Augmented Reality For Customer Engagement

Nothing sells better than experiential marketing! With so many options available, consumers want something new and there is nothing more engaging than being able to experience and engage with a brand even before you purchase it. Unlike traditional advertising, which focuses on awareness, this strategy creates immersive experiences that keep the audience engaged for long. It is similar to the difference between watching a movie trailer and actually being at the theatre. This is why I feel it will never go outdated -  → Emotional Engagement - Memorable experiences create strong emotional connections, making consumers feel part of the brand story. Something very similar to Coca-Cola’s "Share a Coke" Campaign. The brand used personalized Coke bottles to engage the audience and help start a new bond. People ended up buying not just a soft drink but finding new friendships altogether. → Loyalty - By giving consumers a chance to engage with the brand, you build a cycle of repeat purchases and loyalty. Fevicol tried it in a very fun way. During festive seasons, Fevicol set up repair booths in local markets, offering free fixes for broken furniture. It was a great way to create an experience that resonated with their brand message.  → Global Reach - Virtual activations give you access to new audiences no matter where they come from. Zomato does it very well. It is no longer just a food delivery app but has created a multi-city carnival that brings together music, food and entertainment. It was a feast for different age groups and gave Zomato a presence in people’s lives.  Experiential marketing is honestly one of the best strategies for brands that dare to go beyond the screen. And the earlier you realise that experience matters more than ads, that is when things will start changing for your brand. I have been working with brands across industries and I believe the brands that win will be the ones that don’t just tell their stories but allow consumers to live them too.  Which brand do you think does the best at this strategy for its audience? #influencermarketing

Don't be alarmed it's a rubber hand~ watch to the end 😉 The rubber hand illusion is a fascinating piece of neuroscience where your brain gets tricked into feeling a fake hand as your own by synchronizing visual and tactile inputs. By simultaneously stroking a hidden real hand and a visible rubber hand, your brain integrates these sensory signals, making the rubber hand feel like it's part of your body. In the immersive design industry, this insight is invaluable. It shows how carefully synchronized sensory experiences can create incredibly realistic and engaging environments. By applying these principles, we can design brand spaces that deeply connect with people, making interactions truly unforgettable. Key Takeaways for Branded Environments: 🧠 Combine visual, tactile, auditory, and olfactory stimuli to create a cohesive and immersive experience. ⏱️ Ensure that sensory inputs are precisely timed and spatially aligned to enhance realism and engagement. 🎮 Interactive Elements: Incorporate touch-responsive elements to foster a sense of presence and ownership within the space. 😮 Design stimuli that evoke strong emotional responses, making the experience memorable and impactful. 🏢 Environments that feel real and inviting, encouraging customers to spend more time and connect with the brand. What this demonstrates (beyond the lab setup) is that perception can outweigh physical fact. For brands, it’s a reminder that people respond to how something feels, not just what it is. Whether you're selling fragrance, fashion, or financial services, the sensory cues and emotional context you build around your offering often shape memory and loyalty more than the object or service itself. In a world saturated with options, it's not the product alone that matters ~ it's the experience of it. #experiencedesign #science #design #marketing

Two forces are colliding in B2B go-to-market: the decline of the traditional playbook and the meteoric rise of AI. In 2006, we founded Marketo and I helped create that traditional playbook — the one built on MQLs, marketing automation, and tracking every click. For years, it worked brilliantly… until it didn't. Now, the “gum ball machine” approach to marketing (“budget in, MQLs out”) has become unsustainable. Buyers are burned out by relentless outreach, and trust is at an all-time low. It’s time to reframe marketing’s role in revenue and lean into brand-building as a long-term differentiator. At the same time, AI agents are reshaping how we work and buy. They’re handling repetitive tasks like qualifying leads and building campaigns, and helping us make purchases by filtering and summarizing information. In this world, experiences that can't be filtered or summarized will become marketing's new currency. These two trends are driving the most profound transformation in B2B marketing since the advent of marketing automation. And they work together. As AI finally delivers on the promise of “automation” in marketing automation, it will free us to focus on the strategic, creative work that truly moves the needle. Put another way, if AI can handle the "-ing" in marketing, then we can focus on the "market": understanding our buyers, crafting compelling narratives, and building memorable experiences. This shift is at the heart of my 11 predictions for how B2B will evolve in 2025 and beyond. Here's a sneak peek: 1. Companies will slowly break from their "gumball machine" MQL addiction 🍬 2. CMOs will work to reframe marketing's role in revenue 📈 3. Marketers will rebalance budgets toward brand 🌟 4. AI agents will gain early real traction in the enterprise 🤖 5. MOps teams will use AI to trade tactical tasks for strategic impact 👩💻 6. AI will start to replace junior sales roles but augment strategic sellers 🤝 7. Companies will adopt AI SDR agents — but automated cold prospecting will fall flat ❄️ 8. Seat-based pricing will give way to value-based models 💺 9. Agents will begin to transform how we buy — and how we go-to-market 🛍️ 10. Experiences, relationships, and original content will stand out as AI filters out traditional marketing 🎉 11. Marketing automation will be reimagined for the AI era 🚀 The full definitive article, shared in comments, dives into each prediction and what it means for you. Found this valuable? Please leave a comment or repost to let me know what you think and help drive visibility for these ideas! Do you agree or disagree? What are you seeing in your own business? 🙏 #B2BMarketing #MarketingAI #MarTech #CMO #MOps #SalesAI #MarketingAutomation #Predictions #Marketing2025

How we generate leads is changing because people are tired of endless forms. They want value upfront. So, how do we balance the pros and cons? The answer lies in a blended approach. Think about it this way. Gated content shouldn't be your only lead-generation tactic.  It should be part of a broader strategy that includes other, more engaging methods. For example, using interactive experiences. Consider using immersive content. This type of content attracts attention and generates interest before you ask for contact information. Interactive quizzes, calculators, and assessments offer value upfront. They engage prospects and provide personalized insights, which builds trust and makes them more likely to share their details later. Other types of immersive content, like virtual tours or interactive demos, showcase your product from another angle. They also create a memorable experience and show your expertise, which can be a powerful lead magnet. Remember that using interactive content for #leadgeneration isn't about replacing gated content entirely.  It's about offering a mix of options.  As Forrester suggests, "B2B marketers need to diversify their lead generation strategies beyond traditional gated content." What content strategies are you using to balance lead generation and audience engagement?  #b2bmarketing #demandgeneration #marketingstrategy

This week’s defining shift for me is that XR is becoming a marketing medium. What once felt like a technology for experimental activations is maturing into a channel for ongoing engagement and sales. Across industries from retail to real estate, XR is transforming how people experience products, events, and spaces, creating immersive experiences that connect with customers and deliver measurable results. This week’s spatial computing news surfaced signals like these: 🍕 Pizza Hut’s AR racing game turns pizza boxes into a campaign platform, letting customers scan a QR code to unlock an interactive Supercars experience tied to the Bathurst 1000. 😎 Banuba’s new eyewear try-on for Shopify gives online retailers an easy way to integrate AR into e-commerce, letting customers “try before they buy” directly from their devices. ⛵ SailGP’s RaceScape XR app blends live video and an AR tabletop racing experience on Vision Pro, making mixed reality part of how the league engages fans worldwide. 🪞 Aircards’ £3M raise will expand AR mirrors, LED tunnels, and spatial analytics, helping brands transform retail and event spaces into measurable, immersive experiences. 🏡 Three Space Lab’s $3M seed round scales VR real estate tours that act as both sales and marketing tools for luxury property developers across global markets. Why this matters: We’re still early, but XR is no longer limited to one-off activations. CPG, sports, retail, real estate, and fashion are all exploring ways to integrate it into their marketing and sales strategies. Once this kind of cross-sector momentum builds, it rarely fades. #realestate #marketing #advertising #brands #CPG #QSR #retail #ecommerce #mixedreality #augmentedreality #virtualreality #XR

Are you ready to revolutionize the way you connect with customers? 70% of customers recall sensory experiences better. Multisensory ads increase engagement by 40%. Traditional advertising is fading into the background, but sensory advertising in Virtual Reality (VR) is about to change the game. By engaging all five senses – sight, sound, taste, touch, and smell – you can transport customers into an immersive experience that simulates real-life interactions with your product. 💸 The Opportunity: 🥣Food: Savor the aroma of freshly baked bread or taste the sweetness of ripe fruit 👗Fashion: Feel the texture of luxurious fabrics or hear the sound of velvet softness ✈️Travel: Smell the salty ocean air or touch the roughness of ancient stone 🤔 Reflect on this: 1️⃣ What senses do your current ads neglect? 2️⃣ How can you craft experiences that evoke emotions and memories? 3️⃣ What stories can you tell through sensory details? 💡 Tips for marketers: 👉 Collaborate with sensory experts to design multisensory experiences: Partner with neuroscientists, perfumers, sound designers, and texture specialists to craft immersive experiences that harmonize sight, sound, scent, touch, and taste, engaging customers on a deeper level. 👉 Invest in VR technology that simulates real-world sensations: Utilize advanced VR tools like haptic feedback, spatial audio, and scent-emitting devices to recreate authentic sensory experiences, blurring the line between virtual and reality. 👉 Focus on evoking emotions, not just conveying information: Shift from facts-and-figures advertising to experiential storytelling that taps into emotions, memories, and desires, creating lasting connections and brand loyalty through sensory resonance. 🔮The Future of Advertising: Sensory advertising in VR isn't just a novelty – it's a chance to rebuild trust and create lasting connections. By tapping into our primal senses, you'll: ✅ Increase brand recall and loyalty ✅ Drive sales through experiential marketing ✅ Differentiate yourself in a crowded marketplace The Question is: Will you lead the sensory revolution or follow the crowd? Share your ideas and experiences in the comments. #futureofmarketing #immersiveexperiences #thoughtleadership #thethoughtleaderway

You know AR is changing fashion. But do you know how deep it goes? By 2030, AR will be a $198B industry. And virtual try-ons are just the start. AI-powered designers, holographic stores, digital-only collections... This isn’t the future. It’s happening now.🧵 Imagine styling, designing, and trying on your dream outfit with significantly less stress or even attending a fashion show without leaving your couch. With AR, you can attend virtual runway shows and use digital design tools anywhere, anytime. AR is not a gimmick. According to Threekit, 40% of people are more likely to buy products online when they can use AR to see what it would look and feel like. It's fast becoming a must-have for any brand looking to offer an immersive shopping experience and drive success. One outstanding collaboration of AR in fashion was that of Syky, a digital fashion platform, and Japanese brand Anrealage. Together, they're using augmented reality to create designs you can interact with and walk around in near-magical ways. Syky created an app that lets people experience the iconic outfits by Anrealage in stunning 3D. The Pyramid Dress, inspired by Beyoncé's dress, is a perfect example. You can see it change colors and all the little details right before your eyes in AR. Augmented reality isn't only visually appealing but also practical. DeepGears already proved that virtual try-on tools helped reduce return rates by 25% Brands are lowering their carbon footprint due to a decreased need for physical samples. It’s a win for sustainability. It's no surprise that 71% of Gen Z and Millennials now favor brands that provide AR experiences, according to artlabs. This technology allows them to personalize their fashion choices at any time, merging innovation with individual expression. But that’s not all there is. The world of augmented reality has impacted fashion events too. Attendance during virtual fashion weeks is now 300% higher than during traditional shows. This proves that the inclination towards digital engagement is here to stay. JigSpace is at the forefront of this revolution, defining a new way for designers to create and present 3D models, and spatial experiences that are immersive, practical, and engaging. Augmented Reality (AR) is transforming how we visualize and share ideas. With AR tools like JigSpace, brands can craft rich, interactive narratives about their products, all without the need for coding. It’s all about creating a deeper connection with your audiences through immersive storytelling. Jigspace is bridging the gap between the physical and the digital realms. From product demonstrations to step-by-step assembly guides, AR is transforming our world. Are you ready to be part of the AR revolution? At JigSpace, we make it easy for your business to turn CAD ASSETS into Spatial / AR experiences. Anyone on your team can create powerful spatial solutions. Get in touch to learn more. https://www.jig.space/

Not the tech of today or tomorrow, this is what Auto giants have been doing with Augmented Reality since 2015…Let's talk cars this Sunday ☀ Sharing 3 AR use-cases from my archives…By Mercedes, Hyundai & Porsche 🚨 Mercedes-Benz overlays important information, graphics and audio cues to help you find your way.  A camera in the windscreen films the area in front of the vehicle and shows either the video or a stationary image on the media display. 🚨 Hyundai has taken the concept one step further with its Virtual Guide app, which allows owners to use a smartphone or tablet to get interactive information on vehicle features via an augmented reality overlay. Users simply point their portable device's camera to a part of the car they want to learn more about, and the app highlights and delivers information on certain features. 🚨 Porsche has introduced augmented reality glasses to reduce repair times by up to 40%. Porsche has been using augmented reality (AR) to solve tricky service problems since 2018, letting local dealership technicians communicate with specialists thousands of miles away and access technical information hands-free while working. Today, there’s no auto-brand that’s untouched by Immersive Tech/ Metaverse. I remember my conversation with Piyush Gupta, CEO, Vosmos on how the automotive industry has direct fitment to AR, VR & Metaverse. In fact, his team is also actively working on numerous use-cases for the automobile sector. What do you think? Inviting meaningful conversations in comments. 🤔 #automotiveindustry #immersivelearning #virtualreality #metaverse Nicht die Technologie von heute oder morgen, das ist es, was Autogiganten seit 2015 mit Augmented Reality machen … Reden wir diesen Sonntag über Autos ☀ Ich teile 3 AR-Anwendungsfälle aus meinen Archiven … Von Mercedes, Hyundai und Porsche 🚨 Mercedes-Benz blendet wichtige Informationen, Grafiken und Audiohinweise ein, um Ihnen die Orientierung zu erleichtern. Eine Kamera in der Windschutzscheibe filmt den Bereich vor dem Fahrzeug und zeigt entweder das Video oder ein Standbild auf dem Media-Display an. 🚨 Hyundai hat das Konzept mit seiner Virtual Guide-App noch einen Schritt weitergeführt, die es Besitzern ermöglicht, über ein Augmented-Reality-Overlay mit einem Smartphone oder Tablet interaktive Informationen zu Fahrzeugfunktionen abzurufen. Benutzer richten einfach die Kamera ihres tragbaren Geräts auf einen Teil des Autos, über den sie mehr erfahren möchten, und die App hebt bestimmte Funktionen hervor und liefert Informationen zu ihnen. 🚨 Porsche hat eine Augmented-Reality-Brille eingeführt, um die Reparaturzeiten um bis zu 40 % zu verkürzen. Seit 2018 nutzt Porsche Augmented Reality (AR), um knifflige Serviceprobleme zu lösen. So können die Techniker des örtlichen Autohauses mit Spezialisten in tausenden Kilometern Entfernung kommunizieren und während der Arbeit freihändig auf technische Informationen zugreifen.

Wouldn't it be cool to interact with real objects in #MixedReality? For instance, doing a simple action like pouring water into your glass and making it become magical with augmentations? I think it would and that's why I made an opensource Unity plugin to make it happen. Currently, mixed reality headsets do not offer object tracking and we have no camera access to implement it ourselves. But I had an idea: since we interact with objects with our hands, why can't we just track the hands to infer the pose of the object we are holding? I tried to carry on this idea and after a few weeks, I came up with this opensource plugin that lets you do exactly this. It is an alpha, it has a lot of problems, also because the tracking of the hands becomes a bit glitchy when you are holding an object, but you can already do nice things with it. And it's full opensource and cross-platform (I used AR Foundation), so you can have fun with it however you want. It's a gift I give to the community. You can see the full video of the animation, with the explanation of what I did behind the curtains, at this link: https://lnkd.in/dC-w65t7 The article I wrote on my blog about it is available instead here: https://lnkd.in/dy3kMD5M If you want to play around with the repository of the plugin, you have to go to this page: https://lnkd.in/dY2iN98z I hope to have inspired you a bit... let me know what your thoughts are! #VirtualReality #metaverse #gamedev #unity3d

Customers are increasingly choosing to buy Experiences over Things. So, how should you adapt your marketing strategy if your company is in the business of selling Things????   Go beyond simply promoting your products …   Integrate immersive experiences as a pillar of your marketing outreach.   Here are 5 tips on how to market your products in ways that will engage and captivate your target audience:  1️⃣ 𝐄𝐕𝐄𝐍𝐓𝐒 𝐀𝐍𝐃 𝐏𝐎𝐏-𝐔𝐏 𝐒𝐇𝐎𝐏𝐒 Design environments where customers can interact with your products. If you sell cosmetics, for example, your pop-up might offer personalized make-up consultations, interactive beauty tutorials, and, photo booths that will allow customers to experience your products firsthand AND share their experiences on social media.   2️⃣ 𝐆𝐀𝐌𝐈𝐅𝐈𝐂𝐀𝐓𝐈𝐎𝐍 Turn the purchase and/or use of your product into a game-like activity that taps into your customers’ desire for fun, competition and/or rewards. An example is a fitness brand developing mobile apps that track users’ exercise routines and provide challenges and virtual rewards helping turn exercise into an engaging experience.   3️⃣ 𝐃𝐈𝐆𝐈𝐓𝐀𝐋 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 Utilize technologies such as Virtual Reality (VR) or Augmented Reality (AR) to carry customers into virtual worlds that showcase your products. Some furniture retailers, for example, have developed AR apps that allow customers to visualize how different pieces of furniture would look in their homes, enabling them to virtually arrange and explore different options before making a purchase.   4️⃣ 𝐂𝐎-𝐂𝐑𝐄𝐀𝐓𝐈𝐎𝐍 Invite customers to contribute ideas, designs and/or feedback making them active participants in the development of new products or the improvements of existing ones. Strengthen brand loyalty through crowdsourcing platforms and/or online communities.   5️⃣ 𝐂𝐀𝐔𝐒𝐄 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 Tell stories that engage customers on an emotional level. For example, sustainable fashion brands might weave a narrative highlighting the journey from ethically sourced materials to the artisans involved in their creation that would resonate with environmentally conscious consumers.   Advertising is becoming increasingly less effective in capturing consumer attention, driving sales, or, fostering brand loyalty.   Companies with the added challenge of promoting discretionary products when the scales are tilting heavily towards experiences, should prioritize experiential marketing to gain a competitive edge.    Illustration: Semi-Rad     Ring the 🔔 on my profile to follow @Linda Goodman for marketing strategy and business development content.   #MarketingStrategy #Sales #BusinessDevelopment #Leadership #CEO #Entrepreneurship