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Maria Sheila K. Ramos, Ph.D. Week 1: Technology Entrepreneurship 2 SEMESTER AY 2018 - 2019

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Tyn Maturan

This document provides an overview of a technology entrepreneurship course, including: 1) The course outline, grading criteria, and submission process. Key milestones include validating the idea, forming a team, developing a business model, and final deliverables. 2) An overview of the startup process that will be covered, including opportunity identification, market research, creating a value proposition, understanding funding, and pitching to investors. 3) Expectations for student participation, including leaving their comfort zone, receiving direct feedback, interviewing potential customers, and working in teams with defined roles.

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Maria Sheila K. Ramos, Ph.D. Week 1: Technology Entrepreneurship 2 SEMESTER AY 2018 - 2019

Uploaded by

Tyn Maturan
59 views36 pages
This document provides an overview of a technology entrepreneurship course, including: 1) The course outline, grading criteria, and submission process. Key milestones include validating the idea, forming a team, developing a business model, and final deliverables. 2) An overview of the startup process that will be covered, including opportunity identification, market research, creating a value proposition, understanding funding, and pitching to investors. 3) Expectations for student participation, including leaving their comfort zone, receiving direct feedback, interviewing potential customers, and working in teams with defined roles.

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Technology Entrepreneurship

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Startup

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This document provides an overview of a technology entrepreneurship course, including: 1) The course outline, grading criteria, and submission process. Key milestones include validating the idea, forming a team, developing a business model, and final deliverables. 2) An overview of the startup process that will be covered, including opportunity identification, market research, creating a value proposition, understanding funding, and pitching to investors. 3) Expectations for student participation, including leaving their comfort zone, receiving direct feedback, interviewing potential customers, and working in teams with defined roles.

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59 views36 pages

Maria Sheila K. Ramos, Ph.D. Week 1: Technology Entrepreneurship 2 SEMESTER AY 2018 - 2019

Uploaded by

Tyn Maturan
This document provides an overview of a technology entrepreneurship course, including: 1) The course outline, grading criteria, and submission process. Key milestones include validating the idea, forming a team, developing a business model, and final deliverables. 2) An overview of the startup process that will be covered, including opportunity identification, market research, creating a value proposition, understanding funding, and pitching to investors. 3) Expectations for student participation, including leaving their comfort zone, receiving direct feedback, interviewing potential customers, and working in teams with defined roles.

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TECHNOLOGY ENTREPRENEURSHIP

2ND SEMESTER AY 2018 - 2019

Maria Sheila K. Ramos, Ph.D.


WEEK 1
I. COURSE OUTLINE

Game Plan
Gate 1 Gate 2 Final Gate
02/22 03/22 04/26 May 6 - 10
01/18

G2M, Funding &


Validate idea Final
Kick off business financial
form team deliverables
model needs

January February March April


II. Grading
1. Written business plan summary (Exec Summary) 20%
2. Oral plan presentation 25%
3. Attendance 5%
5. Class participation (composed of these 3 elements) 30%
• Quality of your ANSWERS/COMMENTS/QUESTIONS during class
• Amount of market research conducted [# of contacts made & documented
• Quality of Class/outdoor activities and exercises
6. Homework assignments & Gates (on time & complete) 20%
Weekly Take Away, Who Got Funded
-------
100%
III. CLASS MATERIALS & SUBMISSIONS

GOOGLE FOLDERS: mariasheila.ramos@g.msuiit.edu.ph

1. CLASS MATERIALS
2. GROUP SUBMISSIONS
3. INDIVIDUAL FOLDER
What is Business?
Entrepreneurship
• Pursuit of business opportunity with the resources that you currently
do not control
• the activity of setting up a business or businesses, taking on financial
risks in the hope of profit

• TECHNOLOGY
ENTRPRENEURSHIP???
TECHNOLOGY ENTREPRENEURSHIP
- Entrepreneurship with a particular focus on opportunities that require , or
become amplified by technology

Examples??????
Invincible!
Class Mentors • Faraz Hoodbhoy:
Serial entrepreneur, author,
• Rajiv Patel entrepreneur,
Board Member TIE, TIE
AT&T innovation exec
Angels, founding engineer
Juniper Networks

• Hulya Koc: entrepreneur,


investor, mentor, Keiretsu • R. Paul Singh.
Forum member Engineering executive, CEO,
Many Exits, Software, B2C &

Regina Manzana-Sawhney
Purpose of the Course
• To train future entrepreneurs on the
process of starting a venture [or just know
COET-CITE the method]

• It is a strategy course
COET-CITE

• …about skills needed to succeed life


COET-CITE
Process of Starting Up

Test Prepare for Launch


Viability
Process of Starting Up

• Great idea! • Hundreds of • Assemble


• Who
• Is it unique assumptions resources to
needs you
• How others • Go out, talk to pursue well
more
have done it so users, partners defined
• What is
I can make it • Validate & opportunity
the
better change • People, money,
persona of
assumptions partners
my user
Example of Assumptions
• Only young people will buy this
• People will pay P 5T a month for this
• I can make it for P 2M
• We can sell this in grocery stores
• Nobody makes this today under P200
Chip Away at Assumptions
Who needs
us Market
size Business
model
partnership
s

Lean
validated
100+ plan
assumption
s
Teaching How to Swim by PowerPoint
A Rich Learning Experience!

Exper
iential

Lectur
e
SE Case

E
Guest
s
• Choose a startup idea of your own
– Assemble a team of 4 or 5 from
fellow students

• Idea should be finalized by Class 3


– CEO selected by Class 5 or earlier

• Pitch to investors by class 15


This Course is NOT for Everyone
1. Push out of your comfort zone
2. Direct & blunt feedback
3. Must leave campus & talk to
50-100 people during the
semester
4. Team issues & complex
dynamics – not everyone pulls
their weight

Class must be right sized around


30 active students
Text Books & Readings
• Case discussions
• Purchase at http://cb.hbsp.harvard.edu/cbmp/access/58948992
• Supplemental reading
• “deal of the week” discussion
• Text books: www.FiveMountainPress.com
• Get Funded! A Definitive Guide to Seeking the Right Funding, at the Right Time, from the Right
Source
• Market Research on a Shoestring How to validate your big idea for under $100
Case Discussion
• Cases provide insight on how companies run & tackle challenges –
read them!

• Do not read quickly like a novel or article – assume that you the
protagonist & must solve

• Come prepared for graded oral recitation once in the class!


(save me approach)
O
Executive summary
U
T Investor slide

P Knowledge and skill set on how to


U validate ideas to make them reality

T Knowledge and skillset to compute


financial of a startup
S
Discover options for getting your idea funded
Teams

• Form teams of ~3-4


(finalize by week 3)

• Select a CEO by
week 4

• How teams work


Roles
•Role of a class mentor
• Similar to a board member
• They ask tough questions &
push you to seek answers but
they don’t run the company
•Role of instructor
•Role of students
*name tag
Effort Expended

effort

2/22 3/22 4/26 time


The Process of Starting Up
1. Anatomy of a startup
2. Team dynamics
3. Opportunity identification
4. Market research to validate need, price, position
5. Create compelling value proposition
6. Understand funding scenarios
7. Business model & market sizing
8. Go-to-market strategy
9. Financial modelling & projections
10. Pitching to investors (VC Model)
11. Partnerships, IP & legal issues, Fund raising
process
12. Analyzing term sheets & investor negotiations
13. Pulling it all together investor’s material (VC
Pitch)
14. Reflections on life as an entrepreneur &
Class Etiquettes
• Being on-time & being
prepared
• Let us know if you plan to miss
a session
• Attendance is VERY
important
• Do participate – you will be
cold called so be prepared
• Do volunteer
• Do provide feedback
Build Your Own “Vault of Wisdom”
List of Possible Projects
• IoT: Internet of Things
• Dynamic pricing
• telemedicine
• Shared economy
• Commercializing
technology from the lab
• www.angel.co
• www.techcrunch.com
Viable Ideas
• VC fundable idea
• Hard science,
commercialize
research
• Market size of > $1B
• Will need $3m to $5m
to get going
Pitch Your Idea Today
• Will allocate ~10 minutes at the end of this
class for you to pitch ideas & solicit team
members
• 30 second pitch! (Verbal only)
• Tell us:
1. What problem you are trying to solve
2. What is the current team & whom do you
seek?
Next Week
• Form teams & business idea
• Seek Green/Yellow lights from
instructor by submitting a ½ page
• Read Vermeer Technologies
• A & B Case

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