Balaji Telefilms

C-13, Balaji House,Dalia Industrial Estate,Opposite Laxmi Industrial Estate, New Link
Road,Andheri(West) , Mumbai - 400 053
Tel: 91-22-4069-8000
Fax: 91-22-4069-8181

Type Public Total assets ₹880 crore(US$130 million) (2019)[1]

Traded as BSE: 532382 Divisions 3

NSE: BALAJITELE
BSE SENSEX Constituent Subsidiaries  Balaji Motion Pictures

CNX Nifty Constituent  ALT Entertainment

 ALT Digital Media
Industry Entertainment
Entertainment Limited
 BOLT Media Limited
Genre Entertainment
 Chayabana Balaji Entertainment
Privated Limited
Founded 1994
 Marinating Films Privated Limited

Founder Jeetendra  Event Media LLP

 BRAND EK
Headquarters Mumbai, Maharashtra
Website Balaji Telefilms

India

Area served India

Key people Shobha Kapoor (MD)

Ekta Kapoor (Joint MD)

Products Television series

Movie production
Web series

Revenue ₹459.4 crore(US$66 million) (2019)[1]

Operating ₹427.7 crore(US$62 million) (2019)[1]

income

Net income ₹-97.75 crore (US$−14 million) (2019)

(PAT)[1]
 Balaji Telefilms Ltd. is one of the largest content production houses across India, South
Asia,South East Asia and the Middle East delivering Hindi and regional content. Promoted by
Mr. Jeetendra Kapoor, Mrs. Shobha Kapoor, Ms. Ekta Kapoor and Mr. Tusshar Kapoor, we
have constantly built relationships across the entertainment industry, while identifying new
avenues and markets.
 Our dominance in TV soaps dates back to the early 1990s. Under the astute leadership
vision of our promoter Ekta Kapoor, a handful of serials based on social themes gave way to
high voltage family dramas. Indian TV was never to be the same again. So successful was
this strategy that Ekta Kapoor became a household name. While 'Mano Ya Na Mano' a
fiction thriller which was aired on Zee TV in the year 1995 was our first show, the first big hit
that we produced was a comedy show "Hum Paanch" about a couple with five daughters. It
ran for 5 years and turned out to be a huge success. After that, we produced numerous hit
shows such as "Itihaas", "Koshish... EkAasha" , "Koi AaneKoHai" , "Kkusum ... EkAamLadki
Ki Kahani", ‘Kaaun’, ‘Kanyadaan’, ‘GharEkMandir’, ‘Bandhan’etc. catering to the Hindi
speaking audience and 'PavitraBandham', ‘KulaaVillaakku’, 'Pasamalargal', Anubandham',
'Itihaasaa' etc. in regional languages.
 In 2000 the launch of the three shows on Star Plus, namely, "Kyunkii...
SaasBhiKabhiBahuThi", "KahaaniGharGharKii" and "KasautiiZindagii Kay" catapulted us into
the living rooms of India and Indians globally. Such was the popularity of our shows in 2002
that 22 out of top 25 serials were produced by us, and we are proud that even today our
shows consistently continue to be ranked number 1 shows on the general entertainment
channels.
 Even as we made rapid strides in the Hindi market we strategically expanded our offering to
the growing demand in regional content. Our first regional program, ‘Kudumbam’ was
produced in 1998 by us and aired on Sun TV. This laid the foundation for Balaji in becoming
a prolific content producer down South in languages such as Telugu, Kannada, Malyalam
and Tamil. Some of the hit shows produced by us in south were Kudumbam ,KulaaVillaakku
, Kasthuree in Tamil , Kavyanjali in Malayalam and Pavithrabandham, Kalisundhamra in
Telugu . Additionally, we also produced shows internationally for ARY in Dubai (Khwaish)
and Maharaja TV in Sri Lanka.
 Today having produced over 17,000 hours of television content, we are one of the leading
providers of television entertainment in India. At present we are producing television content
for all major entertainment channels in the country .
 Our success in the television market is attributed to understanding the pulse of the masses,
anticipating viewer and channel preferences and creating programs which are in tune with
the changing times. Our state of the art infrastructure includes production sets, resources,
manpower and editing machines and this allows us to continuously produce high quality
shows.
 We endeavor to maintain a healthy pipeline for new TV shows and strive to consistently
deliver top-quality content catering to a diversified audience across genres in India.

 BALAJI MOTION PICTURES LIMITED

 Balaji Motion Pictures Ltd. (BMPL) has become synonymous with commercial cutting edge
cinematic content supported by intensive and innovative marketing.
 While Balaji Films Group was set up in 2001 and KyoKii... Main Jhuth Nahin Bolta,(2001)
was the first film produced, Balaji Motion Pictures Limited was formally incorporated as a
subsidiary on March 9, 2007. Today, with a number of award-winning and acclaimed box
office blockbusters, we have firmly established our position among the top 5 Indian motion
picture studios in the business.
 After the release of our first film in 2001, we produced KucchToHai, Krishna Cottage and Koi
Aap Sa in 2003, 2004 and 2005 respectively. In 2005, we produced and released
KyaaKoolHaiHum which made it to the top three films of 2005; and also pioneered the wave
of adult comedies. In 2007, Shootout at Lokhandwala co-produced with Sanjay Gupta was
the first film under the BMPL banner.The film was critically acclaimed as well as a
commercial hit . It was followed in 2008 by C Kkompany. In the same year we co-produced
Mission Istanbul and EMI – Liya Hai Toh Chukana Padega with Popcorn Entertainment .In
 2008, we acquired the domestic distribution rights of BhoolBhulaiyaa , Darling and Sarkar
Raj.
 In 2010, we launched a sub-brand ALT Entertainment (details below) for new-age cinema
with alternate sensibilities . Love Sex AurDhokha was the first movie produced by ‘Alt’. In the
same year, we released Once Upon a Time in Mumbaai, which was among the most
acclaimed hits of the year. This was followed in FY 2012-13 by Kyaa Super KoolHain Hum a
sequel to the erstwhile 2007 hit Kya KoolHain Hum which surpassed expectations and
became a box-office winner.
 In FY2014, we scaled output substantially with diverse subjects and genres, cementing our
position as a film company to reckon with. The 6 movies produced and released during
2013/14 were Ek Thi Daayan, Shootout at Wadala, Lootera, Once Upon a Time in Mumbai
Dobaara, ShaadiKe Side Effects and Ragini MMS-2. We also successfully undertook
distribution of some of our movies in limited territories, giving us the confidence to be across
the value chain, from production to distribution.
 In FY2015, we have released Main Tera Hero , Kuku Mathur Ki Jhand Ho Gayi and Ek Villain
and in FY2016 –FY2017 we released Kyaa Kool Hai Hum3, Azhar Udta Punjab, Great Grand
Masti and A Flying Jatt
 Over a period of time we have built a diversified film library which would provide stable and
recurring future cash flows. The library, in future, would help us exploit old content on new
and emerging platforms as well.
 We will continue building on our credibility as a leading motion picture studio and maintain
focus on scripts, budgets, economies of scale and out-of-the-box marketing. The emphasis
will continue to be on optimising risk-return trade-off by pre-sale of rights as well as
production of sequels and series which have an easier acceptance and connect with
audiences. In recent times we have been building our capabilities in film distribution and
undertaken distribution of our movies in select territories. In the near future we aim at
becoming a fully integrated studio across the value chain, from ideation to distribution of the
final film.

 ALT ENTERTAINMENT
 With four releases, 2011-12 saw the rapid emergence of Alt Entertainment, our alternate
brand, which stands for new-age cinema with alternate sensibilities. Shor in the City, an
urban drama, emerged as the most acclaimed film of the year, while Ragini MMS, a
paranormal thriller made on a shoe-string budget was a big hit. Alt’s also forayed into
regional cinema with its Award-winning Marathi language movie Taryanche Bait. The year
ended on a crescendo with the runaway success of The Dirty Picture, one of the most
acclaimed, celebrated and discussed films of Indian cinema.
 Going forward ALT will continue in the space of commercial alternate cinema while the
parent brand Balaji Motion Pictures will create and produce content aimed at a more
universal and mainstream audience. We believe that there is a tremendous scope and
demand for the cutting edge content produced by ALT given the changing market landscape
and audience profile and tastes.

 ALT DIGITAL MEDIA ENTERTAINMENT LIMITED
 The Company’s digital content business is housed under ALT Digital Media Entertainment
Ltd, which was incorporated as a wholly-owned subsidiary in August, 2015. Through the
subsidiary, we have made a strategic foray into the B2C digital content business segment to
monetise the incredible potential of original, premium, on-demand entertainment.
 The unit will operate an over-the-top (OTT) platform that will offer subscription-based video
on-demand services. It has been floated with an aim to produce original shows for web and
mobile users. The move reflects BTL’s strategic intent to expand its entertainment expertise
by creating enjoyable and engaging content for digital audiences, targeted towards urban
Indians and the Indian Diaspora. ALTBalaji offers fresh, original and exclusive stories.
Tailored especially for Indians across the globe, the platform hosts premium, high quality
 shows featuring popular celebrities, acclaimed writers, and award winning directors, making
ALTBalaji a true alternative to mainstream entertainment
 ALT will create highly differentiated, original digital content for the entire ecosystem spanning
mobiles, computers, tablets, smart TVs and game stations. It will present all-new original,
exclusive and fresh content across genres, available only on ALT Digital, and developed
solely for the digital consumer.

 CHHAYABANI BALAJI ENTERTAINMENT PRIVATE LIMITED

 Chhayabani Balaji Entertainment Private Limited (CBEPL) is a subsidiary of Balaji Telefilms
Limited (BTL), in partnership with Kolkata-based Chhayabani Private Limited. CBEPL
leverages BTL’s competitive strengths to produce entertainment across the media and
Chhayabani’s glorious heritage of producing extremely notable films in Bengal. The
collaboration has brought together two different media houses, with distinctive strengths to
create exciting content, while also attracting high-quality talent.
 We have created and produced two TV – a musical show Phire Asher Gaan, a non-fiction
show for Star Bangla; and Sohagi Sindur, a Bengali fiction daily on Colors Bangla. In addition
to this, we are also creating a Bengali web-series for Balaji’s upcoming digital channel ALT.
 Chhayabani continues to be the preferred partner for Balaji, given its cinematic excellence
and passion to produce quality entertainment products. Moving ahead, we are open to a
programming mix of diverge genres, new concepts and innovative formats, including daily
soaps, short format series, reality shows or weekend shows.

 MARINATING FILMS PRIVATE LIMITED.

 In 2014 Balaji Telefilms Ltd. acquired a controlling stake in Marinating Films Private Limited
(MFPL) to showcase Box Cricket League. Box Cricket League is a fusion of Celebrities,
Entertainment & Cricket all put into one. It is one of a kind arrangement that brings
entertainment and cricket together in the form of over 120 celebrities that fill out the roster of
8 co-ed teams. Fundamentally it is first of its kind to have men and woman play together and
compete in a rectangular box shaped stadium with a soft ball. Season 1 has been a great
success and we continue to develop the concept going forward
 BRAND EK
 Brand EK, is the signature label of Ekta Kapoor comprising Indian ethnic wear and exquisite
Jewelry. We have made a mark in the world of fashion in a limited time and the brand is
available in the online space and also through TV shopping networks. The brand caters to
Indian audiences across the globe and aims at capturing an even wider universe.
 With the fashion brand, Ekta is helping the modern Indian woman find the route to express
her thoughts and beliefs. Brand EK promotes women’s wear with quality ethnic wear at
competitive prices. We cater to the upper and higher middleclass audience who want to buy
what they see on television, inspired by what the TV characters wea

BOARD OF DIRECTORS
 Jeetendra Kapoor, Chairman

"Our scale of operations, engaging content and innovative

business strategy makes us stand out. With our three-pronged
growth strategy covering television, films and digital B2C, we are
looking at becoming a diversified content originator and a new -
age media distribution company.
  Shobha Kapoor, Managing Director
 Ekta Kapoor, Joint Managing Director

INDEPENDENT DIRECTORS

 Pradeep Sarda
 D.G.Rajan
 Ashutosh Khanna
 D. K. Vasal
 V. B. Dalal
 Arun Kumar Purwar

NON-EXECUTIVE DIRECTORS

 Anshuman Thakur
 Jyoti Deshpande
 Mr. Nachiket Pantvaidya - Group Chief Operating Officer and CEO of ALT Digital Media
Entertainment Ltd:
 Sanjay Dwivedi, Group Chief Financial Officer:
 Ketan Gupta, Chief Operating Officer (Balaji Telefilms Ltd.):
 Vimal Doshi, Head Of Distribution (Balaji Motion Pictures Ltd.)

VISION
To consistently provide delightful and innovative entertainment experiences by engaging
audiences and nuturing talent
VALUES
INVESTOR INFO
Mrs. Simmi Singh Bisht
Group Head Secretarial,
Nodal Officer for IEPF
Balaji Telefilms Limited
C-13, Balaji House,
Dalia Industrial Estate,
Opposite Laxmi Industrial Estate,
New Link Road,
Andheri (West), Mumbai - 400 053

Tel: 91-22-4069-8000 Extn:151

Fax: 91-22-4069-8181
E-mail address for Investor Grievances :
investor@balajitelefilms.com; simmi.bisht@ba
lajitelefilms.com
Mr. Kartik Sankaran
Sr VP - Investor Relations,
Balaji Telefilms Limited
C-13, Balaji House,
Dalia Industrial Estate,
Opposite Laxmi Industrial Estate,
New Link Road,
Andheri (West), Mumbai - 400 053
Tel: 91-22-4069-8000
Fax: 91-22-4069-8181
E-mail address for Investor Grievances :
investor@balajitelefilms.com; kartik.sankaran
@balajitelefilms.com
Mr. Sanjay Dwivedi
Group Chief Financial Officer,
Balaji Telefilms Limited
C-13, Balaji House,
Dalia Industrial Estate,
Opposite Laxmi Industrial Estate,
New Link Road,
Andheri (West), Mumbai - 400 053

Tel: 91-22-4069-8000
Fax: 91-22-4069-8181/82
Email : sanjay.dwivedi@balajitelefilms.com
REGISTRAR AND TRANSFER AGENTS
Karvy Fintech Private Limited
Unit: Balaji Telefilms Limited
Karvy Selenium Tower B,
Plot No 31 & 32 Gachibowli,
Financial District, Nanakramguda,
Serilingampally Mandal,
Hyderabad – 500 032, Telangana.
Tel: +91-40-33211500/33215570/33215571
Fax: +91-40-23440674
E-mail: bandr@karvy.com
 ALT Entertainment envisaged as a cutting-
edge, youth oriented brand, the Alt
Entertainment brand will be used on all
content catering to a younger, more urban
demographic, across the television, movie,
mobile and internet space.
Balaji Telefilms Limited

Balaji Telefilms Limited (Balaji Telefilms) has

emerged as India’s leading integrated media
conglomerate with market leadership in the Chhayabani Balaji Entertainment Private
television content industry, among other Limited
entertainment-led businesses. We have
demonstrated success in both films and Chhayabani Balaji Entertainment Private
television. Pioneering widely diverse genres of Limited (Chhayabani Balaji) is a creator and
content, our various brands reflect our producer of Bengali content.
different businesses.
Today, our production house – Balaji Telefilms
is synonymous with ground-breaking
television content

MarinatingFilmsPrivateLimited

Balaji Motion Pictures Limited Marinating Films Private Limited (Marinating

Films) is a creator of intellectual property (IP)
Balaji Motion Pictures Limited (Balaji Motion) rights and producer of reality shows and
is a producer of pioneering cinematic content events.
with the topmost industry talent; while ALT
Entertainment is our cutting - edge, youth
oriented brand.

Brand EK

Brand EK is the signature label comprising of

Indian ethnic wear and exquisite jewellery
which is available in the online space and
ALT Digital Media Entertainment Limited through TV shopping networks.

ALT Digital Media Entertainment Limited

(ALTBalaji) is our strategic foray into the
Digital B2C entertainment category. We seek
to build a consumer facing brand that offers
original, premium and exclusive content for a
global digital audience. Hoonur

Hoonur is a platform for media professionals

and entertainment consumers used in both
online and mobile space.
ALTEntertainment
CORPORATE GOVERNANCE
Balaji Telefilms Limited is committed to strong corporate governance and believes in its
indispensability in investor protection. The Company's compliance with the Corporate Governance
Code in terms of Securities And Exchange Board of India (Listing Obligations And Disclosure
Requirements) Regulations, 2015 with the Stock Exchange, Mumbai and National Stock
Exchange of India Limited is given herein below.
Company's philosophy on Corporate Governance

Ensure that quantity, quality and frequency of financial and managerial information, which
management shares with the Board, fully places the Board members in control of the Company's
affairs.

Ensure that the Board exercises its fiduciary responsibilities towards Shareholders and Creditors,
thereby ensuring high accountability

Ensure that the extent to which the information is disclosed to present and potential investors is
maximized

Ensure that the Board, the Employees and all concerned are fully committed to maximizing long-
term value to the Shareholders and the Compa