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Innerwear Industry Pitch Presentation
Innerwear Industry Pitch Presentation
CONTENTS
India is among the top 15 countries in the global economy in terms of GDP at current prices.
GDP SCENARIO
years
10%
8%
4%
2%
by 1.3% in
2009.
0%
-2%
of 2010.
q The Indian economy which
-4%
2008
World Baseline
2009
2010
Year
World Downside scenario
2011
2012
Indian Scenario
posted a
CONTENTS
The global innerwear market grew at a rate of 7-9% for the past five years.
2,00,000
1,50,000
1,17,469 1,25,692
1,34,490
1,46,594
1,59,788
1,00,000
50,000
2005
2006
2007
2008
2009
Year
Source: India PRWire database 2009
The Global Innerwear Industry in 2009 was USD 36 Billion (INR 159,788 crores).
Of the total global innerwear sales, lingerie sales contribute to 46%, Mens undergarment sales contribute to 42%,
infant wear contributes to 5%, sleepwear contributes to 4% and the rest like stockings and socks contributes to 3%.
Of the total Global Innerwear market, Hosiery innerwear attributes to the 17% of the market.
The Indian innerwear market grew at a rate of 8-9% for the past five years.
The Indian Innerwear Market in 2009 was USD 2 Billion ( INR 8,665 crores).
The branded Hosiery innerwear market in India is valued at USD 0.56 Billion (INR 2,500 crores)
With its rich history of textile traditions and the skills of its craftsmen, India has made a foray into the tough competition
where Hong Kong, Taiwan and Bangkok are leading in the export of cotton knits and hosiery markets.
Innerwear/ Undergarment segment contributes to more than 15% of the total Apparel Industry in India.
6,180
6,720
7,310
7,960
8,665
6000
4000
contribute to 60%.
2000
0
2005
2006
Year
2007
2008
2009
Rising income levels, increasing urbanization and booming retail industry are the origin of look good and feel good
attitude. Within apparels, innerwear has become extremely popular owing to the higher degree of comfort it provides
to the skin.
Geared up to the international needs, Indian innerwear industry has captured many untapped markets today. It
accounts for about 35% of the total readymade garment exports from India. Knitted and hosiery products are the third
major category of export fabric after woven and non-woven fabrics.
Major Indian Innerwear manufacturers had alliances with the international players to cater to Indian markets, viz.,
Maxwell Apparel with Lovable USA; Page Apparel with Jockey Intl USA; Arvind Mafatlal with LNG International; etc.
With changing lifestyles, the Indian Innerwear market has showcased favourable growth trend. The most discerning
and demanding consumers in India fall in the age group of 25 to 45.
CONTENTS
Innerwear / Undergarments
Mens Inners
Womens Inners
Kids Inners
Others
Briefs
Bras
Socks &
Vests
Briefs/ Panties
Boxers
Leggings
Sleeveless
Camisoles
Kids Vests
Thermals
Tees
Racerback
Singlets
Sports &
Singlets
Tank Tops
Knit Inners
Leisure Wear
Leotards &
Nightwear
Socks
Nightwear
Bermudas
Boxer Sets
Kids Thermals
CONTENTS
10
There exist over 100 brands in the organized sector and over 400 unorganized brands in Indian Innerwear market in 2008.
COMPETITION ANALYSIS
The Indian Innerwear Industry is highly dominated by the informal and unorganized players with a hold of 65% of the
market and rest by the organized players. A few prominent players are listed below:
Sr. No
Name
Amul
300.00
Jockey
Dollar
254.65
218.68
VIP
199.89
Tommy Hilfiger
181.95
Hanes
Calvin Klein
140.5
150
CONTENTS
12
ABOUT US
Foundation
BIG Strategic Management Consultants, established in 2008, is a fusion of the vast experience of
industry veterans and its synergy with the young blood, which blends to give superior consulting services to
both domestic and international clients in fields as diverse as strategic consulting, technology consulting,
financial consulting, market research and analysis, feasibility studies and manpower planning.
Our Goal
To exceed the expectations of every client by providing outstanding services which are timely, accurate and
innovative.
Our Associates
Are distinguished by their functional and technical expertise along with their hands-on experience, thereby
rendering the most effective and professional service.
13
OUR SERVICES
The regional exposure has a reach in Asia-Pacific, Middle East and Europe.
The various industries covered by the panel are divided into 3 different sectors covering the various
industries as mentioned below.
C - Service Industry
(Advertising, Financial Services, Banking & Insurance, Media and Telecom, Healthcare, Hospitality,
Transportation & Logistics, Travel & Tourism, Aviation, Shipping)
D Miscellaneous Industry
(Agriculture, Construction and Real Estate, Power and Water, Oil and Gas, Infrastructure)
BIG Strategic Management Consultants
14
15
16
CONTENTS
17
GROWTH
HOW CAN
HELP?
Market Research
and Consumer
Surveys for
Indian and
Middle East
Markets for the
Innerwear
Segment
Brand
Positioning of
Rupa in Indian
and Middle East
Markets
Competitive
Mapping of Rupa
for Acquiring
Larger Market
Share in Indian
and Middle East
Markets.
Diversification of
Segments along
with Product Line
Extension for
Rupa
&
TION IES
A
C
I
NTIF N STUD
E
D
I
O
KET ALUATI
R
A
V
M
ESS
N
I
S
U
18
Thank You