Advertising
ffiE!IEEEI| tr
Complete each sentence with the best word.
2,
c6)
lf a cetebr ity ...?.n49.f t.-e.f... a product, they say how good it is in advertisements.
a)
6)
ln
b)
persuades
[aunches
c) endorses
Bittboards, those large signs used for advertising, are often called '
in British Engtish.
o
v
a)
b)
leaflets
slogans
c)
hoardings
Manufacturers of toiletries and cosmetics frequently offer
customers to try out their new products.
a)
b)
samples
b)
public
5 .............
a)
posters
point-of-sale
c) eye-catching
ofsports or arts events can be a powerful method ofadvertising.
b)
Research
Endorsement
c) Sponsorship
lf you hear about a new product from a friend or relative, this is catted
'. . . . . . . . . . . . . . . . . . . . . . . .
advertising'.
a) word-for-word b)
c)
...... for
Advertising done at the place where a product is sold is called '.........
advertising'.
a)
commercials
free
mouth-to-mouth
c)
word-of-mouth
Outdoor advertising is growing rapidly due to the rising cost of TV
a)
A
b)
commercials
...............
pubticity
c)
research
advertisement is one that causes a lot of public discussion and
disagreement.
a)
b)
viral
controversial
c) subtiminaI
'Beanz Meanz Heinz'has become one of the most famous advertising
...... ever.
a)
slogans
b)
banners
c)
mailshots
10 The company was forced to withdraw its advertisement because many people found
b)
c) original
Match each verb on the left with two phrases on the right.
to differentiate
a) between two products
b) a product
c) somebody's imagination
d) a message to somebody
e) one product from another
to communicate
f)
somebody'sattention
g)
an advertising campaign
h)
with somebody
to [aunch
to capture
20
offensive
'qleads Jo lr]opaa.U s.auo SurSr]raxa Jo
Ienn pue firnrlear: tro ruroJ sr Sursrlranqns 1eq1 asruSotal ol seq auo 'r.usrlepupn Jo LllJoJ
rour.u paraprsuor sr s8urpleoq 3uua11e 'nne1 1o saAa ur 1eq1 arou8r ]ouuel auo altqM
'sarln Jno ur arlual pue lq8rr ']Jal prpeq ro ueas aq upl qlrL{M se8pssau
lslraurnsuol asoqlJo areds leuosrad tno aall ol',slaalis ullpllal, o] ]duape sl ll
',]uauuoJrAua leluaui rno a1n11od, Aes auos r,1tlqM ''l}e 'so3o1 'sue3o1s 's;alsod
'sEurpreoq Aq sa:e1d rrlqnd;o uorsp^urlsure8e uorllpar \ sr Sursrlranqns'uorlppe ul
v'
uo
lp u!allrn 'sall!lrE
ou ars araLll 'lxel
'alElrdotdds alaqr aqJ
aqllo Upd lsel pue pr!tll aql ul
'arnssard lpql lslsar o] alqp aq Aeu Aaqt teLl] os '.dorp-noA-11r1-doqs,
o1 'AauoLr puads o1 'sEulql Anq o1 rapun are Aaql arnssard luelsuol Jo arenne aldoad
aleul ol
'slgord alBrodro: pue uorldLunsuor asparlur
o1 IlaleLurgln
'snou.lroua
ar? oml uaamlaq saluaraJJrp !anaMoH
sr Sursrlranpe 1o leo8 alrqM
su.ire 3ursr1,tanqns
'Surlonord-lq8noql pue lrartp'A11nn'a^rlparl uauo
Aran are
qloq :Sursrlralqns pup 3ursrl:anpe uaamlaq sarlusyu.lrsJo raqurnu e are areql
lnoqe Aluo lou ')ulr.ll
o
l=
rt
rJ'
r=c
z,
J
'ur
an;1
o1
aldoad a8erno:ua oi Allensn sr slasrlrenqns 3o
Aaql fuar:os;o arnleu lnoqp osle lnq Anq Aaql s1:npold
asodrnd \
'tuolaq [aql araqm l]pq uaqt uasul 'pa^ouer ueaq e^sq
'aq] 'e|r!ye alluuap aqlJo saf,uelsu! lLlsla lle 'lxa1aq1;o usd puolas aql ul
,'aYows nol ssal a./1"', :sproM Sutnnollog
pappe lsnf oqM euoeuos Aq palranqns Aysea senn pe slqj ',"'/Aou4 noA arcw aq1,
:3uo1 spron rnoJ spm uorldereluplsrp
olur {11n;lq8noq1
""""""
pa1:rdap sallale8rr """"" "Jo
8urze8 ueu.r pa8e-alpplu auospupq
:aldulexa alduls
puerq snoulel " " " " " " ro; lranpe
sr araH
'sa:e1d :r1qnd " " " " "
"'
ur paAeldslp are
leql slueuasrua^pe lertgtlod
se llaM sp lpniauiu.ror Sur8eloqes lo Surlranqns Jo slslsuol Eugsliranqns 'paapu;
'.3ursrlranpe, pup.ua^qns, sproM
""""""'Jo
uorleurquiol
" s"
st .3uts1yanqn5,
'Aiessarau s! allllrs ou il A elpi1'a{, I uo I o q}!/n }! alalduo)
'.Eulsgpanqns, lnoqe lxel s Jo ilpd lsJlJ eql s! /v\olaq e8essed aql
9NlSlIUlA0V
..
9IlN0
UNIT5
"
ADVERTISING
WW
tr
Choose the correct item from each pair to complete the letter.
schedule
l@easure_in
date and time
further information
take advantage of
we encLose
futt detaits
look forward to
we could arrange for
am pleased to
We woutd be very grateful
We are detighted
z,
6.l
gplca oFFlcE
G)
FI
'0rurloNs
l2 CoNNAUGHT AvrNur' Glnscow
o
=
7
2l
MaY
Ms Glenda Munroe
Purchasing Manager
United Freight Agencies
Liverpool
Dear Ms
Munroe'
;-.,.,,t., n\on{t,rpz
ir flY'Y''
"f 1::: ':" : '
Department'
As Head of our Customer Service
of
featuring our exciting new range
i.{:..t enclosing our latest catalogue'
currently
at the most competitive prices
office equipment and furniture
on the market.
of our products *ou'O Ot"-if you could let us know which
an
we have this information' ""' """
of particular interes! to you' Once
carry out a
visit your comPany in order to
exPert from our sales staff to
you' entirely
for
produce a unique office solution
detailed needs analysis and
free of charge.
of our special offers'At
Our expert would also give you
Spica
customers more than just discounts'
Office Solutions we offer our regular
free trial period for all electrical
For example,there is a two-month
and much more'
equipment, including photocopiers'
lf you would like
tou
"
...5 a
us
visit from our exPert' please inform
of a suitable
We look forward to hearing from you'
Yours sincerelY,
ban
Coslello
Ben Costello
Sales Manager
22
Write a repty to Mr Costetto in which you:
a
thank him for the catalogue
describe what kind of office equipment / furniture you are interested in
accept his offer of a visit from an expert
suggest a time and date for the visit.
'slu3ru0sula,\p1? p3trJllosun rltrA\
P:p rrlqnd aqr dloq
or ,(llcrqnads prrpslr u3rq ,\\ou .,\ELI slrolr,sruusro
19 lrqLunlr
'IrEru pJluE,\\Lrn qtr^\,\\ou.rr,\o
lallto
irELLr
Lro st-qrl
aqr
E
s:si1
lr3ql tuar ualll ul]r uous;nb ur ,(uedLuor prEJ rp3.1J allt ro rulr] -lJplo
Surluur oloLu lo Juo ol pJppu ,(11e)teruotnu uct.1o ,(ro,r puu ,s,rotncLuo:
olul palJtu3
tl
\/
ot ue8aq yoq,rJll.l rno,( utq,\\ sr tpqt puE ,saiurcluor
'.rldruexl ,{q 'anSoluter l3p]o
lrEru E uro.u Surqtrruos
,{nq,ro :rurzu8Eru E ot 3qlrJsqns:no,( ucq,11 .srssJrpp' puE s.l'Eu.lo srrqurnu
sr sLLrEu.rno,(
a8nq uretqo ot saruruduor ro1 ,(se: {lc,r rr :rpr:u J.\ELl tsrl Br-irlcru p.rsuatncft-uo3
',(1.uu1nrured Lrl slpnpr,\Ipur
sr
tr.lo uol]:odord alqr:.tzrs
er-p
u'lrrrr
or passJlpp' pLrE prsrllluos.rad ,(11enrre
'xoqln:ru s,.ruol-i.r., o]ur st:r3
IlElu tcrlt Jo sLuos
rlr.ll\\
'8urq:,{uu p;tsanba,r Sur,rrq n.,( .tnoqtr,\\ xoqrrlt.ll :no,(
.lur ,(u,*'.rqt pug
rlJrl{,\\'f,tJ 'sr.11o rzucl s.rnSoieter'spE
aqlut ploi llajlol 3qlelll^l puptxalaq1
sJIEs JLII llE
ot Lro,u8:rLuuu aip sr ,1rnu
'paprnotd areds
rllealol .
'proaa Suorm euo st aiaq] g-I aull qtea
ul .
ur p.ro,nrSuoJ/rAelllau!uapun,aurl
'lleul {unl lnoqe
^^olaq
asessed aql peau
fuaaa utlnJssatlns 1ou Alqeqord seM lt lnq ,6ur4oads
senn uEreduer Bursrlranpe aql 'anoqp aldLuexa puolas aq] ul
'astlotaua6 ol ]ueM aM uaqM ploq ul sauo aq] a1r1 sase;qd fuolrnporlur
asn ual;o oAA
'11o1ap a16uts
rllotaua6lnJSSallns
dU
nl
&,
o
st
(9
z
J
uPql
altsqaM ino 'Sullsads
(J
']ualaJJtp /{lalaldLuo:
E
=I
(=
9
pue otpel uo
Sut8ellpd aql q8noqt
sla8 (r
e (e
u;
uaaq spq ]l 'paraplsuol s8u;q111y
uo
alou astlia^pe ann.lerauat
'uErsap aql qllM pagstlps aip aM.llpJaAO
'llnp iaqlPt ale
srnolol aq] pug ann lnq (q
'3ur1a1re6i to1 real
lnlssar:ns
laulalul aql
(a
'3u11olus to
Surluup
aldoad
nnoqs (p
loqollp
')aaM e s]!Ll 009 lnoqe
{lq8nog
la^au sluauastua^pe lno ,elnt p sV
(.
aups aql ate slrnpotd oml aql ,Al1er1seg
'uEreduet Sulsrlrenpe ln1ssallns e sem
.a8re1 pue
Jt 1urql I
{g
'qluoru Arana alrsqatr lno ltstA aldoad 969,6 ,a8erarre ug
'/noleq sa^lprl alualuas eql
9NlSlLUlA0V
..
9IlNfl
qlleu uaql.saldulexe aql lE lool
lunf
