Pemilu Legislatif

This thesis title is: The Political Advertising Strategy of Presidential Candidate of Golkar Party Aburizal Bakrie. (Case Study on Legislative Election of 2014)                                  This research is conducted by: Kenmada Wijayanto, Npm:  210120110512.       
The study intends to find out how the strategy of planning, implementation, and controlling of political advertising presidential candidate of Golkar Party Aburizal Bakrie in Legislative Election of 2014 managed by Rizal Mallarangeng and the team engaged in ARB Team and Yellow Eagle Team. This research shows that political advertising strategy on television being a main strategy of political campaign of Aburizal Bakrie as the candidate of president from Golkar Party. The strategy by television becomes a part of integrated political marketing communication of Golkar Party announced since declaration of Aburizal Bakrie as the candidate of president in July 1st in 2012. 
The political advertising planning strategy of Aburizal Bakrie in Legislative Election of 2014, arranged by using of structured methodology principles such as FGDs research, media planning strategies, involving experienced and professional resources.
In the implementation strategy, the political advertising of Aburizal Bakrie produced by integrative model between road show and production as well as arranged in small team with dual jobs. Moreover, in the implementation strategy of broadcasting, the political advertising carried out in effective principle by choice an appropriate media and program that synchronized to the audience target such as lower and middle class, as well as take the measure and strategy of campaign and broadcasting earlier. The implementation strategy of broadcasting also carried out by small team with professional and experienced staffs on their duty
The strategy of political advertising control of presidential candidat of Golkar Party Aburizal Bakrie in Legislative Election of 2014 arranged in efficiency—all political marketing communication of Aburizal Bakrie restricted by tight budgeting, including production and the broadcasting on television only. 
In evaluation, it is considered that the strategy have successful ends the descending trend in vote of Legislative Election of 2009 (15.50%) or increase of 0.025% in 2014 (15.57%). In contrary, the achievement of election 2014 considered failure as there is out of target in reach the vote of 30%. Finally, the result of election 2014 be unsuccessful to bring Aburizal Bakrie as the candidate of president.
(Keywords: Political Advertising Strategy, Aburizal Bakrie, Legislative Election of 2014)

Sengketa hasil Pemilu semakin berkembang. Saat ini, pemohon yang dapat mengajukan permohonan tersebut tidak hanya partai politik, namun juga para calon legislatif (caleg) secara langsung. Umumnya, mereka mempermasalahkan caleg lain sesama partai yang telah merugikan perolehan suaranya. Tulisan ini mengulas perkembangan praktik sengketa  Pemilu di Mahkamah Konstitusi yang diajukan oleh para Caleg secara langsung dengan persetujuan partai politiknya.