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Key External Factors Opportunities: External Factor Evaluation (EFE) Matrix

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External Factor Evaluat

Key External Factors


Opportunities

Threats

Total

Weight

Rating

Weighted Score
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0

Critical Success Factors


1. Product innovation (R&D)
2. Market Share
3. Organization size (economies of scale)
4. Product Quality
5. Brand Loyalty
6. Financial position
7. Marketing & Advertising
8. Retail and Distribution Network
9. HR and Management
10. Global Expansion
11. Beverage Product Offerings
12. Price Competitiveness

Total

Competitive Profile Matrix


Coca-cola
Weight
Rating
Score

PepsiCo
Rating

PepsiCo
Score

Cadbury Schweppes
Rating
Score

Internal Factor E
Key Internal Factors
Strengths

Weaknesses

Total

Weight

Rating

Weighted Score
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0

Financial Position

Total
Industry Position

Stability Position

Total
Competitive Position

Total

Ratings

0
SP Average:
CP Average

0
0

IP Average:
FP Average

0
0

x-axis:
y-axis

0
0

Key Factors
Opportunities

Threats

Strengths

Weaknesses

Total

STRATEGIC ALTERNATIVES
Weight

AS

TAS

ALTERNATIVES
AS

TAS

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