This document outlines the courses and contents for the Marketing Management specialization in the 4th semester of an MBA program. The elective course covers strategic marketing management, including strategic planning, differentiation strategies, product/service strategy, marketing communication strategy, and channel strategy. It also covers designing pricing strategies, international marketing strategies, and rural marketing strategies such as segmentation, pricing, promotion, packaging and branding for rural products and services.
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MBA Semester IV Specialization: - Marketing Management
This document outlines the courses and contents for the Marketing Management specialization in the 4th semester of an MBA program. The elective course covers strategic marketing management, including strategic planning, differentiation strategies, product/service strategy, marketing communication strategy, and channel strategy. It also covers designing pricing strategies, international marketing strategies, and rural marketing strategies such as segmentation, pricing, promotion, packaging and branding for rural products and services.
This document outlines the courses and contents for the Marketing Management specialization in the 4th semester of an MBA program. The elective course covers strategic marketing management, including strategic planning, differentiation strategies, product/service strategy, marketing communication strategy, and channel strategy. It also covers designing pricing strategies, international marketing strategies, and rural marketing strategies such as segmentation, pricing, promotion, packaging and branding for rural products and services.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
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MBA Semester IV Specialization: - Marketing Management
This document outlines the courses and contents for the Marketing Management specialization in the 4th semester of an MBA program. The elective course covers strategic marketing management, including strategic planning, differentiation strategies, product/service strategy, marketing communication strategy, and channel strategy. It also covers designing pricing strategies, international marketing strategies, and rural marketing strategies such as segmentation, pricing, promotion, packaging and branding for rural products and services.
Copyright:
Attribution Non-Commercial (BY-NC)
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MBA Semester IV
Specialization: - Marketing Management
Elective OP 406B - MARKETING STRATEGY AND RURAL MARKETING
Courses Contents Strategic Marketing Management - An overview - Characteristics and Trends of Strategic Marketing Management, Corporate Strategic Planning - SWOT Analysis in Strategy Formulation Differentiation Strategies - Obtaining sustainable competitive advantage Strategies in declining and hostile markets Product and Service Strategy - Marketing Communication Strategy - Marketing Channel Strategy - Designing the Pricing Strategy, Implementing various strategies Strategies for International Marketing, Rural Marketing - Features, Significance and Limitations, Classification of products and services in Rural Marketing - Segmentation in Rural Marketing - Pricing, Promotion, Packaging and Branding for rural products
Marketing Management: 8 in 1 Guide to Master Strategy, Branding, Digital Marketing, Social Media, Analytics, Content, Business Development & Mobile Marketing
