Fireside Chat: Volkswagen of America Celebrates 75th Anniversary
Volkswagen has a knack for producing advertising with both humanity and a slight wink. This year is no different, starting off with a bang with a Super Bowl Spot.
Keynote Interview: Mitsubishi Reaches Audiences Via YouTube, Amazon, Vehicle Configurator
Mitsubishi Motors North America recently launched a real-time cinematic configurator experience using the latest cloud streaming video game technology. Before that, the brand used both YouTube and Amazon as a platform for new vehicle reveals. The challenger brand is well known for its creativity and punching above its weight in best practices for reaching a younger generation of consumers and expanding brand awareness.
Ford Chief Futurist Jen Brace will discuss consumer trends to watch. She will present highlights of the automaker’s annual Further with Ford Trends Report which looks at how consumers, communities and businesses are rewriting the rules of living, working, buying and traveling and how it affects the automotive industry.
Panel Discussion: What Are Some Unique Ways To Put Butts In Seats?
Auto shows, off-road courses, shopping malls, sporting events, concerts and other places where consumers can interact with vehicles are really important to the sale, especially when it comes to seeing and experiencing new technology like electric vehicles and semi-autonomous features. How are automakers best making use of these venues?
Dedra DeLilli, Group Manager, Sponsorship Marketing/Head of Sponsorships, Toyota Motor North America
Bridget Hanrahan, Associate Director, Marketing Operations, Subaru of America
Alexia Kurz, Experiential Marketing Manager, MINI USA
Shelley Pratt, Director, Marketing Communications and Media, INFINITI
1:30 PM ET
1:30 PM ET
Q&A with MediaPost’s Automotive Agency of the Year
As the lead agency for Subaru of America since 2007, Carmichael Lynch’s work is a model of consistency and connection with what is important to its audience — not just features they might like, but the life that they love, including their families, pets and the great outdoors. Since introducing the “Love” campaign in 2007, sales and market share for Subaru have more than tripled.
Keynote Interview: MediaPost’s Automotive Marketer of the Year
Kia America is on a roll, and while 2023 was great, 2024 promises to be even better. Wager takes us through some of the key moments of last year including the launch of the overwhelmingly successful Kia EV9. It’s not all about sales, the company has put a huge emphasis on giving back, including its heartwarming partnership with St. Jude Children’s Research Hospital. The ongoing "Accelerate the Good" program included a donation for each new eligible Kia vehicle sold, or leased, and delivered in the U.S. between Nov. 16, 2023 and Jan. 2, 2024.
Javits Center, New York City
655 W 34th St (@ 11th Ave)
Room: 1E08 (2 escalators down from the main entrance level)
New York, New York, 10001
Located in Hell’s Kitchen, Manhattan, Jacob K. Javits Convention Center boasts a total area space of 1,800,000 square feet and has 840,000 square feet of total exhibit space. It is one of the busiest convention centers in the United States. Javits Center hosts events such as the New York International Auto Show and New York Comic Con. In the city that never sleeps, the Javits Center is the nexus of American pop culture, where some of the most iconic brands have unveiled their latest ideas and creations. It's where deals are made, products are launched and heroes are born.
The New York metropolitan area is serviced by three major airports: JFK International, Newark International and LaGuardia Airport. The Javits Center is served by the "7" subway extension with a stop right across the street from its main entrance. For complete transportation information including how to get to Manhattan by public transportation from all three airports, including the JFK AirTrain, log onto the NY/NJ Port Authority at: www.panynj.gov.
TAXI FROM AIRPORT
Travel time by taxi from the airports to midtown Manhattan varies by airport. Travel time from LaGuardia to midtown can take anywhere from 25-40 minutes. JFK can take anywhere from 45 minutes to over an hour and Newark 40 to 60 minutes.
JFK International Airport: To and from JFK and any location in Manhattan is a flat fare of $52 (tolls, surcharges of $0.50, $0.30 and tip are extra). To and from JFK and other locations will be charged as metered fares.
Newark International Airport: The fare is metered and ranges from $50-$75 (tolls, $17.50 Newark surcharge and tip are extra). During weekday rush hours (6–9am and 4–7pm) and on weekends (Saturday–Sunday, 12pm–8pm), there is a $5 surcharge for travel to anywhere in New York State except Staten Island.
LaGuardia Airport: The fare is metered and can be anywhere from $29-$37 (tolls, surcharges and tip are extra).
SHUTTLE
Javits’ official transportation partner, Supershuttle/Golden Touch Transportation Services, can arrange shuttle services to and from the airports as well as transportation by private or shared limousine. Located at the taxi-drop off on the Concourse level, Supershuttle/Golden Touch can also be reached by phone at 800.258.3826 or on-line at: www.goldentouchtransportation.com or www.supershuttle.com
DRIVINGDIRECTIONS
While there is no parking garages at the Javits Center there are many parking garages throughout the Javits Center vicinity, see the parking section on "Get Here" page for locations and phone numbers of convenient parking near Javits center.
From the North (Westchester, Connecticut, Massachusetts)
95 South (via the Cross-Bronx Expressway) to the George Washington Bridge. At approach to bridge, bear right to lower level. Exit at the last exit in New York–Parkway South–9A. Follow Parkway South (Henry Hudson Parkway/West Side Highway) to 42nd Street. Turn left. Go one block to 11th Avenue and turn right.
Saw Mill River Parkway/Henry Hudson Parkway/Route 9A: Follow 9A South to 42nd Street. Turn Left. Go one block to 11th Avenue and turn right.
New York State Thruway/Major Deegan Expressway/Route 87: Major Deegan Expressway to George Washington Bridge exit. Stay in right lane towards lower level. Exit at the last exit in New York–Parkway South–9A. Follow Parkway South (Henry Hudson Parkway/West Side Highway) to 42nd Street. Turn left. Go one block to 11th Avenue and turn right.
From the South (New Jersey, Delaware, Pennsylvania, etc.)
95 North to the New Jersey Turnpike. Exit at the Lincoln Tunnel. When exiting the tunnel, bear left. Follow signs for uptown or northbound to 42nd Street. Turn left onto 42nd Street until you reach 11th Avenue and turn left.
George Washington Bridge to Parkway South– 9A. At 42nd Street, turn left. Go one block to 11th Avenue and turn right.
From Queens and Long Island
Queens-Midtown Tunnel: Take Southbound or Downtown exit to 34th Street and turn right. Go west and turn right on 11th Avenue.
Queensboro/59th Street Bridge: Take 60/61st Street Exit. Go to 5th Avenue alongside Central Park to 59th Street. Turn right onto 59th Street to 7th Avenue and turn left. Go two blocks to 57th Street and turn right. Follow 57th Street to 11th Avenue and turn left. The Center is between 34th and 38th streets.
From Staten Island
Verrazano-Narrows Bridge eastbound to the Gowanus Expressway, to the Brooklyn Battery Tunnel. Exit westbound to the West Side Highway/12th Avenue. At 34th Street, turn right. Go one block to 11th Avenue and take a left.
The Official Packing List & Survival Guide
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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.