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Graphics Design PDF

This document discusses principles of visual graphic design for online content. It outlines five key design principles: balance, contrast, unity, proportion, and rhythm. Balance can be symmetrical, with identical elements on both sides of a central point, or asymmetrical, with different but visually balanced elements on both sides. Contrast involves combining elements with different properties. Unity and proportion ensure that all elements seem coordinated and correlated. Rhythm is created by placing elements in harmonious patterns or repetitions. The document provides guidelines for effectively designing online visual content and infographics using these principles.

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Renie Federico
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522 views51 pages

Graphics Design PDF

This document discusses principles of visual graphic design for online content. It outlines five key design principles: balance, contrast, unity, proportion, and rhythm. Balance can be symmetrical, with identical elements on both sides of a central point, or asymmetrical, with different but visually balanced elements on both sides. Contrast involves combining elements with different properties. Unity and proportion ensure that all elements seem coordinated and correlated. Rhythm is created by placing elements in harmonious patterns or repetitions. The document provides guidelines for effectively designing online visual content and infographics using these principles.

Uploaded by

Renie Federico
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Media & Information Literacy

VISUAL GRAPHIC DESIGN

Marvin B. Broñoso
SHS MIL TEACHER
mbronoso@gmail.com / 09186975164
Learning Objective:
 Evaluate existing Web sites and online resources based on the
principles of layout, graphic, and visual message design.
 Use image manipulation techniques on existing images to
change or enhance their current state to communicate a
message for a specific purpose.
 Create an original or derivative ICT content to effectively
communicate a visual message in an online environment
related to specific professional tracks.
 Manipulate text, graphics, and images to create ICT content
intended for an online environment.
Written Activity
 Enumerate and Discuss the 3 Graphics
Layout. 15 pts.
 Give the 5 Principles of Design. 10 pts.
 Give and Explain the two types of
balance. 10 pts.
Basic Principle of Graphics and Layout
 INFOGRAPHIC – short term for
information graphic, which refers to an
image that combines information,
story telling, and perceptions that help
the cause of an individuals or an
institution to communicate a message
to viewers.
Basic Elements of Layout and Designs

 LINE
 COLOR
 SHAPE
LINE
 This is the most basic of all the
elements.
 It defines the characteristics of an
infographic.
COLOR
 One of the powerful and influential
elements in an infographic.
 Using the right combination of colors
can catch the attention of a passerby
or even glancing viewer
SHAPES
 These are defined by the enclosure
created by a combination of multiple
lines.
 Shapes express different
psychological influences on the
audience especially when combined
with different colors.
Principles of Design
 Balance
 Contrast
 Unity
 Proportion
 Rhythm
PRINCIPLES OF DESIGN
Directions or guidelines for using the
elements of design
1.) BALANCE
 A sense of equilibrium.
 When establishing balance consider visual weight created by
size, color, texture and number of objects.
TYPES OF BALANCE
 SYMMETRICAL  ASYMMETRICAL
 Achieved by placing  Achieved by placing
identical objects on different objects of
either side of a central equal visual weight on
point. either side of a central
point.
SYMMETRICAL BALANCE
 Creates a quiet,
restful feeling.
 Suggests restraint,
orderliness,
formality.
 Also called,
FORMAL balance.
Asymmetrical Balance
 Creates more
interesting
arrangements.
 Suggests informality,
relaxed.
 Also referred to as
INFORMAL balance.
2.) CONTRAST

The arrangement of
elements in an image may be
done by combining elements
with different properties and
characteristics
3.) UNITY
 Is when all of the elements
seem to be a singular element
in unison.
 This makes the design pleasing
to the viewers.
4.) Proportion
 This is the correlation of all the
elements with one another.
 The practice of having proportion
among the element ensures
balance and unity.
5.) Rhythm
 This describes the product of
having the elements placed in
harmony with one another.
 Rhythm can be done by using
patterns and by repeating various
elements.

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