Apparel Marketing
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Recent papers in Apparel Marketing
Purpose – The purpose of this paper is to produce an upper garment model for three-dimensional (3D) pattern making. This model will take into account ease allowance and silhouette, and will be used to propose a size-changing method.... more
The apparel industry of Bangladesh running with continuous improvement .As a part of sewing quality assurance i worked on traffic light system . Generally i found few articles from a small number of working group in this apparel industry... more
The following study examines the influence of brand cohesiveness and team identification on the fit of co-branding between the French football club Paris Saint-Germain F.C. (PSG) and the Nike-owned Jordan Brand, an American sportswear and... more
In spite of having very good growth potential, retail in India is passing through turbulent times and therefore, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These... more
The market of women apparel is in a quite growing trend todays. So this big market has a great competition and businesses try to catch customer and get customer loyalty. But businesses should know how women make buying decision for... more
The following study investigated the impact of nostalgia on the intention to purchase the Minnesota Wild 2022 NHL Winter Classic retro jersey, with consideration to self-continuity, pride, team identification, team attachment, and team... more