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Lecture Notes: CS6007 - Information Retrieval

This document discusses key concepts related to web search engines and crawling. It begins by defining common terms like web servers, browsers, and different paid submission and inclusion programs offered by search services. It then explains search engine optimization (SEO) and how it differs from pay-per-click advertising. The document also defines web crawlers and their purpose, as well as focused crawlers and near-duplicate detection. It concludes by listing requirements for XML information retrieval systems.

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79 views3 pages

Lecture Notes: CS6007 - Information Retrieval

This document discusses key concepts related to web search engines and crawling. It begins by defining common terms like web servers, browsers, and different paid submission and inclusion programs offered by search services. It then explains search engine optimization (SEO) and how it differs from pay-per-click advertising. The document also defines web crawlers and their purpose, as well as focused crawlers and near-duplicate detection. It concludes by listing requirements for XML information retrieval systems.

Uploaded by

Aswath Ah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Lecture Notes

UNIT III – WEB SEARCH ENGINE – INTRODUCTION AND CRAWLING

Part A – Question Bank

1. Define web server.


Web server is a computer connected to the internet that runs a program that takes
responsibility for storing, retrieving and distributing some of the web files.

2. What is web Browsers?


A web browser is a program. Web browser is used to communicate with web
servers on the Internet, Which enables it to download and display the web pages.
Netscape Navigator and Microsoft Internet Explorer are the most popular browser
software’s available in market.

3. Explain paid submission of search service.


In paid submission user submit website for review by a search service for a preset
fee with the expectation that the site will be accepted and include d in that company’s
search engine, provided it meets the stated guidelines for submission. Yahoo! is the major
search engine that accepts this type of submission. While paid submissions guarantee a
timely review of the submitted site and notice of acceptance or rejection, you’re not
guaranteed inclusion or a particular placement order in the listings.

4. Explain paid inclusion programs of search services.


Paid inclusion programs allow you to submit your website for guaranteed
inclusion in a search engines database of listings for a set period of time. While paid
inclusion guarantees indexing of submitted pages or sites in a search database, you’re not
guaranteed that the pages will rank well for particular queries.

5. Explain in pay-for-placement of search services.


In pay-for-placement, you can guarantee a ranking in a search listing for the terms
of your choice. Also known as paid placement, paid listing, or sponsored listings, this
program guarantees placement in search results. The leaders in pay-for-placement are
Google, Yahoo! and Bing.

6. Define Search Engine Optimization.


Search Engine Optimization is the act of modifying a website to increase its
ranking in organic, crawler-based listing of search engines. There are several ways to
increase the visibility of your website through the major search engines on the internet

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Lecture Notes

today. The two most common forms of internet marketing paid placement and natural
placement.

7. Describe benefit of SEO.


Increase your search engine visibility
Generate more traffic from the major search engines.
Make sure your website and business get NOTICED and VISITED.
Grow your client base and increase business revenue.

8. Explain the difference between SEO and Pay-per-click

SEO Pay-Per-click
SEO results take 2 weeks to 4 months It results in 1-2 days
It is very difficult to control flow of traffic It has ability to turn on and at any moment
Requires ongoing learning and experience Easier for a novice
to reap results
It is more difficult to target local markets Ability to target “local” markets
Better for long-term and lower margin Better for short-term and high-margin
campaigns campaigns.
Generally more cost-effective , does not Generally more costly per visitor and per
penalize for more traffic conversion

9. What is web crawler?


A web crawler is a program which browses the world web in a methodical,
automated manner. Web crawlers are mainly used to create a copy of all the visited pages
for later processing by a search engine that will index the downloaded pages to p[provide
fast searches.

10. Define focused crawler.


A focused crawler or topical crawler is a web crawler that attempts to download
only pages that are relevant to a pre-defined topic or set of topic.

11. What is hard and soft focused crawling?


In hard focused crawling the classifier is invoked on a newly crawled document in a
standard manner. When it returns the best matching category path, the out-neighbors of
the page are checked into the database if and only if some node on the best matching
category path is marked as good.

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Lecture Notes

In soft focused crawling all out-neighbors of a visited page are checked into DB2, but
their crawl priority is based on the relevance of the current page.

12. What is the Near-duplicate detection?


Near-duplicate is the task of identifying documents with almost identical content.
Near- duplicate web documents are abundant. Two such documents differ from each
other in a very small portion that displays advertisements, for example. Such differences
are irrelevant and for web search.

13. What are requirements of XML information retrieval systems?


Query language that allows users to specify the nature of relevant components, in
particular with respect to their structure.
Representation strategies providing a description not only of the content of XML
documents, but also their structure.
Ranking strategies that determine the most relevant elements and rank these
appropriately for a given query.

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