This document contains a SWOT analysis for the company Taneira. Taneira is an Indian clothing brand that retails sarees produced from weaving clusters across India. The SWOT analysis identifies Taneira's strengths as their social media presence, product quality, and focus on innovation. Weaknesses include limited brand awareness, high prices, and low numbers of offers. Opportunities exist in growing trends, rural markets, and collaborations. Threats include changes in raw material costs, competition, and government regulations.
This document contains a SWOT analysis for the company Taneira. Taneira is an Indian clothing brand that retails sarees produced from weaving clusters across India. The SWOT analysis identifies Taneira's strengths as their social media presence, product quality, and focus on innovation. Weaknesses include limited brand awareness, high prices, and low numbers of offers. Opportunities exist in growing trends, rural markets, and collaborations. Threats include changes in raw material costs, competition, and government regulations.
This document contains a SWOT analysis for the company Taneira. Taneira is an Indian clothing brand that retails sarees produced from weaving clusters across India. The SWOT analysis identifies Taneira's strengths as their social media presence, product quality, and focus on innovation. Weaknesses include limited brand awareness, high prices, and low numbers of offers. Opportunities exist in growing trends, rural markets, and collaborations. Threats include changes in raw material costs, competition, and government regulations.
This document contains a SWOT analysis for the company Taneira. Taneira is an Indian clothing brand that retails sarees produced from weaving clusters across India. The SWOT analysis identifies Taneira's strengths as their social media presence, product quality, and focus on innovation. Weaknesses include limited brand awareness, high prices, and low numbers of offers. Opportunities exist in growing trends, rural markets, and collaborations. Threats include changes in raw material costs, competition, and government regulations.
● 7 PROMISES BY TANEIRA ● S: STRENGTH ● W: WEAKNESS ● O: OPPORTUNITY CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics
● T: THREAT & images by Freepik. INTRODUCTION ● The word TANEIRA derived from the word “tan” meaning body and “eira” the Sanskrit name for Goddess Saraswati and meaning “earth” in greek. ● Launched their first trunk show in October 2016. ● The first pilot store in the country was launched in February 2017. ● The best of India under one roof. ● Currently has 14 stores strong across Delhi, Hyderabad, Bengaluru, Mumbai, Pune, and Chennai. ● Retails around 3,000 saree designs produced by over 70 weaving clusters across India 7 PROMISES STRENGTH ● Impeccable Social Presence ● Impressive quality of product ● Innovation is at the core of its strategy ● International Tie-ups ● E-Wallet WEAKNESS ● Limited Awareness ● Competitive Rivalry ● Poor customer- oriented services ● Decline in Net Income ● Low number of offers ● High priced products OPPORTUNITY ● Growing trend of retro fashion ● Rural markets ● Collaborations with established designers ● Social Media Presence ● Organise fashion shows to captivate customers THREAT ● Changes in cost of raw materials ● Shortage of skilled labours ● Government regulations and policies ● Product duplications ● Direct and Indirect competition ● Globalization REFERENCES ● https://www.taneira.com/about-taneira ● https://retail.economictimes.indiatimes.com/news/apparel-fashi on/apparel/titans-ethnic-wear-brand-taneira-to-open-50-outlets-i n-5-years/67024696 ● https://economictimes.indiatimes.com/industry/cons-products/g arments-/-textiles/tata-group-to-scale-its-apparel-brand-taneira-t his-year/articleshow/81431542.cms ● https://business.facebook.com/pg/taneirasarees/reviews/ ● https://in.fashionnetwork.com/ S W THANK YOU O T
