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The world has become a global village due to the revolution happened in technology and communication domain. In the advent of globalization, the new communication technologies have played vital role in dissemination of information for the development of society. The mass media acts as a powerful communication tool to disseminate technological transfer by sharing of information and helps the agricultural farmers for more agricultural production. The objective of this study is to analyse the role of the media as a catalyst in disseminating information, reach and awareness created by mass media, behaviour pattern of banana growers to adopting technology transfer information in Tiruchirapalli district. The paper aims to research how media plays an important role in spreading information and create awareness to accept and adopt various technological methods of banana cultivation. The present investigation carried out in Tiruchirapalli district of Tamil Nadu indicated that the progressive farmers were the most credible source of information for the Banana growers. A quantitative analysis was employed to check the role of media and create awareness among banana farmers. A random sample survey was conducted among banana farmers in 10 villages from the chosen four blocks. Critical aspects of banana cultivation like soil type, planting materials, fertilizer, and irrigation practice, number of irrigation and method of manures applications were tested through structured interview schedule. Results of the study show that, various technological developments adopted in banana cultivation and efficient use media for technological transfer by the banana growers were also brought out in this study.
The world has become a global village due to the revolution happened in technology and communication domain. In the advent of globalization, the new communication technologies have played vital role in dissemination of information for the development of society. The mass media acts as a powerful communication tool to disseminate technological transfer by sharing of information and helps the agricultural farmers for more agricultural production. The objective of this study is to analyse the role of the media as a catalyst in disseminating information, reach and awareness created by mass media, behaviour pattern of banana growers to adopting technology transfer information in Tiruchirapalli district. The paper aims to research how media plays an important role in spreading information and create awareness to accept and adopt various technological methods of banana cultivation. The present investigation carried out in Tiruchirapalli district of Tamil Nadu indicated that the progressive farmers were the most credible source of information for the Banana growers. A quantitative analysis was employed to check the role of media and create awareness among banana farmers. A random sample survey was conducted among banana farmers in 10 villages from the chosen four blocks. Critical aspects of banana cultivation like soil type, planting materials, fertilizer, and irrigation practice, number of irrigation and method of manures applications were tested through structured interview schedule. Results of the study show that, various technological developments adopted in banana cultivation and efficient use media for technological transfer by the banana growers were also brought out in this study.
International Journal of Environment and Climate Change
A Study on Mass Media Channels in Promulgating Farm Technologies among Banana Growers in Trichy District of Tamil Nadu2020 •
Farming decisions are crucial to farm productivity ie., providing technical agro information to the farmers at the right time in a right way that leads to assured good yield and sustainable economic returns. In the digital era, there is a clear cut digital gap between knowledge centres and individual farmers. Though knowledge centres develop many novel technologies to disseminate farm information to farmers, the individual farmer face difficulties in accessing those information. Thus bridging the information gap is crucial for extension services to occupy a strategic position in the transfer of technology (ToT) in the agricultural sector. The Information and Communication Technology (ICT) tools such as Electronic media (Radio, television) print media (newspapers, magazines, posters and notices etc.,) and new media (Computer, Internet, Website, Smartphone, Social media) play a pivotal role in bridging the gap between the source (Knowledge centres) and target audience (Farmers). In th...
International Journal of Current Microbiology and Applied Sciences
Utilization of New Media among Farmers of Punjab: A Study of Moga District2019 •
2019 •
Omnipresent and all pervasiveso is the presence of digital media. Until a few years back, digital media like computers, laptops, mobile phone and the internet were a luxury, owned and accessed by a few handful. However, with time, things have changed. Digital media has become an important part of people’s lives. However, digital divide the gap between those who have access to technology and those who do not is also a reality, espcially in a developing country like India. While this gap has been breached over time, there are many factors that inhibit the access to and use of digital media. India is only second to China in terms of number of mobile phones and is likely to grow in the coming years. While urban India is expected to see a slowdown, rural India is likely to become the next area of growth in internet and mobile phone penetration. Keeping this in view, this paper attempts to looks into the current digital media uses among adult rural users in Assam, a State in the Northeast...
2014 •
Media are one of the factors of social change. New media have generated debate regarding its influence on society and culture. The history of media studies has shown how communication researchers evolved theories of media effects on the basis of their studies involving print, radio and tv and helped improve the understanding of social impact of media raising critical issues of media access and its impact on social institutions. Based on a survey of 801 users of Internet and mobile phones, this study analyzes media habits and social cultural impact on the behaviour and attitude. This is a study conducted in the State of Karnataka, regarded as the IT bowl of India. The study of media exposure shows significant results. There is significant relationship between the age of the respondents and the use of computers. It may be inferred that using computers varies from one age group to another. Further, there is no significant relationship between the age of the respondents and the use of m...
This study explores the differences in behavioral patternsin youth generation that is affected by mobile phones and internet in Sri Lanka. Yet, culture and society of Sri Lanka has profoundly rooted by its traditional religious cultures, their behaviors have been shifted into a differentphase as a result of the enormous usage of mobile phone and internet media. Penetration of mobile phone is substantially high (101%), which is bigger with other developing countries in South-Asia from the very beginning in 2012. The use of internet is also gradually being increased comparing with other developing countries in South-Asia. Recent statistical reports reveal that nearly 21.9% of total population use internet in their daily use (2013). In this study, from 2011 up to 2015, rural and urban societies were explored using random sampling. This study conducted in mixed approach, as quantitative; survey (100 questionnaires) and qualitative; 20 in-depth interviews and participatory observation in some of the places where youth were highly assembled for their socio-cultural functions. Sri Lankan youth have sharply been changed in their behaviors by the new media culture. Youth’s behaviors are inter-relationship, sexuality, learning modes and behaviors, socialization, taste of entertainment, imagination of aesthetic creativity, attitudinal development, use of information, social systems and life values have been dramatically changed by gradual development of the use of new media tools and equipment. Key social issue in youth in this is the lack of critical understanding. However, this study suggests a need of critical and innovative knowledge in use of mobile phone and internet so that they are enabling with use them for their personal and professional developmental purposes.
There is a need to take a bird’s Eye View on Social Media—a macro rather than micro approach. In the absence of an integrated policy, the approach to this most powerful communication tool of this Millennium is sketchy and fragmented. What is required today is not a piecemeal approach but an integrated network of Mobile Apps for each and every ministry the various policies and schemes under them and a seamless coverage through 4G across the country, and wide publicity given to the same so that it can be accessed instantly and easily by the remotest villager without any trouble. With this study conclusively affirming that mobiles have penetrated the remotest corners of the state, it can be summarized that there is adequate penetration of mobiles across the state to justify the feasibility of a cross country network of Helplines and access to government schemes and benefits, facilities, scholarships and perks to the most underprivileged in our society in order to well and truly empower the masses. In fact it would be in the way of things for a Nation-wide and State-wide framework to be developed to propagate Central and State-run schemes and programmes through mobile apps and give wide publicity to the same through advertisement on Radio, Television and in Print media and also create a directory of the same at both levels on Central and State websites of the various ministries to promote widespread usage of the apps. Through these information regarding various schemes and programmes, Helplines for Health, Education, Agricultural benefits etc, available for the common man and for overall development of a strong civil society, should be made available to all. One could well envision a nation-wide or state policy to enhance the use of m-initiatives and approaches to cover the entire country and state. Uttar Pradesh may have been a late bloomer with regard to the use of mobiles but it is catching up fast with the rest of the country. Already 3G and 4G connectivity with Reliance Jio is available across major cities of the state and fast penetrating the surrounding hamlets as well giving improved speed and connectivity and free voice calls and SMS to users. It is my fervent desire that this research be the pioneer that heralds the start of many more future studies which can dig deep into the dark recesses of this so-called “beemaru” state and find illuminating case studies of empowerment and daring initiatives that spearhead a whole new era of development and erase the cobwebs of ignorance and myths surrounding the State. The scene is changing fast with the availability of high-speed Internet Connectivity and cheaper data packs with new plans being opened up by telecom service providers as the competition heats up. —maybe not as rapidly as in the metros—but changing it is, catching up the m-pathway with the rest of the world. And rural Uttar Pradesh is no different than the rest of the country.
Review Of Re Search
DIFFERENT TYPES OF MEDIA IN INDIA: A STUDY2019 •
In the day-today life of a busy journalist, publisher, announcer or media owner, it is easy to overlook the essential principles that are at stake when going about one's work. Newsroom or broadcasting studio constraints include deadlines, squeezed budgets, limited electronic and library resources, challenging managers, distribution difficulties and draconian media laws, to say nothing of news subjects who are often wary of journalists, if not overtly hostile. This makes for challenging work surroundings, and it is easy for journalists to lose sight of the big picture. The big picture is that the work of journalists reflects how we as humans work together with each other, and is a measure of how well our society is functioning. The principles of communication that apply to us as individuals are conventional through and apply to how spread-out social organisations, such as the media and government, interact with each other. You can tell a lot about the state of a country's governance, as well as its commitment tosocial equality and financial and social development, by looking at whether it respects its citizens and its media. Though social media began with blogs and has been in existence for more than a decade, it now also take account of social networking sites such as Facebook, Twitter, and Linked In, Internet forums, wikis, podcasts, and video. Social media really began to take hold with the inauguration of the social networking sites MySpace in 2003 and Facebook in 2004. Those sites were created for college students, but some believe social introduce yourself sites became part of the mainstream population during the 2008 presidential campaign
The Numismatic Chronicle 182
Roman Provincial Coins of Paphlagonian2022 •
Prismas. Revista de Historia Intelectual
"Ángel Rama: cartas de un editor letrado"2023 •
Πρακτικά συνεδρίου: Διλήμματα και συμφραζόμενα του προσφυγικού ζητήματος
Η Ελλάδα, μια χώρα σε κίνηση2019 •
Journal of Asian Philosophy 3.15
The metaphysical as the ethical: a pragmatist reading of Wang Yangming's "The Mind Is the Principle"2024 •
Archivos De Cardiologia De Mexico
Valoración ecocardiográfica bi y tridimensional de aneurisma no roto del seno de Valsalva2005 •
Microscopy and Microanalysis
Palmitoylethanolamide Attenuates Perinatal Asphyxia-induced Damage in the Developing Rat Striatum2020 •
Applied Physics A
A structural approach in the study of bones: fossil and burnt bones at nanosize scale2016 •
International Journal of Molecular Sciences
Optimization of a DNA Nicking Assay to Evaluate Oenocarpus bataua and Camellia sinensis Antioxidant Capacity2014 •
Journal of vision
Electrophysiological measures of low-level vision reveal spatial processing deficits and hemispheric asymmetry in autism spectrum disorder2014 •
2016 •
The Japanese journal of ergonomics
Evaluation of information search task based on modeling of response time using eye movement characteristics
Murugan Chinnaraj