EXECUTIVE MBA

TRANSFORM YOURSELF
TRANSFORM YOUR CAREER
 Worldwide rankings
HEC Paris has been consistently ranked one of the top three providers worldwide in
Executive Education by the Financial Times for the last 7 years.
The rankings are based on customer satisfaction ratings by participants
and corporate clients that focus on the quality, relevance and global scope
of the programs. They feature important criteria such as:
acquisition of new skills
achieving objectives
value for money.

Accreditations
HEC Paris was one of the first Schools of Management
in Europe to receive the prestigious AMBA (Association
of MBAs), EQUIS (European Foundation for Management
Development) and AACSB (Association to Advance Collegiate
Schools of Business) triple accreditations. They serve as a
global benchmark of quality and are a guarantee of academic
coherence and excellence.

International Accreditations

HEC PARIS EXECUTIVE EDUCATION

 WELCOME EXECUTIVE MBA

HEC Paris
THE MORE YOU KNOW, THE MORE YOU DARE

54 000 136
Alumni Years of
in 132 experience
countries in management
programs

8 000 140
Participants Strategic
in Executive partnerships
Education and alliances in
programs 46 countries
a year

96 450
Student Members
nationalities of staff

21 6
Chairs & research Subsidiaries and
centers representation
offices in five
continents

CEOs
More alumni in CEO
positions than any other
Business School

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBA UNIQUE PROGRAM

What makes our Executive MBA unique?

World-class faculty and industry specialists, all experts in
their respective fields and with extensive experience in the
world of business
Outstanding participants - with over 50 nationalities repre-
sented, the highly diverse professional and cultural back-
grounds of our participants mean that you learn just as much
from your classmates as from our professors
A strong focus on leadership that enables you to step back,
assess and transform your leadership style, motivate and
The business world is
empower your teams to take ownership of projects
constantly changing and evol-
Entrepreneurial focus - around 35% of participants in the ving so we need to follow and
EMBA program launch start-ups or new business ventures keep up with the latest research.
either during or after the program For me, this is one of the greatest assets
Flexible formats - the program is available in 5 different of HEC Paris. I had already started a
part-time tracks to allow you to select a format that fits in business before joining the program and
best with your lifestyle and professional constraints implementing everything I learned during
the EMBA has really helped me improve
8 specializations, in 14 locations that give you the opportunity to the performance of my company.
focus on an area of your choice and expand your knowledge
of a specific industry or sector
Capstone project that allows you to apply everything you have Saif Al Kuwari
learned by carrying out a strategic project that has real added Director of International Relations
value for both your organization and yourself Qatar Tourism Authority
HEC Paris Executive MBA 2013, Qatar
Prestigious international academic partners that allow you
to experience the world of business from a different angle
International mobility option which gives you the opportunity
to take classes outside your home track in France, Qatar,
Doha and China
Influential global network of 53 900 alumni which provides
you with business opportunities and unlimited possibilities
to exchange and share best practices with like-minded peers
worldwide.

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HEC PARIS EXECUTIVE EDUCATION
 UNIQUE PROGRAM EXECUTIVE MBA

GENERALIZED, SPECIALIZED, CUSTOMIZED

The HEC Paris Executive MBA is a 15-18 month degree program
which features three key components Core courses, Majors
and a Capstone project. No other Executive MBA allows you to
generalize, specialize and customize your program to this extent.

CORE COURSES
The core courses enable you to develop your knowledge and
expertise in all the key areas of general management, such
as strategic analysis, leadership, finance and operations
management.

EIGHT SPECIALIZATIONS
The Majors give you the opportunity to specialize in an area of
your choice, expand your knowledge of a specific industry or
sector, identify strategic opportunities, expand your network
and fine-tune your analytical and decision-making skills.

You can choose from:

Aerospace & Aviation
Differentiation & Innovation
Through Services
Energy
Entrepreneurship & Innovation
Entrepreneurship - Project Accelerator
Innovation & Social Business
Leading Digital Transformation
Luxury KEY BENEFITS
Develop and fine-tune your managerial and leadership exper-
tise
Adapt your skills to a rapidly changing economic environment
CAPSTONE PROJECT
Challenge yourself to think out of the box
The Capstone is the final deliverable of the program. It not only
Identify critical growth factors and develop the global vision
allows you to apply everything you have learned but to also
that leaders need to drive corporate success
carry out a customized strategic project that has real added
value for your organization and yourself. Play a key role in the strategic decision-making and change
management processes of your company
Carrying out a project in an area of key strategic importance
Develop innovative solutions and business models and
for your organization can have a significant impact on its future
implement them effectively in your organization
development and save the company considerable financial in-
vestment in external consultant fees. It can also be an excellent Enhance your personal and professional network
way of gaining the backing of your company in terms of out Personal transformation acquire an even stronger sense
of office time and funding for your Executive EMBA program. of who you are and what you want to achieve.

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBA PARTICIPANTS

30WOMEN
%

50
Outstanding participants
NATIONALITIES

CULTURAL AND PROFESSIONAL DIVERSITY

15
AVERAGE YEARS

The outstanding men and women who participate in the HEC Paris Executive
MBA come from all over the world and represent a wide range of industries
and sectors.
EXPERIENCE
The combination of high-caliber participants and innovative learning
methods enable you to learn, not just from world-renowned researchers
and guest speakers, but also to share knowledge and leadership

40
approaches with peers from truly diverse geographical, educational and
professional backgrounds. The hundreds of years of combined expertise
in the classroom creates a unique learning environment that is difficult
to replicate.
AVERAGE AGE

5 flexible, part-time formats

The HEC Paris Executive MBA is available in 5 modular tracks to allow you to choose a format that fits in best
with your personal and professional commitments. The program lasts 15-18 months and represents 52-54
days out of the office, depending on the track, and an additional 10 days for the Major.

2 RESIDENTIAL TRACKS 1 NON-RESIDENTIAL TRACK 2 NON-RESIDENTIAL TRACKS

ON PARIS CAMPUS IN QATAR IN PARIS
English Modular Qatar Modular (English) End of week (French/English)
9-day and 6-day modules 6-day modules every two months Fridays + 2 Saturday mornings per month
every 2 months Starting in February, Starting in March,
Starting in January, Doha Paris Champerret
Paris Campus
One day a week (French/English)
Paris Modular (French/English) Tuesdays and occasionally on Wednesdays
6-day modules every 6 weeks Starting in September,
Starting in November, Paris Champerret
Paris Campus

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HEC PARIS EXECUTIVE EDUCATION
 OVERVIEW EXECUTIVE MBA

Program overview
CORE COURSES IN BUSINESS CAPSTONE PROJECT
CHOOSE ONE OF EIGHT MAJORS
FUNDAMENTALS Apply what you have learned
2 five-day sessions
Modules of 2-6 days to the real world

Business Environment Aerospace & Aviation

Strategic analysis of an existing
Business Performance Management D
 ifferentiation & Innovation Through Services company or new business venture
Corporate Finance Energy conducted in a team or individually.

Corporate Strategy Entrepreneurship & Innovation

The Capstone project is the final
Entrepreneurial Spirit Entrepreneurship - Project Accelerator deliverable of the Executive MBA.
It enables you to apply everything
Financial Accounting Innovation & Social Business
you have learned and focus on
Information Systems Leading Digital Transformation a strategic issue that has real
Luxury added value for your organization
Leadership
or yourself.
Marketing

Operations Management The quality of the final project

should be of board-level standard.
Strategic HR Management

The Executive MBA is a dynamic program and is subject to change. Please check our websites for recent developments and updates.
www.exed.hec.edu/executive-mbas or www.qatar.exed.hec.edu/executive-mba

A unique focus on entrepreneurship

Around 35% of participants in the EMBA program launch start-ups or new business
ventures either during or after the program.

HEC Paris has been actively Entrepreneurship & Innova-

involved in entrepreneurship tion or Entrepreneurship - At HEC Paris, my
for over 30 years. Entrepre- Project Accelerator. At HEC experiences inspired me to
neurship is one of the core Paris you can take advan- go beyond what I thought my
courses. The aim tage of the services limits were and expand my
is to give you the
opportunity to dis-
cover what it real-
120 and know-how of the
HEC Paris Entrepre-
neurship Center, the
possibilities. I was able to meet
with so many different people, including
many entrepreneurs, which showed me
ly means to be an Start-ups HEC Paris Incuba- that more paths were open to me than I
entrepreneur, the incubated tor and draw on the had previously realized. It was inspiring.
mindset it requires, every year technical expertise
and potential direc- o f t h e Universit
tions to take. You can also ex- Paris-Saclay, now consi- Sandy Beky
plore the subject in greater dered as one of the most Founder and Managing Director
depth and move your project important innovation KYOSEI LEADERSHIP
forward by choosing one of clusters worldwide. HEC Paris Executive MBA 2013, France
our specialized Majors -

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBA INTERNATIONAL MOBILITY

International Mobility
A GLOBAL LEARNING EXPERIENCE IN FRANCE, CHINA AND QATAR
The international mobility option, which enables you to take part of the program in different international loca-
tions, has become a defining feature of the HEC Paris Executive MBA. Our aim is to facilitate this as much as
possible and you will now be able to skip complete modules in your home track and take a selection of them
in France, China or Qatar.

GLOBAL MOBILITY FOR EXECUTIVE MBA PARTICIPANTS EXPANDING NETWORKS

The mobility option transforms an already international One of the many benefits of the international mobility option
Executive MBA program into one with even greater global is the way it facilitates exchange between classmates from
scope. Today, the program features the same curriculum no different regions and highly diverse professional and cultural
matter which track you choose. This means you can work with backgrounds. This not only increases the size of your networks
your program manager to customize a cycle with modules in but also oopens up new business opportunities.
our locations, as long as they fit into the academic calendars
The international mobility option has proved to be a genuine
concerned.
asset for executives working in a multicultural, globalized,
Due to our expanding network, you may also be able to take economic context. Approximately 35% of current Executive
mobility modules outside of the current EMBA program with MBA participants take advantage of the international
some of our strategic international academic partners. Check mobility option.
out our websites for the latest developments and updates.

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HEC PARIS EXECUTIVE EDUCATION
 PARTNERSHIPS EXECUTIVE MBA

Prestigious International Partnerships

EXPERIENCE THE WORLD OF BUSINESS FROM A DIFFERENT ANGLE
We have partnered with leading educational institutions around the world in order to further
enhance the intercultural and the global scope of the Executive MBA program.

QATAR FOUNDATION

HEC Paris joined Qatar Foundation in June 2010 and was

the first European Partner University of the Foundation.
Qatar Foundation for Education, Science and Community
Development is a private, non-profit organization that serves
the people of Qatar by supporting and operating programs in
three core mission areas: education, science and research,
and community development. It strives to nurture the future
leaders of Qatar. HEC Paris plays a highly active role in the
development of graduate degree programs, thereby making
a significant contribution to unlocking human potential in Qatar
and the region.
The Qatar modular track of the Executive MBA is run in English
and a dedicated Doha-based international academic and pro-
gram delivery team guarantees its excellence and coherence.
Participants from other tracks also have the opportunity to
follow modules in Qatar and experience first-hand one of the
most dynamic business regions in the world.

OTHER INTERNATIONAL PARTNERS

Our international partnerships for the Major programs enables
us to provide you with even stronger academic content,
enlightening company visits, networking opportunities and
cultural exchanges.
AirBusiness Academy - Toulouse, France
Babson College - Boston, USA
Concordia University, Aviation Management
Institute - Montreal, Canada
Graduate School of Business, University of Cape Town
Cape Town, South Africa
Indian Institute of Management Bangalore -
Bangalore, India

To ensure that the content meets the needs and objectives of partici-
pants, the academic partners for the Majors are subject to change.
Please consult our website for the latest updates
www.exed.hec.edu/executive-mbas

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBA FACULTY

Learn from
some of the finest
minds in world
of management

Pierre Dussauge
Academic Director, Executive MBA
HEC Paris Professor of Strategy

INTERNATIONALLY RENOWNED FACULTY

All our members of faculty have extensive, hands-on
experience in the world of business, regularly engage

445 135
in corporate consulting missions and have an in-depth
understanding of the key strategic and business challenges
facing organizations. Throughout the program, faculty
Research articles expertise is complemented by specialist guest speakers with
Full-time
published in an outstanding record of national and global business success.
Professors
the last 5 years
ACADEMIC EXCELLENCE
The Executive MBA is backed by an Academic Board whose
role is to guarantee the overall academic rigor and excellence

700 30
of the program. It is headed by the Executive MBA Academic
Director, who supervises and coordinates a team of experienced
Academic Coordinators, who all have a specific area of expertise.
Lecturers Nationalities
in our Faculty HEC PARIS RESEARCH
Research at HEC Paris is driven by the needs of organizations
and business. It feeds into all areas of our work, enables us to
identify current and future business challenges and helps us to
deliver programs that have a tangible impact and lasting value.

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HEC PARIS EXECUTIVE EDUCATION
 LEARNING METHODS EXECUTIVE MBA

Innovative learning
methods for complex
professional
situations

Andrea Masini
Associate Dean, HEC Paris MBA Program
Academic Director of the Energy Major

A HANDS-ON APPROACH LEARNING SUPPORT

TO REAL-WORLD TRAINING Facilities and extensive online resources enable you to explore
The aim of our action-based learning approach is to strike or complete certain aspects of the program in greater depth.
the right balance between theory and practice. This ensures They can be accessed through a dedicated online intranet, the
you acquire hands-on knowledge and skills you can apply HEC Paris Learning Center (Paris Campus) and the Media
immediately when you return to the workplace. Center (Porte de Champerret - Paris).

We combine: DIGITAL LEARNING

We continually strive to push the boundaries of what todays
C
 ase studies, workshops and interactive role-plays classroom and the classroom of the future will look like.
to develop strong analytical and decision-making skills Webinars, online resources and discussion forums will play
a prominent role in curriculum. Our goal is to provide you with
T
 eam work to enable you to share experience, learn how to content at home to ensure that you arrive in class adequately
prioritize and deliver your group assignments collectively. prepared. This will free up valuable class time for interactive
We firmly believe that you learn just as much from your group work and will optimize peer-to-peer learning and
classmates as from the professors networking opportunities.

Testimonials from senior executives and industry Our objective is to gradually add more and more digital learning
experts to provide valuable, real-life insights on key to the EMBA curriculum over the next few years to enhance and
managerial trends and issues. optimize the face-to-face learning experience.

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBA NETWORK

Career Services
HELPING YOU TAKE THE NEXT STEP IN YOUR CAREER
More and more of our participants have reached a turning point in their careers. In
many cases they are aiming to either take on greater responsibility within their own
companies, change their current career path by repositioning themselves in a different
environment or by launching a new business venture. Quite often, however, they are not
sure what the next step is. Our goal is to help them develop the skills and confidence
they need to make that next step.
HEC Careers provides a range of services, workshops and resources designed to help
participants develop the skills and tools to make informed choices on the career path that
is in line with their personal values and professional goals.
Our approach combines a dedicated careers curriculum and multiple opportunities to
interact with alumni. This ensures that participants make effective and realistic choices
both for the next step - whether this is to assume greater responsibility within the
company or move on to new projects - and for the rest of their professional careers.

Join an influential global network

Management training at HEC Paris is all about sharing and learning from others. Our highly diverse and exclusive
alumni network provides you with business opportunities and unlimited possibilities to exchange and share best
practices with like-minded peers worldwide.

HEC EXECUTIVE COMMUNITY

This service is aimed at current participants and alumni of HEC Paris Executive Education programs. The goal of the community
is to perpetuate the lifelong learning experience of its members and forge lasting and beneficial links with the institution.
HEC Executive Community provides a wide range of services that include afterwork events, conferences with key speakers,
events that focus on specific themes, access to webinars, newsletter updates

HEC ALUMNI
Graduation from an HEC Paris program marks the beginning of a new adventure in which the HEC Alumni network plays a key
role. The HEC Alumni Association was founded in 1883 by former students and now has 54 000 members. It brings together all
HEC Paris degree program graduates and participants of the EMBA have access to the Alumni Association from the beginning
of their program, which instantly opens up networking and business opportunities with previous cohorts.

KEY FIGURES SERVICES

54 000 alumni and 850 events per year A bi-monthly alumni magazine Regular meetings with
49 professional clubs with interviews, reports and business leaders
26 leisure clubs career advice Career support & job board
75 international chapters Networking events A mentoring program
40 000 job offers Sector-specific events with Personal development
1 125 mentors experts (finance, strategy, seminars
270 graduating classes entrepreneurship)

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HEC PARIS EXECUTIVE EDUCATION
 ADMISSIONS EXECUTIVE MBA

Getting Started
The success of the HEC Paris Executive MBA depends just as much on the exceptional quality of our participants
as on the excellence of the content and the expertise of the professors.

SELECTION CRITERIA THE ADMISSION PROCESS FUNDING YOUR EXECUTIVE MBA

S ignificant professional experience Admission to the HEC Paris Executive HEC Paris has a number of funding
(minimum 8 years / average 15 years) MBA is based on a rigorous but options available, including mandatory
strai g ht for ward 3 -step process. training entitlements, special loan
A track record of influencing your
Interviewers and assessors are looking agreements, income tax reductions
companys strategic decisions
for evidence of personal motivation, and Prodigy Finance which is funded by
Involvement in international projects what you will bring to the class, and a HEC Paris alumni and offers loans with
T h e a m b i t i o n t o h a v e g re a t e r clear sense of how the program will help highly competitive interest rates to
managerial and decision-making you achieve your professional goals. participants from over 150 nationalities.
responsibilities For further details and advice please
The coherence of your professional To get started on your admission to the contact one of our Program Advisors.
and personal goals with the program program please refer to the contact
GMAT is not mandatory and can be information on the back cover.
replaced by an HEC Paris management
test.

3-Step Process
On average the admissions process takes approximately 2 months but can be even quicker if steps 1 and 2 are
completed rapidly.

1 2 3
STEP 1 STEP 2 STEP 3
A preliminary interview Candidates complete Candidates are invited to an interview
with a Program Advisor an online application form with a selection committee

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBA MAJORS

8 SPECIALIZATIONS
Designed to help you achieve your professional goals

ADD A SPECIALIZATION TO YOUR SKILLSET

WITH ONE OF OUR 8 MAJORS*
The Majors enable you to develop specialized skills in an area of your choice,
expand your knowledge of a specific industry or sector, identify strategic
opportunities, and fine-tune your analytical and decision-making skills.
The Professors who run the Majors all have considerable expertise and
extensive working experience in the sector or industry concerned. Their
knowledge is complemented by testimonials from industry experts and
business leaders.
By mixing participants from the different tracks of the Executive MBA, the
Majors provide excellent opportunities to study, share best practices and
network with classmates from a rich and wide range of professional and
cultural backgrounds.

* The Executive MBA is a dynamic program and is subject to change.

Please check our websites for recent developments.
www.exed.hec.edu/executive-mbas
www.qatar.exed.hec.edu/executive-mba

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HEC PARIS EXECUTIVE EDUCATION
 MAJORS EXECUTIVE MBA

Paris / Toulouse
(France)
Montreal
(Canada)

AEROSPACE & AVIATION

This Major has been specifically designed to develop analytical and decision-making skills as well as providing
an in-depth understanding of the complex challenges and strategic opportunities of this deregulated and
dynamic sector of the global economy.

SESSION 2 (5 DAYS)
KEY BENEFITS
Corporate strategies for growth
Develop the global vision needed to be a driving force in the (Toulouse and Paris, France)
world of Aerospace & Aviation
The second module is run by HEC Paris and AirBusiness
Understand the dynamics and complexity of these markets
Academy professors as well as lecturers from leading
Acquire invaluable insights into the evolution of the industrys
industrial companies and consulting firms. It focuses on the
business models on a global scale
following areas:
Challenge your assumptions with leading professionals from
the industrys major companies. Industry-specific tools in finance, information technology and
strategic management
PROGRAM Worldwide alliances and open-sky strategy

SESSION 1 (5 DAYS) International cargo competition

Anticipating future trends and managing risks Future trends for the environment
(Montreal, Canada) New European business models.
The first module is hosted by the Aviation Management Institute
of Concordia University with visiting professors from MIT, McGill
Air and Space Law Institute. It focuses on the following areas:
An overview of the economics of airline operations and the PARTICIPANTS
key planning decisions made by airline managers Executives and senior managers with:
A n exploration of airline markets, the demand for air Significant business experience within the
transportation, airline competition, business models and Aerospace or Aviation sectors
the major components of airline operating costs Recognized professional achievements and/
or involvement in their companys strategy.
Fleet planning, route evaluation, schedule development,
pricing and revenue management
An introduction to international aviation law and international
institutions with a specific focus on new environmental trends.

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBA MAJORS

Berlin
(Germany)
Singapore

DIFFERENTIATION & INNOVATION THROUGH SERVICES

This Major is aimed at executives seeking to optimize the added value of the services they provide in order
to differentiate their organizations from the competition. Strategy, organizational behavior, human resource
management and leadership are all explored from a services perspective.

KEY BENEFITS SESSION 2 (5 DAYS)

World-class best-practice organizations
Gain a comprehensive understanding of the economics of
(Berlin, Germany)
both customer and employee loyalty
Develop strategies to build customer loyalty in service settings The week in Berlin will focus on world-class best-practice
Apply best practice in a service context to the interrelated organizations, as well as exploring some of the most innovative
disciplines of strategy, operations, marketing and human service companies in Berlin.
resource management The topics covered will include:
Discover some of the creative and innovative approaches used Best practices for professional services
by leading companies to add value to the services they provide. Service in the hospitality industry
Best practices for manufacturers wanting to integrate
PROGRAM services and solutions into their products
SESSION 1 (5 DAYS) The benefits and challenges of services strategies.
Best practices in service differentiation and innovation
(Singapore)
The first session takes place in in Singapore, a City-State re-
nowned for the excellence of its governmental services and as
the home of world-class service providers such as Singapore
Airlines. The focus will be on:
PARTICIPANTS
Examining the most important frameworks in the study of services
Executives working in service organizations
Analyzing how these frameworks are used (or not) in local in a wide range of industries
companies Managers seeking to perfect their skills in
Exploring how these frameworks are applied in the real world organizational behavior, human resources
management and leadership.
and in the companies of participants.
Assessing areas for improvement, even among world-class
service organizations.

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HEC PARIS EXECUTIVE EDUCATION
 MAJORS EXECUTIVE MBA

Berlin
(Germany)

Doha
(Qatar)

ENERGY
This Major is aimed at executives and senior managers working or planning to work in industries and services
where energy production and consumption can have significant consequences on the corporate bottom line.
It addresses the need for leaders to develop a comprehensive and strategic view of the energy industry and to
understand its opportunities and operational challenges.

KEY BENEFITS SESSION 2 (5 DAYS)

Power markets and carbon constraint - whats in it for the end users?
Acquire an in-depth understanding of the energy business
(Berlin, Germany)
environment and market drivers
Heighten your awareness of energy technologies and their The second session is hosted by EMST Berlin and focuses on
potential impact on business models the end uses of energy and their associated services:
Develop and implement strategies that address issues S pecific issues in the sector such as regulation and
associated with energy prices, volatility and hedging, as well public policies, technological challenges, environmental
as energy-sensitive investment and financing requirements constraints, market structure, pricing mechanisms and
Share experience and network with other HEC Paris Executive strategies
MBA participants and business executives from the energy sector. Electricity investment, generation and distribution - in par-
ticular smart grids
Examination and analysis of conventional and new power
PROGRAM supplies such as clean coal (CCS), gas, renewables and
SESSION 1 (5 DAYS) nuclear energy.
From primary energy resources to end markets (Doha, Qatar)
The first session in Doha provides a comprehensive overview
of all aspects of the upstream sector:
Reserves, players (IOC, NOC, and contractors), investments, PARTICIPANTS
costs and operations Executives and senior managers working or
Strong focus on transportation economics, especially in terms of planning to work in industries and services
where energy production and consumption
shipping and the strategies of oil & gas companies concerning
and/or greenhouse gas reduction policies
issues like peak oil, or the use of unconventional resources such could significantly impact the corporate
as oil sands, shale gas, bio fuels and solar energy bottom line.
E xamination and analysis of issues related to project
financing and hedging strategies.

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBA MAJORS

Boston
(USA)
Paris
(France)

ENTREPRENEURSHIP & INNOVATION

Innovation and entrepreneurship are essential drivers of growth and the main sources of value and wealth creation.
They therefore need to be managed very carefully and with great discipline in both start-ups and established firms.
This Major is aimed at executives seeking to develop their entrepreneurial skills, launch new business ventures
and discover best practices for stimulating innovation.

KEY BENEFITS SESSION 2 (5 DAYS)

Innovative management and entrepreneurial leadership
Develop entrepreneurial energy and a culture of innovation
(Boston, USA)
in your company
Learn how to collaborate effectively with other players and The classes at Babson College will complement and complete
specialists both inside and outside of your organization, and those of the first session in Paris and will focus more
within specific ecosystems specifically on:
Identify opportunities, build business plans and capture Innovation and entrepreneurship in America
created value Turnaround and harvesting the company
Fund and develop new business ventures. Entrepreneurial leadership
Innovative business models
PROGRAM
Open innovation and social innovation.
SESSION 1 (5 DAYS)
Fundamental skills in entrepreneurship and innovation
(Paris, France) PARTICIPANTS
Professors and expert guest speakers will focus on key topics Executives interested in launching innovation
such as: or new businesses, either as a new venture
or within an established organization
Design thinking Members or managers of an innovation
Recognizing and screening market opportunities development team
Executives with a personal
Identifying and creating customer value start-up project in any area of innovation
Developing business plans for innovative projects (technology, usage, market or business model).

Using venture capital start-up assessment to fund projects.

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HEC PARIS EXECUTIVE EDUCATION
 MAJORS EXECUTIVE MBA

San Francisco Paris

(USA) (France)

ENTREPRENEURSHIP - PROJECT ACCELERATOR

This Major is aimed at executives and senior managers who are seriously thinking about committing themselves
to new business ventures as either entrepreneurs, investors or consultants. To successfully launch a new venture,
or take over an existing one, it is vital to not only master key areas of management such as Marketing, Strategy,
HR and Finance, but to also acquire some very specific knowledge and skills.

KEY BENEFITS SESSION 2 (5 DAYS)

Applying key methodologies for successful business ventures
Discover the key success factors of entrepreneurship
(Paris, France)
Assess the robustness of your project and the potential
of a new business venture The second session in Paris will focus on the following themes:
Design a winning business plan Methodologies for market research, asset management in
Move your project forward to the next stage new business ventures, business model, funding and action
Learn by doing helping participants to fine-tune their sales plans
pitches. Workshops allowing participants to apply the methodologies
above
PROGRAM Guest speaker conferences - high growth start-ups and lear-
SESSION 1 (5 DAYS) ning from failure
Key trends in entrepreneurship HEC Paris Incubator master class
(San Francisco, USA) Fine-tuning sales pitches
The first session in San Francisco will give participants the
opportunity to experience first-hand the key trends and the culture
of entrepreneurship in Silicon Valley. The topics explored include: PARTICIPANTS
The art of raising capital in the US Executives and senior managers who
are seriously thinking about committing
How to generate leads and sell your services / solutions themselves to new business ventures either as
entrepreneurs, investors or consultants.
Networking culture and best practices in the US
Developing sales pitches.

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBA MAJORS

Bangalore
(India)

Cape Town
(South Africa)

INNOVATION & SOCIAL BUSINESS

This Major is aimed at executives and senior managers who want to become the next generation of socially aware
business leaders in the rapidly changing and emerging world economy.

KEY BENEFITS SESSION 2 (5 DAYS)

Innovation and social business from an Indian perspective
Understand what innovation and social business mean in
(Bangalore, India)
practice in emerging economies such as Africa and India
Acquire the necessary tools to carry out an in-depth analysis The second session is hosted by the Indian Institute of
of the mass market in emerging countries and new emerging Management and focuses on the following areas:
market strategies Identifying new business opportunities in emerging markets
Learn how to encourage and promote frugal and reverse Integrating sustainability into business models
innovation Focus on the mobile phone revolution in emerging economies
Develop new value propositions that meet the needs of
Reverse innovation adapting successful emerging economy
emerging market consumers more effectively.
innovations in developed markets.

PROGRAM
SESSION 1 (5 DAYS)
Innovation and social business from a Sub-Saharan Africa
Perspective
(Cape Town, South Africa)
The first session is hosted by The University of Cape Town,
PARTICIPANTS
Graduate School of Business and focuses on the following areas:
Executives and senior managers seeking to
Identifying new business opportunities in emerging markets discover new ways of developing business
in Sub-Saharan Africa that have real social impact, in both emerging
Developing business solutions that meet social and environ- and developed countries, for multinationals,
entrepreneurs and SMEs.
mental challenges
Focus on the digital revolution in emerging economies
Frugal innovation - how emerging economies overcome
resource and affordability constraints to provide products
and services that meet the needs of low income consumers.

18
HEC PARIS EXECUTIVE EDUCATION
 MAJORS EXECUTIVE MBA

San Francisco Paris

(USA) (France)

LEADING DIGITAL TRANSFORMATION

Digital developments such as big data, analytics, the Internet of Things, mobile, and social media are radically
changing the way we live, learn, and do business. Companies need to rethink their value propositions, customer
relationships, internal processes as well as their ecosystem of partners in order to remain competitive and
relevant in an exponentially changing world.

KEY BENEFITS SESSION 2 (5 DAYS)

Designing your digital tomorrow
Gain global insights into the diverse aspects of digital trans-
(San Francisco, USA)
formation of traditional businesses
Learn from business leaders who have successfully engaged The aim of the second session in San Francisco is to provide
their companies in digital transformation participants with the skills to lead digital transformative
Understand that digital transformation requires a collabora- change. It features:
tive mindset and a test and learn attitude A n examination of how the dinosaurs and disruptors of
Silicon Valley are changing the rules of the business game
PROGRAM A focus on future digital trends
SESSION 1 (5 DAYS) Company visits and testimonials from inspirational guest
Welcome to a digital world speakers
(Paris, France) Workshops that focus on the specific needs of the
The first session in Paris combines lectures, testimonials, case participants.
studies and workshops to focus on:
Understanding the scope, scale, and challenges of digital PARTICIPANTS
transformation Executives wishing to take a leading role
M ajor themes such as digitalization, disruption and in the digital transformation processes of
traditional businesses
innovation, digital leadership and big data Managers working in all business functions.
A wide range of services-oriented, goods-oriented, B2B It is less appropriate for participants seeking
to acquire in-depth knowledge on digital
and B2C industries and companies.
start-ups.

19
HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBA MAJORS

Paris Shanghai
(France)
(China)

LUXURY
The combination of world-class faculty, cutting-edge research, publications in the field of luxury management
and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer a
truly exclusive program in luxury.

KEY BENEFITS SESSION 2 (5 DAYS)

The specific nature of the Chinese luxury market
D
 evelop the necessary skills and know-how to manage luxury
(Shanghai, China)
brands and companies
D
 elve deeply into the culture of luxury in order to grasp the The second session in Shanghai focuses on the culture,
essence of its management consumer segmentation and habits of the Chinese luxury
T
 ake the right and relevant strategic decisions concerning the market:
marketing of luxury brands worldwide. Digital luxury in China - the most connected market in the
world
PROGRAM Exploring on and offline retail challenges in China, HR issues
and improving performance levels
SESSION 1 (5 DAYS)
Specific focus on the automobile, hospitality and personal
Luxury strategy
luxury sectors
(Paris, France)
Developing brands in China and involving key influencers from
The first session in Paris adopts a global and multicultural
the world of business and the arts
approach to the luxury sector:
Emerging Chinese luxury brands.
What is a luxury strategy? How does it differ from a
premium strategy or a fashion strategy?
Why marketing in the luxury sector is specific - the 24
anti-laws of marketing
Digital strategies in the luxury industry PARTICIPANTS
Segmenting the luxury market and positioning brands Executives and senior managers who already
manage luxury brands and companies or who
Entering new markets - alternative strategies and avoiding plan to do so in the future
the pitfalls
Sustainable luxury and competition from luxury brands in
emerging countries.

20
HEC PARIS EXECUTIVE EDUCATION
 RETURN ON EXPERIENCE EXECUTIVE MBA

The opportunity to . After 10 years of .

interact with different industries highly intuitive business
and especially different cultures development experience
was exactly what I was looking for. The in the field, I felt I was ready to
alumni network was one of the key benefits enhance my skills in terms of processes
for me. Once you move onto the Majors you and organization. If you want to get the
begin to realize how big the network is and most out of this type of program, you
start to see just how many people you can have to really invest in it. By giving and
connect with. The EMBA has given me grea- exchanging ideas, you receive invaluable
ter confidence in my decision-making skills feedback from the other participants with
and I now feel like Im on a different level. rich and highly diversified backgrounds.

Sean Madden Alphadio Olory- Togbe

Director Strategic Masterplanning Founder and Managing Director
HAMAD MEDICAL CORPORATION LAVOIR MODERNE
HEC Paris Executive MBA 2014, Qatar HEC Paris Executive MBA 2009, France

I started the HEC. I particularly appre-

Paris EMBA as European ciated the quality of the
Sales Director for major teaching and really enjoyed
accounts at HP and ended the learning from professors, who
program as CEO of my own company, combine extensive teaching experience
and manager of my own destiny. The EMBA with a high level professional back-
taught me that life begins at the edge of ground in major companies. This gives
your comfort zone that if you feel entirely the courses dynamism and provides
comfortable, youre not really learning. It invaluable insights. I also appreciate the
was my classmates who opened my eyes to alumni network, its a real pleasure to be
where my real passion lay and encouraged part of a family where you learn from each
me to turn it into a business. other and support each other.

Phil Waknell Abigail Liu

Co-founder and Chief Inspiration Officer HR Director, THALES CHINA
IDEAS ON STAGE HEC Paris Executive MBA 2015, China
HEC Paris Executive MBA 2010, France

HEC PARIS EXECUTIVE EDUCATION

EXECUTIVE EDUCATION
FRANCE
6-14, avenue de la Porte de Champerret
75838 PARIS CEDEX 17
+33 (0)1 39 67 75 46
emba@hec.fr

www.exed.hec.edu/executive-mbas

QATAR
Tornado Tower, West Bay
DOHA
+974 4454 0161
info@hec-q.qf.org.qa

www.qatar.exed.hec.edu

Design: HEC Paris Executive Education / Photos: J-M. BIAIS, V. TESSIER, Unique Agency.