CHAPTER 1

INTRODUCTION
 INTRODUTION
Health, as defined by the world health organization (WHO), is “a state of
complete physical, mental and social well-being and not merely the absence of
disease or infirmity”. Health is a resource for everyday life, not the objective of
living; it is a positive concept, emphasizing social and personal resources, as
well as physical capacities.

There are a number of medicines in the marketing field. They are namely
allopathic, homeopathy, siddha, yoga and naturopathy, unani and Ayurveda
etc….The ayurvedic treatment is most one which is commonly using in Kerala
state.

Ayurveda is a complete way of life. Ayurveda system of medicine is as old

as the Vedic age and most comprehensive system of healthcare which having
the motto immortality. And it is the mother of all healing sciences. There has
been a growing interest in Ayurveda in past few years. To initiate fruitful
dialogues between Ayurveda and modern science, an in-depth understanding of
both the systems becomes an essential prerequisite.

In Kerala the Gods own country is famous for Ayurveda medicine

treatment. There are 1400 manufacturing units producing ayurvedic medicines
having a turn over and export of 400 corers and 60 corers respectively. All this
manufacturing units are suffering from a number of problems like unavailability
of raw materials, lack of mechanization etc…
 STATEMENT OF THE PROBLEM
There are a number of Ayurvedic manufacturing units producing the same
medicine or products with different qualities. So they face competition on
demand, price etc… In addition to this, they face a number of problems on
manufacturing and marketing. This is an attempt to identify such problems.
 OBJECTIVES OF THE STUDY
The following objectives were said for the study-

 To show the overall picture of Ayurvedic medicine manufacturing units

in Kerala.
 To know the financial problem faced by the manufacturers.
 To identify the problems in collecting ayurvedic material elements.
 To measure the extent of competition from alternative medicines.
 To highlight the marketing problems faced by the manufactures.
 SCOPE OF THE STUDY
This study aims to analyze and identify on the problems faced by
ayurvedic medicine manufacturing units in Kerala. This study focuses on the
problems which are faced by ayurvedic industries in manufacturing and
marketing their products. Manufacturing units of valanchery municipality are
considered for the study.
 SIGNIFICANCE OF THE STUDY
Kerala is famous for Ayurveda. A lot of medicines are produced by
various ayurvedic manufacturing units in Kerala. The World is eagerly waiting
for the help of ayurveda in solving the health problems of human beings. The
health of every human being depends on ayurvedic medicines like alternative
medicines. They are all facing a number of problems.
 RESEARCH METHODOLOGY
The word Research which is derived from the language middle French, the
word recherché means to go about seeking Research is a search again and again
that is it is the process of searching for new knowledge. Methodology is a way
to systematically solve the research problems. It explains the various steps that
are generally adopted by the researcher in studying the research problem along
with the logic behind it.

RESEARCH DESIGN
“According to miller research design is the planned sequence of entire stages
involved in a research”. The study was descriptive in nature. The data was
collected from the ayurvedic manufacturing units located in valanchery through
structured questionnaire.

SAMPLE DESIGN
25% of the manufacturing units in valanchery municipality is selected as
sample. Convenient sampling method is adopted for the study.

SOURCES OF DATA
Both primary data and secondary data are based for the study;

 Primary sources of data

The primary data collected through structured questionnaire.
 Secondary sources of data
The study also made use of secondary data. It was collected from
different published sources as given below.

1. Books

2. Internet

3. Journals
LIMITATIONS
 CHAPTER 3

THEORATICAL FRAME
WORK
 HEALTH
Health as defined by the world health organization is “A state of
complete physical, mental and social well-being and not merely the absence of
disease or infirmity”. Health has evolved over time in keeping with the
biomedical perspective, early definition of health focused on the theme of the
body’s health ability to function; health was seen as a state of normal function
that could be disrupted from time to time by disease.

This brought in a new conception of health, not as state, but in dynamic

terms of resiliency in other words as “a resource for living”. 1984 WHO revised
the definition of health it as “the extent to which an individual or group is able
to realize aspiration and satisfy needs and to change or cope with the
environment Health is a resource for everyday life, not the objective of living; it
is a positive concept ,emphasizing social and personal resources, as well as
physical capacities”. Thus, health referred to the ability to maintain homeostasis
and recover from insults. Mental, intellectual, emotional and social health
referred to a person’s ability to handle stress, to acquire skills, to maintain
relationship, all of which from resource for resiliency and independent living.
This opens up many possibilities for health to be taught, strength and learned.

WORLD HEALTH
The World Health Organization (WHO) is a specialized agency of the
United Nations that is concerned with international public health. It was
established on 7 April 1948, and is headquartered in Geneva, Switzerland.

The constitution of the world health organization had been signed by 61

countries on 22 July 1946, with the first meeting of the world health Assembly
finishing on 22 July 1946. It incorporated the office international d’ Hygiene
publique and the League of Nations Health organization.

WHO officials periodically review and update the organization’s leadership

priorities. Over the period 2014-19, WHO leadership priorities are aimed at:

1. Assisting countries that seek progress toward universal coverage

2. Helping countries establish their capacity to adhere to international Health
regulations
3. Addressing the role of social, economic, and environmental factors in public
health
4. Increasing access to essential and high-quality medical products
5. Coordinating responses to non-communicable diseases
6. Promoting public health and well being in keeping with the sustainable
development goals, set forth by the UN.

HEALTH OF INDIA
Indian constitution regards improvement of public health as state’s
primary duty. In practice, however, private health care sector is responsible for
the majority of health care in India, and most health care expenses are paid out
pockets by patients and their families, rather than through insurance.
Government health policy has thus far largely encouraged private sector
expansion in conjunction with well-designed but limited public health
programs.

HEALTH OF KERALA
Kerala’s remarkable achievements in health in spite of its economic
backwardness has provoked many analysts to talk about the unique “Kerala
model of health” worth emulating by other developed countries. The hall mark
of Kerala model is low cost of healthcare, universal accessibility and
availability even to the poor sections of the society.

The basis for the state’s impressive health standards is the state wide
infrastructure of primary health centers. There are over 2,700 government
medical institutions in the state, with 330 beds per 100,000 populations the
highest in the country. With virtually all mothers taught to breast-feed, and a
state-supported nutrition programme for pregnant and new mothers, infant
mortality in 2011 was 12 per thousand, compared with for low-income countries
generally. In Kerala the birth rate is 40% below that of the national average and
most 60% below the rate for poor countries in general.
HEALTH OF MALAPPURAM
A Good network of healthcare units is functioning under the government sector.
Modern medicine, Ayurveda and homeopathy services are available.

Under modern medicine, one dist. Hospital with al specialty services,

functions at manjery. There are taluk hospitals at tirur, ponnani and
perinthalmanna, government hospitals at Malappuram, Nilambur, and Arikode
and tirur angadi. 15major public health centers, 77 mini public health centers
and 565 sub centers are there. 3leprosy control unit, 2Fillaria control units etc...
Also functions. Total bed strength of hospitals under government is 1500.

India population project2, implemented in the district achieved a breakthrough

in health awareness. The common people, especially women, where given
health education, resulting in improvement of pre-natal and ante-natal care,
reduction of infant mortality, acceptance of immunization, control of
communicable diseases etc.

World famous kottakkal arya vaidyasala is 12 km from Malappuram. It

provides patronage of research and development of ayurvedic treatment. Under
the government sector, one Dist. Ayurveda hospital with 50 beds, function at
edarikode. The only ayurvedic mental hospital in the state is at kottakkal with
50 beds. 2 hospitals at manjery and velimukku with 20 beds each, 6 hospitals at
perinthalmanna, Malappuram, vengara. Thozhanur, thiruvali and chelembra
with 10 beds each and 52 dispensaries are also there. The Dist. Medical officer
(ISM) is the coordinating officer.

This branch of medicine has got vast acceptance among the people. Two 25
beded Govt. Homeo hospitals function at Malappuram and manjery apart from
30 govt. Homeo dispensaries in the district. There is a dist. Medical officer for
homeo at Malappuram.

HEALTH OF VALANCHERY
There are a number of health care centers in valanchery municipality in
Allopathy, Unani, Ayurveda etc…The major medicine system in valanchery are
both allopathy and ayurvedic. Hence there is a good competition between them.
 TYPES OF TREATMENTS
1. ALOPATHY
A system of medical practice that aims to combat disease by use of
remedies (as drugs or surgery) producing effects different from or
incompatible with those produced by the disease being treated. Allopathic
medicine is the term is used to describe the type of medicine that most
people familiar with, and may also be described as conventional medicine,
traditional medicine, or western medicine. The term is often used to contrast
common practices with those of “alternative” medicine or homeopathy.

Allopathic medicine refers to the practice of traditional or conventional

western medicine. Complimentary medicine is a term which has looked at the
role of alternative medicine as a “complement” to allopathic medicine, but the
term that is being increasingly used to refer to the practice of combining the best
of conventional to manage and reduce the risk of disease.

As noted, at the present time, the term allopathic medicine is not used
in a derogatory way (except for by some people who lie on the extreme of
practicing alternative medicine. Most physician are considered allopathic
providers, and medical insurance, in general, only covers these type of
providers other terms which are often used interchangeably with
allopathic medicine include;

 Conventional medicine
 Traditional western medicine
 Orthodox medicine
 Mainstream medicine
 Bio medicine
 Evidence- based medicine (in actuality, an alternative medicine
approach could be considered evidence-based if significant research has
evaluated its efficacy. For example, if acupuncture was shown in a
credible double-blind controlled trail to relieve a particular type of pain
would fit under the criteria of evidence- based medicine).
HOMEOPATHY
Homeopathy is a safe, gentle, and natural system of healing that works with
your body to relief symptoms, restore its self, and improve the overall health. It
is extremely safe to use, even with very small children and pets, has none of the
side effects of many traditional meditation, is very affordable and is made from
natural substances.

It is used to treat acute illnesses, like colds, ear infections, migraines, and
sore throats, as well as chronic conditions, like asthma, depressions, autism, and
arthritis.

Homeopathy medicine-known as “remedies”-are made from natural sources

(e.g.; plants, minerals), and are environmentally friendly and cruelty free. Most
are available over the counter in grocery stores, drug stores, health food stores,
homeopathy pharmacies, and online. They are also extremely affordable.
Homeopathic remedies when used as directed are completely safe for every one-
including pregnant and nursing women, infants, children, and adults. They are
given in such small does that they don’t cause side effects.

One thing to note is that the word homeopathy is not a general or “umbrella”
term that describes a variety of different natural therapies. Although
homeopathy remedies are derived from natural substances, homeopathy should
not be confused with herbal medicine, Chinese medicines or other type of
natural medicines. It is its own, unique therapeutic system.

The technique for making a homeopathic medicine involves repeated

dilution of a specific substance until little of the original substance remains.
When manufacturing a homeopathic medicine from a plant, for example, the
first step involves cleaning and preparing the plant with alcohol and water, as
prescribed in the HPUS to make tincture. The tincture is then diluted and
strongly shaken. This step is repeated over and over to create increasing
potencies of the medicines.
SIDDHA
Siddha is a term that is used widely in Indian religions and culture. It means
“one who is accomplished”. It refers to perfected masters who have achieved a
high degree of physical as well as spiritual perfection or enlightenment.

Siddha is an ancient system of medicine and healing that origination in south

India. The term Siddha comes from Tamil language which means perfection or
achievement.

According to popular belief, the Siddha system of medicine is divine in

origin. It is believed to have been passed on by the ‘Siddha’, incarnation of god,
to serve humanity. In Siddha an individual’s is a microcosm of 5 primordial
elements – earth, fire, water, air and space.

According to the Siddha medicine, the treatment is aimed at restoring balance

to the mind –body-spirit system. It lays equal emphasis on the body, mind and
spirit and strives to restore complete harmony to the various psychological and
physiological functions of the body. Like in Ayurveda, yoga, meditation, direct
and lifestyle (pathya and apathya) play a major role correcting body- mind and
maintaining health.

UNANI
“Unani” or “Yunani medicine” is the term for Persia -Arabic traditional
medicine as practiced in mughal India and in Muslim culture in south Asia and
modern day central Asia. The term Yunani means “Greek”, as the perso-arabic
system of medicine was based on the teachings of the Greek physician
Hippocrates and Galen.

 Unani medicine got enriched by imbinig what was best in the

contemporary system of traditional medicine in Egypt, Syria, Iraq, Persia,
India, china, and other middle east countries .Today, India is one of the
leading countries in so for as the practice of unani medicine is concerned.
Presently, 15 states have unani hospitals. The total number of the country
is 263. The total bed strength in all these hospitals is 4686.Prevention of
disease is as much a concern of the system as curing of sickness. Right in
its formative stages the influence of the surrounding environment and
ecological condition of the state of the human beings has been
recognized. There is emphasis on the need for keeping water, food and air
 free from pollution. Six essential pre-requisites have been laid down for
the promotion of health and prevention of disease. These are:
 Air
 Food and drinks
 Bodily movement and repose
 Psychic movement and repose
 Sleep and wakefulness
 Evacuation and retention

YOGA
Yoga uses breathing techniques exercise and meditation. It helps to improve
health and happiness. Yoga is the Sanskrit word for union. Patanjali was a
pioneer of classical yoga as “the cessation of the modification of the mind”.

The original context of yoga was spiritual development practices to train the
body and mind to self observe and become aware of their own nature. The
purposes of yoga were to cultivate discernment, awareness, self-regulate and
higher consciousness in the individuals.

Main goals the scientific master system of yoga in daily life teaches how to
achieve good health, inner peace and harmony by using yoga, meditation and
spiritual development. Its main goals are: physical health.

AYURVEDA
Ayurveda is a system of medicine with historical roots in the subcontinent.
Globalised and modernized practices derived Ayurveda tradition are a type of
alternative medicine.

According to modern ayurvedic sources, the origins of Ayurveda a have been

traced around 600 BCE when they originated has an oral tradition. The first
recorded forms of Ayurveda medicals texts evolved from the Vedas. Ayurveda
is a discipline of the upaveda or “auxiliary knowledge” in Vedic tradition.

Charaka, an Ayurveda physician during BC 300 added his own easy-to-

understand completion of Agnivesa samhita he re-named it as charka samhita.
Because of his efforts he is sometime referred to as the father of Indian
medicine. Ayurvedic medicine has a rich history originally shared as an oral
tradition; Ayurveda was recorded more than 5,000 years ago in Sanskrit, in the
4 sacred texts called the Vedas. The Rig Veda (3000-2500 BCE), yajur Veda,
Sam Veda and atharva Veda (1200-1000 BCE).It began in India and dates back
thousands of years. This article explores the origin around history for ayurvedic
medicine it is believed that ancient rishis or seers of India received the gift of
the Ayurveda from their Hindu gods about 5000 years ago. Daksha passed it
down to the twin Vedic gods Ashwini kumaras.

In Kerala the gods own country is famous for Ayurveda medicine

treatment there are 1400 manufacturing units producing ayurvedic medicines
having a turn over and export of 400 corers and 60 corer respectively. All this
manufacturing units are suffering from a number of problems like unavailability
of raw materials lack of mechanization etc…

Major manufacturing units

ARYA VAIDYA SALA
Arya vaidya sala, situated at kottatakal in Malappuram district of Kerala
state, is the world re-named institution for ayurvedic treatment. It is one of the
pioneers in uplifting Ayurveda from decay consequent on the alien domination
of India. The institution is founded by the late vaidyaratnam p.s, varier in the
year 1902. P.s. varier, an outstanding physician and a man of vision devoted his
life for the cause of alleviating human misery. In recognition of his service, the
distinguished title of ‘vaidyaratnam’ was conferred upon him by his Excellency
the viceroy and the Governor General of India in 1933.

Within a period of three decades of starting of Arya vaidya sala. P.s warier
established a full- fledged manufacturing unit with branches in two major cities
of Kerala. Being a great philanthropist, he also established a charitable hospital
at kottakkal to provide both ayurvedic and allopathic treatments free of cost to
the poor.

THE ARYA VAIDYA PHARMACY (Coimbatore)

Popularly known as AVP, the arya vaidya pharmacy (Coimbatore) limited
has its head office at Coimbatore in the state of Tamil Nadu. It was established
in the year 1943 for the production and marketing of around 450 traditional
ayurvedic medicines.
 HEAL, an associate company of AVP was founded to market 15 OTC
products through select outlets all over India AVP marketing and exports
limited, subsidiary company of AVP was set up to market OTC ayurvedic
products all over the world. It markets select ayurvedic products of other
companies also.

PANKAJA KASTHURI HERBALS INDIA LIMITED

Originally established as Dhanwantari ayurvedics in 1988, the company
accepted the present name when it was converted to a public company in the
year 1996 and the development of a new product viz; pankaja kasthuri. Located
at poovachal in Thiruvananthapuram District of Kerala state, the company
bagged a number of awards for the quality of the products manufactured by it. It
is learned that the company became famous due to the marketing strategy
applied for pankaja kasthuri. It received the best rural entrepreneurial award
from the national integration society of India, best herbal medicine award for
pankaja kasthuri from Kerala state consumer protection centre, Jeevan Raksha
award from human aids and cancer control society of India.

PATANJALI
Patanjali Ayurveda was formed by January, 2006 as a private limited company
by yoga Guru Ramdev and his partner sri Acharya Balkrishnaji in june,2007 , it
was converted to a public limited company. It is registered under the companies
act, 1956 and has its registered office in Bijwasan, new Delhi and three other
offices in Haridwar. The company was started with the vision of uplifting the
life if Indian farmers by locally sourcing the raw materials from them and
making their lives better while at the same time provide an opportunity to the
Indian masses to move towards healthy life style by promoting Ayurveda and
herbal products.

CHANGAMPALLY AYURVEDA VAIDYA SALA

The origin of the famous Changampally family arises in the period in
association with mamankam festival thirunnavaya. They were invited from
thulnnad to perform in the famous mamankam festival as material artist by the
king of perumal dynasty of northern Kerala.

Changampally gurukkal family in kattipparuthi, valanchery, Malappuram

district. They are considered as one of the oldest and renowned Ayurveda
practioners specialized in asthi marma chikilsa (treatment based on vital points
of the body and that of bone). Their ancestors were Tulu Brahmins. Centuries
back cheraman perumal, the king of ancient Kerala hearing their prowess in
kalarippayattu, the marital art of Kerala, brought them from tulunadu for
performing kalarippayattu at the legendary mamankam held at thirunnavaya.

KERALA AYURVEDA PHARMACY LIMITED

Popularly known as KAPL, Kerala Ayurveda pharmacy limited was
established at Aluva in Kerala in 1945. KAPL is one of the first ayurvedic
medicine manufactures in India to obtain GMP certification founded by the late
K.G.K panicker the company manufacture more than two hundred classical
medicine and hearly a dozen p & p medicine for treating chronic diseases.

INDIAN MEDICAL PRACTITIONERS CO-OPERATIVE

PHARMACY & STORES LIMITED (IMCOPS)
IMCOPS was established in 1944 at Chennai. It is engaged in the
manufacturing of ayurvedic, Siddha and unani medicines. It has a
manufacturing unit in Guntur and in sales depots all over the southern region of
India.

S.D PHARMACY
Vaidya kalarindhi p.s. Kesavan vaidyan founded this Ayurveda medicine
manufacturing unit at Allapuzha in Kerala in the year 1939. The unit today
makes use of some sophisticated and modern equipments for the manufacturing
process such as electrical heating system. It is the pioneer in the introduction of
tableted version of some medicine most of the products rate to the classical
category.
 CHAPTER 4

DATA ANALYSIS AND

INTERPRETATION
THE TABLE SHOWING AVAILABILITY OF MATERIAL
TABLE NO: 4. 1

Items No of Respondents Percentage

Yes 3 75
No 1 25
(Source: primary data)

GRAPH 4.1

No Of Respondents

Yes
No

INTERPRETATION
The above table shows that most of the Respondents agreed that they got the
sufficient materials for the production.
 THE TABLE SHOWING QUALITY OF MATERIAL
TABLE NO: 4.2

Items Number of Respondents percentage

High quality 1 25
Middle quality 2 50
Low quality 1 25
(Source: primary data)

GRAPH 4.2

60
50
50

40

30 No Of Respondents
25 25
Percentage
20

10
1 2 1
0
High quality Middle quality Low quality

INTERPRETATION
The table shows that one Respondents high quality of material, two
Respondents middle quality of material and other one have low quality of
material.
 THE TABLE SHOWING SUPPLY OF MEDICINE
TABLE NO: 4.3

Items No of Respondents Percentage

Through agent 1 25
Direct customers 3 75
(Source primary data)

GRAPH 4.3

75
80

70

60

50
Through agent
40 Direct customers
25
30

20

10 1 3

0
No Of Respondents Percentage

INTERPRETATION
The above table shows that 75% of them supply of medicine by direct
customers and the other 25% Respondents supply medicine through agent.
 THE TABLE SHOWING INTERVALS OF SUPPLYING
MEDICINES
TABLE NO 4:4

Items No of Respondents Percentage

Daily 1 25
Weekly 3 75
Monthly 0 0
(Source primary data)

GRAPH 4:4

80
70
60
50 Percentage
75
40 No Of Respondents
30
20
25
10
1 3 0
0
Dialy Weekly Monthly

INTERPRETATION
The above table shows that 3 respondents take their intervals in weekly and
other one have their intervals in daily.
 TABLE SHOWING MACHANISM OF PRODUTION

TABLE NO 4.5

Items No of Respondents Percentage

By machine 2 50
Hand made 2 50
(Source primary data)

GRAPH NO: 4.5

50 50
50
45
40
35
30 By machine
25 Hand made
20
15
10
2 2
5
0
No Of Respondents Percentage

INTERPRETATION
The above table shows that 50% of the respondents produce medicine by
machine and 50% of the respondents produce medicine by hand made.
 THE TABLE SHOWS PUBLIC RESPONSE TOWARDS THE
PRODUTCS
TABLE NO: 4.6

Items No of Respondents Percentage

Good 2 50
Average 1 25
Bad 1 25
(Source primary data)

GRAPH :4.6

No Of Respondents

Good
2 Average
Bad

INTERPRETATION
The above table shows that two respondents got good, one got average and the
other one respondent has from bad customers.
THE TABLE SHOWING EXPORTING RATE OF PRODUCT
TABLE NO 4:7

Items No of Respondents Percentage

Yes 3 75
No 1 25
(Source primary data)

GRAPH: 4.7

80
75

70

60

50

40 Yes
No
30
25

20

10
3
1
0
No Of Respondents Percentage

INTERPRETATION

The above table shows that 75% of respondents exporting their products and the
25% of respondents did not exporting their products.
THE TABLE SHOWING METHOD OF TRANSPORTATION
TABLE NO 4:8

Items No of Respondents Percentage

Through messengers 0 0
Through parcel 2 50
Direct supply 2 50

GRAPH NO: 4.8

60

50 50
50

40

30 No Of Respondents
Percentage
20

10
2 2
0 0
0
Trough messenger Through parcel Direct supply

INTERPRETATION
The above table shows that 2 respondents their transportation method through
parcel and 2 respondents their transportation through direct customers.
 THE TABLE SHOWS SATISFACTION WITH WORKERS
TABLE NO 4:9

Items No of Respondents Percentage

Yes 3 75
No 1 25
(Source primary data)

GRAPH NO: 4.9

120

100
25
80

60 No
Yes
40 75

20

0 1
3
No Of Respondents Percentage

INTERPRETATION
The above table shows that 75% of respondents satisfied with their workers and
25% of respondents not satisfied.
 THE TABLE SHOWS THAT ABOUT SECURITY OF
WORKERS
TABLE NO: 4.10

Items No of Respondents Percentage

Safety dress 1 25
Insurance 2 50
Others 1 25
(Source primary data)

GRAPH NO: 4.10

60

50

40
Percentage
30 50 No Of Respondents

20
25 25
10
1 2 1
0
Safety dress Insurance Others

INTERPRETATION
The above table shows that 50% of respondents provide insurance to their
workers as a safety measures, 25% of them provide safety dress and 25% of
them provide other safety measures.
 THE TABLE SHOWS THAT AFFECTING POWER SUPPLY
OF MANUFACTURING UNIT
TABLE NO: 4.11

Items No of Respondents Percentage

Yes 1 25
No 3 75
(Source primary data)

GRAPH NO: 4.11

75
80

70

60

50 Yes
40 No
25
30

20

10 1 3

0
No Of Respondents Percentage

INTERPRETATION
The above table shows that 75% of respondents affecting power supply for their
manufacturing and 25% is not affecting.
 THE TABLE SHOWS THAT ABOUT INVESTMENT TO
START ORGANISATION
TABLE NO: 4.12

Items No of Respondents Percentage

Yes 2 50
No 2 50
(Source primary data)

GRAPH NO: 4.12

120

100

80
50

60 No
Yes
40

50
20

0 2
2
No Of Respondents Percentage

INTERPRETATION
The above table shows that 50% of the respondents got financial help from
bank.
 THE TABLE SHOWS THAT BEST COMPETITORS IN THE
FIELD
TABLE NO: 4.13

Items No of Respondents Percentage

Allopathy 3 75
Homeo 1 25
Unani 0 0
(Source primary data)

GRAPH NO: 4.13

80 75

70

60

50

40 No Of Respondents
Percentage
30 25

20

10
3 1 0 0
0
Allopathy Homeo Unani

INTERPRETATION
From the above table shows that 75% of respondents say that the best
competition found on allopathy field and the 25% of respondents says that best
competition found on homeo.
 THE TABLE SHOWS THAT MARKETING PROBLEMS OF
MANUFACTURING UNITS
TABLE NO: 4.14

Items No of Respondents Percentage

Competition 2 50
Price 1 25
Quality 1 25
(Source primary data)

GRAPH NO: 4.14

50
50
45
40
35
30 25 25 No Of Respondents
25
Percentage
20
15
10
2 1 1
5
0
Competition Price Quality

INTERPRETATION
From the above table shows that 2 respondents have problem in competition
field,1 respondent have problem in price fixing and 1 respondent have problems
in quality of products.
TABLE SHOWING GETTING HELP FROM GOVERNMENT
TABLE NO: 4.15

Items No of Respondents Percentage

Yes 3 75
No 1 25
(Source primary data)

GRAPH NO: 4.15

75
80

70

60

50 Yes
40 No
25
30

20

10 3 1

0
No Of Respondents Percentage

INTERPRETATION
The table shows that 75% of respondents get help from government and 25% of
respondents did not get help from government.
THE TABLE SHOWS THAT METHOD CHOOSING FOR THE
ADVERTISEMENT
TABLE NO: 4.16

Items No of Respondents Percentage

News paper 2 50
TV 0 0
Online 1 25
Others 1 25
(Source primary data)

GRAPH NO: 4.16

60

50
50

40

30 No Of Respondents
25 25
Percentage
20

10
2 1 1
0 0
0
News paper Tv Online Others

INTERPRETATION
The table shows that 50% of respondents promote their products through
newspaper, 25% of respondents promote their products through online and 25%
of respondents promote their products by other methods.
 THE TABLE SHOWING LAST YEAR TURN OVER OF THE
MANUFACTURING UNITS
TABLE NO: 4.17

Items No of Respondents Percentage

High 0 0
Medium 3 75
Low 1 25

GRAPH NO: 4.17

80

70

60

50
Percentage
75
40 No Of Respondents
30

20
25
10
0 3 1
0
High Medium Low

INTERPRETATION
The table shows that 75% of respondents have medium turnover in last year and
25% of respondents have low turnover.
TABLE SHOWING PROVIDING ADDITIONAL INCENTIVES
OF CUSTOMERS BY ORGANISATION
TABLE NO: 4.18

Items No of Respondents Percentage

Yes 2 50
No 2 50
(Source primary data)

GRAPH NO: 4.18

60

50 50
50

40

30 Yes
No
20

10
2 2
0
No Of Respondents Percentage

INTERPRETATION
From the above table shows that 50% of respondents provide additional
incentives by workers and 50% of respondents did not provide additional
incentives by workers.
 THE TABLE SHOWING GIVING TRAINING WORKSHOP
FOR EMPLOYEES
TABLE NO: 4.19

Items No of Respondents Percentage

Yes 3 75
No 1 25
(Source primary data)

GRAPH NO: 4.19

80 75

70

60

50

40 Yes
No
30 25

20

10
3 1
0
No Of Respondents Percentage

INTERPRETATION
From the table shows that 75% of respondents provide training as workshop and
25% of respondents did not provide training.
 CHAPTER 5

FINDINGS,
SUGGESTIONS AND
CONCLUSION
 FINDINGS
 The Respondents agreed that they got the sufficient materials for the
production.
 The majority 75% of them supply of medicine by direct customers and
the other 25% Respondents supply medicine through agent.
 The 2 respondents their transportation method through parcel and 2
respondents their transportation through direct customers.
 About 75% of respondents exporting their products and the 25% of
respondents did not exporting their products.
 The 50% of respondents promote their products through newspaper,
25% of respondents promote their products through online and 25% of
respondents promote their products by other methods.
 The 2 respondents have problem in competition field, 1 respondent
have problem in price fixing and 1 respondent have problems in quality
of products.
 75% of respondents say that the best competition found on allopathy
field and the 25% of respondents says that best competition found on
homeo.
 One Respondents high quality of material, two Respondents middle
quality of material and other one have low quality of material.
 They are 75% of respondents get help from government and 25% of
respondents did not get help from government
 They have 75% of respondents satisfied with their workers and 25% of
respondents not satisfied.
 The public response toward product two respondents got good, one got
average and the other one respondent has from bad customers.
 The 2 respondents their transportation method through parcel and 2
respondents their transportation through direct customers.
 SUGGESTIONS
 Ayurvedic medicine manufacturing units should supply their products on
time.
 It is better to provide financial and non financial incentives to the workers
who work as the part of ayurvedic medicine manufacturing units.
 They should properly maintain their pricing policies to sustain in the
market.
 Companies should introduce better securities.
 Organization should conduct performance appraisal of employees. This
will motivate the employees work more efficiently.
 CONCLUSION
Through this project I got an opportunity to study the problems faced by
ayurvedic medicine manufacturing units. This study indicates the major
challenges faced by ayurvedic medicine manufacturing units. According to the
project report, Ayurvedic medicine manufacturing units face problems in
competition, price in policies, sufficient labour supply and product promotion
fields.
BIBLIOGRAPHY
 BIBLIOGRAPHY
BOOKS REFERRED
1. HUMAN RESOURCE MANAGEMENT-
Author: Mizra S Saiyadian

Fourth Edition- 2009

Publishers by Tata Mc Graw- Hill publishing company LTD, New Delhi.

2. BASICS OF BUSINESS AND MANGAEMENT-

Author: Dr. K. Venugopalan

A. VINOD

First Edition-2010

Publishers: Calicut University Central co-operatives store LTD.

WEBSITES REFERRED
1. http://www.pharmabiz.com/PrintArticle.aspx?aid=104531&sid=1
2. https://www.keralaayurveda.biz/about-us/company/
3. https://kerala.gov.in/health-services
APPENDIX
 QUESTIONAIRE
“A STUDY ON PROBLEM FACED BY AYURVEDIC MEDICINE
MANUFACTURING UNITS IN KERALA WITH SPECIAL REFERRENCE
TO VALANCHERY MUNCIPALITY”

Name :

Age :

Sex :

Qualification :

Designation :

1. Are you getting material correctly as per your use?

Yes No

2. Which type of material you are using for production of medicine?

High quality mi Middle quality Low quality

3. How do you supplying medicines?

Through agents direct customers

4. In which intervals you are supplying medicines for selling?

Daily Weakly Monthly

5. Which mechanism you prefer in your production time?

By machine Hand made

6. How is the public response towards your products?

 Good Average Bad

7. Did you export your products to other countries?

Yes No

7. Which type of method of transportation you are using to reach your product
outlets?

Through messengers Through parcel

8. Are you getting satisfaction with your workers service?

Yes No

9. Is there is providing any security for your workers? If yes which types?

Safety dress Insurance Others

10. Is it affecting power supply to your manufacturing unit?

Yes No

11. Are you used to take bank loans for manufacturing?

Yes No

12. Which type of the following you are considered as your best competitors?

Allopathy Homeo Unani

13. Which type of marketing problems you are facing?

Competition Price Quality

14. Did you getting any help from Government?

Yes No
15. Which method you are choosing for the advertisement?

News paper TV Online Others

16. How was your last year turn over?

High Medium Low

17. Are you providing additional incentives for your customers?

Yes No

18. Are you giving training or workshop for your employees?

Yes No