Conducted for WBUR by

WBUR Tracking Poll

Massachusetts 2014 General Election
Field Dates October 1-4, 2014

I'm going to read you the names of several people who are active in public affairs. After I read each
one please tell me if you have a generally favorable or generally unfavorable view of the person. If
you have never heard of the person or if you are undecided, please just say so. READ FIRST NAME.
How about READ NEXT NAME?

REPEAT QUESTION TEXT ONLY IF NECESSARY, PROBE IF RESPONDENT SAYS DONT KNOW.
Have you heard of READ NAME and are undecided about (him/her)? Or PAUSE have you never
heard of (him/her)?

Order rotated

Favorable Unfavorable
Heard of /
Undecided
Never
heard of Refused
Charlie Baker
Oct. 1-4 46% 21% 25% 8% <1%
Sept. 24-27 47% 22% 27% 5% 1%
Sept. 16-21 42% 24% 29% 4% 1%
Sept. 11-14 42% 21% 27% 9% <1%
Sept. 2-7 41% 17% 30% 12% <1%
Aug. 24-31 36% 18% 29% 16% 1%
Martha Coakley
Oct. 1-4 41% 39% 16% 3% 1%
Sept. 24-27 44% 38% 15% 3% <1%
Sept. 16-21 51% 30% 16% 2% 1%
Sept. 11-14 47% 33% 16% 3% <1%
Sept. 2-7 42% 36% 20% 3% <1%
Aug. 24-31 47% 30% 19% 3% <1%
Jeff McCormick
Oct. 1-4 6% 5% 27% 61% 1%
Sept. 24-27 5% 5% 26% 63% 1%
Sept. 16-21 6% 3% 23% 67% 1%
Sept. 11-14 5% 4% 21% 69% 1%
Sept. 2-7 4% 3% 25% 67% <1%
Aug. 24-31 4% 4% 23% 68% <1%
Evan Falchuk
Oct. 1-4 6% 6% 23% 64% 1%
Sept. 24-27 4% 6% 25% 65% <1%
Sept. 16-21 5% 4% 24% 66% 1%
Sept. 11-14 4% 4% 20% 70% 1%
Sept. 2-7 3% 4% 18% 74% <1%
Aug. 24-31 4% 7% 15% 74% <1%
Scott Lively
Oct. 1-4 5% 7% 26% 60% 1%
Sept. 24-27 3% 4% 21% 72% <1%
Sept. 16-21 3% 5% 18% 73% 1%
Sept. 11-14 3% 3% 21% 71% 1%
Sept. 2-7 3% 1% 18% 77% <1%
Aug. 24-31 2% 3% 17% 77% 1%



WBUR Poll 2
Conducted by The MassINC Polling Group
If the election for Governor of Massachusetts were held today, and the candidates were Democrat
Martha Coakley, Republican Charlie Baker, independent Evan Falchuk, independent Jeff McCormick,
and independent Scott Lively for whom would you vote? Order rotated.

If undecided ask... Even though you say you are undecided -- which way are you leaning as of today--
Democrat Martha Coakley, Republican Charlie Baker, independent Evan Falchuk, independent Jeff
McCormick, or independent Scott Lively? Order rotated.

Initial preference
(without leaners)
Oct.
1-4
Sept.
24-27
Sept.
16-21
Sept.
11-14
Sept.
2-7
Aug.
24-31
Martha Coakley 38% 41% 43% 41% 39% 40%
Charlie Baker 37% 38% 34% 34% 34% 31%
Evan Falchuk 1% 1% 2% <1% 1% 1%
Jeff McCormick 2% 2% 1% 2% 1% 2%
Scott Lively 1% 1% <1% 1% 1% 1%
Some other candidate
(not read)
<1% <1% 1% 1% 2% 2%
Would not vote (not
read)
1% 0% 1% 1% 1% 1%
Dont Know / Refused 19% 17% 18% 20% 20% 21%

Vote preference with leaners
Martha Coakley 41% 44% 46% 44%
Charlie Baker 39% 41% 36% 35%
Evan Falchuk 2% 1% 2% <1%
Jeff McCormick 2% 2% 1% 2%
Scott Lively 1% 1% 1% 1%
Some other candidate
(not read)
1% >1% 1% 1%

Would not vote (not
read)
1% 0% 1% 1%

Dont Know / Refused 13% 11% 12% 15%




WBUR Poll 3
Conducted by The MassINC Polling Group
If the election for U.S. Senate were held today, and the candidates were Democrat Ed Markey and
Republican Brian Herr, for whom would you vote? Order rotated.

If undecided ask... Even though you say you are undecided -- which way are you leaning as of today
Democrat Ed Markey or Republican Brian Herr? Order rotated.


Initial preference (without leaners)
Oct.
1-4
Sept.
16-21
Ed Markey 53% 55%
Brian Herr
30% 28%
Some other candidate (not read)
1% 1%
Would not vote (not read)
2% 1%
Dont Know / Refused 14% 14%

Vote preference with leaners
Ed Markey 56% 58%
Brian Herr 30% 30%
Some other candidate (not read) 1% 1%
Would not vote (not read) 3% 1%
Dont Know / Refused 10% 10%

WBUR Poll 4
Conducted by The MassINC Polling Group

There also will be a measure on the November ballot dealing with casinos. A yes vote would
prohibit casinos, any gaming establishment with slot machines, and wagering on simulcast
greyhound races. A no vote would make no change in the current laws regarding gaming. If the
election for this measure were held today, would you vote yes or no?

If undecided ask... How are you leaning as of today?

Oct.
1-4
Sept.
24-27
Sept.
16-21
Sept.
11-14
Sept.
2-7
Aug.
24-31
Yes 44% 35% 41% 41% 40% 37%
No 49% 55% 51% 52% 54% 52%
Dont Know / Undecided (not
read)
7% 9% 7% 7% 7% 10%
Refused (not read) <1% 1% <1% 0% <1% <1%


If a candidate for Massachusetts governor made READ FIRST a major priority, would it make you
more likely to support him or her, less likely to support him or her, or would it make no difference?
PROBE IF MORE OR LESS LIKELY. And would it make you much (more/less) likely, or just
somewhat (more/less) likely?

Order rotated.
Much more
likely
Somewhat
more likely
Somewhat
less likely
Much less
likely
Would
make no
difference
Dont
Know /
Refused
Reducing income inequality 35% 17% 6% 9% 24% 10%
Keeping state taxes as low as
possible
54% 18% 5% 3% 16% 3%
Improving the economy in
cities outside of the Boston
area
52% 25% 2% 1% 16% 3%
Expanding access to early
childhood education
45% 24% 3% 5% 19% 4%
Giving all workers in
Massachusetts the ability to
earn sick time at work
47% 22% 4% 6% 17% 5%
Making higher education more
affordable in Massachusetts
61% 18% 3% 3% 13% 3%
Improving the states
transportation system
42% 25% 4% 3% 22% 4%
Reforming the states welfare
system
55% 16% 4% 3% 16% 6%
Reducing the cost of health
care in Massachusetts
59% 17% 3% 3% 14% 3%
Making state government
function better
61% 19% 2% 2% 12% 4%


WBUR Poll 5
Conducted by The MassINC Polling Group
Demographics

Race
White / Caucasian 85%
All others 12%
Dont Know / Refused 3%


Age

18 to 29 11%
30 to 44 26%
45 to 59 34%
60+ 29%


Gender

Male 48%
Female 52%


Party Registration

Democrat 36%
Republican 12%
Independent / Unenrolled 52%


Education
High School or less
18%
Some college, no degree
29%
College graduate (BA/BS)
32%
Advanced degree
21%
Dont Know / Refused <1%









About the Poll
These results are based on a survey of 504 likely voters in the November 2014 Massachusetts
general election. These questions were asked October 1-4, 2014 as a part of the WBUR Tracking Poll.
Live telephone interviews were conducted via both landline and cell phone using conventional
registration based sampling procedures. The margin of sampling error for the full sample is +/- 4.4
percent with a 95 percent level of confidence. The poll was sponsored by WBUR, a National Public
Radio station in the Boston area.