This case study analyzes the external factors impacting Heineken including political factors like anti-drunk driving laws and alcohol restrictions, technological innovations in equipment and media/IT, economic issues like the crisis in the EU and emerging markets, environmental concerns over weather/water and green systems, social trends of aging populations in the EU versus younger populations in emerging countries, and legal considerations for advertising and religious restrictions.
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This case study analyzes the external factors impacting Heineken including political factors like anti-drunk driving laws and alcohol restrictions, technological innovations in equipment and media/IT, economic issues like the crisis in the EU and emerging markets, environmental concerns over weather/water and green systems, social trends of aging populations in the EU versus younger populations in emerging countries, and legal considerations for advertising and religious restrictions.
This case study analyzes the external factors impacting Heineken including political factors like anti-drunk driving laws and alcohol restrictions, technological innovations in equipment and media/IT, economic issues like the crisis in the EU and emerging markets, environmental concerns over weather/water and green systems, social trends of aging populations in the EU versus younger populations in emerging countries, and legal considerations for advertising and religious restrictions.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
This case study analyzes the external factors impacting Heineken including political factors like anti-drunk driving laws and alcohol restrictions, technological innovations in equipment and media/IT, economic issues like the crisis in the EU and emerging markets, environmental concerns over weather/water and green systems, social trends of aging populations in the EU versus younger populations in emerging countries, and legal considerations for advertising and religious restrictions.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
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Heineken Case Study
External environment factors
Political Anti-drunk driving law Alcohol restriction Tariff barrier
Technological Technological innovation - Better equipment - Better machine Advance media & IT
Economic Economic crisis and high unemployment rate in EU Blooming economy in Emerging countries
Environmental Unfavorable weather Water issue Attitudes toward green system
Social In EU: aging population In emerging countries: - Young population - Lifestyles & buying habits
