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Almeetra “Mitz” Ceriales

Unit 18-I, The Exchange Regency Residence Hotel, Ortigas Center, Pasig City |+639062849048
aceriales@gmail.com

Qualifications Summary
15 years of extensive experience in learning and development, sales, business development, customer service,
client management, and people management. Agile, adaptive, resilient, consultative, engaging, and competent,
with excellent communication skills and strong general business acumen

Areas of Expertise
 Sales and Marketing  Learning and Development
 Business Development  Customer Service
 Business Strategy  Operations Management
 Business Analysis  Change Management
 Business Planning  Project Management
 Team Leadership  Marketing Strategy
 Account and Client Management  Market Research
 Strategic Management  Transcription
 Research & Writing  Market Perception and Rebranding
 Business Sustainability  Financial Management
 Strategic Management  Strategic HR
 Proofreading and Editing

Professional Experience
Illinois Street Consulting | Managing Partner and Consultant (March 2019 – PRESENT) | Philippines
 Offers customized programs and interventions to organizations and their employees

Learning Just Made Better Inc. | Training Consultant (February 2019 – March 2019) | PHILIPPINES
 Managed the end-to-end learning journey (ADDIE)
 Created and delivered training programs, and facilitated different forms of interventions – according to
clients’ needs
 Managed critical accounts (i.e. bigger contract accounts, P1M or more)

AB Heineken | Head of Capability (June 2017 – January 2019) | PHILIPPINES


 Responsible for four (4) pillars – People, Effectiveness, Efficiency, Commercial Projects
 Managed learning and development for the OpCo’s salesforce
 Delivered training programs for executives at the frontline
 Led recruitment, onboarding, field immersion, coaching, global sales academy training roll-outs, and
alignment and improvement activities
 Projects: FTE Expansion (Project ROC), Online Sales Capability Platform, Road Safety, Sales Kickoff, Sales
Toolkit, Excellent Outlet Execution (EOE) Audit
 Led onboarding and immersion of Heineken Asia Pacific’s management trainees
 Tool / System: Sales Execution Mobile (SEM)
ERC Institute | Assistant Director, Business Development (November 2015 – June 2016) | SINGAPORE
 Handled local and international sales, successfully converting approximately 5% of assigned leads
 Established rapport with SMEs to build their learning and development plans with in-depth research of
company needs and regular contact with their HR departments
 Built the business in Myanmar and The Philippines

INSEAD | Executive Education Programme Advisor (February 2010 – March 2015) | SINGAPORE
 Managed sales and clients for a portfolio of leadership, strategy, and operations management
programmes delivered globally across all campuses
 Met and exceeded sales goals of over €2M per academic year by 10% or more
 Received commendations from upper management as best Programme Advisor based on overall
performance
 Networked with C-suite executives and other top business leaders and made programme
recommendations based on their profile and learning objectives
 Profiled candidates and recommended open-enrolment programmes suitable to their corporate and
personal objectives
 Managed general queries and resolved to cross-selling, whenever deemed necessary
 Collaborated with internal Associate Directors on prime accounts from Australia, India, and Malaysia
(government sector)
 Tool / System: CRM On Demand (CRMOD)

Streetdirectory.com | SEO Sales Support Manager (July 2009 – February 2010) | SINGAPORE
 Promoted from Advertising Sales Executive to SEO Sales Support Manager for the pre-sales team
 Set and achieved cold calling and appointment targets of 80+ calls and four (4) appointments per agent
per day
 Streamlined the hunting process by implementing standard contact and follow-up procedures
 Oversaw the lead generation process

Xerox | Lead Projects Trainer (October 2006 – May 2009) | PHILIPPINES


 Managed and oversaw trainers and quality supervisors
 Delivered classroom trainings on membership retention, client acquisition, and customer service
 Tool / System: Siebel

Epixtar | Product – Sales Trainer (April 2006 – October 2006) | PHILIPPINES


 Developed curriculum for product and outbound sales training
 Provided operations support and coaching on client acquisition and membership retention

Blue Frog Mobile Foundry | Customer/Tech Support Supervisor (March 2005 – April 2006) | PHILIPPINES
 Directly supervised a team of 10 customer service and technical support agents, supporting mobile
communication applications and user experience modules
 Pioneered curriculum design for product and customer service training classes
 Expanded team to meet growing client base
 Coached one-on-one as well as group to meet KPIs, such as SLAs and call metrics

Verve Contact Solutions | International Sales Representative (May 2004 – March 2005) | PHILIPPINES
 Delivered outbound calls to US-based clients, selling membership services for various account
 Recognized as one of the top outbound sales agents, hitting the daily, weekly, and monthly quota while
promoting quality conversions and besting other agents across the whole operations
Education
Multifaceted communication program for social change. Coursework included journalism, research
communications, knowledge management, sustainable development, community engagement, persuasion,
statistics, computer science, and market economics
Institution: University of the Philippines in Los Baños, Class of 2004
Degree: BS Development Communication, Major in Science Communication
Undergraduate Thesis: Knowledge Management (i.e. Knowledge Transfer)

Trainings and Certifications


 Negotiation Workshop, Internal Training (Horacio Falcao) – INSEAD
 Negotiation Dynamics, Internal Training (Nuno Delicado) – INSEAD
 Impactful Client Relations, Internal Training (ICA Associates) - INSEAD
 Master Class: High Impact Communication, Internal Training (Mike Pich) – INSEAD
 Networking and Relationship-Building for Success – The British Council, Singapore
 SkillSoft, Xerox (Identifying What Customer Wants, Overview to Effective Business Communication, Why
Customer Driven)
 MAGIC, Xerox (Making A Great Impression on the Customer)
 Accent Neutralization, Xerox
 Expertise Zone Leadership Development, Xerox (Correcting Personal Problems, Motivating Employees,
Resolving Conflicts, Guide to Cultivating Performance, Challenges in Coaching, Communicate)
 IELTS – Overall band score, 8.0
 Heineken Way 4 Sales, AB Heineken Philippines Inc.
 Customer Motivation, AB Heineken Philippines Inc.
 Sales Arguments, AB Heineken Philippines Inc.
 Picture of Success, AB Heineken Philippines Inc.
 Line Manager Coaching, AB Heineken Philippines Inc.
 The Natural Learning Method, AB Heineken Philippines Inc.
 Territory and Team Management, AB Heineken Philippines Inc.
 Commercial Selling, AB Heineken Philippines Inc.
 Intermediate Customer-Focused Management, Learning Just Made Better Inc.
 Management Development Program, Learning Just Made Better Inc.
 Creating a TNA Plan, Learning Just Made Better Inc.
 Creating Proposals, Learning Just Made Better Inc.
 Designing a Program, Learning Just Made Better Inc.
 Designing and Delivering Powerful Presentations, Learning Just Made Better Inc.
References
Ryam Ganjehi – COO, OpUs
ryam.ganjehi@gmail.com
+639088649313

Alma Cachero – Head of Employee Relations, ACCA Singapore


avcachero@gmail.com
+6597217245

Yokshan Makonnen – Business Development Consultant, Dream Catcher Sales


+33658845336

Priyanka Sharma – Head of Client Development for APAC, Kanex Solutions


+6596346006

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