Iit

Online shopping for fashion has seen explosive growth in recent times but the sector still faces the challenge of translating the in-store experience to the online environment. Clothing has been classified as a high-involvement product category that needs to be seen, tried on and touched to be evaluated (Workman, 2010) and the lack of tactile input online presents a challenge for retailers. Although fashion is a growing category in e-commerce, returns rates are currently around 25% and represent a significant cost to the business (Retail Week, 2012). Developments in digital technologies and new user interfaces go some way towards translating the in-store experience to the online environment, through object interactivity, virtual try-on, mix and match function etc. Such image interactivity technology (IIT) enables consumers to manipulate product images on a retailer's website (Fiore et al, 2005). This provides enriched product information for the user (Merle et al, 2012) and thus...

This paper describes a new algorithm for the evaluation of alternatives by a group of decision makers according to multiple criteria. The algorithm is motivated by the need to quickly evaluate a large number of ideas in the early stages of an innovation process, ...