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Biscuits World Wax Paper: Rle-G or Parle Glucose Biscuits, Manufactured by Parle Products PVT LTD, Is Largest Selling

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Pratik Malokar

1) Parle-G is the largest selling biscuit brand in the world and one of the most popular biscuits globally. 2) Manufactured by Parle Products Pvt Ltd in India, Parle-G has been one of the oldest and largest selling biscuit brands in India for decades. 3) The iconic white and yellow wax paper wrapper with a young girl on the front was instantly recognizable, while counterfeiters attempted to copy the brand.

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Biscuits World Wax Paper: Rle-G or Parle Glucose Biscuits, Manufactured by Parle Products PVT LTD, Is Largest Selling

Uploaded by

Pratik Malokar
28 views6 pages
1) Parle-G is the largest selling biscuit brand in the world and one of the most popular biscuits globally. 2) Manufactured by Parle Products Pvt Ltd in India, Parle-G has been one of the oldest and largest selling biscuit brands in India for decades. 3) The iconic white and yellow wax paper wrapper with a young girl on the front was instantly recognizable, while counterfeiters attempted to copy the brand.

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1) Parle-G is the largest selling biscuit brand in the world and one of the most popular biscuits globally. 2) Manufactured by Parle Products Pvt Ltd in India, Parle-G has been one of the oldest and largest selling biscuit brands in India for decades. 3) The iconic white and yellow wax paper wrapper with a young girl on the front was instantly recognizable, while counterfeiters attempted to copy the brand.

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Download as docx, pdf, or txt
28 views6 pages

Biscuits World Wax Paper: Rle-G or Parle Glucose Biscuits, Manufactured by Parle Products PVT LTD, Is Largest Selling

Uploaded by

Pratik Malokar
1) Parle-G is the largest selling biscuit brand in the world and one of the most popular biscuits globally. 2) Manufactured by Parle Products Pvt Ltd in India, Parle-G has been one of the oldest and largest selling biscuit brands in India for decades. 3) The iconic white and yellow wax paper wrapper with a young girl on the front was instantly recognizable, while counterfeiters attempted to copy the brand.

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rle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, is largest selling biscuits in the world[1] and

one of the most popular biscuits in World. Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl on the front. Counterfeit companies have attempted to recreate and sell lower quality products of similar names with virtually identical package design. The company's slogan is G means Genius. The name, "Parle-G", is derived from the name of the suburban rail station, Vile Parle which in turn is based on village Parle in olden days (there is also area called Irle nearby where the Parle Agro production factory is based). This popular biscuit is primarily eaten as a tea-time snack. Parle-G is the largest selling biscuit in the world. It has 70% market share in India in the glucose biscuit category followed by Britannia, Tiger (17-18%) and ITC's Sunfeast (8-9%). The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the company's turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). It also is popular across the world and is starting to sell in Western Europe and USA.

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T ON PARLE PRODUCTS IN OPERATIONS MANGEMENT MASTER OF MANAGEMENT STUDIES University of Mumbai (2009-2010) SUBMITTED BY GROUP IV

UNDER THE GUIDANCE OF PROF. SURBHI AGARAWAL SUMAN EDUCATION TRUST DILKAP RESEARCH CENTER AND INSTITUTE OF MANAGEMENT STUDIES
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PARLE PRODUCTS
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TEAM MEMBERS
Mr. Akshay Sononi..22 Mr. Krishnahari Shriramula..23 Mr. Chetan Mhatre.24 Miss. Nilam Mali..25 Mr. Jayesh Parmar..26 Miss Janavi Pitale.27
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