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Introducing the new 15‑inch MacBook Air with M2, Mac Studio with M2 Max and M2 Ultra, and Mac Pro with M2 Ultra.
Introducing the new 15‑inch MacBook Air with M2, Mac Studio with M2 Max and M2 Ultra, and Mac Pro with M2 Ultra.
Our most loved laptop, now with a spacious 15‑inch Liquid Retina display to make room for more of what you love. Supercharged by the M2 chip, with up to 18 hours of battery life.
Next-generation power with M2 Max and M2 Ultra. Outrageous performance and extensive connectivity in a compact form, transforming any space into a creative studio.
A game-changing combination of Apple silicon performance and PCIe expansion for specialized workflows. And every configuration comes with the incredible new M2 Ultra — our most powerful and capable chip ever.
Express yourself like never before when you call or message someone. Share content in convenient new ways. And do even more with new experiences for your iPhone.
With new levels of personalization, beautiful and helpful custom Lock Screens, and features to help you get more done, iPad is more capable than ever.
Elevate your presence on video calls. Access information in all‑new ways. Boost gaming performance. And discover even more ways to personalize your Mac.
Comprehensive app redesigns for more information at a glance. Advanced metrics for cyclists. And insights for mental and vision health. It’s the biggest update since the introduction of Apple Watch.
Introducing an all-new iPhone lineup, rebuilt AirPods Pro, three new Apple Watch models, and an exciting update to Apple Fitness+.
Introducing the new MacBook Air, 13‑inch MacBook Pro, iOS 16, iPadOS 16, macOS Ventura, and watchOS 9.
Introducing the all-new Mac Studio and Studio Display, new iPad Air, new iPhone SE, and iPhone 13 and iPhone 13 Pro in two new shades of green.
Introducing the new MacBook Pro with M1 Pro or M1 Max, all-new AirPods, and HomePod mini in five bold colors.
Introducing iPhone 13 Pro, iPhone 13, Apple Watch Series 7, and the new iPad mini and iPad.