tourist industry

The UNESCO World Heritage Site and the “Magic Towns” program in Mexico, both granted to Tequila, aim to guarantee the
tourist sustainability of the territory to fight poverty, preserve the rich and unique existing cultural and historical heritage,
and promote the inclusion of the indigenous population. However, 57,1% of the population lives in poverty in Tequila (IIEG
Jalisco, 2017). The objective of this paper is to analyze whether the appointment of Tequila as a UNESCO World Heritage Site
and as “Magic Town” has contributed to reducing poverty. A qualitative-quantitative methodology based on the technique of
observation and content analysis is used to answer this question, close with a SWOT analysis to have a holistic review of
the topic. The main conclusions are: 1. There are high levels of poverty in Tequila, although they are lower than in non-Agave
locations; 2. Excessive tequila protection prevents the development of other distilled beverages within the region; 3. The production
and marketing of tequila contributes to the sustainability of gastronomic tourism and nature in the tequila region;
and 4. Tequila is a crucial piece in the Tourism Policy of Mexico by 2040, which guarantees its continuity and prevents the
strengthening of tequila substitute beverages.

Russell Banks is a socially engaged writer, and one of those contemporary American authors whom Philip Roth has defined as fully dedicated to " trying to understand, and then describe, and then make credible, much of the American reality " , which is interlinked with global imperialism and processes of class and racial oppression (Roth quoted in O'Donnell 2010: 34). 1 In his works, Russell Banks, not surprisingly, 1 Gender oppression is also inherent to the system but Rule of the Bone leaves it out of the picture. Despite its progressive and illuminative take on class and race, Rule of the Bone remains a traditional male-centred bildungsroman. All of the human bonds and forms of social engagement Russell Banks's Rule of the Bone (1995) is a rare instance of a contemporary socially engaged American novel of development and maturation that rests, as this paper argues, on a systemic analysis of post-industrial Western reality and contemporary forms of Western-led imperialism. Grasping this reality and not coming to terms with it constitutes an essential part of the adolescent's trajectory of growth and maturation. Rule of the Bone is America's post-industrial working-class novel of maturation, the understanding of which lies at the intersection of Marxist and postcolonial theory. The novel addresses these complex social issues on a more basic but still insightful level accessible to teenagers and at the same time on a more intricate level that easily engages a more informed adult readership. In this sense, Rule of the Bone stands for what can be termed a crossover novel. Targeted primarily at an adult readership, it can prove to be of huge benefit to adolescents seeking to break out of the generic confines of contemporary, mainstream adolescent literature.

This article examines how opportunity management process is supported through online, telephone, and showroom channels in Polish tourist industry. The research applied a mystery client method in 40 entities. The results of the study indicate that the best performance can be expected as the customer enters the showroom in person, while companies have problems in managing online customer enquiries, and with the continuity of the multi-channel dialogue. This may bring severe losses in marketing conversion, and raises a question of overall proficiency in managing customer relations of entities representing important industry.