DEFINITIONS
Values
Value system
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ARMY VALUES
L - Loyalty
D - Duty
R - Respect
S - Selfless-service
H - Honor
I - Integrity
P - Personal Courage
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THE CATEGORIES OF VALUES
Personal
Social
Political
Economic values
Religious
Socialization
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ATTITUDE
A state of mind or feeling with regard
to some matter
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CHARACTERISTICS OF AN
ATTITUDE
Difficult to measure
May create inflexibility and stereotypes
Often indicated by behavior
Formed largely from the continuous process of
socialization
Positive or negative implications
Usually are not easily changed
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BEHAVIOR
Behavior is the manner of conducting oneself. The
response of an individual or group to it’s
environment.
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BETARI BOX MODEL
MY ATTITUDE
AFFECTS AFFECTS
YOUR BEHAVIOR MY BEHAVIOR
AFFECTS AFFECTS
YOUR ATTITUDE
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WAYS TO REDUCE COGNITIVE
DISSONANCE
Avoidance
Denial
Change
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BELIEFS
Beliefs are assumptions or convictions you hold
as true about some thing, concept or person
NORMS
Norms are the rules or laws normally based on
agreed upon beliefs and values that members of
a group follow to live in harmony
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