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Redtail Technology Reviews & Product Details

Redtail Technology Overview

What is Redtail Technology?

Redtail Technology is a type of Client Relationship Management (CRM) solution specifically designed for the financial services industry. Established in 2003, Redtail provides a suite of web-based applications that facilitate efficient client management, compliant communication, and streamlined office operations for financial advisors. With a focus on enhancing productivity and supporting growth, Redtail’s offerings include CRM capabilities, compliant text messaging through Redtail Speak, paperless office solutions, and email archiving. Targeted primarily at financial advisors and firms, Redtail Technology addresses the unique challenges faced in the financial services sector. The platform is designed to help users manage client relationships effectively, ensuring that advisors can maintain compliance while providing exceptional service. The integration capabilities with widely used applications in the industry further enhance its utility, allowing users to create a cohesive technology ecosystem that supports their operational needs. Key features of Redtail Technology include its robust CRM functionalities, which enable users to track client interactions, manage workflows, and automate routine tasks. The compliant text messaging feature, Redtail Speak, allows advisors to communicate securely with clients, ensuring that all communications adhere to regulatory requirements. Additionally, the paperless office solution helps firms transition to a digital environment, reducing reliance on physical documentation and improving efficiency. The email archiving feature ensures that important communications are stored securely and can be easily retrieved when needed. The value that Redtail Technology brings to its users lies in its commitment to affordability and ease of implementation. By offering low-cost solutions that are straightforward to integrate, Redtail enables financial advisors to enhance their operational efficiency without incurring significant expenses. Furthermore, the company's dedication to exceptional customer service ensures that users receive the support they need to maximize the benefits of the platform. As a brand entity of Orion Advisor Solutions since June 2022, Redtail continues to innovate and expand its offerings while maintaining its focus on the financial services community.

Redtail Technology Details
Product Website
Languages Supported
English
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Product Description

Redtail Technology is a web-based, full-featured and easy-to-use client management solution designed specifically for financial professionals.

How do you position yourself against your competitors?

Our primary differentiators are our product itself, our pricing model, and our support.
In terms of the product, Redtail CRM was the first cloud-based CRM solution tailored specifically for financial advisors, and the financial services market is where our focus has remained. Redtail CRM is designed to streamline the day-to-day tasks that advisors and their staffs have to perform, and the tools and data fields present within Redtail apply specifically to advisor needs.
In terms of pricing, Redtail is a subscription-based service with free conversion of data from legacy CRM systems.
In terms of support, we take a backseat to no one. Part of our mission is to create raving fans and we strive every day to do just that through the service and support we offer Redtail subscribers.


Seller Details
Company Website
HQ Location
Omaha, NE
Twitter
@orionwealthtech
7,800 Twitter followers
LinkedIn® Page
www.linkedin.com
1,727 employees on LinkedIn®
Description

Orion Advisor Tech is a leading provider of technology solutions for financial advisors and wealth management firms. The company offers a comprehensive suite of tools designed to streamline operations, enhance client engagement, and improve investment management. Their platform includes portfolio management, reporting, billing, and compliance solutions, all aimed at empowering advisors to deliver exceptional service and achieve better investment outcomes. With a focus on innovation and client success, Orion Advisor Tech supports advisors in navigating the complexities of the financial landscape. Visit their website at https://orionadvisortech.com/ for more information.


David M.
DM
Overview Provided by:
Director of Sales at Redtail Technology

Recent Redtail Technology Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"Redtail review"
What I like best is the use of use when I use it
Jamie M.
JM
Jamie M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent CRM"
It is user friendly and very easy to use and navigate.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Easy to work with"
Redtail is very user friendly and has a lot of the things I need to easily record work items, emails, calendar, etc.
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183 Redtail Technology Reviews

4.3 out of 5
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183 Redtail Technology Reviews
4.3 out of 5
183 Redtail Technology Reviews
4.3 out of 5

Overall Review Sentiment for Redtail TechnologyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
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48+ months
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CM
Executive Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

I've used several CRMs in the past, including Salesforce and in-house systems, and Redtail has been by far the easiest to learn and use. The platform is incredibly user-friendly, making my daily workflow much more efficient.

One of the standout features is their exceptional customer service. Whenever I need help navigating the system, I can quickly connect with their team via virtual chat. They’re able to see my Redtail in real time and guide me through the steps, which has been a game-changer.

I also had the opportunity to attend Redtail University, and it was an amazing experience. The training was highly informative, and their team was engaging, lively, and truly invested in helping users get the most out of the CRM.

I highly recommend Redtail to anyone looking for a reliable and intuitive CRM with top-notch support. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

Sometimes I am unable to login, and my account will get locked, but their support team is easy to reach and able to unlock it quickly. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

We struggled with a highly customized Salesforce interface that wasn’t very user-friendly for new users. Redtail solves this by offering an intuitive platform with excellent support, making it much easier to learn and navigate. Review collected by and hosted on G2.com.

AD
COO and Director of Client Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

So far, our experience with Redtail has been almost exclusively positive. Their system is very detailed and in depth, yet not overwhelming. You can add a lot to a client’s profile, and everything is easy to find and maintain. The fact that they pull the clients’ data directly from our Broker Dealer and emails from outlook is a huge help.

We’ve had no access issues or service downtime at all, and customer service has been excellent. If we have any questions the chat function links you to a service agent almost immediately. They’ve all been very knowledgeable, friendly and helpful.

We use Redtail every day, and the more we use it the more we get out of it. We find something else we need, just ask the chat and sure enough Redtail probably has it. It has so many features and integrates seamlessly with our back office and emails. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I will admit that the initial set up process had a few hitches, but once that was straightened out it's been smooth sailing. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Redtail has helped us to centralize all the documents we have acquired over the years from our clients. It's much easier to search for a client here rather than go through our old filing cabinets.

It also provides us with a one stop CRM shop. We can just look at of our clients here and it has access to pretty much all their relevant data. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

I have leveraged RedTail Technology for many years. It has provided invaluable organization for my business as the world moves towards a more technology advanced society. The ability to upload all of my documents, notes etc. create a secure cloud backup. I can access information on the go. I can identify opportunities, organize these and take action. Overall Redtail allows me to be a better Financial Advisor because it allows me to manage my time more effiecently. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

There are many features on redtail that would be beneficial to understand however these require a learning curve. I am only leveraging the technology in a basic sense and feel there is more useful components I am overlooking. Sometimes I also experience slow downs or black outs when trying to access my portal, this is infrequent but does happen from time to time. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Redtail enables me to do advanced searches for prospecting, secure file storage and organization of data for on the go access. Review collected by and hosted on G2.com.

MB
Administrative Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

I'm really impressed by the documentation options - ways to tie in specific accounts, attach documents to specific activities and that there isn't a limit to the amount of notes you can add to any given activity. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I wish that there were more intuitive ways to get answers to my questions. While there are numerous options when I have a question, it seems like I have to watch a full traning segment in order to get an answer to one simple question. To this day, I haven't found a way to create a report tailored to my specific needs. I'm sure that there is an option for this type of report and I'm sure that the answer is out there, but I just don't have time to watch different training videos that I think may provide the answer. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

We're best able to tie specific paperwork and account information to specific activities performed with or for our clients. Review collected by and hosted on G2.com.

Kristen F.
KF
Client service and relations specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

Client information is fast and easy to find. Can put almost everything about the client and notes so I don't have to go to paper files constantly. I live on Redtail. When clients call in we can identify them immediately and the last few conversations. The Help feature is easy to find. It combines our brokerage accounts. Still learning all the functions that Redtail can do. Use it to identify clients with RMD's and renewals as well. Love the reports. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

One of the only things I can think of is that we are not able to integrate annuity companies. I don't know if we will be able to do that like we do our Fidelity accounts but that would be a great plus. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Identifying clients that have RMD's, any renewals coming up, the last conversations with clients and documentation. Not having to go to the paper files when a client calls saves time. Helps us to remember the client as well. We service around 500 clients. Review collected by and hosted on G2.com.

V E.
VE
Executive Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

Our office has been using Redtail for CRM as well as email hosting for some time now and I find that it is very user friendly. With daily use for at least 15 years (likely more) I also feel that if I do happen to need assistance, the helpdesk is easy to reach and always very efficient. I also love that I am able to get notified via text of any outages that occur on the platform, along with a timeline to anticipated restoration. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I honestly cannot think of a downside to Redtail. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Redtail is where we store all of our documents, we generate mass email campaigns through it. I generate my RMD reports annually, birthday lists, the applications are many. I could not do my job without Redtail Technology. Review collected by and hosted on G2.com.

EB
Financial Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

As a boutique RIA, Redtail has been a great fit for us- we utilize it daily to schedule our day-to-day meetings, develop our internal database of customer data, and monitor customer contact history. We also appreciate the flexibility in generating reports to help us sort through our customer data. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

There is a bit of a learning curve. We definitely appreciate all of the training tools and videos Redtail offers, but we still feel as though we're only scratching the surface of everything it can do. It feels like there's functionality we're underutilizing. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

It is helping us keep track, update, and organize our customer data, which frees us up to spend more time focusing on our clients Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

I love the CRM. I think there are a myriad of ways to configure it to work for each specific advisor/office, and I really appreciate that. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I have a number of suggestions for improvement:

1. Please figure out a way to drag and drop files and folders in imaging instead of scrolling through hundreds of folders when moving files. Drag and drop was available in Retriever and was super helpful.

2. Please provide a Search when moving folders instead of scrolling through hundreds of folders when moving files.

3. When viewing images in imaging, please show the pdf so we can scroll down the document like a normal pdf instead of clicking to advance each page.

4. (This is MOST IMPORTANT to us!) PLEASE PLEASE PLEASE provide the ability to notify a user or a team from a Notes COMMENT and not just the original note. We use comments extensively and it would be extremely helpful to notify other users from the Redtail note comment. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

The Notes in the CRM are extremely helpful for remembering all the nuances of everything that is happening with any of our clients. At any one time, we are juggling approximately 70 client service items and it is very difficult to remember everything associated with every account. It is also very helpful to refer to notes that someone else put in so the client can be assisted by anyone. This is crucial to our commitment to excellent customer service. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

The customer service is 10/10. Otherwise it is a very reliable and proven CRM for the financial industry. Cost is reasonable and they do not nickle and dime you with tons of add-on features. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

Nothing big that I can think of, it is a leader in the industry and has stood the test of time. Some things around workflows could be streamlined and a little less clunky. Too many clicks are needed to mark task complete, etc. But that's not a huge issue at all. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

They host my e-mail and I use them for my main Financial Advisor practice CRM. It allows me to maintain control over my book of business and data separate from my RIA/BD so that no matter what shenanigans they have going on I know I am protected and maintain control over my practice, data and relationships, which is the true value of a practice. Review collected by and hosted on G2.com.

Kei L.
KL
Admin
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

I like Redtail mail and Redtail chat. It helps to be able to communicate with clients throught the chat and the info is saved to their profile. The same for Redtail email - it saves the communication with the client for future reference and compliance reasons. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I get logged out of the chat too often and have to re-log in alot which can be a pain. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Redtail keeps all my client information organized and it's easy to run reports using the client data. Review collected by and hosted on G2.com.