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Models of Communication

This document discusses several models of communication: linear models (Aristotle, Lasswell, Shannon & Weaver, White), interactive models (Schramm), and transactional models (Barnlund). The linear models view communication as one-way, while the interactive and transactional models see it as a dynamic exchange. It outlines the key aspects of each model, including Aristotle's three settings for speeches, Lasswell's one-way channel, Shannon & Weaver introducing the concept of noise, White's circular model, Schramm's overlapping field of experience, and Barnlund's multi-layered feedback system. Finally, it notes that Berlo's SMCR model emphasizes the speaker and receiver being on the

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Maria Eloisa Blanza
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3K views14 pages

Models of Communication

This document discusses several models of communication: linear models (Aristotle, Lasswell, Shannon & Weaver, White), interactive models (Schramm), and transactional models (Barnlund). The linear models view communication as one-way, while the interactive and transactional models see it as a dynamic exchange. It outlines the key aspects of each model, including Aristotle's three settings for speeches, Lasswell's one-way channel, Shannon & Weaver introducing the concept of noise, White's circular model, Schramm's overlapping field of experience, and Barnlund's multi-layered feedback system. Finally, it notes that Berlo's SMCR model emphasizes the speaker and receiver being on the

Uploaded by

Maria Eloisa Blanza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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GAME:
Message Relay
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MODELS OF
COMMUNICATION
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MODELS OF
COMMUNICATION
1.
2.
3.
4.

Linear
Interactive
Transactional
SMCR
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LINEAR MODELS
These models suggest that information
flows sequentially during the process.
1.
2.
3.
4.

Aristotle
Harold Lasswell
Claude Elwood Shannon and Warren Weaver
Eugene White
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A teacher in
Rhetoric
(5BC)

SPEAKER

Aristotles Model of
Communication
SPEECH
(Message)
3 TYPES OF SETTING
1. Legal setting (court)
2. Deliberative setting (politics)
3. Ceremonial setting
(celebrations & other events)
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SETTING is
the most
important part

AUDIENCE
(Listener)

Harold
Lasswell
(1948)

Lasswells Model of
Communication

Active

It is a one-way channel.
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Passive

Claude Elwood Shannon & Warren Weaver (1948)

Shannon and Weavers Model

It is known as the
TELEPHONE MODEL (1948).

People talking, vehicles


passing by, weak cellular
signals, animals, etc.

They introduced the


concept of NOISE.
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Whites Model of Communication


Eugene White
(1960)

Expressing

It is circular and
continuous. There is
no beginning or end.

Transmitting

Symbolizing

Thinking

Receiving

Monitoring

Decoding
Feedback
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INTERACTIVE MODEL
The
model
suggest
that
communication is a dynamic exchange.

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Schramms Interactive Model of Communication


Wilbur Schramm
(1954). He is the
Father of Mass
Communication

Speaker and
Listener take turns
to speak

Key element:
Overlapping of the
Field of Experience
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TRANSACTIONAL MODEL
The
model
suggest
that
communication is a dynamic exchange.

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Barnlunds Transactional Model of Communication


Person 1
Decoding

Verbal and
Nonverbal
behavioral cues

Decoding

Private Cues

Private Cues

Encoding

Encoding
Person 2
Public cues
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It is a multi-layered
feedback system.
The sender and
receiver interchange
in their places.

Berlos SMCR Model of Communication


David Berlo

The speaker and the receiver must be


in the same level.

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