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SEO & Digital Marketing Resume

Kathleen Livingstone: Writer, Strategist and Explorer. Last updated in February 2019. For more information, please visit Sassovivente.com
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0% found this document useful (0 votes)
238 views2 pages

SEO & Digital Marketing Resume

Kathleen Livingstone: Writer, Strategist and Explorer. Last updated in February 2019. For more information, please visit Sassovivente.com
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Kathleen Livingstone   
Kathleen.livingstone@ lbrightmail.org | 954 840 3474 

Objectives  Digital Marketer, Writer, and Editor for B2C and B2B clients from small to large, with 10 years experience in marketing and communications. 
Leveraging growth marketing strategies to rapidly grow online presence. Looking for rem e work with an innovative, disruptive company. 

Technical  ● Creative Strategy for all digital platforms  ● SEO, SEM, keyword recommendations 
● Expert branded content writing and editing  ● SM Strategy/Optimization (Ho suite, Tweetdeck, Socialpil ) 
Skills  ● Award-winning investigative academic research  ● Cause Marketing (Fundraising, support, etc.) 
● Growth Hacking and Lead Generation/Conversion  ● Newsletter/Email Marketing (Mailchimp, etc.) 
● Content Strategy and Management (Trello, Asana, Basecamp)  ● Microso Office (Word, Excel, Outlook, Access) 
● SMM (Snapchat, Facebook, Twitter, YouTube, G+, Instagram, etc.)  ● Mac Suite (Pages, Numbers, Keyn e, iTunes) 
● SM/Web Analyti (Google Analyti , Moz ) & Ads (Adwords, PPC)  ● Google Suite (Drive, Do , Calendar, etc.) 

Education  Master of Arts (MA), summa cum laude in Gender Studies at Central European University (CEU); Budapest, HU  2012-13 
Bachelor of Arts (BA), cum laude in Political Science and Italian Studies at Wellesley College; MA, USA  2005-09 
High School Diploma, Valedictorian of class (350+ graduates) at Fort Lauderdale High School; FL, USA   2001-05 

Languages  Italian (fluent) | Spanish (conversational) | Albanian (intermediate) | French (elementary) | Portuguese (beginner) 

Professional  SEO Content Writer - OnPoint Global, Miami, FL  02/2018- 


Experience  ● Write onsite guide material, blogs, etc. with SEO keywords (financial, technical and autom ive industries)   current 
● Write comprehensive off-sight how-to and guide material in long-form  
● Write between 10,000 and 20,000 words a week (10-20 articles) on national subjects 
  Social Media Manager - Qnary; Manhattan, NY   12/2017- 
● Write weekly SM content for multiple clients across several industries (Business, Economi , Technology, etc.)   current 
● Strategize content material and organization in addition to audience engagement 
● Incorporate current events into content material and strategy, create individualized graphi and media 
  Digital Marketing Specialist, Founder - Sassovivente (strategic marketing for people who give a shit); Brooklyn, NY   01/2016- 
● Content strategy and multimedia post material for clients on multiple social media platforms  current 
● Cause marketing for innovative companies and startups, focus on increasing their lead generation and conversion 
● Oversee digital media marketing - SEO, social media, outgoing communications, overall content 
  Editor and Digital Marketing Strategist - Be You Own Brand of Sexy - The Blog; San Bernardino, CA   05/2017- 
● Edited weekly sex and relationships blog for overall message, grammar, and voice using SEO strategies  07/2018 
● Increased unique visitors to the website by 300% in 6 months and 600% in 15 months 
● Managed and wr e weekly newsletter for 2000+ email subscribers, conducted keyword research 
● Wr e website copy, academic articles, presentations, correspondence, announcements, etc. 
  Marketing Coordinator - Arcway Industries, LLC; Suffern, NY  10/2015- 
● Oversee digital media marketing - SEO, social media, outgoing communications, overall content  10/2016 
● tablish and reinforce relationships with p ential clients using multilingual and multicultural skills  
● Head Marketer for all creative and marketing content (web, print, video, audio) of www.arcway.co 
  Program Director and Outreach Specialist - Fulbright Commission, Fellow; Tirana, Albania  09/2014- 
● Executive Director of the social theater/documentary: “(re)vision: Through These Eyes”  10/2015 
● Responsible for ndraising efforts resulting in over half the project’s budget ,and all staffing choices 
● Digital marketing strategist for all program content (web, print, video, audio) for the (re)vision project 
● Conducted research on gender roles and relations in Albania, focusing on civil society, the arts, and innovative 
interventions for social development 
● Collaborated with UN Women, UNDP, and the U.S. Embassy of Tirana for gender-focused social development 
  Copywriter and Editor - Higherclick; Budapest, Hungary  07/2013– 
● Wr e and edited short- and long-form copy quickly and creatively for clients from a variety of sectors  07/2015 
● Completed SEO keyword research and wr e website metadata for hundreds of pages  
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● Content strategy resulted in an average 150% increase in website traffic in one month 
● Collaborated with a distributed team of 25+ writers and coordinators 
Professional  Founder and Executive Director – Realbania Tours and Guides; Berat, Albania  01/2014- 
Experience  ● Founded a socially responsible tour company offering affordable day tours throughout southern Albania  10/2014 
cont.  ● Managed team of 4 employees, executed 1-3 tours daily for 5-25 people, oversaw company finances  
● Made business plan and oversaw outreach to local businesses in the hospitality industry to create partnerships 
● Managed communication and logisti between clients, guides, and local partners 
  Project Manager: Women’s Day Campaign 2013 - Human Rights Society Institute (HRSI); Budapest, HU   01/2013 - 
● Coordinated 8 team members running 15 events with 100+ attendees within CEU and Budapest  03/2013 
● Headed organization of citywide events alongside domestic/international NGOs and local government 
● Success lly executed multiple events in various locations simultaneously 
  Project Director: 16 Days against Gendered Violence Campaign - HRSI; Budapest, Hungary  09/2012 - 
● Directed 18 team members for events spanning 16 days, with 12 international presenters +500 participants  12/2012 
● Coordinated 40+ workshops, discussions, and activist events between several international organizations and 
governmental bodies; Assigned tasks and oversaw project execution 
  Booking Coordinator and Italian Consultant - D’Orazio Foods; Manhattan, New York  02/2012 - 
● Provided administrative support to the Director of Catering, conducted outreach and neg iation with new clients   09/2012 
● Coordinated up to 20 events daily for upwards of 2,000 people  
● Provided translations for and engaged with high level Italian executive clientele 
  Founder and Director - Impara L’inglese!; Bologna, Italy  09/2009 - 
● Founded a specialized L Language School focused on interactive and innovative teaching  01/2012 
● methods for multinational businesses (Telecom, Ducati, SAP, Gdata, etc.) and young learners 
● Secured entry visas, stay permits, and various legal logisti when necessary for staff 
● Organized hundreds of students into appropriate classes, chose and reserved venues and necessary materials, planned 
transportation, managed communication between clients, venues, and teachers 
● Designed business model, formulated teaching packages, prom ed products, maintained client relationships, created 
feasible economic structure and development plans 
  Gender Equality Programs Consultant - Case delle Donne; Bologna, Italy  01/2010 - 
● Provided periodic advice on policy and facilitation of knowledge building on gender equality projects  12/2011 
● Created strategic partnerships and support for resource mobilization locally 
● Used digital marketing to advocate and prom e Casa delle Donne's vision and mission 
  Development Research Assistant - Wellesley Centers for Women; Wellesley, MA   09/2008 - 
● Built and maintained regular contacts within the Wellesley alumni system, her women's organizations, multilateral  06/2009 
donors and the research community 
● Created profiles and information summaries of 50+ donors through background investigation 
● Created and managed budgets and expense reports for superiors 
● Authored a Development Process Manual to streamline processing of new donors 
● Updated and maintained organization’s database and applicable files 
● Helped plan logistical aspects of 5 large special events, including transportation, venues, invitations, gi s, meals, etc.   
  Research Assistant Intern - World Wildlife Foundation (WWF); Rome, Italy    06/2008 - 
● Participated in research and data collection concerning the Ky o Pr ocol  08/2008 
● Assessed, compiled, and cataloged relevant baseline and spatial social, economic, cultural, environmental, traditional 
knowledge information 
● Organized Community Outreach and Engagement events and developed communications materials outlining 
community perspectives on cultural and ecological values  
● Engaged in program development and grant-writing to support community based conservation initiatives 
  Assistant to the President - Wildflower Camp Foundation; Wellesley, MA   09/2006 - 
● Managed correspondence and relations with 500+ donors and 9 camps   06/2007 
● Acted as liaison between the Foundation and parents  
● Helped file taxes and apply for governmental grants  
● Managed the foundation’s database (Access) and website 
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