BRIEF/SPECIFICATION –ECOMMERCE WEBSITE DEVELOPMENT

Development of a user friendly (Mobile, Tablet and Desktop) and intuitive ECOMMERCE WEBSITE
for my clothing and accessories lines.

This Ecommerce site is to be developed as a standalone platform from other Ecommerce platforms
like Shopify, Amazon, eBay and the rest but should be able to link/integrate with those Shopify,
Amazon, eBay, etc platforms where I’m currently selling my products. In brief, customers on these
platforms i.e. Amazon, Shopify, eBay and the rest should be able to visit my main platform via the
URL link.

Please note – there are few questions you must answer as part of your response to this work.

Key functionality, features and design

The site/platform must be user friendly and intuitive and must have/include:

 content management capabilities

 promotion and discount tools
 search engine optimised code and layout
 reporting tools
 an integrated blog or articles section
 email marketing integration
 space for at least 3Google AdSense on each single page
 the ability to scale up with other platforms (must be compatible and be able to
integrate with other ecommerce sites like Shopify, Amazon, Magento, WiX,
BIGCOMMERC,etc.
 sales features including processing notes and delivery tracking numbers via the
management console.
 be able to integrate and accept debit and all major credit cards payment including
Paypal etc.
 Social Media, Google Maps Link
 Account registrations – customers should have the option creating an account or
purchase items without account registration.
 Aside above, the site must have all the standard features required for an Ecommerce
platform

The owner must have the full ownership over the site. This means the tools to manage the
entire platform (website) and the administrative features must fit for my business
processes..
As a result of this, please ensure there is an education component as part of the package.

Catalogue Management
Categories
 Search and sort to easily find categories

 Manage categories and sub-categories

 Feature categories within navigation or on the homepage

 Set categories as “active” or “inactive”

 Set page URL's and SEO elements for categories

 Manage categories thumbnails and images

Brands

 Manage brands

 Feature brands on the homepage

 Set brands as “active” or “inactive”

 Set page URL's and SEO elements for brands

 Manage brand logos

Products
 Search and sort to easily find products in certain categories or with specific attributes

 Easily manage and edit products

 Product fields include name, SKU, product details, additional details, list price, your
price, weight, stock, minimum quantity order amount, handling fee and more.

 Ability to select options such as featured, free shipping, reviews allowed, require
moderation for reviews and more

 Add and manage main product image and additional product images

 Microsoft Word-like editor for managing content block, such as product details

 Feature products on the homepage

 Set products as “active” or “inactive”

 Add products to a single category or multiple categories

 Select product brand

 Add and manage product options and option groups

 Add and manage related products

 Add and manage accessories

 Attach and embed YouTube videos

 Manage (approve and delete) product reviews

 Set product page URL and SEO elements for products

Content Management
Pages
 Easily manage my content pages and my navigation.

 Manage content pages and create new content pages

 Edit pages using a Microsoft Word-like content editor

 Add images and manage uploaded image library

 Image editing and cropping tool

 Set page as “active” or “inactive”

 Set page URL and SEO elements

Blog

Easily manage my blog posts -

 Manage blog posts

 Set blog publish date

 Set post as “active” or “inactive”

 Add blog summary and full blog post using Microsoft Word-like content editor

 Add images and manage uploaded image library

 Select blog category and author

 Attached blog posts to product pages

 Set post URL and SEO elements

Homepage Banners
 Manage homepage banners

 Set banner sort orders

 Set banner URL or leave unlinked

 Set banners as “active” or “inactive”

Navigation

 Manage your main navigations including header, side and footer

 Add drop down to main navigation

 Manage SEO elements on links such as link title

 Set links to open in same or new window

Auto Email Messages

 Manage main email template design

 Set messaging for order status emails

 Set messaging for thank you email on product reviews and blog comment submissions

 Manage automated email messages that go out to customers.

 Customer emails to account holders’ names

Review Management

 Manage all product reviews

 Set reviews to “approved” or delete reviews

Comment Management
 Manage all blog comments

 Set comments to “approved” or delete comments

Customer Management
Customers
 Search and sort to easily find customers by first name and last name

 Manage customer accounts

 View customer details and previous orders

 View individual customers product reviews

 Add private comments to a customer

 Delete customer accounts

 Reset customer passwords

 Export customers to Excel

 Export customer subscribed to email newsletter to Excel (import capabilities for 3rd
party email systems)

Order Management
Orders

View orders and manage order details and status.

 Search and sort to easily find orders by specific variables

 Manage and updated order status

 View order number and all customer information

 View order information and purchase details (products, tax, shipping, addresses, etc.)

 Add private notes to the order

 View shipping and billing address maps

 Create and manage custom order statuses

 Receive email when order is placed

 Export orders to Excel

Discount & Promotion Management

Discount Codes
Use the promotion engine to create thousands of promotion code possibilities.

 Create and manage discount codes

 Add discount codes to categories, brand or products

 Add discount codes that affect shipping

 Set codes as “active” or “inactive”

 Ability to set percentages off, amount off or a set price

 “Auto Apply” discount codes when product added to cart option

 Set and manage dates code is active

 Set minimum and maximum quantity requirements for discount codes

 Set number of times code can be used before automatically becoming inactive

Reporting
Dashboard
 Interactive administrative dashboard with charts and statistics

 Ability to change dashboard statistics to reflect specific date ranges

 Dashboard date-range reports include store sales by amount, store sales order volume,
new customers vs. returning, top selling products, top selling brands, most used
discount codes

 Dashboard general reports (not based on date range) include low inventory reporting,
total products in store, total categories in store, customer count, lifetime orders and
lifetime revenue

Single Reports

 Single reports, outside of the dashboard, include sales by date range, top selling product
by date range, low inventory by quantity and new customer by date range.

Search Engine Optimization Management

Dynamic Titles
 Manage all dynamic title tag structure throughout the website
 Configure dynamic title and META tags for categories and sub-categories

 Configure dynamic title and META tags for brand pages

 Configure dynamic title and META tags for product pages

Specific Titles & Meta Information

 Configure site wide default title and META tags

 Configure homepage title and META tags

 Set unique title, META tags and URL information for specific content pages, category,
brand or product pages

Settings
Shipping Options
 Set store static shipping rates based on weight, GBP amount and zone

 Set specific price or percentage of order

 Live shipping rates based on shipping address utilizing UPS, USPS and FedEx

 Set and manage shipping discount codes and promotions

 Set free shipping on individual products

 Set your stores origin of shipment zip code and country code

 Active and deactivate shipping carriers

 Manage UPS, USPS & FedEx available shipping services (ground, first-class, express, etc.)

Payment Options
 Active and deactivate payment types available

 Manage Authorize.net account settings

 Manage PayPal account settings

 Allow offline payment option

Locations
 Manage countries available

 Activate and deactivate countries

Email Configuration
 Set email server configuration and store email address

 Fields include server name, server port, username, password, enable SSL and store email
address

 * Email will be configured during development

Administration Users
o Add and delete administration logins with name, email and password

QUESTIONS

As part of your response/quotation, please answer below few questions. All questions in the
attached document must be responded to as without that your quotation/proposal will be
rejected.

Please quote for the entire project and NOT per hour.

1. How many revision/rounds of edits do you offer? (please select one response from
below)

a. If limited, insert number

b. Unlimited until you are fully satisfied

2. If your response to question 1 is not unlimited, what happens if we are still not
satisfy with the site but have also exhausted the number of revisions I am entitled
to?

3. Do you outsource any of your works? If so, where and to who?

4. When can you get this project complete and handed over?

5. Do you help with maintenance of the site after it is fully completed, and do you
offer lessons no how to update the myself?
 6. As part of the handover, please confirm you will hand over all files (original design
files) including Adobe Illustrator and/or Photoshop that you used to develop
custom graphics for the site. (a) Yes (b) No(please delete as appropriate)

7. I confirm that I will pass on the full and relevant licenses and any patent rights as
part of the handover and I will have no right to the site, its contents and other
patent rights.

8. How many weeks will it take you to complete the site, assist with the launching
and completely hand over?

9. How do you usually collaborate with other buyers?

10. Do you have any experience in delivering this type of project and can you list a few
similar projects that you have completed within the past 3 years? Links to those
platforms would be desirable.

11. What challenges do you see in this project?

12. Do you have any suggestions for the development and implementation of this
platform?

Thank you.