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Brand Canvas

The Brand Canvas is a template for defining a brand's key elements including the target audience, their needs and values, the impact the brand aims to create, and how it will position itself in the market through its services, authentic qualities, and tone of voice. The template guides users to flesh out beliefs, success metrics, and a design direction to ensure brand messaging consistently conveys who the brand serves and why.

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creativemarco
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689 views1 page

Brand Canvas

The Brand Canvas is a template for defining a brand's key elements including the target audience, their needs and values, the impact the brand aims to create, and how it will position itself in the market through its services, authentic qualities, and tone of voice. The template guides users to flesh out beliefs, success metrics, and a design direction to ensure brand messaging consistently conveys who the brand serves and why.

Uploaded by

creativemarco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand Canvas by e.k. (c) 2019 www.karalyte.

com
The Whys The authentic points Beliefs + values

Tone of voice

The impact to be created

The proof points Design direction

Success is...

1 2

The target audience The positioning statement

Customer name Age

My business

(name)

Profession
serves

(target audince)

in order to
Spending capacity: Where does s/he live?
(impact)

because / so that

(the why)
What is the primary language of communication?

What are her/his main pain points? Unfulfilled needs?


We do that by / through

(service/product provided)

What are the top 3 things that s/he values in a product or service? in the way that

(key authentic points)

Our motto / tagline is

3 4 6

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