Thursday, 11/21
9:45 AM Pacific
12:45 PM ET
Registration & Check-In
10:00 AM Pacific
1:00 PM ET
Coffee & Networking
10:15 AM Pacific
1:15 PM ET
Opening Remarks
- MCS
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:30 AM Pacific
1:30 PM ET
Keynote Q&A: Nissan Reveals Plans to Win Over Buyers
Since 2020, new car prices have risen by 30% which is making buying a new vehicle prohibitive to many. To meet those consumers, Vinay Shahani has put together the "six under $30K" campaign combining its six least expensive vehicles for a full-court marketing push on regional TV spots and social media. Shahani, who rejoined the automaker in January and is responsible for all sales and marketing activities for the Nissan brand in the U.S. He also has oversight of INFINITI Americas. He has 20 years of varied automotive industry experience ranging from product planner at Ford Motor Company to vice president and marketing lead at the North American offices of the Volkswagen, Toyota and Lexus brands.
- Interviewee
- Vinay Shahani, Senior Vice President, U.S. Marketing and Sales, Nissan
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
11:00 AM Pacific
2:00 PM ET
Q&A: Focusing on the Customer Journey Across Channels
Automakers focus on the customer journey via marketing strategy and operations that include media, retail, product, digital, social, performance marketing, customer journey, experiential and events. Megan Gillam, who joined Kia last year from Meta, will share her unique perspective on what it takes for the brand to continue to top its sales records, recently recording its best dealer sales month in company history.
- Interviewee
- Megan Gillam, Director of Marketing Operations & Strategy, Kia America
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
11:30 AM Pacific
2:30 PM ET
Sponsor Spotlight & Coffee Break
12:00 PM Pacific
3:00 PM ET
Q&A: Rivian Brand Finds Its Niche In Design, Intuition
Four years in the making, Rivian recently opened its first "rest stop of the future" in Yosemite National Park. What began as a brainstorming session about the future of road trips resulted in a truly differentiated architectural typology that becomes the physical manifestation of the brand and its mission. Denise Cherry took over as VP of marketing in August after stints as VP experience deisgn and VP design and retail development. Design is at the core of Rivian's brand distinction and includes everything unique features that address buyer wants and needs like pet comfort settings and camp mode.
- Interviewee
- Denise Cherry, Vice President of Marketing, Rivian
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
12:30 PM Pacific
3:30 PM ET
Sponsor Lunch Presentation
1:15 PM Pacific
4:15 PM ET
Q&A: Stellantis CMO Focuses on Tranformation To EVs
Raj Register joined Stellantis in June as the automaker is increasing its emphasis on EVs. She is responsible for the company’s North American marketing, media and analytics efforts in support of the automotive company’s brand portfolio, which includes Alfa Romeo, Chrysler, Dodge, FIAT, Jeep® and Ram. As part of a department restructure aligned with Register's new role, the company has made the strategic decision to combine marketing, social and digital media, website, analytics and paid media operations, allowing for centralized decision-making in support of a results-driven culture.
- Interviewee
- Rajoielle “Raj” Register, SVP and Chief Marketing Officer, North America, Stellantis
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
1:45 PM Pacific
4:45 PM ET
Q&A: Ford Offers Electric Vehicle Confidence
Ford is aiming to make electric vehicles more accessible to consumer with the Ford Power Promise program, which includes a complimentary Ford home charger and complimentary standard home installation for that charger at the customer's home. The industry-first program will encompass home charging, on the road charging, 24/7 live support and a battery warranty that guarantees the battery for 8 years or 100k miles. O'Connor, who rejoined Ford in January, will share the automaker's goals for the program.
- Interviewee
- Phil O’Connor, Global Head of Marketing Communications - Ford Blue & Model e Championing Brand Growth & Innovation, Ford Motor Co.
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
2:15 PM Pacific
5:15 PM ET
Sponsor Spotlight & Coffee Break
2:45 PM Pacific
5:45 PM ET
Fireside Chat: Hyundai Aims To Continue To Elevate Brand
Sean Gilpin, who was recently elevated to Hyundai's CMO, will detail his vision for enhancing consumer understanding of the automaker's innovation, mobility leadership and vision for the future of transportation. He leads the entire marketing function for Hyundai’s U.S. business overseeing both creative and performance. His responsibilities include marketing strategy, creative execution, social, experiential marketing, multicultural marketing, along with media buying strategy, customer communications, tier two marketing, and marketing financial management.
- Interviewee
- Sean Gilpin, Vice President, Global Sales Marketing Hyundai Motor Company and Chief Marketing Officer, Hyundai Motor America
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
3:15 PM Pacific
6:15 PM ET
Cocktail Party: Meet the Marketing Automotive Award Winners
4:15 PM Pacific
7:15 PM ET
LA Auto Show Room Floor Visit
