You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!
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Let's learn how web and app customer journeys are different, and how you can circumvent dead ends in attribution and mapping with the right advertising and tracking strategies for each.
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There are many reasons mobile-first platforms closely track their analytics and fine-tune campaigns with tracking baked in. These are the reasons you want to track mobile metrics, either through your own process or an MMP.
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Normally, advertisers can’t accurately attribute app installs to an ad campaign. In this guide, we’ll learn how you can attribute app installs to better optimize your ad strategies.
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How did advertisers respond to tightening budgets but the seemingly voracious appetite for holiday sales? This article summarizes trends in holiday ad spend.
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Programmatic advertising strategy requires knowledge of its terms. Once you have a better handle on its jargon, you can understand which metrics to optimize and which platforms enable your success.
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With 2024 wrapping up, we’re optimistic about what the future brings for advertising. Here’s what you need to brace for 2025 and stay ahead.
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Studies show creative is actually the most important factor in advertising and worth investing time into. Let’s talk about how to make effective ad creatives and where creative services come in.
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How do programmatic and non-programmatic advertising compare? In this blog, we’ll discuss the main differences between these marketing methods to help advertisers make an informed decision when choosing how to incorporate them into their marketing mix.
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Despite a shortened holiday shopping season, there's still opportunity for advertisers to take advantage of projected sales growth. Let’s go into depth on these holiday challenges so you’re prepared to face them with a clear strategy.
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