Source: EMARKETER Forecast, October 2024 - October 2024
Note: ages 18+; individuals who have a bank, credit union, money market, credit card, or brokerage account; includes digital-only full-service banks (i.e., neobanks)
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, country-specific data, and demographic and socioeconomic factors.