News Markets
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Recent papers in News Markets
The objective of this research is to determine if branding strategies have allowed Grupo Bimbo to participate in new markets, through an analysis from an institutional and cultural approach, to determine the branding strategy in the... more
... This is the reason why the concept of the public sphere has received so much attention inacademic writing on news media in recent years. and why media scholars continue to find the questions which Habermas's framework poses... more