DAILY School Thoburn Memorial Academy Grade Level 12

LESSON Teacher Elizer S. Fillomena Learning Areas TVL-Entrepreneurship

LOG Teaching Dates & Dec.14 – Jan.18, 2017 – 7:20- 8:20 am Quarter Second
Time

Monday Tuesday Wednesday Thursday Friday

I. OBJECTIVES The learner will be able to:

1. Discuss the 7Ps in marketing;

2. Explain the importance and process of market
e and process of market research;
3. Describe a brand name;
4. Discuss marketing management practices that
can be adopted.

A. Content Standards The learner demonstrates understanding of

environment and market in one’s locality/town..

B. Performance The learner independently creates a business vicinity

Standards map reflective of potential market in one’s
locality/town.

C. Learning 2. Recognize and understand the market

Competences
The learners...

2.1 Describe the unique selling proposition

and value proposition that
differentiates one’s product/service
from existing products/services;
2.2 Determine who the customers are in
terms of:
2.2.1 Target market;
. 2.2.2 Customer requirements;
2.2.3 Market size
2.3 Validate customer-related concerns
 through:
2.3.1 Interview;
2.3.2 Focused Group Discussion
(FGD);
2.3.3 Survey
3. Recognize the importance of marketing mix in
the development of marketing strategy

The learners...

3.1 Describe the Marketing Mix (7Ps) in

relation to the business opportunity vis-
a-vis:
3.1.1 Product;
3.1.2 Place;
3.1.3 Price;
3.1.4 Promotion;
3.1.5 People;
3.1.6 Packaging;
3.1.7 Positioning

3.2 Develop a brand name

II. CONTENT 1. Market (locality/town)

2. Key concepts of market
3. Players in the market (competitors)
4. Products and services available in the
market

III. LEARNING
RESOURCES
A. References Entrepreneurship Book by Divina M. Edralin (Vibal)

1. Teacher’s Guide Page 76- 105, Textbook , Module; Technology and

Pages livelihood Education Entrepreneurship
2. Learner’s Materials
Handsout , photos and video clippings
3. Textbook Pages
4. Additional Materials ATTRIBUTION: Ints Vikmanis
for Learning http://www.shutterstock.com/pic.mhtml?id=58244269
Resources(LR) portal &src=id , stockcreations
http://www.shuttertock.com/pic.mhtml?id=271239806
&src=id, BlueSkyImage
http://www.shutterstock.com/pic.mhtml?id=14479925
8&src=id, Jirsak
http://www.shutterstock.com/pic.mhtml?id=12856474
7&src=id, Tom Wang
http://www.shutterstock.com/pic.mhtml?id=19840283
3&src=id , patpitchaya
http://www.shutterstock.com/pic.mhtml?id=19833644
&src=id

B. Other Learning Handsout , pictures, laptop

Resources
IV. PROCEDURES

A. Reviewing Previous
lesson or presenting
new lesson
B. Establishing a
purpose for the
lesson
C. Presenting examples
instances of the new
lesson
D. Discussing new
concepts and
practicing new skills
(1)
E. Discussing new
concepts and
practicing new skills
(2)
F. Developing mastery
(Lead to Formative
Assessment)
G. Finding practical
applications of
concepts and skills in
daily living
H. Making
generalization and
abstractions about
the lesson
I. Evaluating learning

J. Additional activities
for application
remediation
V. REMARKS

VI. REFLECTION

A. No. of learners who

earned 80% in the
evaluation
B. No. of Learners who
require additional
activities for
remediation who
scored below 30%
C. Did the remedial
lessons work? No. of
learners who have
caught up with the
lesson
D. No. of learners who
continue to acquire
remediation
E. Which of my
teaching strategies
work well? Why did
these work?
F. What difficulties did
I encounter which
my principal or
 supervisor can help
me solve?
G. What innovation or
localized materials
did I use/discover
which I wish to share
with other teachers?