Youth centres

The penetration of video games in media consumption behaviors in Italy is statistically very significant: in 2006, 27.9% of households owned a console and 50.4% a personal computer. According to the Italian Association of Video Game Producers (AESVI, 2007), the market of this sector has added up to 742 million Euro, +2.3% than the previous year. 7951 were the titles of games released on the market, 1781 of which were new (+37% compared to 2005). The estimated gamers are about 24 million (43% of the population), 61% of which are male and 43% are between 6 and 24 years old. Moreover, video games reach saturation levels among school students: 96% of children between 6 and 17 play, despite different frequency and modality (AESVI, 2006).