DBT244 Bluelifenewbangrak Team9
DBT244 Bluelifenewbangrak Team9
DBT244 Bluelifenewbangrak Team9
new Bangrak
Team members
Titsanamadee Katsomepong 5816440100
Ativich Chewachamroen 5816440423
Chayanont Komutanont 5816440761
Arada Tongtam Na Ayudhya 5816440795
Pakorn Vallikul 5816441215
Sutina Thongsawang 5816441249
Prapavee Phasee 5816441389
Project
Eco-acupuncture and sustainable place-making,
Ecodesign Innovation, Design, Business & Tech.
Management (DBTM), 2017
Instructors:
Massimo Ingegno,
benjaphon khidhathong,
rawisara chulerk
Table of content
introduction BR...............................................................................................................1
Sustain creative district,BR2030..........................................................................3
Eco-acupuncture and Sustainable Placemaking..............................15
-site analysis...................................................................................................................16
-Ecodesign strategy..................................................................................................21
-inventervention........................................................................................................26
-design principle.........................................................................................................28
-programming...............................................................................................................33
crownfunding.............................................................................................................36
project evalution.....................................................................................................38
resource ...........................................................................................................................42
Introduction Bangrak
S
SWOT bang rak
trength
Bangrak is an economic area. There are places and hotels that famous and popular
It located on a commercial location attractions among Thai people and foreigners.
from the past to the present.
It can give many benets to various aspects.
- Can develop areas into green areas.
-TCDCs stas have well knowledge and quality.
Racial diversity Culture and religion -TCDC located on the good location.
wit hin the area. (Thai, Chinese, Western, Muslim) Easy to see, easy to access.
-TCDC uses publicity media to present featured.
Have good communication.
-TCDC has a strong Vision, Display, and Mindset.
There are a variety of access routes.
-Creative district create recovery in the area.
There are various mass transit options available for boat,
bus, bts, taxi, motorbike taxi, Took-took, and more.
- Almost of locals and personnels lack of knowledge of English and other languages.
Trac problems in some parts of the area.
- Has a pollution and waste issues
- Areas and buildings are old, dilapidated, and worn out. Many areas and buildings have been abandoned.
No improvement and development.
- Inside the alleys, there have just little lights, causing security problems in a night time.
- There are activities within the area for some time. Having so many people in the Morning
- Evening. But during the evening-night, there is a few activities in the area.
w
- Most buildings are not sustainable and heigh energy usage
- Not much green space.
-People in the area are not diversied in ideas. Or have a creative initiative.
eakness 1
Introduction Bangrak
O
SWOT bang rak
- There is empty land and space or original area that can be improved and pportunities
developed to make better space and more useful.
- The economy has expanded.
- Private investors are increasingly interested in investing in the area.
- There are government policies supporting tourism promotion.
- The cost of travel is cheap.
- The area has a good history and has a long reputation.
-TCDC encourages people to do more and show more of what they have or what own. To think creatively.
-To save what Bang rak has. Such as diversity of cultures, or identity of Bang rak.
-The old buildings have been reused.
-Create professional learning and skill development.
-Creative business drive valuable and sustainable innovation.
-Give opportunities to networks and creative communities.
T
It has to deal with private to make it happen but it takes a lot of time to pass the process. It will take it slow.
hreats
2
Sustainable
Creative District,
Bang Rak 2030
project goals
vision
Bang Rak in 2030 is a vibrant, diverse, inclusive and
sustainable district where creative people want to
live, work, rest and play.
Bang Rak urban environment encourages a healthy respect for and harmony
with the natural environment as well as a strong belief of equity among beings
and a lack of hierarchy. Bang Rak is a truly sustainable district in its
social, environmental and economic dimensions
across dierent scales, from urban furniture, to buildings, to streets.
mission
Competitive advantages Market focus
Bang Rak is a place that most of tourists already This place branding project is intended to
know about because of many famous hotel in focus on tourist and creative enterprises
the area such as Sheraton hotel and Shangri la hotel. In tourists perspective Bang Rak creative
district is the place that most of them
Moreover, the connectivity in Bang Rak district is already known about because of the
more superior compare to others district in Bangkok. famous landmark and hotel in the area
And there are verities of culture, religions and people and an easy access to many places in Bangkok.
collected in the areas.
For creative enterprises thatll be focus on is an artist,
a small creative business, or a creative community
that needed a low-cost space to conduct their businesses.
creative enterprises
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mission
project goals
Local benets
In Bang Rak creative district alone there are almost 40 visibly buildings.
The sheer volume of empty space had reached the point
where it was attracting vandalism, violence and street crime.
OBJECTIVE
5
AnaLYZE current place brand
brief description
Bangrak is one of the rst economic area in Bangkok. There are an antique community along the Chao Praya river since Rattanakosin era
but afterward it changed to be an international harbour that make Bangrak be a central of foreigner community and international trade.
The transportation in Bangrak are easy to access there are many road cross this area.
Also the convenient public transportation that easy to access.
Also Use as a starting point to develop creative space and to be a social partner
such as gallery hopping of people in Bangrak. The area of art that close will be open
simultaneously including to special activity in that time to make this area more interesting.
6
AnaLYZE current place brand
existing Brand identities and images
TCDC is a "playground for creativity". The place to inspire and set the tone of creative thinking
in Thai society TCDC try to build awareness on value of design to Thai people through
wide range of activities and services; exhibitions, lectures workshops,
online and paper resources for research and development in design context
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Design place brand essence
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construction new place brand
The usages of empty buildings will be divided into dierence type such as
- art studio
- digital design studio,
- gallery hopping
- historical buildings gallery
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construction new place brand
Sipraya
Mahaprutharam
Suriyawong
into the center of creative industry in Bangkok.
Silom
Population
woman man
Land used
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construction new place brand
Safety Street
There are many problems of Safety Street
such as crosswalk, street light, bus stop seat,
and sidewalk for disabled person. To improve these issues,
adding more street light can increase the safety of street and
reduce the crime.
- Bus stop seat is the problem for bus stop users who are waiting for the bus.
They have to stand or nd some space to sit,
so install seat can change users behavior and
also creates the neatness on that areas.
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construction new place brand
empty building
sustainable building
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Cooperate new place brand
This place brand project will be support by TCDC and Creative District Foundation.
Both of these organizations already had a vision
to turn empty buildings in Bang Rak creative district into a creative space,
which perfectly intertwined with the project branding plan.
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communication new place brand
our brand touch point will use in BTS / MRT / airport rail link etc.
which is transportation that tourist can easy to acress.
we also promote our brand touchpoint in website of TCDC to promote our project which only borrow
those buildings when it is unused to make some gallery for creative enterprises can come and invest on this project.
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Eco-acupuncture
and
Sustainable Placemaking
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site analysis
Site9 is located near the general post oce which is historically modernist building now. Site9 starts from Chareonkrung 28 to 32.
Beginning with Chareonkrung 32, this soi has street art with creative grati inside.
However, Taxi drivers and Tuk-Tuk use this area for their parking zone.
Therefore, these vehicles are the barrier for people who tried to use this area for taking photos.
Next to street art at the end of soi32, there is a private pier which is built for receiving the tourists, especially foreigners.
Thai people can buy the tickets, but actually there is just only for the foreigners. At the middle of the soi32, this is an intersection
that is connected with Chareonkrung 30 and general post oce.
For the beginning of the soi32, there are many street venders which are the main street food for this area.
Nevertheless, street venders
cause a lot of waste and create
bad smell. For the street along
the soi30 to soi28,
Sheraton hotel is legible
for tourists and Thai people.
Actually, it is the landmark of site9.
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site analysis
On the other hand, site9 has a lot of interesting area.
Although this point has some merit,
these interesting place did not use eectively
and also create many problems.
For example, street venders build a high number of wastes.
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site analysis
Luckily, these problems are the opportunities to renovate and develop the site9.
For the rst one, street venders surely exist in soi32.
Then, we can organize and develop these street venders to be more interesting
and attractive which can increase higher number of consumers in the area.
Second, the intersection at the middle of the soi32 can connect people to this area easier.
Third, changing the parking zone for the taxi and Tuk-Tuk can reduce the trac jam which causes CO2.
Moreover, in order to reduce CO2, urban nature such as green wall and green roof can absorb CO2 and change it to be O2.
Therefore, we can use soi32 to be a model by adding urban nature, sustainable street, and sustainable
building to do for the future and be a model for not only Bangrak, but also Thailand.
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sWOT SITe9
S trength
- Sipraya district is extremely well connected with a lot of accessibly
such as a pier that connected Sipraya district to BTS Saphan Taksin Station
- The connection of Sipraya district which accesses to Sheraton hotel that increases economic value of district.
= There are many art galleries such as Lek gallery, Asia collection and Art&Antiques
which increase the growth of local business.
= Sipraya district streets are connected with grid pattern
which helps with people legibility to remember and navigate in the area.
= Sheraton and pier increase eyes on the street because of high number of people.
= The reason why these building selected the lands near waterfront is
because when most people see water their brain will stimulate the feeling of happiness and satisfaction.
Sipr-aya Pier connects ICONSIAM that increases more tourists
w eakness
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sWOT SITe9
O
- The Room attracts more people that can increase the speed of economic growth in this district
pportunities
- The taxi and Tuk-Tuk cause trac jam inside our area.
= Low relationship between people and water
= The land subsidence that causes the increase in ood risk and foundation engineering
problems to some of the building in Bang Rak.
-Even though the threats of a ood in Bang Rak are considered
to be level 1 danger according to Bangkok ood-prone map.
T hreats
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sensitive site
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oppotunity map Eco-design strategy
URBAN NATURE
urban framing
green roof
awareness water
green wall
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oppotunity map Eco-design strategy
SUSTAINABLE STREET
zebra crossing
trac jam
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oppotunity map Eco-design strategy
SUSTAINABLE BUILDING
renovate building
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urban nature Eco-design strategy
GREEN VALUE
P.TENDERCOOL (WAREHOUSE) :
This furniture shop is handmade furniture for some of the most demanding
interior designers, private clients and hospitality leaders.
They use antique or reclaimed wood and honor traditional crafts: sand-cast bronze, French polishing, home-made wax and the works.
The raw materials that they used is like a concept of reuse and recycle
that not harm to environment and may less cost than the new tree
but still try to use it as much as possible so it is the green value as the subconcept.
And our groups focus on safety in the site by adding solar cell street light
in the sentsitive site in order to improve the safety in the area
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Intervention detail
wastewater
PuriFier
Bicycling parking&Garbage
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Intervention detail
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principle 1 : expose design principle
The present day Bang Rak people ignore their natural resource such as the rivers for far too long.
In the past, the relationship between Bang Rak people and water was inseparable,
which cause from the current trade routes of that era
which mainly consisted of water transportation method.
In the sensitive area, design principle 1 is the best to expose and regain
the awareness of Bang Rak people by using the waterlinethat run in the middle of the street
in the shape of Chao Phraya River.
Also, the water that contain in the waterline is coming from waste water that passed
through ltration system of street vendor.
principle 2 : amplify
In the sensitive area there are existing street vendors that provide excellent opportunities to create a pedestrian street out of existing resources.
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principle 3 : Replicate design principle
If our plan to create a Pedestrian Street is successful
it should be possible to replicate the success and
implement it into somewhere else in Bang Rak creative district.
radar chart
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eco appoach
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eco appoach
Plants in parklet
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Reseach
The reason why we choose parklets is it will increase public space in bangrak. In our area
there are many commercial building, hotel and also embassy.
Charoen krung 32, there is a long path way with a street art along the path.
It is a 3 lane road. Even if it is a 3 lane road, there are many taxi park here and it conceal the street art.
We plann to set up the parklets in this Charoen Krung 32 in order to solve those problem in this alley.
And to make that area has more public space
and make a community in that area while people eating and chatting, they can watch a street art in that area.
By adapting thus case study it will make Charoen Krung 32 has more public space.
Soi 32 that always have tourists doesn't have enough street light so it's not safety area.
This Idea's function is street light come up with sustainability.
when it blooms like a ower it has solar cell inside at day time and it close at night time.
It use power that collected from the sun to turn on LED light.
The LED lights feature motion sensors that are triggered once
the sun sets by individuals walking in close proximity to the light.
If no one is around, the lights conserve energy by remaining o.
http://inhabitat.com/sustainable-city-street-lights-by-phillips/
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Reseach
The reason why we choose this case study is because of the lack of connection between Bang Rak people and water,
most people in Bang Rak dont see rivers and canals as an important water source anymore they perceive the nature elements (water)
as something unrelated to their everyday life.
= We planned to turn our selected area into the place that help local people reconnect with water again by paint a color of blue on the street
and use street arts that depicture the rivers and the ways that past BR people interacted with them in order to remind local people
about the importance of rivers and canals.By adopting this case study it will make nature visible to BR people again especially
the water element of the nature,
- also itll inclined with the principle 1 (Expose) of eco-acupuncture that stated making thing (information)
visible can change people awareness and behavior.
- Blue Mind book found that when human brain associated something with water, itll stimulate the brain to feel calm,
peacefulness, unity and a sense of general happiness and satisfaction with life in the moment. These feeling are inspired by water
and elements associated with water, from the color blue to word we use to describe the sensations associated with immersion.
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Programming
Programmed Activities
In the morning, some of the street venders have to prepare for the opening and be ready to sell breakfast meal at 7 am
for the bikers and photographers who would like to begin riding bicycle and taking photos on street art.
At 10.00 11.00, morning street venders have to clean themselves and other venders have to prepare for fully opening.
Then, the street venders will be fully opened at 11 am to 8 pm. There is just only 20 street venders along the road
until the end of the soi32 that sell food. At the end of the day around 8 pm, all of the street venders have to clean up their areas.
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management model
Process
District Oce grant authority to construct in Chareon Krung 32
SAIKOU taking care of construction of parklets and street vendor
Keep the area clean (Street vendor community)
The maintenance will be done
by District Oce and street vendor community
SAIKOU
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crownfunding
Platform: Asiola.com
Asiola is the crowd funding platform thats curated for Thailand,
where creative and community-focused ideas can be brought to life.
Model: Rewards
This project is the rst street vending parklet in Thailand
that support the eating habits of people
who usually came to at street vendors.
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crownfunding
Strategy
The project will be the contribution between SAIKOU construction and District Oce.
SAIKOU will be responsible for the construction phase of the project.
And, the District Oce will be responsible for long-term maintenance of the entire area.
The reasons for selecting these two organizations are because SAIKOU oer both architecture
and engineering personal. And, for the District Oce,
their jobs are to grant authority to create structures in Chareon Krung 32 which is the public space,
and maintenance the area after construction has been nished.
Moreover, the duty to maintain the area is not only for District Oce, but street vendors also
because they are parts of Chareon Krung 32 community.
Reward
300 baht: Thank you card that made out of the same eco-material that being use as a street vendor food plates
800 baht: 40 percent discount Coupon for every street vendor shops
20,000 baht: Chareon Krung 32 is yours for the entire day (until 9pm)
100,000 baht: Receive the right to put yours name permanently on the
contribution board + Chareon Krung 32 is yours for the entire day
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project evalution
Environmental Benefit
In the sensitive area,
group09 will be using a green wall on the walls of General Post Oce at the beginning of Soi32.
And, another green element of group09 sensitive area is going to be the parklet
which will have small vegetation.
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crownfunding
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Environmental Benefit
Aesthetic Improvements
Both parklet and green wall in the sensitive site will provide aesthetic stimulation to the area visitor.
And, create a sense of enclosure at the same time limiting the negative psychological eects
that related to property demarcation.
Reduction of the Urban Heat Island Eect
The vegetation in the sensitive site will promotes the natural cooling processes
such as evapotranspiration process.
Noise Reduction
The vegetated surface of our green wall and vegetation at the parklet will block high frequency sounds
which will reduce the noise pollution that visitor of the site will hear.
Increased Biodiversity
The biophilic design can help minimize the loss of biodiversity due to the eects of urbanization;
also help sustain a variety of insects and plants.
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social Benefit
Social Benet
The social problem in group09 site is the trash problem that litters the ground in Soi32.
Also, there is the lack of connection between local people and water even though in the past Bang Rak
was the port city and everybody was depended upon the water.
Another problem is the taxi and tok tok that parking blockage entire Soi32.
According to these problems, group09 have a plan to turn Soi32 into Pedestrian Street which going to x the problems of the car blockage.
And for the others problem which is the litter garbage,
the solution is to create a permanent street vendor in order to create a feeling of love and cherish
which will stimulate local people(street vendor) to care about the place that they made their living.
Itll create a sense of belonging in the street vendor mind, which will cause them to feel as if they are the part of the community.
The lack of connection between local people and water is going to be solving by using the waterline design that will expose the waste water,
which is going to connect with waste water system of street vendor stores.
Moreover, after waste water from the vendor is ltrate itll continue along the water line and eventually reach Chao Pharaya River.
Therefore, it going to make both local people and visitor realize about is really damaging Chao Pharaya River every day
and creating awareness toward the water at the same time.
Also, there is an existence of parklet that stimulate human interaction between people from dierence districts, which also included tourists.
The economic advantage of our design strategies is huge because if we manage to turn Soi32 into a successful and popular area,
itll attach a huge number of people from another district because of the connectivity advantage of the site itself.
The benets from the designs can corporate with the mini vision: sustainable street
by create a place that encourages social interaction, which will help the site economic development to thrive.
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power of 10+
Placemaking dimension
Renovating street venders can cause people having more interaction with this area.
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REsource
Bangrak district ( Population, Area, etc)
http://service.nso.go.th/nso/nsopublish/poverty/les/52/cen/10/I1.pdf
http://www.dusit.ac.th/department/president_old/homenew/bangrak.htm
http://www.bangkok.go.th/bangrak/page/sub/2980/%E0%B8%88%E0%B8
https://www.kruathaiminium.com/content/11066/%E0%B8%A7E08%A7%E0%B8%81-
Bioplastic
http://www.biopak.com.au/products/cold-cups/clear-cups-and-lids
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REsource
Some materials (Types ,Price ,Products ,Property)
https://www.scgbuildingmaterials.com/th/
http://www.tawanlanna.com/store/article/view/%E0%B8%84%E0%B8%B8%E0%B89%E0%B8%B4%E0%B8%94-114776-th.html
https://www.onestockhome.com
http://www.108wood.com/index.php?lay=show&ac=article&Id=578526&Ntype=6
https://pricecenterthaicon.wordpress.com/category/%E0%B8%A7%E0%B8%B1%E0%B8%AA%E0%B8%94%E0
Food Waste
https://www.kickstarter.com/projects/1576257573/biovessel-an-ecosystem-powered-by-food-waste?ref=category_ending_soon
Thais Boat
http://thaiboatclub.com/%E0%B9%80%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B9%84%E0%B8%97%E0%B8%A2/
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Team canvas
9 (A-wayG)
Apply
for Good Teamwork
Finish dailylife
participation
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