the
business is somewhat considerate to those students who really don’t have enough
allowance to buy it but are willing to pay on the negotiated day of payment.
Teachers and School Staffs- these individuals income came from their jobs, teachers
and staff has higher purchasing power than students as they are already in the
workforce and earning salaries. However, we are also offering a credit-based purchase
to the teachers if they don’t have coin. Based on the conducted research and
investigation about the likelihood of the teacher to purchase a lumpia as their snack, it
turns out that most of the teachers, if not all, loves to eat such snack during recess and
vacant time.
However, even those people outside or off campus can also buy the food we sell but the
credit-based purchase is not applicable to them.

Educational Status
The one that can buy our product are anyone who’s willing to buy it. We are not limiting
our market to students and teachers because we know that everyone wants to eat an
affordable and high quality special lumpia as everyone deserves to be served with a
unique flavor of the said dish. However, our target market are those people who are
studying in ESSU Balangiga and SSNCHS together with the staffs and teachers.

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Educational status of student is in any year, we will be offering our product to everyone
regardless of their grade level, same as to the teachers and staffs, we are committed to
offer the highest quality product and best service to everyone regardless of their
educational status.
All customers will be treated equally as everyone deserves it. As what our mission and
vision reads, we are committed to provide the best quality product while maintaining the
seller to customers relationship. We are open for suggestions and criticisms as we know
it would help us improve our product.

Spending Pattern
Our customers spending patterns varies depending on the preference of that person.
Some of them likes to spend his/her all allowance during recess and vacant time, while
some only purchased it when they really needed to eat. However, based to our
research, almost the majority of our target market spends their allowance during recess
time on buying foods to minimize their hunger.

V. Business Environment
This part is the generalization of our competitors, we will no longer list them one by one.

Competition analysis:
When starting a business, it is essential to understand the competition and know how to
compete effectively in the market. In this analysis, we will study our competitors’
financial resources or capital, staff, marketing share, pricing, and customers.
Financial resources or capital: Our competitors has a larger financial resource or
capital base than ours. With a starting capital of more than 1k pesos, they can invest in
equipment, material, and staff, thus enhancing their operations. They can also take
advantage of credit and financing options that we do not have. With more financial
resources, they have the flexibility to pivot and adapt to changing market conditions.
They can also expand into new markets and pursue acquisition opportunities.
For example, our competitor can leverage their larger financial resources to produce a
high volume of products and thereby take advantage of economies of scale. This allows
them to lower production costs while still maintaining their product quality, which means
that they can offer their products at a higher price point. On the other hand, our small-
scale business does not have the same financial resources to produce products on a
large scale, and we have to maintain a more competitive price point to attract
customers.
Staff: Our competition may have a larger staff than ours. As a small-scale production
Business, we are only four individuals who will manage and control to cover our
operations. However, our competition can leverage their bigger financial resource to hire

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more staff to cover more areas. With more staff, they can manage their supply chain,
distribution network, and customer service more effectively.
Marketing share: Our competitors may have a larger marketing share than ours. With
more financial resources, they can invest in marketing campaigns and promotions to
expand their reach and attract more customers. They can also leverage their larger staff
to manage their social media, website, and other marketing channels more effectively.
As a small-scale business, our marketing share is limited to the smaller market that we
are targeting. However, we can still compete by focusing on personalized and word-of-
mouth marketing strategies that resonate with our target audience.

For example, we can still utilize social media platforms to help get our brand out there
and connect to our audience. Referrals from satisfied customers also help to increase
our brand’s credibility and attract new customers.
Pricing: Our competition also has a higher product price point than ours. While their
products are being sold at Php 7.00, ours is only at Php 5.00. With a bigger financial
resource and larger staff, they can leverage their efficiency and take advantage of
economies of scale by producing a larger volume of products. However, we can still
compete by offering a more affordable and accessible option for our target market. We
can also differentiate our products by emphasizing their quality, authenticity, and cultural
significance.
Customers: Our competition may have a broader range of customers than we have.
They can also expand into new markets and geographies to diversify their customer
base. However, we can still compete by building a loyal customer base that values our
products and services. We can also engage with our customers through feedback,
surveys, and events to improve our offerings and enhance their experience.
In summary, our competitors has stronger financial resources to leverage their
operations, bigger staff to cover more areas, larger marketing share to expand their
reach, higher pricing due to economies of scale and broader range of customers.
However, we can still compete by leveraging our agility and flexibility as a small-scale
business. By staying focused on our niche market, we can continue to build a loyal
customer base and refine our products and processes to become a valuable player in
our industry. We can also collaborate with other small-scale businesses to create a
network and ecosystem that supports each other and promotes our shared values and
mission. Furthermore, we can create a culture around our brand to connect with our
custom0ers and create a unique and differentiated experience for them.
Competition: the competition is a combination of Direct and Indirect competition as
some offers the same product as we are offering but a different style or flavor. This is a
Direct competition as we offer the same dish which is lumpia, some, but not all, of the
side walk vendors in SSNCHS offers lumpia to students and teachers in the place.
Moreover, they offer other products such as toron, fishball, hotdog and etc. that could be
an option to customers. That is why we can say that there’s a Direct and Indirect
competition in the market place we will be entering.

VI. Product Testing

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As a part of the Business Plan, we cooked our proposed product for a testing. We put
the necessary ingredients to create our special Lumpia which we claim be more the
most delicious lumpia everyone could ever taste. During the process, the group was a
bit nervous about the possible outcome of the product testing because there would only
be two results; it’s either we succeed on creating the product we every imagine, or
failed.
Luckily, after eating our finished goods, we were delighted by the result, it was
absolutely very good, even better than other dish. We asked our relative to taste the
product and give their feedback and fortunately, they approved. It was, already,
undeniably delicious. We are perfectly sure that our customers will react positively
towards the product.
Moreover, we examine on how many hours it will take for our product to stay crunchy
and the result was 3 hours. Not really bad because at least we knew that the Lumpia
must be sold within 3 hours after it was cooked.

VII. Results and Discussion

As written in our goals and objectives and our mission and vision statement, we are
committed to producing high quality lumpia with a least possible cost and at a cheaper
price. We will be purchasing our fresh ingredients to the local farmers because in that
way, we can also help those small farmers to earn money. Moreover, by purchasing our
raw materials to the local farmer, we can show our support to them. It is also a good
idea to purchase from them because they offer discounts as we buy more of their
vegetables.
Additionally, we are limiting to use MSG or some seasoning that can have a bad effects
to our customers as we believe and promote a healthier students in ESSU Balangiga
and SSNCHS. Moreover, our special lumpia with the ingredients; vegetables,
Longganisa and cheese, will be a combination of different vegetables and crops to
sustain it’s goodness for our body and health.
After a thorough examination of the proposed products, we have come up to some
marketing strategies that could help us not only in expanding our Business but also
promoting a healthier environment. This Business will also helps us, as students to be
more aware of the Business world as we are studying the BS in Entrepreneurship
program and will be our steeping stone to be a successful entrepreneurs in the future.
The examinations and investigations about the possible market, trend and wants of
students went well to he point that we were able to make a step on how we can improve
our product and create interventions and plans as our edge among other competitors in
the industry.

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