The story behind Bien Nacido Estate's Black Label redesign
21th September 2023
Amidst the sprawling vineyards of Santa Maria Valley, a time-honored tradition meets contemporary vision. Bien Nacido Estate, an iconic name in California winemaking, has embarked on a transformative journey to redesign its esteemed Black Tier wines' labels.
In collaboration with the masterful touch of Jordan Jelev, The Labelmaker, this venture interweaves legacy with innovation, heritage with modernity. We recently sat down with The Labelmaker and Elisabeth Rodrigo, Brand Manager at Bien Nacido Estate, to peel back the layers of this fascinating collaboration, delving deep into the art, history, and passion that goes into every bottle.
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