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What is HubSpot?
HubSpot is a customer platform that’s designed to scale with your business. From a one-person business to a 2,000+ employee enterprise, HubSpot customer platform has the marketing, sales, customer service, operations, and content management features you need to build the best experience for your customers.
Popular HubSpot Platform Features
Free CRM
Nurture and grow your business with customer relationship management software.
Live Chat
Connect with visitors in real time to convert leads, close deals, and provide support.
AI Content Writer
Ideate, create, and share content in a flash with AI-assisted writing.
Website Builder
Customize your website with an easy-to-use drag-and-drop website builder.
Explore All HubSpot Products
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Marketing Software for Small to Enterprise Businesses
Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale.
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Ads Software
Use CRM data to create highly targeted ad campaigns and report valuable insights.
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Google Ads
Bring in more leads with Google Ads using CRM and web analytics data to inform your strategy.
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Exit Intent Forms
Turn website visitors into leads with customizable popup forms. No coding necessary.
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Blog Software
Publish blog content that drives traffic and conversions with integrated blogging tools.
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Marketing Analytics & Dashboard Software
Measure performance for marketing campaigns with built-in analytics, reports, and dashboards.
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Dedicated IP Address
Ensure your marketing emails get delivered using a dedicated IP.
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Free Online Form Builder
Fill your CRM with leads from your website using a powerful online form builder.
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Free Landing Page Builder
Create and test beautiful landing pages that generate leads and look great on any device.
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Calls-to-Action
Convert visitors into leads with calls-to-action you can personalize, test, and optimize.
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Lead Capture Software
Capture leads and automatically sync them to your CRM with HubSpot forms.
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Social Media Management Software
Prioritize social interactions to spend more time with the people who matter most.
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Free Email Hosting
Engage customers and boost clickthrough rates with easy-to-create personalized emails.
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Behavioral Targeting
Personalize marketing outreach at scale with behavioral targeting features.
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Ad ROI
Get started quickly with simple ad creation and seamless lead syncing.
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Campaigns
View, manage, and act on campaign priorities directly within your marketing software.
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Free Email Marketing Tools
Create, personalize, and optimize marketing emails without waiting on designers or IT.
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Drag and Drop Email Builder
Create beautiful, personalized emails with our CRM-connected drag and drop email builder.
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Newsletter Builder
Create beautiful, engaging emails and send them to targeted contact lists.
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Ad Management
Connect your HubSpot CRM with popular ad platforms and leverage data to maximize campaign impact.
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Transactional Email Software
Use automated transactional emails to send receipts, welcome messages, and more.
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SEO Marketing Software
Use in-editor SEO recommendations to increase organic search traffic.
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Pop-Up Forms
Capture new subscribers and leads with customizable pop-up forms. No code required.
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Marketing Automation Software
Spend less time on busy work by automating email campaigns, lead scoring, and more.
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Free Chatbot Builder Software
Qualify leads, book meetings, provide customer support, and scale conversations with chatbots.
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Free Contact Database & Management Software
Keep records up to date with ease. Add contacts and log sales activity with a single click.
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Lead Management & Tracking Software
Manage all your lead records in one centralized database to streamline outreach.
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Team Email
Connect team email addresses to a universal inbox for easy and efficient collaboration.
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Free Live Chat Software
Connect with visitors in real time to convert leads, close deals, and provide support.
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Video Hosting
Embed videos and measure their performance on marketing, sales, and service collateral.
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List Segmentation
Create a targeted list of contacts to deliver more personalized marketing campaigns.
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Lead Management & Tracking Software
Manage all your lead records in one centralized database to streamline outreach.
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WordPress Plugin
Access HubSpot's full suite of tools and features on your Wordpress site with this plugin.
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ABM Software
Unite your marketing and sales teams with collaborative tools for account-based buying.
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Sales Software for Small to Enterprise Businesses
Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.
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Sales Pipeline Management Software
Build an easy-to-follow sales pipeline into the HubSpot CRM platform with a single click.
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Conversation Intelligence
Bring the customer's voice directly into your CRM, and make coaching easy for your team.
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Business Insights
Gain key insights for your sales team with automatically populated company details from our database.
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Email Integration
Connect your email to trigger email sequences, log responses, and update contact records.
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Call Logging App
Save time and take better notes by logging calls and details directly into your HubSpot CRM.
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Payments
Transform your customers' buying experience with natively built CRM-powered payments.
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Sales Tracking Software
Create new deals, assign tasks, and follow sales as they move through the pipeline.
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Task Management Software
Store, track, manage, and report tasks and activities to inform relationships with customers.
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Free Scheduling Software
Share a link with customers that lets them see when you're free to book meetings with you.
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Forecasting Software
Inspect deals to make sure your team is on track with a holistic view of your pipeline.
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Deal Pipeline
Add deals, assign tasks, and track prospects in one place to keep your deal pipeline flowing.
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CPQ Software
Streamline your selling process with our configure, price, quote CPQ software.
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VoIP Software
Make calls from inside HubSpot and enjoy automated call recording and logging.
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KPI Software
Track marketing, sales, and service KPIs with data-backed visualizations.
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User Permissions for Your Sales & Marketing Teams
Keep your team organized and efficient by ensuring every user has access to the right assets.
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Salesforce CRM Integration
Sync HubSpot with Salesforce for a reliable, two-way integration.
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Free Meeting Scheduler
Add a meeting scheduler link to your emails and website to set more appointments.
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Sales Reports & Performance Management
Leverage sales reports to track activity, forecast deals, and gain insight into your funnel.
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Free Sales Leads & Prospecting Software
Track and get notified when a lead visits your website, then follow up flawlessly.
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Sales Automation Tools Sequences
Automate lead rotation, follow-ups, and more with workflows and sequences that drive efficiency.
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Quote Software
Create and send sales quotes — and collect signatures and payment within all within your CRM.
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Sales Management Software
Help your team close more deals with competitive battle-cards, conversion-ready scripts, and more.
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Free CRM for Outlook
Bring contact information and CRM tools into your Outlook inbox.
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Free Email Tracking Software
Get notified when leads open your emails so you can close more deals with timely follow-ups.
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Free Email Templates Builder
Scale your sales efforts by leveraging and creating conversion-ready email templates.
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Email Scheduling
Reach prospects at the right time by scheduling email deliveries and follow-ups.
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Document Tracking
Arm your sales team with powerful enablement content and optimize for reps and marketers.
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Customer Profile Software
Boost engagement and conversions by leveraging 360° contact profiles to tailor your outreach.
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Call Tracking Software
Track, prioritize, and make calls directly from your browser to maximize efficiency.
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Dashboard & Reporting Software
Empower your team with expert-level analytics insight backed by easy-to-use reporting tools.
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Mobile CRM App
View and respond to contact activity on-the-go with the HubSpot mobile app.
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Predictive Lead Scoring Software
Prioritize the accounts and leads that are most likely to close with automated lead scoring.
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Custom Objects
Add custom fields to your CRM contacts to automate workflows and dive deeper into your data.
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Business Card Scanner App
Turn business cards into CRM contacts in seconds and leave manual data entry in the past.
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Service Software for Small to Enterprise Businesses
Customer service software that helps you deepen customer relationships, connect to the front office, and drive team efficiency.
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Service & Support Analytics
Uncover insights with industry-standard reports to deliver efficient and authentic service.
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Automated Customer Service
Eliminate manual processes and focus on solving customer problems with service automation.
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SLA Management
Prioritize requests based on importance to better meet your customers’ expectations.
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Ticketing System
Optimize customer service by leveraging one shared inbox to track and prioritize all requests.
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Issue Tracking Software
Visualize and prioritize all customer requests and issues in one centralized platform.
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Customer Portal
Enhance rep efficiency with a customer portal that allows customers to resolve basic issues.
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Knowledge Base Software
Create a knowledge base that gives customers the information they need to make decisions.
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Free Help Desk & Ticketing Software
Centralize all customer requests in one place to help your team deliver a better customer experience.
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Customer Feedback Software
Show customers you care by leveraging feedback from CRM-powered surveys.
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Customer Service Software for Small to Enterprise Businesses
Nurture relationships and drive efficiency with must-have customer service tools.
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Content Marketing Software for Small to Enterprise Businesses
Content Hub is all-in-one, AI-powered content marketing software made for marketers to create, distribute and track content across multiple platforms and channels.
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Content Remix
Effortlessly repurpose your valuable content to reach new channels and eliminate manual work.
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Content Embed
Produce personalized, reusable content fragments in HubSpot for seamless publishing on WordPress.
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Brand Voice
Generate brand-aligned content at scale with HubSpot AI.
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Memberships
Create a personalized website experience with membership-based content. No plugins required.
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Activity Logs
Control user access and permissions and keep logs of website activity to protect your site.
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Free Web Hosting
Host your site on a fully managed and optimized infrastructure that scales with you.
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Free SSL
Secure your content and lead data with standard SSL on all HubSpot-hosted content.
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Free Malware Scanning
Defend against cyber attacks with 24/7 malware scanning and a dedicated security team.
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Website Builder
Customize your website with an easy-to-use drag-and-drop website builder.
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Free Built-in CDN
Ensure fast and reliable content delivery anywhere across the globe with a CDN backed-CMS.
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Web Application Firewall
Detect and remove potential attacks on your website by choosing a CMS with built-in WAF.
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Build your website on our free CMS tools
Start a blog or build a website from scratch with a best-in-class suite of content tools.
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Single Sign On Integration
Enable your users to log in quickly, conveniently, and securely using SSO.
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Website Monitoring Tools for IT Teams
Secure your business's online presence with uptime monitoring and threat detection.
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Website Themes and Templates
Customize your online presence with pre-built website themes and page templates.
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AI Content Writer
Ideate, create, and share content in a flash with AI-assisted writing.
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Operations Software for Small to Enterprise Businesses
Operations software that lets you easily sync, clean, and curate customer data, and automate business processes.
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Programmable Automation Software
Create custom programmable automation using JavaScript for every business process.
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Data Sync Software
Unite all of your customer data in one CRM platform with this powerful two-way data sync.
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Data Quality Software
Keep your data clean, clear, and under control with data quality software that does the heavy lifting for you.
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Snowflake Data
Connect your HubSpot data to your Snowflake instance quickly.
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HubSpot Comparisons
Check out head-to-head comparisons of HubSpot’s marketing, customer service, sales, content management, and CRM features vs. other leading software platforms.
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Salesforce vs. HubSpot
Decide which top-rated CRM and sales software is right for your growing business.
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Pipedrive vs. HubSpot
See how HubSpot and Pipedrive compare across some of the most critical CRM capabilities.
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Mailchimp vs. HubSpot
Determine what’s best for you and your team when evaluating marketing tools.
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Wordpress vs. HubSpot
Learn how CMS Hub takes the pain out of managing your site, and allows you to focus on growth.
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Zoho vs. HubSpot
Pick the CRM platform that streamlines operations and successes of every team of your business.
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Marketo vs. HubSpot
Choose the right Marketing Automation platform for your business.
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Active Campaign vs. HubSpot
See how these platforms stack up when it comes to building delightful customer experiences at scale.
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Microsoft Dynamics vs. HubSpot
Learn the importance of having centralized sales software by comparing HubSpot and Microsoft Dynamics.
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Pardot vs. HubSpot
Decide which top-rated marketing automation platform is right for your business.
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Calendly vs. HubSpot
Learn how HubSpot is a strong alternative and reduces busy work for sales and service reps.
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Eloqua vs. HubSpot
Compare marketing automation tools side-by-side to effectively manage marketing campaigns.
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HubSpot vs. Zapier
See which powerful integration solution is the best fit for your business.
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Act On vs. HubSpot
Determine the best marketing platform to power your business's growth.
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Unbounce vs. HubSpot
Choose the best landing page builder to generate leads and run successful marketing campaigns.
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Insightly vs. HubSpot
Evaluate two popular CRM options that best suit your needs.
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Agile CRM vs. HubSpot
Pick a CRM that helps you focus on building great relationships and winning new business.
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Sitecore vs. HubSpot
Influence how your customers view your business by choosing the best CMS to suit your needs.
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Craft CMS vs. HubSpot
See if an open-source or cloud-based CMS is best for your business needs.
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Rd Station vs. HubSpot
See which platform has powerful, but not overpowering marketing features for your business.
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Drupal vs. HubSpot
Choose the best CMS to suit your needs and influence how customers view your business.
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Acuity Scheduling vs. HubSpot
Spend less time organizing your sales and service team calendars with the right meeting scheduler.
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Instapage vs. HubSpot
Determine what’s best for you and your team when evaluating landing page builders.
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Mixmax vs. HubSpot
Find the right meeting app that seamlessly integrates with your business.
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Wufoo vs. HubSpot
Convert visitors into leads with the right form builder software.
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HubSpot vs. Tray.Io
Automate workflows and sync data between apps with the right automation software for your business.
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Service Cloud vs. HubSpot Service Hub
See how HubSpot and Salesforce Service Cloud compare across important software capabilities.
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HubSpot vs. Freshdesk
Find the best solution to effectively distribute work across your customer service team.
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Intercom vs. HubSpot
Choose the right customer service solution to help prioritize your customers.
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Zendesk vs HubSpot
Evaluate top-rated customer service software capabilities to delight customers at scale.
Frequently Asked Questions
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The HubSpot customer platform is an AI-powered ecosystem that brings together all the tools businesses need to grow better. With natively-built marketing, sales, customer service, website content management, and operations software, open APIs, and hundreds of certified integrations, the HubSpot customer platform is the single source of truth businesses need to offer remarkable customer experiences at every stage of growth.
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Businesses choose HubSpot because it brings together all their marketing, sales, content, operations, and service tools in one place. With HubSpot, teams can work together seamlessly, make smart decisions using customer data and AI, and get things done efficiently without the headaches of juggling different tools or missing pieces of information.
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HubSpot offers marketing, sales, content, customer service, and operations products built on top of its AI-powered Smart CRM.
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HubSpot provides privacy and security protections on their sensitive data that enable our customers to operate our products in compliance with HIPAA.
These include security features like comprehensive audit logging, advanced authentication features, inactive session timeout, account security recommendations, application level per tenant encryption, and more. Please refer to our Trust Center for resources on storing sensitive data to ensure that you use our products and services in a way that supports your HIPAA obligations.The HubSpot BAA is included by reference in the Sensitive Data Terms for our Covered Entity and Business Associate customers storing protected health information in their account.