Google AdSense is owned by Google Inc. It is a free and simple program that facilitates website or blog owners to generate revenue by displaying targeted Google ads on their websites or blogs. Advertisers are individuals or organisations who pay Google for advertizing with Google AdSense. Publishers are bloggers or website owners and Google allows them to show various ads on behalf of advertisers. Based on the content of the blogs or websites and audience, Google AdSense automatically sends targeted text, image, video, and rich media based advertisements on these websites or blogs. Publishers can generate revenue based on the number of times audiences of their websites click the ads. If any entrepreneur has its website or blog, it provides an excellent opportunity for them to generate revenue using Google AdSense. This topic will cover the basics of the Google AdSense and how online entrepreneurs in India can capitalize on this new business opportunity.

The advertiser supported Web site is one of several business models vying for legitimacy in the emerging medium of the World Wide Web on the Internet (Hoffman, Novak, and Chatterjee 1995). Advertising on the Web takes on a number of forms.

What does it take to be a success on the Internet? What makes for a profitable Web site? Understanding the issues involved in achieving profitability on the Web is turning out to be elusive, even as the Internet Economy is becoming a more potent force both domestically and globally.

The trust newsrooms work hard to secure may be jeopardized by the creation and dissemination of native advertisements. Before unpacking why the trend is troublesome, we have to understand why publishers were tempted to experiment with this ad format in the first place. https://www.cjr.org/tow_center_reports/native-ads.php

Google AdSense, a cost per click (CPC) advertising programme for those wishing to place ads on their website. Arguable viewed as promising in business, this literature review identifies key features of this promise when applied to education. This chapter connects business and education to identify Google AdSense as a valid tool and subject matter to be considered for use within the mobile and wearable technology curriculum. This chapter suggests considering positive outcomes generated using Google AdSense for incorporation into an education curriculum. Google AdSense should be applied to create more reasons to attract diverse user groups. This chapter also identifies the importance of Google needing a set of regulatory policies and procedures to avoid misuse of Google AdSense. In cases where monetary transactions occur, a possibility of violating the set terms and conditions exists. The chapter concludes with a clear call for inclusion of Google AdSense in an education curriculum.

With the breakneck pace of progress in today’s world, any self-sustaining business needs to ensure that they maximize their profits while also cutting down on losses, essentially described as optimization. For the same optimization in advertisements and marketing, various factors, vendors, and methods must be considered before making any significant business decisions. This paper primarily reviews Google AdWords and Meta Ads, two advertising services.