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DELL Company Presentation

Dell Inc. was founded in 1985 by Michael Dell and is headquartered in Round Rock, Texas. It develops and supports PCs, servers, data storage devices, and other technology products. Dell uses a direct sales model and ships over 140,000 systems per day. Some of its top brands include OptiPlex desktops, Inspiron laptops, and PowerEdge servers. Dell has been successful due to its internet-based direct business model, virtual integration approach, competitive pricing strategies, and focus on selling values beyond just products.

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6K views12 pages

DELL Company Presentation

Dell Inc. was founded in 1985 by Michael Dell and is headquartered in Round Rock, Texas. It develops and supports PCs, servers, data storage devices, and other technology products. Dell uses a direct sales model and ships over 140,000 systems per day. Some of its top brands include OptiPlex desktops, Inspiron laptops, and PowerEdge servers. Dell has been successful due to its internet-based direct business model, virtual integration approach, competitive pricing strategies, and focus on selling values beyond just products.

Uploaded by

sarangpethe
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTATION ON

DELL INC.

PRESENTED BY
PETHE SARANG S.
HARYKRISNAN G.
HAMID AHMED MOHAMMED
T VISHWESHWARA PRABHAKAR
ABHISHEK LAHA
ABOUT THE COMPANY
The company was founded by Michael Dell in 1985.
Headquarter situated at Round Rock, Texas.
It develops and supports PC’s, servers, data storage
devices, network switches, computer peripherals and
other technology related products.
INTERESTING FACTS
Preferred desktop and laptop provider of enterprises in
U.S
Ships about 140000 systems per day- that’s more than
one every second.
The 10 largest US companies run on DELL.
The top 5 US commercial banks run on DELL.
DELL is the only computer company offering free
computer recycling to consumers worldwide.
14 of the top supercomputers run on DELL.
DELL APPROACH
LISTEN

SOLVE

IMPACT


DELL’S BUSINESS MODEL
Direct sales to customers
Price for performance
Customization
Short delivery time
Latest technology
Online service and support
SALES PROCESS AT DELL
Global \ Demand/
regional supply Demand
Demand
procurement management management
management
Orders
Continuity
Continuity of
of
supply ___
supply ___ Sale
s
Build
Build to
to customer
customer
Supplie specifications
specifications
r
SLC Dell Customer
I I
Supplie
r

No system ever built without customer order


System are custom built in app. 8 hours and shipped
Material pulled and delivered from SLC to factory every 2 hour
M coordinates information, material and logistics to customer sup
upply constraints continuously comm. To sales and managed at P
DELL BRAND NAME AND PRODUCT
RANGES
Optiplex- Office desktop computer systems.

Inspiron- Consumer laptops.

Power Edge- Large corporate servers.

DELL EMC- Storage area network.

PRICING STRATEGIES
Pricing for performance

Market based pricing

Sales based pricing


INDIAN MARKET SHARE
COST REDUCTION MEASURES
Lower inventory

Neglecting Middlemen

Quick delivery

Technology Adoption in Production

R&D
COMPETITORS
 Major Competitors are
HP

Lenovo

IBM

Acer

Compaq
REASON FOR DELL’S SUCCESS
Internet coupled with direct business model.

Virtual integration

Selling points

Do not just sell products- sell values

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