Last Updated on June 9, 2023 by Tony Fowler
What do you do when you have two children and are having a hard time keeping them occupied with valuable activities outside of TV and video games? Start your own company of course!
Well, that’s exactly what Gagan and Rashi did to overcome the challenges of parenthood. Parents around the world have all experienced this. Our kids are being bombarded by multimedia of all formats and mediums. What happened to playing outside and getting some sun? What happened to imaginative play? What happened to sitting around the dinner table or the fireplace with loved ones and playing a good old board game?
In this case study, we’re discussing CreativKits’ product philosophy with Rashi Mujoo & Gagan Agrawal, their company growth, and how they’ve adopted Re:amaze to keep customers happy and boost their satisfaction.
CreativKits is Deeply Committed to Helping Parents Engage Their Kids
As modern parents, Rashi and Gagan, tried all sorts of things to engage their kids. Everything from online advice to buying all sorts of popular products designed to stimulate their two children. Soon enough, Rashi and Gagan realized that things got harder and harder as their children’s interests changed with age. Great ideas that seemed grand at the time quickly wore out in just a few weeks. This is when Rashi and Gagan knew they needed a new plan.
Rashi and Gagan realized that to keep their children engaged, they needed a way to provide new, interesting, and stimulating activities on a progressive scale. That meant the activities needed to fit their children’s age. They took it upon themselves to research and build a business model that had their own experiences built in. So, they founded CreativKits.
Rashi and Gagan understood that parents, families and caregivers are some of the most important influences on a child’s learning. When they are positively engaged, children are more likely to live a happy and successful life.
Their goal was to help parents & caregivers maximize the amount of quality time they spend with their children, by providing all the necessary tools, techniques and support they may need.
Their products aim to spark creativity in kids by providing them with an array of activities ranging from Arts & Crafts to Music, Gardening, Science, Math, Astronomy and much more. Their kits are packed and delivered to your doorstep with all the materials and easy to follow instructions for the said activities, so customers didn’t have to worry about the preparation.
CreativKits Growth and Growing Pains
“Learning by Doing” and “Learning Consistently” is CreativKits’ motto. And customers quickly caught on to the notion that hands-on activities brought their children closer to them. Orders piled up and their subscription service was booming. Pretty soon, Rashi and Gagan had another problem on their hands…
As their business grew, Rashi and Gagan most urgently needed a way to easily and quickly respond to customer questions, order issues, subscription renewals, product returns, and shipping questions effectively using a messaging platform that integrated all of their communication channels.
As a Shopify powered storefront, CreativKits picked Re:amaze as their choice for a helpdesk and live chat platform to handle customer service. In addition to Re:amaze super-easy install and setup process that takes zero coding, Re:amaze also offered Rashi and Gagan’s team:
- The ability to manage all of their communication channels including email, Facebook Pages, Facebook Messenger, Instagram, and live chat
- The ability to create templated responses and automated workflows to help expedite back office tasks and responses
- The ability to create a public Help Center filled with FAQ articles that educate their customers
- And Chatbots that can reply to customers automatically whether questions are related to something in the FAQ or about order status updates
Implementing Re:amaze to Reduce Response Times
Rashi and Gagan’s team is the epitome of a modern team, their top concern was on-time responses to their customer’s queries and Re:amaze was perfectly suited for the job because:
“It works as a virtual assistant and helps answer general questions from website visitors, thus improving our response times and also satisfying the customers.”
Re:amaze has helped the CreativKits team engage with their customers better and in a more timely fashion across social media & website traffic. Overall, since implementing Re:amaze, the CreativKits has been able to reduce their response time to just a few minutes while also improving customer experience and engagement.