Values are the core of human when it comes to decision making. In the context of Antarctica, the study of Antarctic values helps to direct the future development in policy formulation related to the continent. The research on value...
moreValues are the core of human when it comes to decision making. In the context of Antarctica, the study of Antarctic values helps to direct the future development in policy formulation related to the continent. The research on value perception in Malaysia has been quite recent and is focusing on young citizens in secondary schools and within the university campus. This paper aims to share the results of research conducted nationwide among the working adults in the state capital cities. Specifically, it aims to identify the influence of Malaysia's scientific involvement on the awareness and values perceived by the urban citizens in Malaysia. Data was collected using a questionnaire survey in all the state capital cities. The analysis results reveal that, the scientific research and publicity of these scientific activities in Antarctica in local media has a significant influence on the awareness and values perceived among the respondents. These include scientific and environmental values. The authors conclude that the recommendations to strengthen the existing awareness programs by focusing on the target audience and to setup media and information centre and coordinating body must be backed by enhancing the existing science communication quality and incorporating the element at all programs.
