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A Sample Fruit Farm Business Plan Template

Are you about starting a fruit farming business? If YES, here is a complete sample fruit farming business
plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a fruit farming business. We also took it
further by analyzing and drafting a sample fruit farming marketing plan template backed up by
actionable guerrilla marketing ideas for fruit farming companies. So let’s proceed to the business
planning section.

Table of Content [hide]

1 Why Start a Fruit Farm Business?

2 Fruit Farm Business Plan – Executive Summary

3 Fruit Farm Business Plan – SWOT Analysis

4 Fruit Farm Business Plan – MARKET ANALYSIS

5 Fruit Farm Business Plan – SALES AND MARKETING STRATEGY

6 Fruit Farm Business Plan – Publicity and Advertising Strategy

7 Fruit Farm Business Plan – Financial Projections and Costing

8 FRUIT FARM BUSINESS GROWTH: Sustainability and Expansion Strategy

Why Start a Fruit Farm Business?

Fruit farming is a profitable business that has evolved over the years from small scale – backyard
gardens to a global industry in all countries where it’s carried out. Countries in the Caribbean, South
America, North America, Europe, Asia, Australia and Africa are known to be in the forefront when it
comes to cultivating different species of fruits.
If you are considering starting a fruit farm business, the good news is that you can’t get it wrong because
fruits are consumed by almost everybody and all over the globe.

Starting a fruit farm comes with its challenges, but that does not rule out the fact that it is indeed a
profitable business venture. An aspiring entrepreneur can either choose to start a fruit farm on a small
scale or on a large scale depending on their financial status.

So, if you have decided to go into fruit farming, then you should ensure that you carry out thorough
feasibility studies and market survey. Business plan is yet another very important business document
that you should not take for granted when launching your own fruit farming business.

Here is a sample fruit farming business plan template that can guide you to come up with yours within
record time.

A Sample Fruit Farming Business Plan Template

Industry Overview

Fruit farmers grow a wide variety of fruits in open fields and in greenhouses. Some fruit farmers also
grow a variety of vegetables and other crops.

If you are a close observer of the industry, you will agree that the fruit farming industry is anticipated to
increase due to increasing consumer health consciousness, which has led to increasing demand for fresh
produce. While per capita fruit and vegetable consumption has remained stable over in recent time, the
price of fruits especially organic fruits have increased as consumers demand premium, fresh fruits.
So also, the number of both small and large farms has been increasing. Small, local farms are benefiting
from the organic, local movement, while large, commercial farms are improving labor efficiency. Going
forward, players in the fruit farming industry will continue to increase revenue generation for their
business.

The Fruit Farming industry is indeed a fast – growing industry and pretty much active in all countries of
the world. As a matter of fact, The Netherlands has some of the largest greenhouses where fruits are
cultivated in the world. That is the scale of food production in the country so much so that in year 2000
alone, greenhouses occupied about 10,526 hectares, or 0.25 percent of the total land area.

The Netherlands has an estimate of 4,000 greenhouse establishments that operate over 9,000 hectares
of greenhouses and they employ about 150,000 workers, producing €7.2 billion worth of vegetables,
fruit, plants, and flowers, some 80 percent of which are exported.

Statistics has it that in the United States of America alone, there are about 76,459 registered and
licensed fruit farms scattered all across the United States responsible for employing about 317,590 and
the industry rakes in a whooping sum of $26 billion annually. The industry is projected to enjoy 2.5
percent annual growth.

As a matter of fact, with the recent advancement in technology, farmers can now comfortably grow
varieties of fruits in a country where such crops can hardly survive and in places where there are few
farm lands, people can make use of the rooftop (basement) of their houses to cultivate certain fruits
even for commercial purposes.

Lastly, with fruit farming it will pay you not to only cultivate fruits and sell them for consumption in farm
markets to retailers and consumers. You can as well start a complimentary business like fruit processing
plant; producing and packaging juices et al. The bottom line is that if you have enough farm land and you
are interested in maximizing the business, you are sure going to make huge profits.

Fruit Farm Business Plan – Executive Summary

Carroty Cliff® Fruit Farms, LLC is a registered and licensed commercial farm with a fruit plantation that
will be based in the outskirts of Providence, Rhodes Island – United States. We have done our detailed
market research and feasibility studies and we were able to secure 25 hectares of land to start our fruit
farm.

We will always leverage on both open field and greenhouse farming to cultivate a wide species of fruits
hence we will construct a structure with walls and roof made essentially of transparent material in
which plants requiring regulated climatic conditions are grown. At Carroty Cliff® Fruit Farms, LLC we will
be involved in the cultivation of different species of fruits.

In the nearest future, hopefully within the first five years of officially running Carroty Cliff® Fruit Farms,
LLC, we will start our fruits processing and packaging plant and also start exporting our fruits and juices
to other parts of the world.

This is why aside from the fact that we’ve secured the required farm land and most of the farming
equipment and machines, we have also hired some key employees who are currently undergoing
training so as to be able to fit into the ideal picture of the 21st century fruit farming workforce that we
want to build.

We are in the fruit farming business because we want to leverage on the vast opportunities available in
the agriculture industry, to contribute our quota in growing the U.S. economy, in national food
production, raw materials production for industries, to export agriculture produce from the United
States to other countries and over and above to make profit.

Carroty Cliff® Fruit Farms, LLC is well positioned to become one of the leading fruit farms in the United
States of America, which is why we have been able to source for the best hands and machines to run the
business with. We have put processes and strategies in place that will help us employ best practices
when it comes to fruits farming and juice processing and packaging as required by the regulating bodies
in the United States of America.

Carroty Cliff® Fruit Farms, LLC is a private registered commercial farm that is owned by Johnson Jael and
his immediate family members. The company will be fully managed by the owner – Johnson Jael and his
immediate family members at least for a period of time.

Our Product Offering

Carroty Cliff® Fruit Farms, LLC is a commercial farm that will be involved in cultivating various species of
fruits via greenhouse farming model and land farming for both the United States’ market and the global
market. We are in business to produce fruits in commercial quantities. We will also ensure that we
operate a standard juice processing and packaging plant as part of our complimentary business.

We are in this line of business to make profit, and we will ensure that we do all that is allowed by the
law of the United States of America to achieve our business goals and objectives. These are the areas we
will concentrate on in our fruit farms. If need arises we will definitely add more agriculture produce to
our list;

Cultivation of fruits such as; Banana, Pineapple, Papaya, Strawberry, Blueberry, Raspberry, Plum,
Mango, Apple, Cucumber, Dragon Fruit, Oranges, Grapes, Limes, Avocado and a host of other fruits

Juice processing and packaging

Greenhouse construction, consultancy and advisory services

Our Vision Statement

Our Vision is to become one of the leading fruit farms not just in the United States of America but also
on the global stage.

Our Mission Statement

Our mission statement as a commercial farm is to go into full – time cultivation of fruits that will not
only be consumed in the United States of America, but also exported to other parts of the world. We
want our processed fruits (juices) to flood the nooks and crannies of the United States and other
countries of the world.

Our Business Structure

Carroty Cliff® Fruit Farms, LLC is a commercial fruit farm that intends starting small in the outskirt of
Providence – Rhodes Island, but hopes to grow big in order to compete favorably with leading
commercial fruit farms in the commercial farming industry both in the United States and on a global
stage.
We are aware of the importance of building a solid business structure that can support the picture of
the kind of world class business we want to own. This is why we are committed to only hire the best
hands in and around Providence – Rhodes Island.

At Carroty Cliff® Fruit Farms, LLC, we will ensure that we hire people that are qualified, hardworking,
dedicated, customer centric and are ready to work to help us build a prosperous business that will
benefit all our stake holders. As a matter of fact, profit-sharing arrangement will be made available to all
our senior management staff and it will be based on their performance for a period of ten years or more
as agreed by the management of the farm.

In view of the above, Carroty Cliff® Fruit Farms, LLC have decided to hire qualified and competent hands
to occupy the following positions;

Chief Operating Officer

General Farm Manager

Administrator/Accountant

Crop (Fruits) Cultivation Manager/Supervisor

Fruits (Juices) Processing and Packaging Plant Manager/Supervisor

Sales and Marketing Executive

Front Desk Officer

Roles and Responsibilities

Chief Executive Officer – CEO:

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling,

and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities;
planning, monitoring, and appraising job results; developing incentives; developing a climate for offering
information and opinions.

Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e.
leading the development and implementation of the overall organization’s strategy.
Responsible for fixing prices and signing business deals

Provides direction for the business

Responsible for signing checks and documents on behalf of the company

Evaluates the success of the organization

General Farm Manager

Responsible for the planning, management and coordinating all farm activities across the various
sections

Supervises other section managers

Ensures compliance during project executions (especially in the construction of greenhouses)

Provides advice on the management of farming activities across all sections

Responsible for carrying out risk assessment

Uses IT systems and software to keep track of people and progress of the growth of crops

Responsible for overseeing the accounting, costing and sale of farm produce after harvest

Ensures that farming goals are achieved, the most efficient resources (manpower, equipment, tools and
chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing
financial reports, budgets, and financial statements for the organization

Responsible for overseeing the smooth running of HR and administrative tasks for the organization

Oversees the smooth running of the daily farming activities across the various farming sections

Administrator/Accountant

Responsible for overseeing the smooth running of HR and administrative tasks for the organization

Defines job positions for recruitment and managing interviewing process

Carries out induction for new team members

Responsible for training, evaluation and assessment of employees

Accountable for preparing financial reports, budgets, and financial statements for the organization

Responsible for financial forecasting and risks analysis.

Responsible for developing and managing financial systems and policies

Responsible for administering payrolls

Ensures compliance with taxation legislation

Handles all financial transactions for the company

Serves as internal auditor for the company

Crop (Fruits) Cultivation Manager/Supervisor

Responsible for the cultivation of fruits such as; Banana, Pineapple, Papaya, Strawberry, Blueberry,
Raspberry, Plum, Mango, Apple, Cucumber, Dragon Fruits, Oranges, Grapes, Limes, Avocado and a host
of other fruits

Supervises other workers within the department

Works closely with the General Manager to achieve the organizations’ goals and objectives

Fruits (Juices) Processing and Packaging Plant Manager/Supervisor

Responsible for managing the fruits (juices) processing and packaging section of the business

Supervises other workers within the department

Works closely with the General Manager to achieve the organizations’ goals and objectives

Sales and Marketing Officer

Identifies, prioritizes, and reaches out to new partners, and business opportunities et al

Identifies development opportunities; follows up on development leads and contacts

Writes winning proposal documents, negotiate fees and rates in line with company policy

Responsible for handling business research, marker surveys and feasibility studies for clients

Develops, executes and evaluates new plans for increasing sales

Helps to increase sales and growth for the farm

Front Desk/Customer’s Service Officer

Welcomes guests and clients to the farm by greeting them in person or on the telephone; answering or
directing inquiries.

Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a
personalized customer service experience of the highest level

Through interaction with clients on the phone, uses every opportunity to build client’s interest in the
company’s products and services

Consistently stays abreast of any new information on the company’s products, promotional campaigns
etc. to ensure accurate and helpful information is supplied to clients

Receives parcels / documents for Carroty Cliff® Fruit Farms, LLC

Distributes mails in Carroty Cliff® Fruit Farms, LLC

Handles any other duties as assigned by the line manager

Fruit Farm Business Plan – SWOT Analysis

Carroty Cliff® Fruit Farms, LLC does not intend to launch out with trial and error hence the need to
conduct a proper SWOT analysis. We know that if we get it right from the onset, we would have
succeeded in creating the foundation that will help us build a standard fruit farm that will favorably
compete with leading commercial fruit farms in the United States of America.

We are quite aware that there are several fruit farms all over Providence – Rhodes Island and even in
the same location where we intend locating ours, which is why we are following the due process of
establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will
be able to position our business to maximize our strength, leverage on the opportunities that will be
available to us, mitigate our risks and be welled equipped to confront our threats.

Carroty Cliff® Fruit Farms, LLC employed the services of an expert HR and Business Analyst with bias in
the commercial farming industry to help us conduct a thorough SWOT analysis and to help us create a
business model that will help us achieve our business goals and objectives.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Carroty Cliff®
Fruit Farms, LLC;
Strength:

Our strength as a fruit farm is the fact that we have healthy relationships with major players in the
agriculture industry; both suppliers and buyers within and outside of the United States. We have some
of the latest farming machines, tools and equipment that will help us cultivate fruits in commercial
quantities with less stress.

Aside from our relationships (network) and equipment, we can confidently boast that we have some the
most experienced hands in the fruits cum greenhouse commercial farming line of business under our
payroll.

Weakness:

Our weakness could be that we are a new fruit farm in the United States; it might take some time for
our organization to break into the market and gain acceptance especially from international markets in
the already saturated and highly competitive commercial farming industry; that is perhaps our major
weakness. Another weakness is that we may not have the required cash to promote our business the
way we would want to.

Opportunities:

The opportunities that are available to us cannot be quantified, we know that everybody on planet earth
eat fruits. So also changes in consumer preferences have led supermarkets and other retail outlets to
demand fresh fruits all year-round. We are ready to take advantage of any opportunity that is available
in the industry.

Threat:

The number of small local farms and larger commercial farms has been growing. Increasing imports of
fresh produce will slightly constrain demand for vegetables and fruits. Just like any other business, one
of the major threats that we are likely going to face is economic downturn.

Another threat that may likely confront us is the arrival of a new fruit farm or commercial green farm in
the same location where our target market exists and who may want to adopt same business model like
us.
Fruit Farm Business Plan – MARKET ANALYSIS

Market Trends

If you are conversant with rising technology and scientific development in the industry, you will quite
agree that vegetable and fruit farming via greenhouse farming model is at the front burner. Greenhouse
commercial farming is rapidly gaining entrance in our world today. Greenhouse farming gives room for
greater control over the growing environment of various crops.

Dependent upon the technicality and specification of a greenhouse design, some of the important
factors which may be controlled include temperature, levels of light and shade, irrigation, fertilizer
application, and atmospheric humidity et al.

Basically, Greenhouses are used to overcome shortcomings in the growing qualities of a piece of land,
such as a short growing season or poor light levels. In essence, they are designed to improve food
production in marginal environments.

If you are a close observer of the trends in the fruits farming industry, you will agree that the fruit
industry is anticipated to increase due to increasing consumer health consciousness, which has led to
increasing demand for fresh produce. While per capita fruit and vegetable consumption has remained
stable in recent time, the price of organic cultivated fruits has increased as consumers demand
premium, fresh fruits.

So also, the number of both small and large farms has been increasing. Small, local farms are benefiting
from the organic, local movement, while large, commercial farms are improving labor efficiency. Going
forward, players in the fruits farming industry will continue to increase revenue generation for their
business.

Our Target Market

Naturally, the target market of fruit farm produce and also those who benefit from the business value
chain is all encompassing; it is far – reaching. Every household consumes produce from fruit farms
howbeit different types and species of fruits. A fruit farmer should be able to sell his or her farm
produce to as many people as possible.
We will ensure that we position our business to attract consumers of fresh fruits and juices not just in
the United States of America alone but also other parts of the world which is why we will be exporting
some of our fruits either in raw form or processed form to other countries of the world.

Our Competitive Advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent
income which is why there are more commercial farmers in the United States of America and of course
in most parts of the world.

Statistics has it that there were 2.2 million farms in the United States of America, covering an area of
922 million acres. These goes to show that there are an appreciable number of farmers in the United
States of America but that does not mean that there is stiff competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming
because part of the success of any nation is her ability to cultivate her own food and also export to other
nations of the world.

Carroty Cliff® Fruit Farms, LLC is fully aware that there are competitions when it comes to selling fruit,
which is why we decided to carry out thorough research so as to know how to take advantage of the
available market in the United States.

We have done our homework and we have been able to highlight some factors that will give us
competitive advantage in the marketplace; some of the factors are effective and reliable farming
processes that can help us sell our produce at competitive prices, good network and excellent
relationship management.

Our competitive advantage lies in the power of our team; our workforce. We have a team of
hardworking and highly proficient farmers and scientists, a team with excellent qualifications and
experience in various niche areas in the fruit farming industry. Aside from the synergy that exists in our
carefully selected team, we have some of the latest farm machines and equipment and we will be
guided by best practices in the industry.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best
within our category in the industry. It will enable them to be more than willing to build the business with
us and help deliver our set goals and achieve all our business aims and objectives.

Fruit Farm Business Plan – SALES AND MARKETING STRATEGY

We are quite aware that the reason why some fruits farms hardly make good profits is their inability to
sell off their farm produce as at when due. In view of that, we decided to set up a standard fruit juice
processing plant to help us maximize profits.

Our sales and marketing team will be recruited based on their vast experience in the industry and they
will be trained on a regular basis so as to be well equipped to meet the overall business goal of Carroty
Cliff® Fruit Farms, LLC.

Our goal is to grow Carroty Cliff® Fruit Farms, LLC to become one of the leading fruit farms in the United
States of America which is why we have mapped out strategies that will help us take advantage of the
available market and grow to become a major force to reckon with not only in Providence – Rhodes
Island but also in other cities in the United States of America.

Over and above, we have perfected our sales and marketing strategies first by networking with
agriculture merchants, smoothie shops, fruit juice companies, supermarkets, grocery stores and
companies that rely on raw materials from the fruit farms who are likely to become our customers.

In summary, Carroty Cliff® Fruit Farms, LLC will adopt the following strategies in marketing our
commercial farm produce;

Introduce our business by sending introductory letters alongside our brochure to stake holders in the
agriculture industry, companies that rely on fresh fruits for their raw materials, supermarkets, grocery
stores et al.

Advertise our business and agriculture produce in agro – allied and food related magazines and websites

List our juice farms on yellow page ads

Attend related agriculture and food expos, seminars, and business fairs et al
Leverage on the internet to promote our business

Engage in direct marketing

Encourage the use of word of mouth marketing (referrals)

Sources of Income

Carroty Cliff® Fruit Farms, LLC is in the fruit farming line of business for the purpose of maximizing
profits hence we have decided to explore all the available opportunities within the industry to achieve
our corporate goals and objectives. We are not going to rely only on the sale of our farm produce to
generate income for the business.

Below are the sources we intend exploring to generate income for Carroty Cliff® Fruit Farms, LLC;

Cultivation of fruits such as; Banana, Pineapple, Papaya, Strawberry, Blueberry, Raspberry, Plum,
Mango, Apple, Cucumber, Dragon Fruits, Oranges, Grapes, Limes, Avocado and a host of other fruits

Juice processing and packaging

Greenhouse construction, consultancy and advisory services

Sales Forecast

From the survey conducted, we discovered that the sales generated by fruit farms across the United
States depend on the size of the farm, and the nature of the fruit farm (greenhouse fruit farms or land
cultivation of fruits).

We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or
even surpass our set sales target of generating enough income from our first year of operation and build
the business from survival to sustainability.

We have been able to examine the fruit farming industry, we have analyzed our chances in the industry
and we have been able to come up with the following sales forecast. The sales projections are based on
information gathered on the field and some workable assumptions as well with respect to the nature of
fruit farm that we run.
Below are the projections that we were able to come up with for the first three years of running Carroty
Cliff® Fruit Farms, LLC.

First Fiscal Year: $230,000

Second Fiscal Year: $500,000

Third Fiscal Year: $850,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that
there won’t be any major economic meltdown that can impact negatively on household spending,
natural disasters, and unfavorable government policies. Please note that the above projection might be
lower and at the same time it might be higher.

Our Pricing Stratey

One of the easiest means of penetrating the market and acquiring loads of customers is to sell our fruits
at competitive prices hence we will do all we can to ensure that the prices of our fruits and juices are
going to be what other commercial farmers would look towards beating.

Payment Options

The payment policy adopted by Carroty Cliff® Fruit Farms, LLC is all inclusive because we are quite aware
that different customers prefer different payment options as it suits them but at the same time, we will
ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Carroty Cliff® Fruit Farms, LLC will make available to her clients;

Payment via bank transfer

Payment with cash

Payment via online bank transfer

Payment via check

Payment via Point of Sale Machines (POS Machines)

Payment via mobile money transfer

Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for
farm produces purchase without any stress on their part. Our bank account numbers will be made
available on our website and promotional materials.

Fruit Farm Business Plan – Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from
must be willing to utilize every available means to advertise and promote the business. We intend
growing our business which is why we have perfected plans to build our brand.

Below are the platforms we will leverage on to boost our fruit brand and to promote and advertise our
business;

Place adverts on both print (newspapers and magazines) and electronic media platforms

Sponsor relevant community based events

Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube, Google
+ et al to promote our business

Install our billboards in strategic locations all around Providence – Rhodes Island

Engage in roadshows from time to time in targeted neighborhoods

Distribute our fliers and handbills in target areas

Contact corporate organizations and residents in our target areas by calling them up and informing them
of Carroty Cliff® Fruit Farms, LLC and the farm produce we sell

List our fruits farms in local directories / yellow pages

Advertise our fruits farms in our official website and employ strategies that will help us pull traffic to the
site.

Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well
branded with our company logo

Fruit Farm Business Plan – Financial Projections and Costing

When it comes to calculating the cost of starting a fruit farm with a standard greenhouse farm, there are
some key factors that should serve as a guide. The most important expense is the construction of the
greenhouse. Below are some of the basic areas we will spend our startup capital when setting up our
fruit farm;

The total fee for incorporating the business in United States of America – $750.

The total cost for payment of insurance policy covers (general liability, workers’ compensation and
property casualty) coverage at a total premium – $9,400

The amount needed to acquire / lease a farm land – $50,000

The amount required for preparing the farm land – $70,000

The cost for acquiring the required working tools and equipment / machines / fencing et al – $10,000

The amount required for purchase of the first set of fruits seedlings et al – $50,000

The amount required to set up a standard fruit juice processing plant within the farm facility – $100,000

Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000

The cost of launching an official website – Fruit Farm Business Plan

The amount required for payment of workers for a period of 3 months – $100,000

Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of
$500,000 to start a standard fruit farm with a fruit juice processing plant in the United States of
America. The nature of fruit farms does not require an office space, most people that run fruit farms
operate directly from their farms; but we have decided to open a small liaison office; a place where
administrative jobs will be carried out.

Generating Startup for Carroty Cliff® Fruit Farms, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance
the business, the business might not become a reality. Finance is a very important factor when it comes
to starting a fruit farm.
Carroty Cliff® Fruit Farms, LLC is a family business that will be owned and managed by Johnson Jael and
his immediate family members. They are the sole financiers of the firm, but may likely welcome other
partners later which is why they decided to restrict the sourcing of the startup capital for the business to
just three major sources.

These are the areas where we intend sourcing for fund for Carroty Cliff® Fruit Farms, LLC

Generate part of the startup capital from personal savings and sale of his stocks

Generate part of the startup capital from friends and other extended family members

Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family
members $20,000) and we are at the final stages of obtaining a loan facility of $400,000 from our bank.
All the papers and documents have been duly signed and submitted, the loan has been approved and
any moment from now our account will be credited.

FRUIT FARM BUSINESS GROWTH: Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and
competence of their employees, their investment strategy and business structure. If all of these factors
are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Carroty Cliff® Fruit Farms, LLC is to build a business that will survive off
its cash flow without injecting finance from external sources once the business is officially running. We
know that one of the ways of gaining approval and winning customers over is to sell our farm produce a
little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit
margin for a while.

Carroty Cliff® Fruit Farms, LLC will make sure that the right foundation, structures and processes are put
in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed
to drive our business to greater heights and training and re – training of our workforce is at the top
burner of our business strategy.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it
will be based on their performance for a period of three years or more as determined by the board of
the organization. We know that if that is put in place, we will be able to successfully hire and retain the
best hands we can get in the industry; they will be more committed to help us build the business of our
dreams.

Check List/Milestone

Business Name Availability Check: Completed

Business Incorporation: Completed

Opening of Corporate Bank Accounts various banks in the United States: Completed

Opening Online Payment Platforms: Completed

Application and Obtaining Tax Payer’s ID: In Progress

Application for business license and permit: Completed

Purchase of Insurance for the Business: Completed

Leasing of farm land in the outskirt of Providence – Rhodes Island (preparing the farm land inclusive):
Completed

Conducting Feasibility Studies: Completed

Startup Capital generation: Completed

Writing of Business Plan: Completed

Drafting of Employee’s Handbook: Completed

Design of The Company’s Logo: Completed

Printing of Promotional Materials: Completed

Recruitment of employees: In Progress

Building/construction of greenhouse and hothouse facility: In Progress

Purchase of the needed fruits cultivating tools, machines and equipment and construction of fruit juice
processing plant: Completed

Creating Official Website for the Company: In Progress

Creating Awareness for the business (Business PR): In Progress

Farm land Treatment, Health and Safety Arrangement: In Progress

Establishing business relationship with key players in the industry (agriculture farm produce merchants,
transporters/haulage and suppliers of seeds, fertilizers, pesticides and insecticides): Completed

Joy Nwokoro

Joy Nwokoro

Researcher / Senior Writer at Profitable Venture Magazine Ltd

Joy Nwokoro is a Freelance Business Journalist, researcher, translator and sales trainer who have
worked with numerous clients amongst which is Women in World Banking, a business research NGO in
New York, United States of America. She holds a Bachelor of Arts degree in English and Literature from
the Abia State University, Nigeria.

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