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Purpose – The purpose of this paper is to produce an upper garment model for three-dimensional (3D) pattern making. This model will take into account ease allowance and silhouette, and will be used to propose a size-changing method.... more
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      EngineeringTextilesApparel MarketingTextile Engineering
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      MarketingVisual perceptionApparel MarketingMerchandising
The apparel industry of Bangladesh running with continuous improvement .As a part of sewing quality assurance i worked on traffic light system . Generally i found few articles from a small number of working group in this apparel industry... more
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      Fashion Dynamics: (outside of apparel) ideas, technologies, cultures, frameworksQualitative methodologyQuality of lifeApparel Marketing
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      Fashion designApparel MarketingMerchandisingApparel Product Design & Development
The following study examines the influence of brand cohesiveness and team identification on the fit of co-branding between the French football club Paris Saint-Germain F.C. (PSG) and the Nike-owned Jordan Brand, an American sportswear and... more
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      Sports ManagementApparel MarketingSponsorshipSports marketing
In spite of having very good growth potential, retail in India is passing through turbulent times and therefore, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These... more
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      MarketingApparel MarketingMerchandisingConsumer Behavior
ABSTRACT Purpose – The purpose of this paper is to produce an upper garment model for three-dimensional (3D) pattern making. This model will take into account ease allowance and silhouette, and will be used to propose a size-changing... more
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    •   11  
      TextilesApparel MarketingTextile EngineeringTextile Technology
The market of women apparel is in a quite growing trend todays. So this big market has a great competition and businesses try to catch customer and get customer loyalty. But businesses should know how women make buying decision for... more
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      Apparel MarketingConsumer BehaviorDecision Making Styles
The following study investigated the impact of nostalgia on the intention to purchase the Minnesota Wild 2022 NHL Winter Classic retro jersey, with consideration to self-continuity, pride, team identification, team attachment, and team... more
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      Apparel MarketingNostalgiaNational Hockey Leagueretro marketing
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    •   17  
      MarketingVisual perceptionApparel MarketingMerchandising