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Super Your Laundry Shop in
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A Feasibility Study
2018
Submitted by:
Submitted to:
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Table of Contents
Executive Summary ………………………………….…………………….........
Description of Products and Services …………………………..…………..….
Technologies Considerations ……….……….…..…....................…………….
Product and Service Marketplace …….………….…………......………….…..
Marketing Strategies ………………………….….......……….......…………….
Organization and Staffing ………………………………………………………
Schedule……………..………….…………………………………………..........
Financial Projections ………………………………………….………………….
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Executive Summary
It provides an overview of the content contained in the feasibility
study document. This section is important in that it provides a higher level
summary of the detail contained within the rest of the document.
SUPER YOUR LAUNDRY SHOP PRODUCTS AND SERVICES
Super Your Laundry Shop offers services where customers can
wash and dry their clothes. The shop has 10 washing and drying machines.
The services they offer are the following: Wash – Dry – Fold which takes 40
minutes including the washing of clothes, drying and folding; Wash – Dry –
Press which takes 50 minutes including the washing, drying and pressing
clothes; Press only which only takes 20 minutes. They also products like
detergents and fabric conditioners. The shop opens at exactly 7 am daily,
they send pick-up if the service given is not face to face, they sort and label
customers clothes and arrange them into pile groups, then while the
washing is in progress, other staff source identifies new customers using
flyers and handbills. After washing the clothes it will be ironed and
packaged, when an order is ready, we call the customer and deliver. Next
day, repeat same cycle.
SUPER YOUR LAUNDRY SHOP TECHNOLOGIES CONSIDERATIONS
Laundry Shop cannot be function because this kind of business
needs technology like washing machines. Shops can guarantee that their
customers are satisfied by giving them the latest model of equipment. But
they must consider the cost of technology. Also, the life span of the
equipment, the given warranties, machine’s energy efficiency and the
capacity of the machine to carry or to load at least 5 to 12 kilograms.
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SUPER YOUR LAUNDRY SHOP PRODUCT/ SERVICE MARKETPLACE
Super Your Company was located in Rizal Street, Calumpang,
General Santos City beside the Jollibee. Barangay Calumpang is where
different companies like fishing and canning are likely to be found. In this
case, the people nearby on it are busy workers that needs to avail the
laundry service. It is the chosen site of the business it is because these area
was very industrialized which provides higher opportunities in terms of
employment. When in terms of safeness and security this area is not prone
to crimes.
SUPER YOUR LAUNDRY SHOP MARKETING STRATEGY
The business will use strategies for the promotion and to be well-
known to the target market. The strategies used are relationship marketing
strategy, word-of-mouth marketing strategy, advertising strategy that
includes flyers, posters, radio broadcasting. Using this strategies the
business can get more customers.
SUPER YOUR LAUNDRY SHOP ORGANIZATION AND STAFFING
Super Your Laundry Shop is a full service coin – op laundry
(washing, drying and folding) service dedicated to consistently providing
high customer satisfaction by rendering reliable machines and furnishing a
clean at a competitive price. In addition to having a clean facility that strives
to ensure complete customer satisfaction. Super Your Laundry Shop has
only one owner who have the decision for all the operation of the business.
The cashier who is responsible for taking money, the assistants that are
responsible to assist the customers, the keepers and presses are the one
who keeps and responsible for all the clothes.
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SUPER YOUR LAUNDRY SHOP SCHEDULE
In January the activities are the preparation of Feasibility Study,
benchmarking and identifying the economic needs. February negotiation for
financing, cooking for potential investors, analyzing the needs of business
and determining the financial projection. March, locating the area of a
business and the registration of business. April, setting a production
facilities. May, includes other transactions and activities. June – December
is the starting of the business.
SUPER YOUR LAUNDRY SHOP FINANCIAL PROJECTIONS
In Human resource the laundry shop gives them a compensation
every month which the total cost is ₱26,000.00. Equipment and
technologies have a cost of ₱453,000.00, furniture ₱27,000.00, needed
products ₱13,000.00, and operating expenses ₱48,000.00 for the total of
₱567,000.00. Estimated Volume of Production the Super Your Laundry
Shop offers services like Wash – Dry – Fold, Wash – Dry – Press and Press
only with the total estimated cost of ₱57,100.00. We also have another
services that have an additional fee for delivery estimated cost of
₱12,675.00 for the total of ₱69,775.00. The Super your Laundry Shop will
be given back its capital within eight (8) months.
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DESCRIPTION OF PRODUCTS AND SERVICES
Every business has its own description of products and services.
Super Your Laundry Shop offers services like washing your clothes with the
use of machines. Shop opens daily at 7:00 am.
The washing of clothes depends on the time provided. Super Your
Laundry Shop offers, like the assistants must do the laundry, they are the
one who will operate the machine. And the “Drop-off” which the assistants
will just drop the clothes at the shop, and they will be the one to wash and
dry it. If the customer offers Wash – Dry –Fold the involvement of two
employees who fold clothes is another sort of giving service. If the customer
avails Wash – Dry – Press service another employee is involved in the
operation which is the two presser who press the clothes using iron.
The customer has a freedom to choose which detergent should be
used. Super Your Laundry Shop also offers products like detergent, bleach,
and fabric conditioner. Their detergent can be either powder or liquid; their
bleach can be either for color clothes and white clothes and; the fabric
conditioners has different fragrance that could satisfy customer’s wants.
The shop has its own supplier, there is a delivery van who comes to them
every month.
Here are the following services offered by Super Your Laundry Shop
with the corresponding number of minutes per load:
Services Number of minutes per load
Wash-Dry-Fold 40 minutes
Wash-Dry-Press 50 minutes
Press Only 20 minutes
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Wash-Dry-Fold Service can take 40 minutes in which washing clothes it
can consumed within 20 minutes, drying clothes can take 10 minutes and
finally the last process which is folding can take 10 minutes with a total of
40 minutes per load.
Wash-Dry-Press can consumed in minute of 50. It is like the first one on
washing and drying which can take 30 minutes, it only varies with the
number of minutes in pressing which have minute of 20 minutes with the
total of 50 minutes per load.
Press Only can take 20 minutes to finish.
Operation Procedure of Super Your Laundry Shop daily business
operations will be carried out as follows:
Shop opens Send pick-up Sort and label
at 7:00 am to get the dirty customers clothes
daily clothes (if not and arrange them
face to face into pile groups
service)
While the washing
is in progress, other
Next day, repeat staff source and
identify new clients
same cycle.
using flyers and
handbills.
When an order is After washing, the
ready, we call the clothes are left to
customer and dry, then ironed
deliver and packaged.
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TECHNOLOGY CONSIDERATIONS
Now a days, technology is one of the input use in a business. This
kind of business needs a technology because it cannot work without
technology, washing machine is the main instrument that is used. The shop
uses the brand LG in both dryer and washing machine, they have a total of
10 washing machines and 10 drying machines and they have its own
monthly maintenance and suppliers.
Having the latest model of equipment, they can guarantee that their
customers are satisfied. Also, the said business must consider the
innovations of the technologies for more profit. Relying only upon on their
current technology they have, acquiring great numbers of target market is
not possible. But, they must consider the costs for technology
considerations. Forecasting on how they should work on their technologies,
plans, and innovations, must be acquired for a successful business.
The considerations in washing machine, iron, and other equipment
used in the operations of business are the following:
Life Span- it will lasts for a long period of time which the business can
benefit on it as it starts its business transactions.
Warranties- the guarantees last for a year from the date of sale. Both cover
of repairs and replacements.
Energy Efficiency- can generate less energy consumption that can make
the electricity bill lesser as a well.
Capacity- can load at least 5 kilograms up to 12 kilograms. To easily
manage the dirty clothes in saving time.
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PRODUCT/SERVICE MARKETPLACE
Super Your Company was located in Rizal Street, Calumpang,
General Santos City beside the Jollibee. It is the chosen site of the business
it is because these area was very industrialized which provides higher
opportunities in terms of employment. The Barangay Calumpang is where
different companies like fishing and canning are likely to be found. In this
case, the people nearby on it are busy workers that they do not have time
to make household chores most especially in washing clothes. This situated
place have the adjacent business which offer same service but this
business provide a wide space and other techniques and strategies which
may have caught the customer's preference. When it refers to the
susceptibility of crimes it was safe and secured because it was guarded by
the security guards around.
It is very important to forecast the location of the business in order to
identify who are the customers they wanted to experience the services or
product they offered. This laundry shop situated at the place where in the
service is significant to their target customers. Especially with the
measurement of availability of customers who can afford it. The specific
reason why customers have to engage with the given service of laundry
shop can view with the two questions: saving their money or make a choice
of saving their time.
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MARKETING STRATEGY
A marketing strategy is the business’s overall plan for gaining more
sales in the business. Super Your Laundry shops has a marketing strategy
of relationship marketing strategy that focus on building relationships with
the customer instead of always giving service to them. In that way, the
customers keeps coming back to the business not just in the service
received by the customer as well as the relationship of the business handler
and the customer. Also it provides advertising strategies like radio
broadcasting and flyers that keeps the business be well-known to the target
market.
Word-of-mouth marketing strategy is also included, it totally relies on
what impression that leaves on people of the service given. Passing
information from person to person by oral communication. And by the use
of the technology its promotion is easily transferred to the customer in a little
bit of time.
Below are the strategies utilized by Super Your Laundry Shop:
Relationship Marketing Strategy
A business streamlines to its internal operations is to satisfy all
service needs of the customers in which the customers will be happier
even in the face of product problems. It also means that there is a solid
relationship between the customers and stakeholders of the business not
only in providing them service they want at the same time, giving them
importance with the relationship.
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Word-of-mouth marketing strategy
Staff and stakeholders of this laundry shop should be trained from
various programs and seminars that can help them improve their social
skills. In that way, they can adhere to the proper accommodation of the
customers. They must know the value of significant presence of the
customers.
Advertising strategy
This laundry shop uses technology in promotion. It is because at
this recent time the technologies are dominant and prevalent that enable
many businesses to compete with the other similar business. With the aid
of radio, and online advertisement it can help to inform numerous
customers to avail the services offered.
Send staff to pick-up customers’ dirty clothes
The business provides an easier way of accommodating customers
which the customers will have a call in order for them to avail the service
offered by the laundry shop. In this manner, the customers will save time
and effort in coming at the laundry shop. Ofcourse, in offering this service
an additional payment will do.
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ORGANIZATION AND STAFFING
New business are often started by one person with a dream and a
skill. Service businesses are popular among individuals who’ve worked in a
corporate environment for an extended time and decide to make and take
control of their career. A sole proprietorship is one of the easiest businesses
to start on your own like laundry shop.
Owner
2 2 Pressers
Assistants 2 Keepers
CASHIER
Owner. She is the one who have the decision for all the operation of
the business. She enjoys exclusive control and decision making in the
transaction of the business because the capital that was put upon the
business is coming from her investment.
Cashier. Are responsible for taking money in the form of cash from
patrons in exchange for products and services. The one who receive money
and gives receipt to the customers. The chief maintenance is responsible
for maintaining the equipment and other machine involve in the business.
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Assistants. They are responsible for sorting items and checking for
strains, loading items into a machine and finishing by drying, folding and
packing laundries. And even operate the machine and the one who gives
assistance with the customers.
Keepers. They are the one who folds the clothes that is already
undergone from the process of washing it through the use of machines. That
is already dried using the specified dryer. This is the final process, which
they are also the one who pack the clothes if the customer did not avail the
service which is the press.
Presser. They are the one who used iron to press the clothes.
The chief maintenance is responsible for maintaining the equipment
and other machine involve in the business. The laundry shop will just have
a call from them if there is a need for them to fix the equipment and
technologies.
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SCHEDULE
Month Activities
January -Preparation of feasibility
study
-Benchmarking
-Identifies the economic
needs
February -Negotiation for financing
-Look for potential investors
-Analyzed the needs of the business
-Determine the financial projections
March -Locate the area of a business
-Registration of business
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April -Setting up production facilities
May -Other activities
June -Start of business operations
July -Start of business operations
August -Start of business operations
September -Start of business operations
October -Start of business operations
November -Start of business operations
December -Start of business operations
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The table above shows the schedule from the planning up to the
actual startup and implementation of business. At the first month of a year
the benchmarking, that creates an evaluation and studies with the existing
business that is similar to the feasibility study took place. And the
identification of economic needs is very important especially that it talks
about the significant needs of numerous people to catch more target
customers. At February, it is where financial aspect explained which
includes the overall financial projections, the needs of the business and
even in looking for the potentials investors. The registration of the business
took place at the month of March which the business gets licenses and
permits to legally operate the business, and at this month it is where the
owner decides to where the business will be situated. At April, the setting
up of production facilities is made up. All the needed materials and
equipment are arranged accordingly. The other activities that are needed to
be finished happened at the month of May. At the month of June the
business successfully accomplished its procedure and are readily operate
its transactions, give service to the customers and gain sales.
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FINANCIAL PROJECTIONS
Human Resource Salary per Month Total
1 Cashier ₱3,000/month ₱3,000.00
2 Assistants ₱3,000/month ₱6,000.00
2 Keeper ₱2,000/month ₱4,000.00
2 Press ₱4,500/month ₱13,000.00
Total ₱26,000.00
Equipment/Technologies Quantity Price
Washing Machine 10 ₱300,000.00
Dryer 10 ₱150,000.00
Iron 2 ₱3,000.00
Total ₱453,000.00
Furniture
Chairs 20 ₱20,000.00
Tables 5 ₱7,500.00
Total ₱27,000.00
Needed products
Detergents 50 kilos ₱5,000.00
Fabric Conditioners 10 galloons ₱ 8,000.00
Total ₱13,000.00
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Operating expenses
Electricity ₱30,000/month ₱30,000.00
Water Bill ₱10,000/month ₱10,000.00
Building ₱8,000/month ₱8,000.00
Total ₱48,000.00
Overall Total ₱567,000.00
Human Resource Department place important role in the working of
every organization whether it is service or business organization. They have
their own different ways and responsibilities to manage and handle the
workplace. In Human resources we have 1 cashier who earned ₱3,000.00
per month, 2 assistants who earned ₱3,000.00 per month, the 2 keepers
earned ₱2,000.00 per month and lastly, the ₱2 presses earned ₱4,500.00
per month. The total cost in human resources worth ₱26,000.00.
In equipment and technologies, the washing machines composed of
10 that is worth of ₱300,000.00. The dryer that is separate from washing
machine composed of another 10 that have a price of ₱150,000.00. Iron
that is used for pressing have only a quantity of 2 that is equal to the price
of ₱3,000.00 for the total of ₱453,000.00 for the equipment and
technologies. For furniture there is a cost of ₱27,000.00. Needed products
like detergents and fabric conditioners were worth of ₱13,000. The
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electricity is amounted to ₱30,000.00/month and the water bill has a
monthly cost of ₱10,000.00. The rental expense is ₱8,000.00 per month.
All in all the total for the other expenses is ₱48,000.00. The financial
projections reveals that there is ₱567,000.00.
Estimated Volume of Production
Services Number of Estimated Estimated Person
Production cost per Sales Involved
kilo
Wash – Dry 500 ₱75.00 ₱37,500.00 1 cashier
–Fold 2 keeper
2 Assistants
Wash – Dry 200 ₱87.00 ₱17,000.00 1 cashier
– Press 2 keeper
2 Assistants
2 Press
Press Only 50 ₱52.00 ₱2,600,00 1 cashier
2 Press
Total 750 ₱214.00 ₱57,100.00
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Services Number of Estimated Estimated Person
Production cost per Sales Involved
kilo
Wash – Dry 1 cashier
–Fold with 2 keeper
additional 60 ₱95.00 ₱5,700.00 2 Assistants
fee for 1 Delivery
delivery man
Wash – Dry 1 cashier
– Press with 2 keeper
additional ₱107.00 ₱4,815.00 2 Assistants
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fee for 2 Press
delivery 1 Delivery
man
Press Only 1 cashier
with 2 Press
additional 30 ₱72.00 ₱2,160.00 1 Delivery
fee for man
delivery
Total 135 ₱274.00 ₱12,675.00
Overall 885 ₱488 ₱69,775.00
Total
The monthly estimated volume of production is ₱69,775.00. While
the financial projection is ₱567,000.00. It shows that the capital used to
venture laundry shop will come back at a period of 8 months.
