Volume 42
Art & Science of Real Estate
In today’s rapidly changing
World, the role of real estate has
been affected deeply. To such a
degree that the Center for Urban
Real Estate sees an opportunity
to transform the profession from
within, stressing its creative
potential and introducing an
ethical code. CURE’s ambition is
to create a continuum between
architecture and real estate, as
part of the design disciplines. It
may be a good moment to dive
into the archives and look at
some architects’ attempts to
provide for an open society. How
much help do people need?
Art & Science
of Real Estate
INSERT INSIDE
Cedric
Price
INSERT INSIDE
To beyond or not to be
V42_omslag_def.indd 1
Archis 2014 #4
Per issue € 19.50 (NL, B, D, E, P)
Volume is a project by Archis + AMO + C-Lab + CURE
Struc
turalism
... AND
Kate Ascher
Guus Beumer
Piet Blom
Eleanor Bron
Vishaan Chakrabarti
Benedict Clouette
Paul Finch
Samantha Hardingham
Joop Hardy
Dirk van den Heuvel
Jeffrey Inaba
Catherine Ingraham
Lada Hršak
Jesse M. Keenan
David A. King
Andrew Laing
Steve Mullin
Jan Nauta
James Sanders
Francis Strauven
Julia VitulloMartin
Piet Vollaard
4/12/14 15:30
Volume 42
Table
of
Contents
In today’s rapidly changing World, the role
of real estate has been affected deeply. To
such a degree that The Center for Urban
Real Estate sees opportunity to transform
the profession from within, stressing
its creative potential and introducing an
ethical code. CURE’s ambition is to create
a continuum between architecture and real
estate, as part of the design disciplines. It
may be a good moment to dive into the
archives and look at some architects’
attempts to cater for an Open Society.
2
Editorial
Arjen Oosterman
12
The Art & Science of Real Estate Development
Jesse M. Keenan
20
Volume 42
28
1
36
42
48
Want to Save Public Housing? Integrate it
into the Neighborhood, Starting with Retail
Julia Vitullo-Martin
54
Building the Digital City
James Sanders
Property in Common: Codisciplinary Nexus
between Architecture and Real Property
Catherine Ingraham
68
The Implications of a Networked Urban
Landscape for Architectural Programming
Andrew Laing
A Value Add Proposition – the History of Real
Estate Development in New York City
Kate Ascher
76
The Discipline and the Profession
Jesse M. Keenan interview
81
Structuralism insert
113
Cedric Price insert
Value Propositions
Vishaan Chakrabarti interview
Mobility and the City: Dismantling Automobility
for a New Development Paradigm
David A. King
146 Colophon, corrections & additions
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Practitioners and academics in the built environment
have struggled for generations to define the professional
and intellectual role of the real estate developer. The
anecdotes of unscrupulous developers building the lowest
quality buildings at the highest and quickest possible
financial return dominate popular conceptualization. Yet
developers come in all shapes and sizes and very often
include not-for-profit and community driven enterprises
that serve a higher mission to improve spatial and economic equality. Irrespective of the diversity of the practice
of development, developers yield tremendous power
to dictate every facet of a building and its place within
Volume 42
The Art & Science of
Real
Estate
Development
Jesse M. Keenan
CURE’s Jesse Keenan lays out
a new agenda for real estate:
the development of an ethical
orientation, not only for the good
of the profession, but for the
benefit of the city at large. By
constructing a discipline around
real estate as practice, and
situate this in between the fields
of economy and design, a richer
understanding of what values can
be created becomes possible.
12
Credit: Jesse M. Keenan (2011)
Volume 42
Transient Shadow State of Capital in Real Estate
13
a larger urban context. As the scale of the practice has
been amplified from the local to the global, so too has
the efficiency seeking tendencies of an industry amplified
the risk of poor quality development resonating in greater
magnitudes over longer periods of time. The notable
failure of speculative development on an awesome scale
from Atlanta to Zhengzhou raises some fundamental
questions about the ethical implications of development
beyond the immediacy of projects and portfolios.
After all, if real estate development is ever to transition from a trade to an autonomous profession, it must
have an ethic that defines and regulates its institutional
norms and behaviors. Academics such as Warwick Fox
and others have over the years developed a framework
for interpreting and developing ethics in the built environment. However, as a practical matter, there is little empirical evidence to suggest that the systematic application
of codes of ethics result in positive outcomes such as
greater spatial quality. Various architectural movements
from post-modernism to new urbanism have experimented
with a codification of one ethic or another (e.g., bioethics, feminist ethics, sustainability ethics, etc…), but
the results – aesthetics aside – have been ambiguous at
best when manipulated by a higher economic influence.
However, history has served as guiding point for examples
of best practices in development that have given consideration to social, environmental and economic factors,
as well as to supply and demand, and have been able
to internalize these otherwise external phenomena to
advance some measure of prosocial behavior. In other
words, history has consistently demonstrated that when
developers build higher quality and better-designed
buildings that accommodate a certain durability of variable
stresses of people and places, there are latent values
+
)
(
The Federal Reserve
(
U.S. Treasury
- Consumers
2
) (
)
- Global Investors
- Citizens +
FDIC
Local
Banks
IRS
Pension +
Insurance
National
Banks
Government
Sponsored
Enterprises
Investment
Banks
Trustee
Securitization
FINANCIAL
INSTITUTIONS
MBS
Primary
Servicer
Credit Rating
Agency
AA+ B BBBAAA+ B
B+ AA
B+ BB
A
BBAA B BB+
CDO
CDO
Special Master
Servicer Servicer
Appraiser
Derivatives
2
Credit: Jesse M. Keenan & Nicholas Chelko (2012). Museum of Modern Art, New York.
+
Broker
Advisor
Lawyer
Program
Design
Works
Purchase,
Sale
Mgmt
Operation
Maitenance
Major
Repairs
Program
Design
Works
Equity
G.P.
Real Estate
Agent
Tax Professional
Property and Facilities
Managers
Equity
L.P
Architects +
Consultants
Accountant
FINANCIAL
SERVICES
Financed
Equity
OWNER
(Equity)
General Contractors
+ Sub Contractors
Design + construction
mgmt
REnovation
SALE/
DEMO
(Construction Financing)
(Permanant Financing)
(Capital Financing)
(Payoff)
Developer
that have positive long-term implications for price appreciation of the asset. Contrary to the intuition of many
practitioners, such prosocial behavior has been rather
profitable in the practice of development as the creation
of intangible value transitions to one, which can be
financially underwritten. It has also led to the bankruptcy
of more than one developer; as the notion of best practices is itself highly contextualized wherein what may be
a best practice in one location may be a violation of a
certain order in another. This raises the question whether
it is even possible or desirable to develop or codify a
stable institutional ethic for a practice that is subject to
place-specific relative customs, mores and norms?
The Art
The answer to this question is fundamental to the theoretical development of a larger disciplinary foundation
for real estate development. Yet what is undeniable
is that those abstractions of supply and demand that
derive sensitivities in everything from economic equality
to environmental stewardship are grounded in a value
framework that transcends the discrete outcomes of
finance or the physics of construction. These abstractions
are a wholly subjective amalgamation of memory, perception, biases, illusions, intuition, and imagination. In this
sense, development is both an art and a science, and
the science is merely an exercise in the development and
testing of a logic that justifies the rational risk of the
art. The art is merely the imagination of the developer
of a future physical and operational state of being that
addresses some of the riddles of those abstractions that
plague the relationship between people and the built
environment. This isn’t to say that all new development
should be for affordable housing or have a zero-carbon
footprint, but it merely acknowledges that there is a
treasure chest of hidden, unacknowledged and yet-tobe-created values that defy objectification as a financial
unit and are wholly reliant on the exercise of creativity.
Therefore, at its core, development is a process
dependent on the envisioning and realization of value,
which is not entirely different from the mode of intent
of a designer in a conventional sense. Designers create
value through a parallel synthesis of analysis and construction as mediated and derived from one’s imagination.
A designer’s value may be a formal aesthetic, experience,
or technology that either serves to address a problem
or merely the self-satisfaction of the designer through
the exercise of the design itself (i.e., there are positive,
neutral, and negative values to design and innovation). In
either event, there is a newness to the process of design
– the creation of novelty that has never before existed.
Newness – not so much in the modernist trope but
as a matter of truth or, more specifically, as a matter of
differentiated innovation. Anything short of this newness
is merely replication. The efficiency-seeking tendencies
of the modes of production in real estate have historically favored replication but at an opportunity cost.
This is particularly true when one examines the multitude
Volume 42
The Architecture of the U.S. Real Estate Industry
14
Credit: Jesse M. Keenan & Nicholas Chelko (2012). The Bauhaus Academy, XII Kolleg: After Levittown.
Principal Right Off
Negotiated + NPV
Rent or Cash Tendered
Non-Cash Rent Credit
+
GOVERNANCE
CLASS A
Residual
CLASS B
(Board of Directors)
Equity = Rent > Inflation
(Participants)
Dividend Reinvestment
Mortgagees
x2
+
x3
DISTRIBUTIONS
REINVESTMENT
Local
Government
x2
-
90% of Revenue
10% of Revenue
Owner
+
+
Renter
w/ Equity
2
(
)
QCD
- RMBS Investors
Foreclosing
(NonParticipants)
GSEs
REO
Nat’l Banks
Renter
w/o Equity
(Traditional
Tenure)
TENURE
Local Deposit
Banks
CAPITALIZATION
REIT AREA
(Housing Stock)
Title/Deed
Cash
Mortgages
Infrastructure
Credit
Enhancements
Owners &
Renters
+
+
Volume 42
The Community Growth REIT
15
of costs (i.e., net negative values) associated with
unmanaged suburban growth patterns.
In this sense, development is a type of commercial
art that is distinguished from architecture and urban
design only by scale and method – the design intent
is the same if the problem is perceived to be the same.
To this end, real estate development’s professional
challenge is one of perceptibility. Architects are not just
the agents of developers but developers are also the
agents of architects. The economic history of patronage
has long been the rallying call for the death of the
autonomy of the art of architecture. But, one could
argue that architecture, like all built environment
professions, has never truly had any exclusive autonomy
but for the point in time when the ‘architect’ cleared
the land, fashioned the materials, and built the structure
himself – to the limited satisfaction of himself as sole
user and critic. To the contrary, there has been in recent
years a great deal of architects and firms who have
taken on the practice of development. Case in point:
the 2014 Pritzker Prize was given to Shigeru Ban,
who has notoriously served humanitarian ends as not
only an architect but as a developer. While he has
consistently derided developers and their ‘monuments
to capitalism’, ironically Ban has a long and distinguished
career as a developer, as he has independently secured
the land, the approvals – the financing and the materials
–, and has undertaken many other developer functions
as a hybrid architect-developer.
The Discipline
So if real estate development is both an art and a
science (more specifically, social science), how does
one try to understand the discipline and how do you
communicate this understanding for the advancement
of a profession? At the Center for Urban Real Estate
(CURE), we have endeavored to build a historic narrative and theoretical foundation for advancing an autonomous discipline of real estate development separate
and apart from the academies of urban planning and real
estate financial management often found in business
schools. In contrast, real estate development is the
confluence of an intricate composition and operation of
design, finance, and law. To this end, we have focused on
three areas of research that we believe are categorically
representative of a larger set of challenges facing the
discipline and the profession: housing, digital urbanism,
and adaptive design and development. Each of these
domains of research brings specific methodological and
theoretical conventions that inform a larger co-disciplinary
perspective between art and science. Real estate development research is complicated by the parallel tracks
of subjectivity and objectivity, which require a certain
requisite cognizant separation by the investigator – hence,
co-disciplinary as opposed to transdisciplinary. Likewise,
this requires a clear distinction between logic and
reason, which raises a larger ontological problem for real
estate development. Is real estate development from the
reality of the building, the user, the manager, the public,
Credit: Lucien Wilson, Muchan Park & Jesse M. Keenan (2011).
etc…? Yes, buildings operating with systemized artificial
intelligence possess a reality that is a valid foundation
for both theoretical and empirical research. In less than
three decades of real estate development scholarship,
the focus has largely been on the manager and the
constructor. However, the dynamic relationship between
the aforementioned realities belies a new foundation
that scales across objects and actors and over the
entire useful life of a building and its supporting land
and infrastructure.
The Method
While the domain of scientific research is well defined,
the notion of architectural design research is much
more ambiguous in its methodological foundation outside
of historical, theoretical, and technological academies.
One approach advocated by CURE has been to undertake exploratory research that objectively analyzes
phenomena as a matter of science – technically, often
social science – but ultimately leaves open the door
for a subjective interpretation of the resulting physical
and operational manifestations as a matter of both art
and science. For instance, in NYC 2040: Housing the
Next One Million New Yorkers, we quantified the metrics
for the cost and impact of housing a future population,
but qualitatively limited the physical manifestation
of the simulations to rule sets that imposed urban design
standards that gave deference to the use, the accessibility, and the experience of buildings, lots, blocks, and
districts. We were explicit in qualifying these form-based
rules as oriented towards process and not outcome.
The methods then become an iterative tool set that
rejects optimization in favor of the complex realities
of urban development.
Iteratively representing, channeling and testing
the flow of capital into and out of the built environment
is a never-ending exercise in the study of real estate.
While the search for efficient outcomes based on
form manipulation and optimization are interesting,
they are ultimately adjudicated in their application
by an economic order that often offers little rational
foundation – or, just the opposite, a rigid rationality of
choice whose subjectivity defines objective empiricism.
From this institutional perspective, some of our more
important contributions have been in terms of normative
organizational research that provides the foundation
– if not a rule set – for design exploration. Jazz musicians
had to know the western diatonic before they could
play the whole tone scale outside of the ‘box’. To this
end, we have attempted to experiment with this institutional and organizational box in order for designers
to experiment with their own envelope with the assumption that greater variability of form leads to a more
diverse decision space and hence greater flexibility to
accommodate an increasingly complex urban environment. The resulting conceptual work can be thought
to fall within capitalist realism, as it does not advocate
an alternative framework to capitalism but an internal
reconfiguration that is accessible to modes of operations
and action within an existing capitalist hierarchy. As
such, the outcome may be defined by the development
of a discourse that challenges the reordering of the
Volume 42
XIM: Parametric Real Estate and Urban Design Platform
16
Credit: Lucien Wilson, Muchan Park & Jesse M. Keenan (2011). Center for Urban Real Estate.
LowerLower Manhattan (LoLo) Plan for Coastal Adaptation
Volume 42
hierarchy, but does engage in delineating an alternate
domain to what is assumed to be a regulated state of
evolutionary capitalism.
17
The Work
Examples of this work include the development of
the Community Growth REIT and the Community
Growth Corporation for the Museum of Modern Art,
New York’s Foreclosed: Rehousing the American Dream
and Uneven Growth: Tactical Urbanism for Expanding
Megacities exhibitions, respectively. These investment
vehicles were designed to serve different purposes
under different conditions, but were aligned in their
efforts to internalize flows of capital, to promote
stronger community governance, and to draw a nexus
between material construction of the built form and
flows of capital (e.g., both social and financial) that
serve to mitigate excessive speculation and its negative
consequences. Through a combination of analytical
rigor and normative organizational development, rule
sets were defined to guide the timing, depth, and
scale of more formal design interventions in the advancement of spatial quality and sustainability. By aligning
certain values of spatial and economic quality (i.e.,
economic quality is a component of economic equality),
this research highlighted many frictions and challenges
that are reference points for conventional empirical
research in economics, organizational management, and
urban design. To this end, a significant component
of the exercise of any research is framing the questions
and not necessarily the answers.
Defining the appropriate questions in research
relates to the larger process of managing and responding
to the unknown in the built environment. As is always
the case in science, it is a matter of distinguishing
between the existence of truth in its observable or unobservable state and the ripeness of the occurrence
of a truth – if at all. Nowhere is this more challenging
than in the study of climate change. While much of the
academic focus has been on planning and governance
in the public realm, real estate as scaled from a building
to the institution of the market has been grossly underevaluated in scholarship. Yet in the face of climate
change, it is the private market that arguably has most
to lose and hence is most incentivized to proactively
prepare for what is now an inevitable occurrence of global
warming and sea-level rise. While many have referenced
this larger paradigm of property and climate within
the polemic of common pool resources – and even the
tragedy of the commons or anti-commons – we have
worked in reverse order to examine private resources
framed as buildings, properties, and organizations that
are on the front lines of catastrophic risk. It is only
after we understand private behavior that we can fully
comprehend public capacities. In Adaptive Capacities
of Commercial Real Estate Firms in NYC to Climate
Change and Material and Social Construction: A Frame
work for the Adaptation of Buildings, we have undertaken novel empirical and theoretical approaches to
understanding the nature of how people and buildings
are adapting to risks from climate change. The selection
of adaptation as a core foundational concept among
Credit: Jesse M. Keenan & Vishaan Chakrabarti (2013). NYC 2040: Housing the Next One Million New Yorkers. New York, NY: GSAPP Books.
competing heuristics of resilience, coping, and mitigation
is in itself a meaningful exercise.
While resilience dominates the rhetorical usage in
the U.S. as a catch-all responsive concept, its underlying
meaning is one of maintaining the entire operations of
the status quo, which is highly problematic in light of
the implications for the potential of the perpetuation of
existing power regimes, which themselves may serve
to perpetuate inequality and inefficiencies. Adaptation
on the other hand represents a state in the future that is
superior to its predicate state in its ability to respond
to a variety of stimuli through a process of transformation
across multiple domains of operations. The progressive
implications of the extension of this concept have potential application across scales, from the artificial intelligence of building systems to the human intelligence of
building owners across an infinite range of stimuli. To this
end, adaptation as manifested through adaptive capacities offers a framework, not just for a response to climatic
stimuli but for a variety of stimuli, ranging from an aging
demographic in Tokyo to the increasingly disruptive
emergence of a booming technology sector in NYC.
In recent years we have studied at length how
changing market and organizational conditions at Goldman
Sachs have revolutionized the world of corporate real
estate. While this ongoing case has yet to be completed,
the preliminary results highlight how an accelerated
pace of change can fundamentally drive the development
adaptation strategies which have precise yet dynamic
resolution in the integration of operations planning,
architectural design, corporate real estate and asset
management. In our project with Hulic Co., Ltd., under
the call sign Tokyo: Adaptation of Buildings and Real
Estate, we have synthesized independent demographic
and economic projections together with a narrative of
the evolution of consumption preferences as manifested
in architectural design, interior operational plans, and
even furniture configurations. This work has been positioned within the context of an emerging hypothesis
of the economic desirability of a 100+ year useful life of
a commercial building, which is a bit of a strategic anathema in a culture that values land disproportionately
to even the replacement value of a structure. With low
levels of real inflation in rents, significant economic
disincentives for redevelopment in a tight land market,
and international competition for capital placement, the
resulting necessity for longer periods of amortization
support an argument for the design and development
of extended-life buildings. The resulting research has
developed an analytical framework for evaluating life
cycling of buildings, which takes on program-to-program
phasing and the associated engineering and design
challenges facing long-term modulation of uses as market
demands shift and evolve. This has raised the question
as to where adaptive reuse begins and adaptive intent
ends. However, it is possible that this is a matter of
semantics and that adaptive design is merely a potential
precondition to effective adaptive reuse. The normative
implications of this work are potentially profound, as
mature cities around the world age and are subject to a
variety of stimuli, which are historically unprecedented
within the institutional memory of markets, organizations,
and professional practices.
Our Building the Digital City initiative is another
extension of a framework of adaptation, but at the scale of
the city. We have tried to understand how the urban colocation of technology companies, the rise of independent
contractors, digital workflows, and other forms of decen-
Volume 42
Massing Outputs from Iterative Design + Development Modeling
18
Volume 42
tralized labor practices are radically challenging the conventions of office design and development. As referenced
in Work and Workplaces in the Digital City, the associated low levels of capitalization and disintermediation
championed by the shared economy are advancing a new
paradigm oriented around workspaces that are challenging the definition of workplaces as they transition from
the insularity of the water cooler to the heterogeneity
and rhetorical serendipity of urban spaces. Like Frank
Duffy and many before us, we have attempted to understand how the dynamism of work and workers are shaping
space and operations planning. However, we have
extended this work to envision and test typological and
market variations that can position emerging models
along this continuum of change, whether that is a short
technology cycle or a larger structural shift in the labor
economy. Despite – and in light of – historically low cap
rates in prime office, the world’s vertical bank vaults
are just as likely now found in luxury residential towers
as they are in trophy office properties. Does this portend
the end of spec office tower? Probably not, in the age
of vertical consolidation of vertical multinational conglomerates. However, as it relates to one of the fastest
areas of tenant growth in urban markets, our preliminary
research has suggested that the same level of adaptability found in the technology sector in terms of seeking
and differentiating innovation translates into the types
of physical spaces they desire to work in. Even the horizontality of the organizations are represented in the
preference for equally horizontal over-engineered often
historic buildings that possess the capacity to adapt
from prior manufacturing uses to contemporary hardware
and workspace configurations that are constantly in flux.
To this end, the parallels of adaptation of real estate
actors to climatic, technological, and social change are
striking to the extent that the perception of risk has
translatable physical manifestations that are a consequence of designed operational sensitivities.
19
The End
The desire to position a technology, an economy, or simply
a strategy within a larger range of dynamic change is a
hallmark of the study of capital and the meandering ways
it leaves a glacially scaled urban terrain of buildings and
assets. The works cited herein are not so much intended
to serve as a self-aggrandizing reflection but as a highlight
of the range of challenges – and methodologies – that
face a discipline caught between being an art and a science in a world that is subject to unprecedented change.
Real estate research has to date been trapped in a world
of economic discourse that discounts the three dimensions of space in favor of the two dimensions of investment returns that are grounded by a limited set of historical precedents. As a consequence, practitioners and
academics have too often inquired as to how to produce
efficient and/or aesthetically marketable buildings as a
means to optimize financial value without challenging the
nature of value – much less challenging value as an outcome grounded in an art and evaluated by a science. Yet
nothing in cities can be truly optimized when there is a
delicate balance of human and environmental elements
that offers near infinite variability. Our ambitions are to
set the stage for future generations of researchers as they
attempt to shed light on the transient nature and forms of
value and to question the hierarchy of these values within
economies and societies. The one caveat grounded with a
sense of advocacy is that we hope that there is a parallel
development of theory robust enough to support the proliferation of an ethical construct which translates these
emerging domains of knowledge into evolutionary practices
– not for the manipulation of existing power regimes –
but for the perpetuation of a profession that honors the
values of equity and justice in the exercise of the provision
of a built environment whose useful life will far exceed
the limited human conditions that define the present.
Volume 42
Property
in
Common:
Codisciplinary Nexus between
Architecture and Real Property
Catherine Ingraham
Architecture and property live in
split screen worlds. The necessary
occasion of their confluence
compels different systems and
logics – which do not readily
mesh – to find common ground in
order to form a nexus. In almost
every discipline, we speak out
of one side of our mouth about
economic, business, and legal
issues and out of the other
about cultural, creative, and
intellectual work. The dialectics
20
Volume 42
of philosophical pairs such as real
vs. unreal, fact vs. fiction, form vs.
function – so familiar to us – fuel
themselves like thermodynamic
engines, establishing gradients
from one state (for example, hot)
to a contrasting state (cold). By
employing the concept of nexus,
which means, among other
things, an adjudicated agreement,
I am seeking to slightly calm this
dialectical compulsion. What, for
example, would constitute common ground between real property
(real estate) and architecture?
21
To begin with, both architecture and real property
systems are speculative. Architecture is often called a
projective practice because design forecasts a structure
and a spatial organization for that structure before
either building or space exists in any literal sense. And
the speculative practices of property valuation are
legendary. Rem Koolhaas, in Delirious New York, writes
about the almost ludicrous power of speculative real
estate development proposed by the New York Commissioner’s Map of 1811, which gridded the land north of
lower Manhattan in advance of its occupation: “…the
land it divides, unoccupied; the population it describes,
Credit: Jose Antonio Ramirez (2012)
conjectural; the buildings it locates, phantoms; the
activities it frames, nonexistent.”1
When an architectural building is commissioned,
architects, client(s), developer, financial and legal institutions mutually focus on a specific site of construction,
which over-determines that site in a particular way.
Materials and abstract processes are superimposed on
this site in something like the following order: first the
land as property (entitled, legal), then the land as ground
(composed of certain kinds of soil and natural features),
then the land as financial entity (tax status, comparable
value), then as an urban or architectural site (speculative
project design that models real consequences), then
as construction site and so on. The players use similar
terms – value, site, space, building, design – and contractual agreements are drawn up to co-define these
terms. A contract is necessary because, in fact, none of
the parties are interested in the same ends nor do they
mean the same thing when they use these terms. Multiple
discussions and meetings are required to hammer out
these differences and gradually form a nexus. A nexus
is thus specifically a contractual common ground that
facilitates negotiations between parties who not only
have conflicting interests but also navigate different
coordinate systems. Real estate developers wish to embellish the property in order to transfer it. Architects
wish to use the property to practice architecture. Politicians wish to improve a district for a particular constituency. A nexus, financially, attempts to fairly compensate
each side for the concessions it makes to the other. This
invariably entails an exchange of money but the value of
common ground in a nexus agreement is not established
exclusively as a financial value. It is also established by
the fit of a built project in relation to a site. I am using the
concept of fit in an evolutionary sense, which is simultaneously economic (connected with natural resources
and exchange systems) and material (connected with
the development and assembly of a building on a site). It
is also both designed and serendipitous.2 The character
of this fit is revealed over time and, for the most part,
architecture is the discipline that best understands the
implications of finding, or not finding, such a fit.
Historic preservation law is a form of eminent domain
law that often constructs nexus agreements. Its goal
is to structure cooperation between material and legal
interests, as well as private and public property interests,
in order to establish a broad cultural archive of human
settlement. Historic preservation would seem, thus, to
be an ideal case study for studying the nexus between
architecture and real property. However, the problem is
that historic preservation almost entirely exiles architecture from its engagement with a temporality that organizes one of its deepest affinities with real property systems and its site. Preserved architectural works such as
those taken by eminent domain on behalf of the public
good – about which we feel both a sense of gratitude
and ambivalence – become relatively fixed in time. Time
produces both financial and creative gain or loss, and this
is why takings, the word used to refer to eminent domain
(the taking of private property for the public good), are
commonly said to weaken property. There are different
time frames for different uses of property: infrastructure
and parkland, for example, are usually very long-term
usages of land. Buildings, by comparison, turn over more
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quickly. Eminent domain slows the relation of both architecture and property to time in order to capture and situate specific clusters of culture in a historical framework.
This makes sense. Preservation’s enemy is time. But it is
also impossible, in some sense, to sequester a building.
In giving property and real estate issues much more
visibility in the discipline and practice of architecture, I do
not mean to reprimand architectural work for its failure to
understand itself as an economic or commercial practice.
Nor do I want to collapse the concept of property into
its contemporary capitalist expression, although there is
every reason to stand guard over the tremendous destructive power, say, of the American property machine. There
is some truth in the observation that an architectural practice that is not aware of finance, construction, and law,
on the one hand, and the whole artistry of its discipline,
on the other, could easily end up supplying an architectural
interior or an envelope, a drape, for a non-architectural
corpus built according to entirely different principles. At
the same time, I have found it perplexing that architecture is so profoundly mistaken by those very entities that
freely employ its conceptual language to describe forms
of organization and the glories of civil settlement. The
subject of property is incredibly interesting from an architectural point of view. It seems to lie seductively beneath
our practices and places and yet to be also fervently at
work directly in front of us. Property invariably leads us
not only to systems of law, finance, governance, and questions of liberty and justice, but also to pre-legal territorial
claims, infrastructure and environmental systems. Property and architecture ultimately form matrices that are
remarkably similar. In Enzo Melandri’s descriptive words,
both act as “concrete, paradigmatic, and transcendental”
systems that give form, rule and norm to our physical
and conceptual environments.3 Architecture and property’s alignment with, and estrangement from, each other
are, thus, deeply consequential for both sides, as well as
for the shaping of culture at many levels.
The Seagram Building (to begin to articulate this
consequentiality more specifically) was one of the most
precise architectural coalescences of two hundred years
of American property law in the history of the United
States. I am referring to Seagram as the iconic modernist
skyscraper we know it to be, but also Seagram as the
actualization of Mies van der Rohe’s diagrammatic
explorations of structures with lightly conceived floor
plates barely bound together by a diaphanous membrane,
and Seagram as the most expensive building of its day.
The much discussed urban status of the building, whose
response to zoning restrictions resulted in one of the
first privately owned public plazas in New York City, are
linked, in an unusual way, with its architectural status.
Mies’ architectural assumptions – ingeniously accommodating and slipping by the strictures of zoning and real
estate constraints – significantly revised both the regulatory and legal framing of New York City development
and the design of skyscrapers worldwide. Most pointedly,
of course, Seagram took a heavily codified footprint
of property and turned it into an architectural envelope
that, in principle, could be expanded infinitely into the
air – each subsequent floor-plate compounding the value
of the footprint. This was not, at first, a real estate
revelation. There were skyscrapers in New York prior to
Seagram that treated this principle as a bar graph version of property development, placing the edge of the
building almost exactly on the property line. Seagram
was, instead, a nexus revelation of the hitherto barely
conceivable interlock of architecture and property. The
building was light enough and flexible enough – retaining
some of that diaphanous quality of Mies’ sketches – to
make newly intelligent use of the air around and above it.
It understood air, in particular, as expandable space that
interacts with the complex currency of an urban site, not
as a simple extrusion of value conforming to the footprint’s dictums. It would be worthwhile to examine other
air rights projects, such as the current Atlantic Yards
development in Brooklyn, or Marcel Breuer’s proposal for
a modernist office building over Grand Central,4 not only
for their developmental plans, but also for their theories
of property’s seemingly inherent tendency toward expansion, architecture’s vertical capture of that expansion,
and, bluntly, their theory of how air is to be taken.
There are multiple, and pressing, contemporary
reasons for looking at these issues. For example, the
financial meltdown that took hold in 2008 was centered
on property – insecure housing mortgages that had been
bundled and globally brokered – as the central player
in a world-wide economic crisis that has not, even now,
been fully resolved. Of crucial concern, not only for
architecture but for all practices of that strange yet
immensely powerful thing we call design, is the ongoing
undervaluation in both the marketplace and the public
imagination of what design can do. Architects’ current
difficulty in the United States in designing credible public
space has not helped matters. Further, there are multitiered conflicts between design, property, and ecological
systems that global infrastructural projects now encounter at every turn. Questions surrounding these issues
are not idle. The valuing of, say, vast waterfront properties that could become a liability overnight due to future
climate change will alter political policies and deeper
rhythms of civilization and settlement. Settlement, urban
and rural, consolidates around the legal, or quasi-legal,
homeostasis of societies in relation to resources. The
relative fragility of using incentivizing financial structures
(tax credits in particular) – whose return path rarely can
resist being structured as an inflated profitability system
for lending institutions through an abuse of the multiplier
effects of interest – is hidden by the facileness with
which they are forwarded. A somewhat extreme, perhaps
apocryphal, example of this was an ownership scheme
developed in the 1950s that gave impoverished urban
dwellers the right to buy and own a roof, and only a roof,
of a house whose completion was thus incentivized at
the expense of the roof owner. This kind of paternalistic
social engineering is common in both federal and private
real estate legislation. At the same time, there have been
incredibly dynamic and productive relationships between
finance, property, and architectural work.
It is important to understand, as a closing coda
to these initial remarks, that current legal definitions of
real property do not define property in terms of things.
Property rights are defined as relations among people
“with regard to things” and they are a bundle of rights,
not one right. It is also important to know that property
ownership is legally understood to be the control and
disposition of valued resources. The subject of property
no longer automatically invokes the nineteenth-century
polemics that were responses to the widespread exploitation of labor by capitalists during Britain’s industrialization. Labor, however, remains a significant political issue
and has been under recent discussion in architecture,
particularly with respect to modular construction. Late
twentieth-century historical and philosophical debates
discipline of real estate as a tripartite partnership between
finance, policy, and design. The seminar I taught in
CURE in the Spring of 2014 as a senior visiting fellow
proved to be incredibly helpful in setting a framework for
understanding both abiding divisions and common
ground between architecture, public policy, finance, and
real estate development. One central curricular question
is whether developers and real estate students need to
know how to design in order to incorporate urban design
and architecture into their thinking about development.
In architectural work, there is a complex interaction
between the how of design and the what. The typologies
of what to design – a cultural institution, a movie
theater, a housing development – must be deliberately
interfered with by the how; how are you going to now
design that canopy or repetitive façade, which has been
done a million times before? At the same time, the how
of architecture – because it often is attracted by technical solutions to building problems (materials, modes of
construction) – can preoccupy architects so completely
that they neglect to use the how as a way of operating
on the what. Thus we have massive architectural statements that seek a radical aloofness from all the forces
that are at work in them and spread around them. Architecture is neither simply fabrication – which any builder
can carry out – nor isolated abstract or aesthetic theories
about form. The discipline and practice belongs to a
deep historical structure of experimentation and thought
about design and its milieu, large or small, public or private,
urban or rural, rich or poor. There is, further, an ethical
dimension to architectural work that conditions its design
agenda. Architecture has a fiduciary responsibility to its
client and has taken something like a Hippocratic oath
to better the worlds it acts within. We know this has
gone wrong more than once, and, indeed, it is not at all
transparent what this might mean. But my question here
is directed toward what piece of design processes can
constructively be cordoned off from the rest in order for
non-architecture students to grasp what is at stake.
Like any discipline, if a person is interested in design
they need to study the discipline of design in its contemporary formats in order to perform the practice. One
thing – perhaps the first thing – might be to examine
the common terms, mentioned earlier, used by finance,
design, and policy: public/private, value, space, title,
risk, city, environment, infrastructure and so forth. It
becomes quickly apparent that each partner in CURE’s
new tripartite team uses these terms in very different
ways. Space, for example, means one thing for a designer,
another for a planner, and another thing for a developer.
Real estate development typically is interested in
property – legally defined space – as well as proximities
that determine comparable value. Architecture is
typically interested in space as something that is made
visible through design processes. It is not unusual for
architects to find more and different kinds of space than
meet the eye. I have often said that whereas the money
view in a high-rise apartment building, for a real estate
developer, is the park or water view, for an architect the
money view can be rendered anywhere. It is understood
as a place of particular attention or intensity, not necessarily a view. From a financial standpoint, space is understood as a speculative property that carries a certain
risk. From an architectural point of view, square footage
refers primarily to the management of a building’s spatial
plan, whereas real estate development uses square footage as a unit of valuation. In current digital architectures,
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around the existential status of subjects and objects –
some of which filtered into architectural scholarly work
– are now more concentrated on the nature of complex
systems. There have been a number of attempts in
economics and law to redefine property, particularly
private property. Caroline Rose, a legal scholar, argues
against John Locke’s enduring theory of property as the
original right to oneself and one’s own labor, in order to
redefine property as “a clear declaration”.5 Huge tracts
of land were acquired by the United States, for example,
through acts of proclamation followed by decades of
violent confrontations with those who contested these
egregious but ultimately successful claims.
The terms of architectural work are also changing
as the field increasingly embraces new digital paradigms,
as are the terms of real estate development, which is
now academically aligned with urban design and public
policy studies as well as finance and business. Property,
it seems (or is this some capitalist trickery?) cannot now
legally claim sufficient status as a thing to be easily
charged with the reifying and commodification powers
we once ascribed to it. We are all implicated by the
universal, and homogenous, spread of certain business
models, the monetization of human psychology, and the
persuasiveness of private property. Property’s power,
throughout its history, has constantly shifted. Distinctions between public and private property, for example,
are no longer as easily or cleanly definable as they were
in the mid-twentieth century, and the possibilities of
private property systems that are non-exclusionary and
non-appropriative are being newly theorized. In some
instances too, global control of resources, which is
a highly complex and often corrupt process, is seeking,
in some places, co-managed rather than executive or
corporate (top-down) solutions. The discipline and practice of architecture, using those diverse digital formats
just mentioned, is increasingly drawn toward articulated
surfaces that carry programmatic information and move
more flexibly between structure and landscape. These
practices press against property boundaries awkwardly;
they may have the power, eventually, to revise private
property law to yield some aspect of its exclusivity to
infrastructure maintenance and development – urban,
exurban, environmental.6 Further, a number of architects
are seeking new forms of common space.
My remarks are not meant to downplay the deep
influence of capitalism, and its critique, on architecture
and social equity. There is no reason for optimism.
Yet we are learning lessons daily from global transfers
of information and capital that suggest that those who
would monetize the world in its entirety may not be able
to pull it off and still have an intact resource base. Such
a take-over may be increasingly undercut by the massive
lack of resiliency and the expense of the models and
apparatuses being implemented, not to mention environmental and political push-back. Hurricane Sandy,
for example, taught us some things we really needed to
know; it continues to alter, in significant ways, future
planning for waterfronts and public/private property
holdings in threatened areas. There are thus, however
haltingly, a number of new relationships to property,
resources, design, and culture now emerging.7
In light of this discussion, some of which has been
taken from a book manuscript I am completing on
the relation between property and architecture,8 I have
become very interested in how the Center for Urbanism
and Real Estate (CURE) at Columbia is creating the
24
Credit: Juan Pablo Ortiz, Taller-301, Geografía Urbana and Mauricio Uribe (2014)
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Proyecto Ministerios in Bogota
25
square footage has become more complex because the
plan is no longer a primary generator of space.
Since developers, financial institutions, planners,
and architects have often worked together, these
divergent terms are frequently adjudicated, as suggested
earlier, into that nexus agreement that allows a building
to go forward into its construction phase. It would make
sense, accordingly, for real estate students to understand
something about what is at stake not merely for their
own profession, but also for architecture, finance, and
urban planning. Finance is a natural partner for real estate
development – this is why most real estate programs are
aligned with business schools. But Columbia University is
attempting to establish additional lines of affiliation: finance and business plus architecture (design) and planning
(public policy). I don’t think non-architectural students
need to learn, in depth, the specific ways in which the how
and the what come together in architectural design, but
they do need to understand what is at stake in this work.
The architect Mark Rakatansky said recently, in relation
to this question, that architecture gives more location
to the location. Public policy and planning, for their part,
add the crucial context of sovereignty to property development and architecture. All three are required to define
cities and infrastructure, as well as potential paths of
change. I believe that between and within new formats that
keep finance, design, and policy both semi-autonomous
yet consciously connected lie the best systemic solutions
to complex environmental and development questions
that now face us. I would call this a codisciplinary, rather
than an interdisciplinary, strategy.
The seminar I undertook was precisely focused on
these issues. Fortunately, the students in the seminar
were completely up to the task. They were from academic
backgrounds that represented many of the pertinent
fields: planning, environmental policy studies, architecture,
and real estate development (with the notable excep-
tions of economics and law). The case studies presented
by the students framed a co-disciplined approach to
specific contemporary developments. For example, Jose
Antonio Ramirez-Orozco, a Ph.D. student in the Columbia
urban planning program, presented his work on the dilemma of how to design a modern urban center in Bogotá
that could negotiate with traditional (diverse) ideas of
centricity in Colombia’s settlement history. A real estate
student, Brendan McLaughlin, studied the intersection
between transportation infrastructure, modern urban
planning, finance, and real estate in San Francisco. An
architect/real estate student, Daniel de Riva, who had
studied the Seagram Building in depth, presented a history of private and public space. In the class, we operated
on these studies from different angles and with no absolute privilege given to one point of view. Decision-making
(a form of critical selection) can no longer rely on simple,
pre-given, hierarchies. Each discipline or point of view
was pressed to expand its borders without giving up its
central vitality. Systemic differences in relation to the
terms of discussion – due not only to different disciplines
but also to both delicate and powerful differences between cultures – were part of our study. Property law, for
example, is forged in relation to extremely local traditions
and circumstances. The New Yorker recently published
an article that said we should all learn “money talk” in order
to be part of a conversation that has been held, to date,
in the hands of the priesthood of financiers. This would
give us, the article suggested, ways to avoid the mystification endemic to secret languages.9 I would recommend
the same with respect to the languages of design and of
public policy. At the same time, the concentration of a
disciplinary view has to remain intact in order to use the
powers and talents of experience and training.
One of the terms I explore in the book I am completing is the word happiness – a loaded word from the
standpoint of American politics and life. This term has
Credit: Juan Pablo Ortiz, Taller-301, Geografía Urbana and Mauricio Uribe (2014)
been under recent discussion by the Supreme Court
because it exists in the Constitution as a rhetorical promissory note for evidence of good governance. Jefferson
substituted the phrase “Life, Liberty, and the Pursuit
of Happiness” for John Locke’s list of inalienable rights:
Life, Liberty and Property. Jefferson (who believed in
allodial property – i.e. no federal interference of any kind
except taxes) seemed to want to introduce into a roster
of individual rights something like a civic right. Jefferson
(like Aristotle) believed that life, liberty and property
ultimately depend for their success in a democratic context on the happiness and prosperity of all. I bring this up
here because a number of people in architecture, public
policy, planning, and real estate are concerned about
the health of these fields in ethical terms. There is a new
conversation underway about ethics that is reexamining
the bond between humans and their technologies (finance, architecture, law, property) and how those instruments have framed the civic realm. It is less happy in some
respects than it once was, which is to say that while
there is a need to stand close to our terminologies, there
is also a need to periodically throw them into relief.
Developers, urban planners, public policy wonks and
architects find immense interest in their respective disciplines and practices. Finance and economics are incredible bodies of knowledge, as are architecture and urban
design. Cities will continue to show emergent organizations that are unpredictable, as will climate and environmental systems. Ideology has no place here, although, as
always, one remains aware that all disciplines/practices
have, within themselves, the capacity for fostering malevolent forces that sometimes prevail over exploratory
and responsible work. A co-disciplinary approach guarantees nothing in advance but it sets the stage, under
certain circumstances, for redesigning and dislodging
apparatuses that are getting in the way of making intelligent, diverse, and creative use of shared ground.
1
2
3
4
5
6
7
8
9
Rem Koolhaas, Delirious New York (New York: The Monticelli
Press, 1994), p18-19.
Stephen Jay Gould, a paleontologist and development evolutionary biologist, was famous for his theory of ‘spandrals’, which
are resultant features in the development of an organism that
are not ‘selected’. They arise as a consequence of other actions.
This is to say that ‘fit’ cannot be fully determined in advance.
Enzo Melandri, ‚Michel Foucault: L’epistemologia delle scienze
umane‘, Ligua e stile 2.1 (1967), p. 147.
The term ‘taking’ refers to the Fifth Amendment in the
Constitution which states “…nor shall private property be taken
for public use without just compensation.” Property owners
who challenge historic preservation laws sometimes argue that
“such laws…amount to a taking of private property.” Historic
preservation uses eminent domain law to take architecture out
of private ownership into the public domain. Cf. Penn Central
Transportation Co v City of New York 438 U.S. 104 (1978) landmark United States Supreme Court decision on compensation
for regulatory takings.
Carol M. Rose, ‘Possession as the Origin of Property’ (1985).
Faculty Scholarship Series. Paper 1830. http://digitalcommons.
law.yale.edu/fss_papers/1830.
See Michael Heller, The Gridlock Economy: How Too Much
Ownership Wrecks Markets, Stops Innovation, and Costs Lives
(New York: Basic Books, 2008).
See Eric Nelson, ‘Property without appropriation’, theory workshop at Stanford University, October 5, 2012
Catherine Ingraham, Architecture, Property, and the Pursuit
of Happiness, anticipated completion 2015.
John Lancaster, The New Yorker, August 4, 2014. “I realized that
you can’t really write a novel about London and ignore the City –
London’s financial center – because finance is so integral to the
place that London has become…I came to think there was a gap
in the culture: most of the writing [on economic forces] …was
done either by business journalists…or by furious opponents…
who thought that everything about [finance] was so terrible that
all that was needed was rageful denunciation. Both sides missed
the complexities… A shared language doesn’t necessarily imply a
shared viewpoint; what it does is make a certain kind of
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Credit: OMA-Lorenzo Castro and Julio Gomez (2013)
Credit: OMA-Lorenzo Castro and Julio Gomez (2013)
National Administration Center (CAN) Renewal Project in Bogota
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National Administration Center (CAN) Renewal Project in Bogota
27
Volume 42
A Value Add Proposition
The History of Real Estate
Development in New York City
Kate Ascher
It can be argued that nowhere in
the world does real estate matter
more than in New York City, as
it relates to the history of the
physical development of a city
and the role of the private sector
in defining and executing a vision
for that physical development. In
this case, ‘real estate’ means not
just the land and the buildings
but the institution as defined
by the people who develop it
and the projects they deliver.
28
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Real estate developers in New
York are not seen as merely one
component of the economy
of an urbanized place; in the
constrained vertical city that calls
Manhattan its heart, developers
stand as close to raw power as
any group of professionals, and
are arguably more involved in
the civic realm than they are
elsewhere in the U.S. or abroad.
29
New York’s role as a global city turns on its ability to
constantly reinvent itself and to grow, whether that is
through the reinvention of products or through the transformation of entire districts. That growth depends not
only on the manufacturing and service industries that
provide jobs, but also on the companies who provide the
physical infrastructure for both workers and residents:
those who build and maintain apartment buildings, commercial office towers, warehouses, hotels, and increasingly
parks and transit facilities. As the real estate industry
expands in the face of globalizing pressures to reinvent
itself, a new class of developers is united by a shared set
of institutional norms and a common history, which is
often underappreciated in its relevance to the cyclical
nature of urban growth.
The rise of the real estate development industry and
its enormous visibility in New York has its roots squarely
in a history defined by geography, events, and people.
Together these factors contributed to professionalizing
the development of land in the city and to crafting an
outsized role for the profession at the heart of government policy and planning. Therefore, the education of
the next generation of real estate developers is grounded
in a history whose experiments in the definition of value
provide a foundation for the continuity of a profession
whose service is as much to the city as it is to an industry.
Geography
The physical circumstances of New York have played
a central role in the rise of the real estate development
industry. Together, the city’s natural harbor and the configuration of the island of Manhattan created sustained
demand for a finite amount of land at the heart of the
city – and with it a robust real estate market.
The island of Manhattan began life as a marshy
and rocky outcropping of land, not entirely desirable for
settlement or agriculture; indeed, the name ‘Mannahata’ is believed to be derived from a Native American
word for ‘many hills.’ But, its location at the mouth of
a great river, once thought to continue westward across
the continent and at the heart of a natural harbor, served
it well as a site for the trading post of New Amsterdam:
a safe, easy base from which to trade furs from the Dutch
West India’s landholdings to the north. That location
City of Manhattan or New York, 1861
Credit: City of Manhattan or New York (1861): New York, NY: Common Council.
30
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Credit: The Ratzer Map of New York City, 1767 (circa 1767). London, UK: Longmans, Green & Co.
The Ratzer Map of New York City, 1767
Volume 42
would remain important for trade under subsequent
English rule, but would be celebrated most after 1825
when the opening of the Erie Canal provided a longsought waterway to the interior and led to the city’s rise
as the world’s busiest port.
The city’s role as a commercial capital created
tremendous demand for land as close to the docks, and
to the money they produced, as possible. That demand
was funneled onto a small narrow island: Manhattan
consists of only 23 square miles (59 square km) of land
today – and much of that total (+/- 10%) has been added
over the last two centuries. At its tip, in the area that
includes Wall Street, the island today is even less than
a mile wide. Not surprisingly, given the volumes of trade
occurring there, demand for both commercial and residential real estate underpinned the local economy as far
back as the eighteenth century and served as a stable
foundation for the growth of the wider region throughout
the nineteenth and twentieth.
31
Events
While the geography of Manhattan and its suitability for
trade all but ensured a demand for land, a series of events
facilitated the rapid and robust growth of the real estate
market. Foremost of these was the adoption of the
Commissioners’ Plan of 1811 – among the most ambitious
and far-reaching acts of urban place-making in recorded
history. At a time when the city itself extended no further
than Greenwich Village and comprised a random net-
work of winding streets, a plan to regularize the island’s
development along a rectilinear, level street grid was
adopted and gradually implemented. The impact of this
plan cannot be overstated: it made clear the nature and
direction of the city’s future development, inserting an
unprecedented degree of predictability into land speculation and development; and, it also commoditized land
into very simple rectilinear blocks, making the buying
and selling of land incredibly simple.
The filling of marshes and laying of streets that
followed the grid’s adoption made clear to all that development was afoot, and created strong demand for land
to the undeveloped north of the evolving city: as an
island, there was no other direction in which the city
might grow. But demand for land in the older portions
of the city would rise in the early 19th century as well.
The Great Fire of 1835, which started in a warehouse
on Merchant Street (now Beaver Street) and destroyed
much of the city’s financial heart, contributed significantly in this regard. Much like the Great Chicago Fire
thirty-six years later, it left in its wake a strong demand
for land downtown and the opportunity to rebuild better,
bigger and taller.
A third factor that pushed real estate development
to the heart of the city’s evolving economy in the
19th century was the great wave of immigration ushered
in by the industrial revolution. Hundreds of thousands of
European immigrants swelled the city’s ethnic enclaves
in search of work and places to live, giving life first
Credit: Costello, Augustine E. (1887). Our Firemen. A History of the New York
Fire Departments, Volunteer and Paid. New York, NY: A.E. Costello. Pg. 295.
The Great Fire of 1853
People
The geography and events that gave rise to the demand
for land in Manhattan are not alone in explaining the rise
of real estate development as a credible and important
business in New York. A handful of private actors played
seminal roles in the evolving industry during the 19th and
early 20th century, and in many ways set the parameters
and ethical underpinnings of what we know of as the
profession today.
Among the first to make real estate speculation a
recognized road to wealth and success was John Jacob
Astor, who started life as a fur trader but by 1834 realized
how much easier and safer it was to invest in land. Astor
bought property to the north of the expanding city and
waited for its value to grow, subsequently either selling
it or developing it himself. He was the richest man in
America by the time of his death in 1848 – proving to any
doubters that there was indeed money to be made in
investing in New York property.
Astor was a towering figure, but he was a largely
apolitical one. The origins of the industry’s pivotal
role in civic issues are more readily traced to a lawyer
and politician named Samuel Ruggles who pushed for
important changes to the original grid plan – including
the creation of additional north-south transportation cor-
ridors (Madison and Lexington Avenues) and the reconfiguration of proposed open spaces around the Union
Square area. He also lobbied successfully to create an
untaxed park at the heart of his holdings in the Gramercy
area. He argued that the city would benefit more from
the value of the parkland created on the lots around it
than it would from developing the park itself. Ruggles’
value-capture philosophy would be echoed soon after
in another, larger grid-breaking initiative: the acquisition
of land for Central Park.
Ruggles’ notion of public space as an important tool
in the creation of real estate value would be interpreted
once again a century later by John D. Rockefeller Jr.,
whose wealth came from oil but was often invested in real
estate – a certain phenomenon that persists in today’s
capital markets. Just as the value of Ruggles’ holdings
around Gramercy Park were in part derived from the
park at its heart, Rockefeller Center would offer a dramatic
lesson in how public space and other amenities could be
woven into the fabric of a place to create value. The idea
of developing multiple buildings on a mega-bock, tied
together with open space, through streets and retail
amenities and connected to transit, was a visionary and
risky undertaking during the Great Depression. However,
today, these models provide an accepted and often
preferred approach to urban development at scale.
The Modern Era
The leading lights of New York’s real estate industry
today are no longer industrialists like Astor or Rockefeller;
indeed the portfolios of the modern ‘captains of property’
often do not reach beyond the region. Many are the
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to the business of tenement construction downtown and
subsequently to the rise of the apartment building
uptown. The success of both typologies proved that
money could be made in dense and vertical living, marking in some sense a turning point – and a huge area of
opportunity – for the nascent real estate profession.
32
Credit: Shackleton, Robert (1928). The Book of New York. Philadelphia, PA: Penn Publishing. Pg. 109.
Volume 42
Tenement Housing on Rivington Street
33
scions of German-Jewish families who formed part of the
wave of immigration to the city in the late 19th century
and who were largely excluded from the more established
professions of law, medicine and finance. The patriarchs
of families like the Zeckendorfs, the Dursts, the Tishmans,
and the Rudins found few barriers to entry in property
development. Starting small, they founded family firms
that now manage tens of millions of square feet of
residential and commercial real estate – and shape the
city in ways both physical and philosophical.
The lessons that inform the way these families and
their professional colleagues carry out their occupation
are very much rooted in history. They typically invest for
the long term, and their investments reflect a deep understanding of the respective roles that government and
private sector can play. Like Gramercy Park or Rockefeller
Center, developments at places like Hudson or Atlantic
Yards today owe much to the hand of government in
making development deals possible – in providing financial
incentives, in reducing risk, and in amending existing
zoning or other regulations. These investments also
reflect an understanding of how civic goods like public
space, parks and transportation serve as integral
elements of successful private development.
This connection between the profession and the
public good manifests itself in ways that go far beyond
buildings themselves. Real estate practitioners serve
as the mainstay of many civic and good government
organizations – places like the Association for a Better
New York, the New York City Partnership, or the Citizens
Budget Commission. Prominent members of the industry
regularly chair and serve on government taskforces and
commissions, as well as more permanent government
boards overseeing infrastructure delivery agencies,
such as the Metropolitan Transportation Authority or
the New York Power Authority. On a more granular scale,
the industry is largely responsible for the success of
Business Improvement Districts throughout the city –
entities funded by supplemental commercial property
assessments that provide services such as trash
collection, landscaping, and ground maintenance.
Notwithstanding the industry’s large civic voice,
there are those who suggest that the new mayoral
administration in New York, publicly committed to an
‘equity’ manifesto, will look less favorably on real estate
development than the Bloomberg administration did:
smaller packages of incentives for mega-projects, fewer
gleaming towers, and more limited access to private
sector decision makers. But with affordable housing
squarely at the center of the new political agenda, it
seems inevitable that those who know best how to create
value from land will remain in the inner circle and will
continue to be called on as professionals to sustain the
city’s growth and reinvention well into the twenty-first
century. Therefore, as value and its hierarchy within public
policy is redefined from one political era to the next, it is
the continuity of the history of real estate which demonstrates that value derived from a mutual public good
as manifested in spatial quality and public amenities can
serve as a platform from which other societal goals such
as affordable housing can be advanced.
View from the RCA Building
34
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35
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Credit: The Story of Rockefeller Center (1942): New York, NY: Rockefeller Center, Inc.
Volume 42
Value
Propositions
Vishaan Chakrabarti
interviewed by Jeffrey Inaba
and Benedict Clouette
As a partner in SHoP, the
New York-based architecture
firm
behind
large
scale
projects like the Barclay’s
Center and the Domino Sugar
Factory redevelopment, Vishaan
Chakrabarti knows a thing or
two about how architecture
can shape a city. In his other
capacity, as the Director of
CURE and Holliday Professor
of Real Estate Development
at
Columbia
University,
36
Chakrabarti is at the forefront of
conversations regarding the role
that real estate can play in the
policies, culture, and economy
of cities. Chakrabarti sat down
with Volume’s Jeffrey Inaba
and Benedict Clouette to share
his thoughts on the recent
history of American cities, and
what architects and developers
can contribute to their future.
Jeffrey Inaba
Volume 42
Who would you describe as CURE’s
target audience? What are the conversations that
CURE is promoting, and what parties does CURE
wish to engage?
Vishaan Chakrabarti We’re trying to address a very plural
37
audience, which is an interesting challenge. Of course,
we’re trying to involve the development community and
talk with them about what they’re building. We also want
to engage politicians and regulators, people who have
a voice in how development plays out, and certainly also
communities, the people who work and live in any development. Speaking to those groups is a bit easier than
speaking to architects and urban planners in academia,
who often feel so frustrated or disengaged from development that they tend not to want to deal with it at all
anymore, and instead they say, “That’s all market forces,
and I can’t be bothered with it, because it’s not anything
I believe in.” And frankly I think that’s too easy. You can’t
just disengage from the way that the vast majority of
the world is building today.
In contrast, I sense among design and planning
students a real hunger for a better understanding of devel-
opment. I don’t think they’re ready to turn their backs
on it and say, “I don’t care, it’s just development.”
We’re also trying to reach the lay audience and
explain why it is that urban development matters. I was
in Australia recently, and I gave a talk about some of
these issues to a group of architects and city planners
who work for the city. After the talk, a number of people
came up to me and said, “We’re always speaking the
language of our industry – FARs or fights about what kind
of development can go at this train stop or whatever it
is – but we don’t really talk about larger global issues that
people on the street care about: the impact of climate
change, for example.” With CURE, we want to take
these issues that we think are socially significant and
make them accessible to the general public.
JI
Of the professions that work to realize build
ings, real estate development has historically had
the most direct relationship to a definition of value.
As long as real estate development was tied to
the bottom line of financial risk and return, it was
relatively simple to quantify the value of a decision.
Part of your ambition seems to be to introduce new
Volume 42
Vishaan Chakrabarti in his office at Columbia.
38
concepts of value into the discussion of real estate
development. What are the forms of value that most
interest you in the work of CURE?
VC It’s a great question and it’s very much true. I think
the idea that the value associated with real estate is only
about the bottom line or the direct return to the developer is so limited. Fundamentally, there’s also societal
value and environmental value. But even in terms of longterm value to the developer or the building community,
even in the last few years in a city like New York, we’ve
started to understand that over time neighborhoods
change, and therefore a developer’s investment in a neighborhood can pay off in long-term dividends – think of
the area around the High Line, for instance. Generally
speaking, developers gain more value if they’re looking
at something broader than just the bottom line of
their projects.
But at a societal level, we also have to think about
the negative externalities of development. Any economist
will tell you that any industry out there has negative
externalities, and society needs to capture and price those
externalities. The classic example is if a factory pollutes
a stream, we expect the factory owner to clean up the
stream, because that’s part of the negative externalities
that they incur in the course of doing business. And yet,
we don’t really do that in most of the development that
we see, particularly in suburban development, which
has huge negative externalities – pollution, congestion,
depressed land values around highway ramps, and the
lobbying of governments to build more roads and other
infrastructure that make it easier for suburban developers
to get their direct bottom line without having to provide
society with the value that should come from those
investments. CURE is really dedicated to describing longterm societal value, environmental value, and architectural value in the work that developers do.
JI
How do you see those values stacking – the
Volume 42
architectural, environmental, and societal values?
Are they all of equal value, or do you see hierarchies?
39
VC I wouldn’t try to prioritize any of those values over
the others. For example, in New York City, social equity
was a major issue in the recent mayoral election, and
is now being translated into a couple of key policy issues,
like affordable housing and universal pre-Kindergarten,,
issues that development bears on very significantly. But
I’m not ready to say that those values are more important
than architectural values for instance. Value tends to
play out over time, and there are values that determine
whether a great building gets built or a great neighborhood
created that could last hundreds and hundreds of years,
well beyond the direct deliverable value of affordable
housing, for example. It’s all important.
Now, that doesn’t mean that every project has to
do everything the same way. One project might innovate
on the delivery of affordable housing units through microunits or something like that, another project might innovate in architectural design, another one its building
systems. I don’t think you should ask every project to do
everything perfectly. In my mind, we should view every
project as an experiment toward reaching better values.
Even a project like LOLO (Lower Lower Manhattan),
which was developed by students in one of our studios
at GSAPP when CURE was in its infancy, was important
because it forced people to think again about values and
tradeoffs. Today, we can’t do land reclamation to that
extent in New York, and that’s driven by a set of environmental values that I would argue should be tested, and
they should be tested against other values: affordability,
or flood resilience, or other values that LOLO could deliver. And obviously, that was an academic exercise: no one
is going to go out and build LOLO tomorrow, although at
the end of the Bloomberg administration, the did embark
on the Seaport City initiative, which I think was influenced
by the LOLO proposition. But to me, our major goal
should be to ask questions that force us to think about
our values. Recently, we’ve seen supporters of [recently
elected progressive Democrat Mayor] Bill di Blasio fight
against affordable housing near Brooklyn Bridge Park,
and to witness progressive values colliding into each other
is fascinating. And it’s more fodder for CURE – that’s
exactly the kind of thing that we want to discuss and
understand how to cut through, because you can’t have
progressives saying we don’t want inequity and we
don’t want affordable housing in our neighborhood. That
doesn’t work.
Benedict Clouette One idea that you raise in
your book A Country of Cities is the notion of the
equitable city. First, what is the equitable city?
And second, if the common perception of real estate
development is that it works against equality, that
it causes gentrification and displacement, how do
you think real estate development can contribute
to the equitable city? Can real estate development
lead, or does it necessarily respond to the mandates
created by government?
VC In the book, I primarily talk about social mobility,
rather than societal equity in the way that someone who
thinks about it outside of a capitalist framework might
use the term. I think the book tries to be clear that within
a late capitalist framework, I’m interested in what generates social mobility. And I think real estate has a tremendous amount to contribute to social mobility, for example,
through the creation of jobs, or the creation of tax base.
The real estate industry in New York generates about
49% of the city’s tax budget, and so the things that create
social mobility, whether schools or parks or public housing, are all funded through our tax base. And we talk
about housing so much, but I think it’s also important
to talk about affordable work space.
Now, you ask if real estate can do as much as
government. I would argue that most government policies
concerning land use have made a more inequitable city,
often because of this tension in progressive politics
between the need to develop housing and a general antidevelopment sentiment, because people believe that
development creates gentrification. I would argue that
New York is an expensive city because our supply of
housing is not keeping up with demand.
An even better case study is San Francisco, which
has so constrained housing supply that they have been
their own worst enemy in stemming their affordability
crisis, because there is so much NIMBYism associated
with new development. Add to that the fact that the
tech community, who ten years ago were happy to live in
San Jose, now want to live in San Francisco and reverse
commute every day. These are high wage earners, so
suddenly ‘techies’ in San Francisco are talked about the
way that bankers are in New York City, because its understood that they increased housing demand relative to
supply such that it made the city unbelievably expensive
and unaffordable.
Similarly, it’s probably very frustrating for New
Yorkers to hear that despite the building boom of the
early 2000s, we’re not building anywhere near the kind
assist development in meeting the housing demand,
if not land use reform?
The book suggests that the major policy problem
is at the federal level, that we massively subsidize sprawl
in this country. That has led, in my mind, to a lot of the
inequity problems that we have. When you start pulling
apart the federal budget, you understand that there
are massive subsidies of land use, whether through the
mortgage interest deduction, or the fact that we spend
four times as much on roads as we do on rail, or our
low gas taxes, which in most of the country are about
48 cents a gallon, when most economists will tell you
that to capture the negative externalities of gas usage,
gas should be about $10 per gallon. It’s an issue across
the whole economy.
The situation in the country today – and by the way,
this is true also in the Australian and English context – is
that the demand for multi-family housing is through the
roof. I’ve spoken to developers in places like Dallas, who
say that they’d be happy to build multi-family housing
but that the zoning won’t let them do it, because most
of the country has been downzoned, often at the behest
of communities who don’t want multi-family housing in
their neighborhoods, because for them, multifamily housing is associated with people of color, more traffic, or
any number of things that they perceive as threatening
their lifestyle. You can find sources of inequity in our
land use everywhere, whether it’s government, parochial
community politics, or the real estate industry.
JI
How do you see CURE’s role in exerting influ-
VC
ence on the issue of equality?
CURE is trying to explain to people – whether
it’s general audiences, or policymakers, or the media,
or people in other fields – that how we develop and
use our land has an enormous social, economic, and
environmental impact on our lives. So let’s start there,
because most people don’t think that way. People think
about all manner of other factors impacting economy,
environment, and social equity, but most people don’t
think about real estate development or land use as a
major variable in that equation.
And yet, it demonstrably is. Certainly, in terms of
climate change, the data on its impact is very significant.
But also, we have data on the economy, for example,
in the correlation between density and innovation, which
suggest that innovators need to be closer to one another,
and like to live in denser circumstances. In terms of
social equity, in much of the developed world, suburbs
are getting poorer, and as suburbs get poorer and more
segregated – whether in the periphery of Paris or suburban Long Island – a very similar and dispiriting picture
emerges, in which urban life is becoming more attractive,
and suburbs are becoming ghettos, locking people into
intergenerational poverty. We have European suburbs
as the prime evidence of this, putting people in a cycle
that’s very difficult for them to break out of. In contrast,
in the affordable, mixed income urban models that CURE
discusses, there’s a better chance that a child will attend
VC
a mixed-income school, there’s a better chance that
someone can take mass transit to their job, there’s a
better chance that they have access to quality health
care. And so, where people live dramatically affects their
social mobility.
And again, these relationships vary from country to
country. As much as I’d like to see sound urban development happen in places like New York City and Sydney,
those cities are trying to solve a different set of questions
than, for example, Sao Paulo, where there’s a tremendous
amount of urban development, but they’re essentially
building vertical suburbs. There’s no mixed income or
mixed used, it’s all very automobile-oriented, and it’s only
going to exacerbate the traffic problems for which Sao
Paulo has become famous. And that condition has become
commonplace in cities in the transforming economies
of the world: you see it in Mumbai, for example, a form
of growth that looks urban but is entirely suburban in
how it is instrumentalized.
JI
What can real estate development do for cities
that governments can’t do, or that they struggle
to do?
VC I believe that real estate and development belongs
pedagogically in a school of architecture and planning,
and I believe that because all of those fields share a sense
of investigation into a world that does not yet exist. One
of the things that I always try to emphasize to students
is that development is a creative act. Having worked
in government, there are times when a developer will
come to the government to break the rules because they
actually have a better idea. They’re creating – they’re
responsible for building on that site, they’re investing
enormous capital, and so they’re trying to push their
own thinking about what can happen on that site. And
often, they have ideas that are in conflict with the rules.
This is similar to architecture, where sometimes zoning
codes or other regulations prohibit good design. Being
able to create a safe territory for discussions – so
that it’s not another argument that’s mired in the local
politics of a specific site – this is one of the fundamental
roles of academia in a professional school environment,
to create some neutral ground for people to come
and debate those issues. I’m by no means saying that
developers are always right, but just that there needs
to be creative tension between the development
community, the design community, and the planning
and regulatory community.
I find when developers enter this territory and
engage with CURE, they start to understand their social
responsibilities better, and they begin to recognize that
what they’re building has effects at the scale of the block,
of the city, of the country, and of the planet.
JI
Up to a certain moment in time, architects
struggled to convince clients in the private sector
that design has value, that it’s worth spending a
little bit more on a building with an aesthetic value,
because ultimately that has economic benefits.
But now, one no longer has to make that argument
– it’s accepted as a fact. What do you think caused
that shift?
VC
In general or in New York, in particular?
JI
Let’s talk about New York, just to give it
context. What do you think was the tipping point?
In New York, a couple of things happened as we
moved into the post-Cold War Era. New York has always
thought of itself as a global city, but in the 90s, New
York, along with London, went through a dramatic
VC
Volume 42
of supply that we need to, and especially not building
the supply that we need to in the ring of the first few
subway stops from Manhattan all around the city in the
five boroughs. So to me, that’s the heart of the affordability crisis. Now, is that the same as the ‘equitable
city’? I’m not sure. That’s a very loaded term, and I think
the mechanics of affordable housing are only one piece
of that.
BC In that example, what can government do to
40
internationalization. People started to look around and
compare it with other cities internationally, and wonder
why we were churning out such ugliness day after day.
To me, the seminal moment happened at the end of
the 90s with the two towers on Perry Street by Richard
Meier. It was one of the first times in a long time
that a major developer had used a well-known architect,
probably since [developer William] Zeckendorf using
IM Pei for the Kips Bay Plaza, which opened in 1960.
With Meier’s buildings, the entire development community noticed the premium a fairly unknown developer,
a guy named Richard Born, had generated through the
use of a very well-known architect.
So that shift happens right at the end of the 90s.
And then of course, 9/11 occurs. For architecture, one of
the odd silver linings of 9/11 is that suddenly on the pages
of the New York Post, people are debating Libeskind
versus Foster versus Viñoly, and there’s this larger architectural discussion happening in the city about quality,
and the need to have a competition for the site. Suddenly,
architecture achieves a social currency that it just didn’t
have before. And then, the Bloomberg administration
begins, and encourages an emphasis on design and public
art, influenced by [Deputy Mayor] Patti Harris and
[Director of the Department of City Planning] Amanda
Burden. And meanwhile, the real estate market is accelerating extraordinarily quickly through the 2000s. And
so, by the time you get to the rezoning of the area around
the High Line, there’s already an extraordinary emphasis
on architecture.
When you say that people associate real estate with
gentrification, well, people also associate good architecture with gentrification. And it wasn’t until later, with
Grimshaw’s Via Verde affordable housing in the South
Bronx for the developer Jonathan Rose or David Adjaye’s
project in Harlem, that you started to see well-known
architects working for different forms of housing, rather
than just luxury condos. But there’s no question that
there’s been an enormous sea change.
JI
Do you anticipate a similar tipping point in
Volume 42
the future, where it will be worth it to spend the
extra money to do a development that will have
benefits to the block or to the larger community?
41
VC Yes, and I’m attuned to that less through the work
that we do at CURE than through the work that we do
at SHoP, for example, the plaza in front of the Barclays
Center. It also points to the new-found importance of
landscape architecture, which has taken on enormous
significance. At the Domino Sugar Factory redevelopment site, Field Operations did an amazing job with the
park, through a very deep community process. I see a
level of design sensitivity all around the city, and not just
among developers. In Williamsburg, where the Domino
Sugar Factory is located, there is a creative community,
and a very mixed community, and they were sick and
tired of the banal architecture that’s being built up and
down the Brooklyn and Queens waterfront. They wanted
something different, and they engaged us on the
architecture. They were less concerned with the height
of the buildings, but were very concerned with the
use of material. It was a very interesting educational
moment for the developer.
JI
What do you see as the big issues facing
urban development worldwide?
One of my interests is what I’m calling ‘The New
GLUE’, an acronym that I invented to describe a new
‘global urban ecology.’ Development is fundamental
VC
to the New Glue, but it’s also the problem standing
in the way of achieving it. If you consider a city like
Sao Paulo, new development doesn’t create a socially
coherent experience, particularly at the street level.
It’s the opposite of the kind of urban development that
we’re advocating at CURE. In the future, I hope CURE
will address how to engage the development community
to build that social coherence in these transforming
economies – to build it at the street level, and build
it in a way that is specific to that place, not emulating
Paris or some other city, but rather, an urbanism that
specifically speaks to the social intelligence of that
place. It’s a huge challenge, and I don’t even pretend
to understand the instrumentality of it. But it needs
to be one of the next steps.
Volume 42
Mobility
and
the
City:
Dismantling Automobility for
a New Development Paradigm
David A. King
In many ways cities are a solution
to
transportation
problems.
Dense urban areas reduce the
costs of sharing and trading
ideas, goods and services. Transport policy has long reflected
the primacy of lowering transport
costs through higher speeds.
Policies that favor high-speed
mobility mean that people now
travel extremely long distances,
and mostly by automobile. Recent
trends suggest this paradigm is
42
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43
changing, as people want higher
quality travel rather than simply
more travel. The trappings of
automobility are being dismantled, from the redevelopment
of parking lots to the elimination
of driving lanes in favor of dedicated bicycle lanes. As the function and design of streets change
to reflect new demands and uses
for streets, developers, planners,
and architects must lead the
transformation of streets from
automobile thoroughfares to activity spaces defined by a multiplicity of uses that are as diverse
as the communities they serve.
Credit: Deepak Bhaskari
Cheong Gye Cheon, Seoul
contextual urban fabric are designed around parking
rather than people.
Even Frederick Law Olmstead, Jr. complained
about how streets deviated from their local context. In
1910 he wrote, “[t]here has been a decided tendency
on the part of the official street planners to insist with
quite needless and undesirable rigidity upon certain fixed
standards of width and arrangement in regard to purely
local streets…” The challenge ahead is not simply
to redesign the street grid or layout, but also to conceptualize what activities belong on a street and how to
connect the activity spaces of streets with the function
of buildings. The era ahead moves beyond previous
scholarship on desirable qualities of streets4 in that
relationships with travel, place, and technologies have
changed. Transportation issues are as much about
the quality of a place as they are about getting from
here to there.
Dismantaling Automobility
There are three broad trends challenging automobility
on autopilot. The first is a decline is personal travel across
all modes. The second shift is the function of streets,
roads and neighboring spaces. The third is technological
advances that may finally unlock promises made long
ago about new ways of getting around. Together, these
Volume 42
Automobility On Autopilot
In practice, transportation has long been viewed
as a utility with a focus on improving mobility.1 Within
transport engineering, mobility has a specific definition:
the ability to travel. Within this definition of mobility,
the ease of travel or the quality of travel are left out.
Importantly, in the context of mobility, transportation
is considered a derived demand wherein people travel
because of what they do at the end of their trips, be it
working, shopping or simply going home.2 As a derived
demand, travel is treated as something to minimize.
This means out with the Sunday drive or evening stroll,
and in with the productivity loss associated with not
traveling in free flowing traffic. Streets are designed
with speed as a goal, and in the end the streets that knit
our communities together act as thoroughfares through
neighborhoods rather than pieces of them.
Automobility is a natural extension of the outmoded mobility paradigm. Cars are popular because they
allow people to travel exactly where they want to go
without transfers. While cars are a perfectly useful part
of overall transportation systems, accommodating
cars has taken over all aspects of our cities. In many
cities, parking has become the dominant feature of
streetscapes and intrudes on the design of buildings
and public space.3 In too many cases, buildings and their
44
Credit: Massachusetts Office of Travel and Tourism
Volume 42
Rose Kennedy Greenway, Boston MA
45
trends suggest that urban transportation planning and
practice is starting to dismantle automobility.
In cities of all developed nations auto travel has
peaked and passenger travel is declining.5 This is partly
explained through economics, especially high levels of
unemployment among the young. For those employed,
many are substituting telecommuting for a physical
commute, and even more people are choosing to do their
shopping online with rapid delivery. As driving declines,
less space needs to be devoted to it. However, as space
needed for cars declines, more space is needed for other
uses, both because of substitutes away from driving
and because of heightened interest in placemaking.
An extreme example of dismantling automobility
and reorienting the function of streets is seen in cities
that are actively removing expressways to make room
for parks. In Seoul, the Cheong Gye Cheon expressway
was torn down for a linear park, and the new amenity
helped increase nearby property values.6 In Boston,
the replacement of a highway with the Rose Kennedy
Greenway is anticipated to stimulate private real estate
development, which will inure to the provision of public
infrastructure that would otherwise have been slow in
coming – if at all.7 While not all expressways and roads
are ripe for removal, many are actually coming to the
end of their useful lives and need substantial overhauls.8
Maintenance and rebuilding costs are coupled with
higher costs for owning and operating cars. Road tolls,
fuel costs and parking fees will all continue to go up
as cities search for money to pay for infrastructure.
These increased costs will accelerate a move away from
driving, and cities will have to decide how they will
reduce the size of their networks of roads. The most
vibrant cities realize that their existing parking lots
represent ideal sites to develop for people, apartments
and businesses rather than cars.9 Overall, as automobility
declines, streets become more valuable space for
people to enjoy outside of their cars. These shifts affect
the size and types of buildings that succeed, and
increase the premium on quality of place rather than
speed of getting there.
The built environment is an opportunity to connect
transportation options with new technologies that
enable lots of choices as to how we travel. In most U.S.
cities, and many cities around the world, developers
are required to contribute to the system of automobility
through the supply of parking spaces for cars. Even
New York City requires parking for most buildings, and
this adds an undue burden on transportation choices,
adaptive reuse and affordable housing. Technology
enabled transportation such as taxi services, online
shopping and shared vehicles represent a way forward
Credit: Center for Urban Real Estate and SHoP Architects
Park Avenue Median Design Proposal Rendering, New York, NY
Conclusions
Planners and urban designers have long argued for
a stronger connection between transportation and land
use policy. Yet this is too simple a claim, as in many
ways the problem that cities face with automobility
is that transportation is too intertwined with real estate
development, and it’s just that the only choice for
transportation is to drive. For many reasons the paradigm
of automobility is weakening and this will create new
opportunities for cities, developers and architects to
build places that connect buildings with the street and
sidewalk in ways impossible when streets and basement
parking are filled with cars. Street design has long been
an afterthought for development and planning efforts.
The era of automobility is closing and streets should
be considered part of the local urban fabric rather than
a conduit through which people use to go elsewhere.
Orienting streetspace toward truly local uses will increase
the value of nearby properties, and become part of the
amenities buildings offer, as well as make streets safer
for people to linger, play and enjoy time well spent.
Developers have an opportunity to rethink how
to incorporate multiple transportation choices into their
projects, and city regulations must be flexible enough
to allow creativity. While many cities still require parking
for specific land uses, a growing share of cities are
freeing developers from such a constraint. Ridesharing,
home delivery, and new technologies affect public
streets and the function of buildings. Ultimately, cities
are not only a solution to transportation problems, but
also places with many choices for how to get around,
including not traveling by vehicle at all. Transportation
choices and street design are things that developers,
planners and architects will use to enhance quality
of life for people and differentiate themselves from
their competition.
1
2
3
4
5
Appleyard, Donald, Gerson, M. Sue, & Lintell, Mark. (1981).
Livable streets. Berkeley: University of California Press.
Susan Handy, Accessibility versus MobilityEnhancing Strategies
for Addressing Automobile Dependence in the U.S. Paper presented at the European Conference of Ministers of Transport,
May 2002.
HRA Advisors, Rose Kennedy Greenway: Creating Long
term Value. Report Prepared for the Boston Redevelopment
Authority, March 2010.
Allan B. Jacobs, Great streets. (Cambridge, Mass.: MIT
Press, 1993).
Chang Deok Kang & Robert Cervero, ‘From Elevated Freeway
to Urban Greenway: Land Value Impacts of the CGC Project
Volume 42
to reduce the orientation toward autos, but with the
caveat that a reduction in driving will lead to increased
use of all alternatives. How to incorporate multiple travel
options into building and street design is unresolved.
Yet freeing buildings from the tyranny of accommodating
often empty parking spaces will let the built environment
serve people and will redefine how city dwellers interact
with new and existing construction.
46
6
7
8
9
10
11
12
13
14
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15
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in Seoul, Korea’. Urban Studies, no. 13 (Dec 2009), 2771-2794.
doi: 10.1177/0042098009345166
David A. King & Jesse M. Keenan, ‘Understanding the Role
of Parking Lots for Urban Redevelopment: Interim Uses of
Permanent Presence?’ (2012).
Vikas Mehta, ‘Lively Streets: Determining Environmental
Characteristics to Support Social Behavior’. Journal
of Planning Education and Research, no. 2 (2007), 165-187.
doi: 10.1177/0739456x07307947
Michael D. Meyer &Eric J. Miller, Urban Transportation Planning:
a decisionoriented approach. (New York: McGraw-Hill, 1984).
Adam Millard-Ball & Lee Schipper, (2011). Are we reaching peak
travel? Trends in passenger transport in eight industrialized
countries. Transport Reviews, no. 3 (2011), 357-378.
Anne Vernez Moudon, Public Streets for Public Use
(Morningside ed.). (New York: Columbia University Press, 1991).
Vinit Mukhija & Donald Shoup, ‘Quantity versus Quality in
Off-Street Parking Requirements’. Journal of the
American Planning Association, no. 3 (2006), 296-308.
doi: 10.1080/01944360608976752
Francesca Napolitan, & P. Zegras, (2008). ‘Shifting Urban
Priorities?: Removal of Inner City Freeways in the United States’.
Transportation Research Record: Journal of the Transportation
Research Board, no. 1 (2008), 68-75. doi: 10.3141/2046-09
Steven Polzin, X. Chu & L. Toole-Holt, ‘The Case for More
Moderate Growth in VMT: a Critical Juncture in US Travel
Behavior Trends: Slide’. (2004)
Robert Puentes, Have Americans hit peak travel? A discussion
of the changes in US driving habits. (2012)
Donald C. Shoup, The high cost of free parking. (Chicago:
Planners Press, American Planning Association, 2005).
Volume 42
Want
to
Save
Public
Housing?
Integrate
it
into
the
Neighborhood,
Starting
with
Retail
Julia VitulloMartin
Can America’s public housing be
better intergrated into the city,
starting by reversing the pattern
of monofunctional residential
blocks and overturning zoning
practices that exclude commerce,
nightlife, and industry. Some New
York examples show that it took a
while for Jane Jacob’s lessons to
reach the offices of planners and
clients in this area of initiative,
but today there cannot be any
48
Volume 42
excuse to continue this practice.
Julia Vitullo-Martin, a fellow with
CURE proposes some strategies.
49
American public housing had the misfortune of being conceptualized and built in the early twentieth century, when
truly destructive ideas were fashionable in planning, architecture and real estate development. Especially damaging
to public housing and its neighborhoods was the idea
that commerce is bad, both because it rewards greed
(profits) and because it encroaches on and depresses
residential values. This idea was, of course, borrowed
from the upper classes, whose members were constantly
battling to keep commercial and industrial uses away
from their urban neighborhoods – thus the widespread
embrace of Euclid-style zoning to segregate uses, keeping residential in splendid isolation whenever possible.1
Jane Jacobs’s intellectual innovation in The Death and Life
of Great American Cities was to look to working-class
neighborhoods, like her own Greenwich Village, rather than
to aristocratic ones, as Lewis Mumford and his contemporaries had done. Upper-class enclaves were intent on
protecting themselves by keeping undesirable uses out –
including stores, bars, liquors stores, most businesses,
and all industries. The enclave concept became the model
for public housing, most of which was deliberately
designed and built without commercial or retail space.
In contrast, Jane Jacobs’s Village was an utter
jumble of uses, which welcomed proprietors happily and
efficiently living over their stores, the very essence in
one building of what is now called mixed-use. It can be
hard to remember today just how revolutionary it was
of Jacobs in the 1960s to respect and celebrate workingclass households and their conservative, old-world but
socially attentive morals. Ethnic neighborhoods had been
emptying out into the suburbs, either voluntarily via financing mechanisms like the G.I. Bill or coercively, driven by
the deadly combination of bank redlining and government
urban renewal.2 Either way, many intellectuals writing on
the urban crisis were glad to see the ethnics go, making
way for what some viewed as enlightened progress.
Jacobs saw tragedy in the exit of the ethnics. She
admired not only their communal attachments but their
commerce – delis, trattorias, taverns, hardware stores –
enterprises that were often held in contempt as too parochial and insignificant both by the academic elite of
the times and by government officials. Equally important,
she cheered the development patterns by which work
was mixed in naturally and continually with residences –
basically New York’s neighborhood development pattern
up until the zoning code of 1961.
In many ways, traditional high-rise public housing
projects are the essence of anti-Jacobs development.
She opposed virtually all single-use development, but
particularly what she called “massive public housing
projects” that “tend to cause their city surroundings
to deteriorate”. As the blocks around public housing
decline, the result is that “as time passes, less and less
healthy adjoining city is available to tie into”. In her
admiration of cities as “delicate, teeming ecosystems”
she disdained public housing projects as places of concrete monocultures deliberately designed without the
functional and commercial diversity she advocated.
The street-level merchants who kept traditional neighborhoods safe both by their watchfulness and the
activity they promoted were typically obliterated by urban
renewal – leaving public housing tenants bereft of
grocery stores, restaurants, or services, since virtually
none were provided in their own buildings.
Indeed, decades after Jacobs wrote Death and
Life, most New York City Housing Authority (NYCHA)
buildings still have no retail or business services. Of
its 343 developments, only 28 offer commercial leases.
Certainly NYCHA should be rethinking its commercial
policies that somehow deprive the vast majority of its
residents of basic retail services. But neighborhoods, for
their own health, should also be pressing NYCHA for a
retail rethink. After all, unlike most cities, New York distributed public housing projects throughout its territory,
which means that New Yorkers in all five boroughs have
an ongoing interest in what happens in public housing.
Take Manhattan’s Chelsea neighborhood as an
example. Chelsea’s Ninth-Avenue spine hosts traditional
development on the east side and NYCHA projects,
the Fulton Houses, on the west side. The picture on page
50 shows is a typical low-rise, mixed-use block front –
the east side of Ninth between 18th and 19th. The stores
are modest and active, customers streaming in and out
at all hours, with apartments above.
Opposite sits the northern-most part of Fulton
Houses – with no retail or commercial use. A bus stop
encourages a few people to use that side of the street,
which is otherwise forlorn.
What’s wrong with the picture on page 51? Bereft
ground-floor entrance to Fulton Houses with no retail
on the west side, flourishing commerce on the east
side, which has a remarkably transformed building at
16th Street – the Maritime Hotel, once the headquarters
of the National Maritime Union. The union, its building,
and indeed much of Chelsea plunged into steep decline
(along with the Manhattan waterfront) in the 1950s.
After a few years as a residential shelter for homeless
children, the building was converted to a high-end hotel,
opening in June 2003. Its five-foot porthole windows
overlook the Hudson. Its bars and restaurants attract a
glam crowd. Most important, it has a spectacular outdoor space above the sidewalk that contributes to street
life, even though it is slightly high – in part because of
the building’s original structure but doubtless also as a
security precaution for the moment.
While the neighborhood has many restaurants and
food vendors (the famous Chelsea Market is a neighbor on
Credit: Julia Vitullo-Martin (2014)
9th Avenue Retail Between 18th and 19th Street
Across from Fulton Houses, New York, NY
Council and a longtime supporter of public housing.
“NYCHA is still being driven by the bad architectural concepts of the 1960s.” As the city’s housing commissioner
in the first Bloomberg administration, Ms. Perine encouraged NYCHA to include retail in its new developments.
“I couldn’t get them to budge”, she recalls. “On 5th Street
and Avenue C they were designing a project to obliterate
the retail strip. They said, ‘The federal government won’t
pay for retail, so we won’t design it that way’.”
But the federal government has pretty much withdrawn from public housing, leaving NYCHA to fend for
itself. Redeveloping old projects with attractive groundfloor retail and commercial uses would simultaneously
reap income (now foregone) for the projects, help reintegrate them into their neighborhoods, and improve street
life. This is especially true in areas where retail is part of
the natural development, like Chelsea, the Lower East
Side, the Upper West Side, and Washington Heights. But
it’s also true in neighborhoods like East Harlem and the
Rockaways, where government bulldozed commercial
sections, leaving thousands of residents bereft of commercial services. The projects have nothing to lose but
their isolation.
1
2
Euclidean style zoning refers to a strict division and segregation
of uses as rationalized and ratified by the landmark U.S.
Supreme Court case, Village of Euclid, Ohio v. Ambler Realty Co.,
272 U.S. 365 (1926).
The G.I. Bill was a piece of legislation following WWII that allowed
for free university education for veterans. Bank redlining was
a process undertaken by the Federal Housing Association (FHA),
a unit of the U.S. government, wherein the FHA refused to
extend mortgage credit to certain inner city neighborhoods,
Volume 42
16th Street), it is short on basic services and retail, which
could easily be accommodated by Fulton Houses. Asking
rents on Ninth and Tenth Avenues range from $275 to
$375 a square foot, according to Robert K. Futterman,
CEO of retail marketers, RKF. NYCHA could make money
for Fulton Houses, provide services and needed retail,
and lure pedestrians to the west side of the avenue.
Chelsea is an extraordinarily vibrant neighborhood
long blessed with every routine urban amenity – and
now home to what may be America’s most acclaimed new
urban park, the High Line. Between Ninth Avenue and
the High Line, 17th Street is composed nearly 100% of
retail-less, foreboding projects.
But at 17th and 10th one encounters Artichoke Pizza,
the High Line, and two renowned buildings – the IAC
by Frank Gehry and 100 11th Avenue by Jean Nouvel – in
the distance. Was any public housing ever so clearly ripe
for better, more integrative urban development than
Fulton Houses?
Despite her harsh criticism of public housing
over the years, Jacobs said in a 1992 speech that it was
possible to rectify “the ground levels of self-isolating
projects” by relinking the projects to the normal city and
by refitting them with plentiful new connecting streets.
More important, the projects should be converted into
“urban places” by adding diverse new commercial facilities
along the newly built streets. The catch, though, was
the new commercial facilities would have to respond
to their markets and work out economically – as proof
“of their genuine and not fake usefulness”, Jacobs said.
“The retail question is huge”, says Jerilyn Perine, the
executive director of the Citizens Housing and Planning
50
Credit: Julia Vitullo-Martin (2014)
Volume 42
Credit: Julia Vitullo-Martin (2014)
Retail-less Fulton Houses on 9th Avenue Between
18th and 19th Street, New York, NY
51
9th Avenue, Maritime Hotel Across from Fulton Houses, New York, NY
10th Avenue with Buildings by Frank Gehry and Jean Nouvel
in the Distance, New York, NY
52
53
Credit: Julia Vitullo-Martin (2014)
Over the past decade, with astonishing speed – and to the
surprise of nearly every observer – New York has risen
to become what is arguably the second most important
hub of digital activity in the world after Silicon Valley.
By any measure the recent growth of the city’s
tech industry has been nothing less than explosive – in
the number of funded start-ups; in the success of its
fastest-growing companies; in the meteoric rise in New
York-based venture capital; in the boom in commercial
leasing; and, not least, in the growing gravitational attrac-
tion the city is exerting on established tech companies
from the West Coast and elsewhere.
Indeed, in the final years of the tenure of Mayor
Michael R. Bloomberg – whose administration had
aggressively supported the sector’s growth through
a series of public-private initiatives, including new
applied-science campuses on Roosevelt Island (CornellNYC Tech), in downtown Brooklyn (NYU/Poly’s
Center for Urban Science and Progress) and in upper
Manhattan (Columbia’s Institute for Data Sciences
Volume 42
Building the Digital City
James Sanders
James Sanders, a New Yorkbased architect and CURE
Fellow, describes the urban
implications of the growing
tech industry in New York,
pointing to the differences in
work culture between tech and
previous business booms, and
their import for architectural
design and planning in the city.
If workplace can be any space,
what has real estate to offer?
54
Credit: James Sanders
Volume 42
Midtown South, the Center of New York’s Tech Industry
55
and Engineering) – the city’s tech industry solidified
its position not only as a leading engine of growth in
research and development, but also as a transformative
urban force which is redefining the very nature of city
life and work in the twenty-first century.
In 2013, responding to this important new
presence in New York’s real estate landscape, a multidisciplinary team at the Center for Urban Real Estate
(CURE) embarked on a multiyear research initiative
called Building the Digital City – the first of its kind
to explore not only the dramatic growth of the tech
industry in New York, but also its increasingly significant
impact on the design, planning, and development
of every facet of the city, which scales from the workspace to the workplace to the larger urban fabric
and draws an increasingly hybrid function between
the foregoing.
In its first year, the initiative garnered the support
of several major corporate partners in the city’s tech,
real estate, and planning sectors, including Google, Airbnb,
Jamestown Properties, Cisco, and the Control Group,
as well as a key research and creative partner in a team
established within the global engineering firm Arup.
Research Initiative
In setting out to explore the transformative impact
of digital culture and economy on the physical city, the
research team was impressed from the start by the sheer
range of urban scales at which that impact is taking place,
and, no less importantly, the ways in which changes and
innovations at one end of the spectrum – at the scale
of a single building, for example, or even a single interior
– are tightly intertwined with those at the larger scale
of neighborhoods and districts, and indeed with changes
to the city as a whole.
At the scale of the individual workplace, for
example, this tech culture is pioneering significant innovations through the development of new collaborative
models – including ‘co-working,’ ‘shared-service,’
‘incubator’ and ‘accelerator’ spaces – that are reshaping
basic notions about the layout and structure of the
urban office and the very process of working. These new
Credit: Mesh Architectures (2013)
types of workplaces, in turn, are driving the development
of new tech-driven urban districts, whose distinctive
character built around a complex mix of live/work uses,
a rich layer of urban amenities, and a decided preference
for older, smaller, more idiosyncratic structures over
conventional modern office buildings has profound
implications for the future of the city.
The rise of these new tech districts carries longterm implications for the built landscape of the entire
city, as a dramatic move now under way from the traditional tech cluster around Midtown South to downtown
Manhattan, and, especially, the East River waterfront
districts of Brooklyn and Queens, are poised to challenge
the historic ‘hub-and-spoke’ orientation of New York to
its midtown central business district, in favor of the development of a more complex multi-nodal urban network.
Accordingly, the research was carried out at a
range of scales, to understand not only the full breadth
of the underlying phenomenon but also the deeply interconnected nature of tech’s innovations to the city’s real
estate markets—and its urban landscape.
At the smallest scale – that of the individual commercial operations that are driving the change – the
research began with a broad survey of the co-working
or incubator spaces that represent the most distinctive
and innovative examples of the new tech urban typology.
An ingenious market solution to a commercial dilemma –
that tech startups typically cannot afford (nor, as new
companies, have the credit history for) standard multiyear office leases – these membership institutions function less as traditional workplaces than as something
akin to a university library, providing a wide variety of
environments in which their members can carry out their
business without a private desk, or file cabinets, or any
kind of fixed office and hence fixed expenses.1
One of the key attractions of these co-working
or incubator spaces is the rich array and diversity of the
working and social environments they offer their members. We began our analysis of their intricate spatial and
functional layouts with a systematic classification (the
first of its kind that we have seen) of these fundamental
working and social environments – the basic ‘elements’
or ‘units’ of tech culture, as it were.
Our next step was to understand these individual
workplace elements more fully by organizing a matrix
that described, in consistent and comparable fashion, the
spatial and functional characteristics and requirements
of each component classification.
Shifting to a larger scale, our team studied the
overall floor plates of several typical urban co-working
spaces in New York, using architectural plans provided
by their architects and tenants, onto which these various
workplace elements could be overlaid to scale. By rendering these plans at a common scale and using a consistent color-coding system among them, we could analyze
the variety of ways in which these complex conceptual
assemblages of elements played out in, and were adapted
to, the concrete architectural layouts (and limitations) of
specific commercial buildings in Manhattan and Brooklyn.
Conversely, comparing these color-coded floor plans
side by side allowed us to begin to abstract the functional
patterns and adjacencies of these new kind of workplaces, in a way that transcended the specifics of the
buildings in which they had been placed.
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New York Media Center, Brooklyn, NY
56
Credit: General Assembly (2013)
Volume 42
Credit: WeWork (2013)
Incubator Space, Manhattan, NY
57
Co-working Space, Manhattan, NY
High-Back Chair
A semi-isolated compartment, resembling traditional Phone booth and
usually located off a hallway or perimeter of a large space, this space
allows a single person to make private cell-phone conversations with
out disturbing (or being overheard by) others. Usually includes a seat
or stool, a shallow or full-depth shelf to place laptop or papers, and an
acoustic absorbing wall finish of fabric or cork, and can be outfitted
with doors (for additional privacy) or a 120V power outlet (which tends
to encourage longer-term use).
A Furniture item that provides comfortable seating and partial privacy
for one or two users within a larger interior space. Most are wide
enough for two persons but are almost invariably used by one, and,
though they can be deployed in groups, facing each other, they are
rarely used for social interactions or meetings. The chair’s high backs
provide considerable visual isolation but only modest acoustic isolation.
Work Desk
Loung Grouping
Similar in height to a communal work table but shorter in length and
not continuous, these tables are generally intended for four to six people
working on a single project. Some offer a large (30 inch diagonal or
larger) monitor at a short end of the desk, to which all users can link
by cable, allowing all users at the table to look at and work on a single
screen, without having to retire to a formal conference room.
A ‘living-room’-like lounge area, comprised of one or more comfortable
upholstered Sofas or lounge chairs, around a low coffee table, serving a
variety of purposes: meetings with clients or visitors, formal or informal
team meetings, individual work sessions or work-related reading, or
individual rest and relaxation. Located within a larger area, often near
the core or hub of the co-working space, these groupings are social
in nature and do not provide acoustic or visual privacy.
Classroom
Studio / Media Room
A medium to large-sized room, generally acoustically isolated from the
larger space, intended for classes and other formal learning programs.
Furnishing consists of a series of long, narrow tables with desk chairs
(for 10 to 40 persons) arranged in rows, all oriented to one short end
of the room, where the instructor stands or sits. As in conference room,
classrooms usually include a ceiling-mounted projector and a large
drop-down wall screen, or one or more large wall-mounted monitors,
located behind the instructor, as well as presentation surfaces on the
side walls, such as whiteboard, or cork or fabric pin-up surfaces –
and one or more of the room’s walls may be fully or partially glazed
(or flexibly opened) to encourage a sense of openness.
A dedicated, visually and acoustically sealed environment intended
for video or music production, sometimes accompanied by an adjacent
(but acoustically isolable) control room. Used to create lectures or
live-action performances, these studio spaces usually feature a simple
lighting plot, a camera on tripod, ‘stage-area’ with desk and chair, and
background ‘green-screen’ wall behind performer or instructor, which
can be digitally adapted in post-production to include additional images
or data.
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Phonebooth
58
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59
Communal Table
A high round table surrounded by two or three high stools or chairs;
these are usually arranged in groups in a ‘café’ layout, near a serving
bar. Informal and flexible, these groupings accommodate one person
working alone, several people in meetings or joint work, one or several
people enjoying meals or snacks, or tabletop use during a party or
reception. Because the tables can be used either seated or standing,
they encourage spontaneous interactions; passers-by can easily look
at work or speak with those at the table while remaining standing,
without the formal commitment to sit down and join.
Also known as ‘benching’, or a ‘hot seat’, the long communal table –
whose places are generally not reserved but used on a first-come,
first-served basis – is the workhorse of collaborative spaces. With
no fixed divisions between work areas, the communal table flexibly
accommodates single users working alone or groups of users working
in parallel or together. Tables often provide 120V power outlets, but
data is usually provided via wi-fi. A dedicated version of the long table,
reserved for a single user or group of users – typically a start-up – can
provide room for permanent desktop computer and storage.
Seminar / Conference Room
Editing Suite
An enclosed room, designed for acoustic privacy and used mostly for
meetings, these rooms usually center on a large conference table and
include seating for 6 to 12 people working on a single project. These
rooms, which generally must be reserved, include a drop-down projection
screen (often with ceiling-mounted projector) or one or more large wallmounted monitors. Wall finishes serve work-related purposes, including
whiteboard surfaces, cork or fabric pin-up surfaces, or presentation
rail to place display boards, etc., and one or more walls may be fully or
partially glazed (or flexibly opened) to allow for visual communication
with larger space and encourage a sense of openness.
A small, fully isolated room intended for working with media projects
such as film, video or music production, features a wall-facing built-in
table for computer / keyboard / monitors, and seating for two to four
people – often desk seats for those directly involved in editing, and one
or two lounge chairs behind. The editing suite is acoustically and visually
isolated in both directions – neither sound nor light can travel in or out
– and typically a low-light level, ‘inward-focused’ environment for long,
intensive collaborative work sessions.
Commons
Theater
A large area, located near the center or entrance of a collaborative
space, combining a variety of furniture groupings (café tables, lounge
groupings) with general circulation space, and serviced by a bar and
kitchen area. During the day, the commons serves as a ‘town square’
where visitors can be greeted, members circulate through the overall
space, and users work or relax at tables, seats, and sofas, much like
people at a café, overlooking a traditional civic square. In the evening,
the area can be converted (by moving furniture or opening flexible
walls) into a large reception space for meet-ups, receptions, screenings
and other events mixing social interaction with networking.
A large area, located near the center or entrance of a collaborative
space, combining a variety of furniture groupings (café tables, lounge
groupings) with general circulation space, and serviced by a bar and
kitchen area. During the day, the commons serves as a ‘town square’
where visitors can be greeted, members circulate through the overall
space, and users work or relax at tables, seats, and sofas, much like
people at a café, overlooking a traditional civic square. In the evening,
the area can be converted (by moving furniture or opening flexible
walls) into a large reception space for meet-ups, receptions, screenings
and other events mixing social interaction with networking.
Credit: Center for Urban Real Estate (2014)
High-Top Café Table Grouping
real-estate market. Indeed, in many cases these companies
were eager to unload space they had optimistically taken
on in the expansive cycle a few years before and now
no longer needed (nor could afford). Newly emerging
tech companies could thus take advantage of relatively
cheap pricing for space in these Class B office buildings,
either from landlords directly or by subleasing space
from other companies.
These buildings, in turn, were well-suited to their
new tech tenants, offering the solid, over-engineered
shell structure they had enjoyed since their construction
in the early twentieth or late nineteenth century, and,
in most cases, having undergone at least a modicum of
upgrades and improvements – in lobby finishes, elevator
cars, bathrooms, and building systems – since they had
been ‘discovered,’ a few decades ago, by creative and
professional tenants seeking an alternative to midtown.
The relatively minimal rents (as low as $35 to $40
per square foot per year in many cases), plus the generally
low capital cost for necessary tenant improvements,
offered a rare moment of affordability for tech companies
who suddenly could find attractive, functional, reasonably priced work space in Manhattan, even as they rapidly
expanded in size, and thus allowing New York as whole
to ‘incubate’ a new industry, as it rarely has done in the
past century. The long-term impact on the city’s economic future of this unusual historical circumstance may
ultimately prove immensely significant.
The policy implications of this initial research
are striking in at least two areas. One is the role
that historic architecture generally – and landmark
designated architecture, specifically – has played
in the emergence of this new industry, which is regarded
as so crucial to the city’s long-term viability. The value
of historic preservation and landmark designation
as an economic development tool, often discussed
in vague and generalized terms, is here given specific
and stark evidence: it is not incorrect to say that
the city’s future has chosen its past, that its youngest
industry has chosen its oldest buildings.
The second policy issue emerges from the consequences of the historical situation that gave rise to the
industry in the first place. The city’s economy is no longer
in recession, its commercial real-estate market is booming, and the brief window of affordability that the tech
industry enjoyed in Manhattan a half decade ago is long
gone. Furthermore, the city’s emerging ‘tech districts,’
as is so often the case in New York, have become the
victims of their own success, their very desirability raising
prices and making them unaffordable to newcomers in
the same industry (rents in many of Midtown South’s
more desirable tech-related buildings, for example, have
well exceeded $60 per square foot per year, about 150%
percent of their price five or six years ago). In response,
the continued expansion of the tech industry has now
begun to shift elsewhere: to the financial district in lower
Manhattan, and above all to the older industrial and commercial districts lining the East River along the Brooklyn
and Queens waterfront. How to encourage further expansion in those areas – and what policy proposals, urban
design concepts, transportation improvements, and
development strategies will best ensure that the tech
boom in the city not only continues but grows – will be
a major area of focus as the initiative continues.
Finally, in order to capture and present these
findings to a wide audience in a format that is simple,
engaging, and easily accessible, the team is producing
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Fundamental as it is, this initial step in the systematic analysis of these spaces may not only lead to a
deeper appreciation of their architectural, urbanistic, and
social implications for the city, but may well assist
these novel operations to better understand their own
functioning – especially in terms of valuing more precisely
the various spaces and services they offer.2
Finally, to capture the impact of the burgeoning
tech sector on the real estate and urban landscape of
the city as a whole, the team carried out a specialized
survey and mapping study, which looked at the locational
and building preferences of the city’s tech industry. The
study began with the ‘Made in New York’ digital map –
an innovative effort by NYC Digital (a department within
the Mayor’s Office of Media and Entertainment) – to
identify and locate all of the tech companies in the five
boroughs, onto which our team superimposed layers
of information, drawn from various sources, about
the nature of the buildings in which those companies
are located.
The first mapping study looked at the age of
the buildings, divided into four categories (before 1920;
1920 – 1945; 1945 – 1980; 1980-present), which were
consolidated onto two maps, showing pre- and postwar
buildings.
From our interviews, surveys, and select samples,
our team had already developed the hypothesis that many
tech companies preferred older prewar buildings over
newer postwar buildings for their homes, but we were
surprised, upon completing this more rigorous survey,
to find how striking that preference was: 86% to 14%.
The second mapping study reinforced this initial
hypothesis – but with potentially significant implications
for public policy – by showing what percentage of New
York tech companies are located in a designated NYC
landmark building or historic district (70%) versus those
that are not (30%).
A final mapping study, evaluating the height of
buildings in which tech companies are located, was broadly
consistent with the other findings, revealing that 68%
of tech companies are located in lower buildings, which
we defined as all those under fourteen stories – not
necessarily low-rise, to be sure, but not skyscrapers
either. Indeed, only 9% of New York tech companies were
located in true skyscrapers – defined as buildings over
thirty stories tall.
There are diverse reasons for this decided preference for older, lower, historic buildings, a number of
them the kinds of broader ‘cultural’ issues, such as the
aesthetic appearance of older buildings and districts
and their heightened sense of ‘authenticity’ (especially
as compared to traditional Class A office districts).
But a few are specific to the unusual market circumstances during which the tech boom in New York
began, and to the distinctive architectural character
of these buildings.
Historically, the city’s tech industry began its truly
substantial expansion in the mid-2000s, allowing it to
take advantage of a ‘silver lining’ amidst the otherwise
chilling economic conditions of the second half of the
decade. By 2006 and 2007, many established New York
companies (in law, advertising, public relations, fashion
and retail, architecture and engineering, traditional media,
and other fields), who had settled in the older commercial
areas below 34th Street in the decade or two prior, had
stopped expanding and had no need to take on any new
office space, thus dramatically depressing the commercial
60
Credit: Center for Urban Real Estate (2014)
Legend
common space
amenities
commons
reception
lounge grouping
kitchen / bar / cafe
circulation
coats
lockers
work space
bike storage
communal table /
‘hot-desks’
services
dedicated
bathrooms
company office
server room
phone booth
elevator
high back chair
fire stair
flexible event space
access corridor
general support rooms
seminar / conference
classroom
resources & attributes
folding walls
screens
transparent / glazed
specialized rooms
library
projector + screen
monitor
editing suite
theater
Credit: Center for Urban Real Estate (2014)
Caption
Legend
common space
amenities
commons
reception
lounge grouping
kitchen / bar / cafe
circulation
coats
lockers
work space
bike storage
communal table /
‘hot-desks’
services
dedicated
bathrooms
company office
server room
phone booth
elevator
high back chair
fire stair
flexible event space
access corridor
general support rooms
seminar / conference
classroom
resources & attributes
folding walls
screens
transparent / glazed
specialized rooms
library
Volume 42
editing suite
61
theater
Caption
projector + screen
monitor
Tech Companies in
Post-War Buildings
Tech Companies in
Landmarked Buildings
Tech Companies in
Non-Landmarked Buildings
Volume 42
Credit: Center for Urban Real Estate and ARUP (2013)
Tech Companies in
Pre-War Buildings
62
Tech Companies in Buildings
Under 14 Floors
Volume 42
a short animated video – inspired by the 1974 educational film, ‘Powers of Ten’, by the office of Charles and
Ray Eames – to bring to life the transformative impact
of digital culture on the twenty-first-century urban
environment – at a wide variety of scales, from the
individual desk, to the interior of a co-working “incubator”
space, to the landscape of a new tech hub district, to
the city as a whole.
63
Conference Program
As a culmination of the first phase of the initiative – and
as a means of disseminating and testing the initial
research findings – CURE organized a multidisciplinary
conference in the fall of 2013. Held in a specially
designed and curated multimedia event space in the
Chelsea district of Manhattan – the very heart of the
tech industry in New York – the conference gathered
together key figures from New York’s digital and
venture-capital worlds with members of the city’s real
estate, planning and architectural communities, as
well as government officials, civic leaders and academic
experts. The conference venue included a pop-up
co-working space (operated by WeWork), multimedia
exhibitions and digital projections, and working demonstrations of portable manufacturing technology –
notably by MakerBot, Tomorrow Lab, and others.
Discussing the layout and design of tech-oriented
workplaces, participants noted the value of collaboration
that is intrinsic to these spaces, and emphasized as
one of the city’s irreplaceable strengths the fundamental
urbanity of its tech districts, in two complementary
ways. On the one hand, the design of the workplaces
themselves has been inspired by the nature of urban life
– replacing the ‘monoculture’ of the traditional Class A
corporate office interior with something more resembling
(and ideally as stimulating as) a vital city street – with
multiple overlapping activities, a variety of social gather-
Tech Companies in Buildings with
Greater than 30 Floors
ing places, and a rich mix of specialized uses, situated
within an overall layout based on flow and movement
rather than a static, compartmentalized office interior
plan. On the other hand, as CURE’s own research has
observed, the city itself is becoming a kind of giant workplace, its cafes, hotel lobbies, public spaces and parks
becoming as much a part of the overall business
environment as formally designated workspaces within
commercial buildings.
The afternoon panelists, looking at the implications
of tech for real estate, development, and the large-scale
growth of the city, outlined in some detail the significant
obstacles to the continued growth of tech workplaces,
beyond the existing Class B spaces they have already
occupied in Midtown South and a few areas of Brooklyn.
They described the formidable commercial challenge in
constructing a new workspace that is financially viable
both in terms of affordability for tech start-ups (who, as
noted, are highly price-sensitive), and as an alternative
to residential condominium development, which remains
in such extraordinary demand in the city that it can command far higher prices per square foot than nearly any
tech-related commercial space. As one author questioned,
“Is this the rise of an affordable workspace movement
in tandem with affordable housing?”
Panelists pointed the way to two possible
solutions. On the private side, one approach is to incorporate tech space within a larger mixed-use development, which spreads the financial burden across a
broader portfolio of elements, and indeed may serve
to enhance the desirability (and thus value) of adjacent
residential units by providing a more ‘urban’ and
energized environment for the project as a whole. On
the public side, panelists agreed, government needs
to acknowledge the larger value of providing affordable
tech space for the city a whole, and create innovative
policy mechanisms to compensate for the financial
Credit: Center for Urban Real Estate (2014)
264%
135%
122%
disincentives that are currently limiting the ability of
owners to renovate existing buildings for commercial
purposes, or to construct new ones. These might include
tools such as zoning bonuses, or site rezoning plans
accompanied by use covenants – both of which have
been used in recent years and could be expanded.
Nonetheless, the obvious competition for scarce city
land between residential and commercial use – a contest
that recent city policies have tilted decisively toward
the former – seems only poised to grow in the future,
especially as the current mayoral administration embarks
on its well-publicized effort to increase the supply of
affordable housing in the city. Needless to say, there has
not been an equivalent drive for an ‘affordable office’
initiative (nor is there likely to be), though the future of
tech as a promising growth area – and indeed the city’s
economy as a whole – may well depend of the availability
of reasonably priced commercial space.3
The knowledgeable and focused observations
offered by the conference’s participants – building
on the initial research findings presented at the event –
helped shape the initiative’s forthcoming phases,
including an urban design and development study that
incorporates and tests the application of many of
the concepts that emerged in these initial undertakings.
In the meantime, more than thirty video excerpts
of the conference panels are available online through
CURE’s website.
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Frames from Building the Digital City Film
64
Credit: James Sanders (2013)
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Building the Digital City Conference and Pop-up Workspace
65
Urban Design + Development Research
In addition to the ongoing empirical research of the team
in an attempt to understand and explain certain market
phenomena, the initiative has endeavored to undertake
design research to develop a prototype of a twenty-firstcentury tech hub in New York, located on one or more
specific sites within the emerging ‘tech corridor’ along
the Brooklyn-Queens waterfront.
These tech hub prototypes will incorporate both
new construction and adaptive re-use, and will offer
a mix of programmatic elements, including co-working
and incubator spaces, and workspace for entrepreneurial
startups; expansion workspace for established midand large-sized tech companies; live-work prototypes,
including affordable housing and micro-units; facilities for
applied-science academic programs, for digitally enabled
manufacturing and prototyping, for digital and broadcast
media, and for multimedia cultural programming; and
importantly, facilities for community-oriented training
and educational programs, specifically designed to
address the issue of ‘the digital divide’ by supporting
segments of the population which to date have benefited
less directly from tech sector growth. More generally,
these tech hub prototypes will include an ample provision
of the kind of urban amenities, activities, and social
spaces that have proven crucial to the growth of tech
culture in New York and other mature cities, both in
the United States and abroad.
The experiment will also explore a policy proposal,
originally offered by CURE, to establish a new ‘Class T’
to supplement the traditional Class A, B, and C commercial real-estate categories, in order to provide incentives
for older Class B and C buildings to be adapted to techoriented commercial purposes (or as mixed-use projects)
rather than converted strictly to residential use, as
market conditions currently favor.
In developing their study, the team will draw upon
adaptive design theory and research, crucial in conceptualizing physical design and development proposals
for a culture of innovation, whose very essence lies in
accepting and incorporating experimentation, failure,
and evolution in astonishingly rapid cycles. The challenge
will be to develop architectural, urban design and development concepts that enjoy the latent capacity to evolve
and adapt to what will inevitably be dramatic shifts in
technology and applications as well as the basic structure
of the city’s tech ‘eco-system’ itself. Indeed, if the story
of New York’s tech industry to date demonstrates anything, it is that the powerfully adaptive capacity of the
city to accommodate new kinds of urban enterprise and
activity – often in the most unexpected and
unanticipated of ways.
Conclusion
The goal in advancing this design and development
initiative has been to advance thinking on ways in which
New York’s burgeoning urban tech culture can more
widely impact the design and development of the city –
encouraging not only technological and commercial
innovation but a platform for exploring broad-based
Brooklyn Queens Tech Corridor
Credit: Center for Urban Real Estate and Arup (2013)
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economic prosperity, responsible and sustainable urban
development, widespread educational advancement,
and social equity.
In the coming years, Building the Digital City will
extend from research of the existing tech landscape
to developing innovative models and prototypes
that at once stimulate a larger dialogue while containing
concrete propositions for policy and strategy, in
both public and private sectors, to help guide future
development.
The project’s focus will also widen. Initially
oriented toward issues and opportunities in New York,
Building the Digital City will explore tech developments
not only in the metropolitan region, but in cities across
the country and around the world that are increasingly
looking to tech and digital enterprises as a source of
prosperity and urban growth in the twenty-first century.
1
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2
67
In real-estate terms, these co-working or incubator spaces
(such as WeWork, NeueHouse, or General Assembly) provide
the valuable function of shifting risk from the small startup
tenant (who would otherwise be responsible for a long-term
lease worth many hundreds of thousands or perhaps even
millions of dollars) to a larger operation that can effectively
serve as a middleman between the startup and the building’s
landlord or management company. These co-working operations
are comfortable carrying that risk because they can aggregate
the combined risk of their many hundreds of small members.
In return, these companies rent space to their startup members
at a considerably higher cost per square foot than the space
itself would otherwise command. These co-working operations
usually pay landlords somewhat higher rents than their Class B
spaces would otherwise be worth, but they remain profitable,
in part because of the premium rent (usually in the form of a
monthly fee) that their members are willing to pay, and in part
because their spaces operate with such high density of use
and productivity per square foot. The startup and other small
companies that are their members are willing and indeed eager
to pay that premium rent (or fee), in part because they do
not have to assume the long-term risk of a lease (or sublease),
in part because they receive a variety of valuable services
and work environments as part of the arrangement, and in part
because – thanks to the technology of powerful, universally
connected laptops and handheld devices – they require so little
in the way of workspace that even the smallest formal sublease
arrangement would involve too much space and too great a
transaction cost.
The exact nature of the pricing of the various spaces and
services within these co-working operations remains a question
for further study. It will be especially important in determining
the long-term viability of what remains a new and relatively
untested commercial real-estate model (and one, furthermore,
in which the operator bears a disproportionate amount of
risk, at least when compared to conventional leasing arrangements). Of special concern is the ability of these co-working
operations to withstand multiple business cycles, which, on
their downside, could potentially wipe out their base of shortterm tenants, most of which are young and relatively fragile
companies. It might be the case, on the other hand, that the
existence of such spaces could act as a buffer in a recessionary
cycle, allowing larger, more established companies to use
them as flexible workspace for some reduced percentage of
their work force. In any case, our analysis of the spatial layouts
and functional innovations of these co-working spaces will,
we believe, provide a foundation for more detailed evaluation
to come.
3
Those who dismiss New York’s tech industry as primarily the
province of a well-educated elite, with limited economic or
social significance for the larger population, might be reminded
of the finding, in a 2014 report commissioned by the Association
for a Better New York, called The New York Tech Economy, that
one-half of all tech workers in the city have no college degree.
(www.nyctecheconomy.com)
Volume 42
The
Implications
of
a
Networked Urban Landscape
for Architectural Programming
Andrew Laing
Information technology has had
a particular impact on the
mobility of how we work and
use space, such that the
container of the program of
the workplace is no longer
the simple category of ‘office
building’
but
rather
the
city at large. This shift to what
we might call an ‘urban scale’
in patterns of working and
using space points to a much
wider transformation in how all
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kinds of spaces are programmed,
designed, and used. It suggests
that our inherited conventions
of programming, and even our
understanding of the nature
of building types, should be
reexamined. The role of the
architect
in
programming
and designing for these new
patterns of use will also
need
to
be
reinvented.
69
My starting point in this speculative exploration is the
direction of change we have seen toward an urban scale
in the nature of work and workplaces. As technology
enables individuals to take their work with them and work
across the city in various kinds of unconventional workspaces, such as apartment, hotel lobby, co-working space,
coffee shop, client location, train station, and so on, the
whole notion of the program of the office building is challenged. Work has escaped the ‘box’ of the office building.
With it has gone the certainty of the twentieth-century
perspective on the architectural program in defining the
prescriptive, typologically based, brief for the design of
the office building. I would like to argue that this disruption of the program for the office workplace or building
presages a wider transformation of the role of the architectural programming activity for all kinds of activities,
spaces, and building types. The impact of information
technology on the programming and design of the workplace is merely the first and most obvious site of this
disruption of the nature of architectural programming.
The office workplace has been a central site in
which the nature of our social relationships to space has
been transformed by information technology. It is where
the most investigation into the relationships between
new patterns of use of space enabled by information
technology has occurred. Many organizations have invested heavily in programs that have changed how their
real estate is used, redefined how their workspaces are
planned, and re-thought how their spaces are allocated
to users. Shared space practices usually involving some
kind of ‘hoteling’ or flexible space use are underpinned
by the mobility provided by information technology,
which supports work across a range of environments
inside and outside the office building and across a
distributed network of work settings across the city
and region.1
This experience of new ways of working and using
space suggests we should explore the wider opportunity
(beyond the workplace) to reinvent how we program
the design of everyday life, as information technology
gives users increasing power to dynamically control how
they use space for every activity. In a sense, the user is
increasingly able to self-program, co-create, and ‘design’
his or her spatial experiences.2
But more than merely challenging the allocation
of space, information technology is also disrupting the
processes of acquiring space and challenging the conventions of how real estate and workspaces are supplied
and delivered to users. Technology in the so-called
‘sharing economy’ of collaborative consumption is allowing users to become empowered consumers of space,
bypassing and to some extent making irrelevant the old
conventions of how space is brought to market. Users
are becoming active agents in the process of design and
programming of the spaces they use. Office space is the
environment in which information technology was most
highly developed to support radical changes in the
nature of the work process. The office has thereby also
been the site of the most developed efforts to reimagine
the conventions of the functionalist approach to
architectural programming.
Even though the level of scholarly research into
the performance of the design of the workplace for new
ways of working in offices is limited and crude in comparison to other fields of social science, as Duffy noted
in his review of the status of architectural knowledge,
the workplace is nevertheless a major arena of change in
the nature of architectural programming.3 And it is being
increasingly explored as an aid to organizational productivity.4 These transformations in work and workplaces
allow us to explore the wider potential of significant
change in the role of the architect and the responsibility
for the architectural program. Underlying this transformation is the expanding role of the end user, empowered
by networked information technology and operating at
an urban scale to program and use space in new ways.
Mitchell and Duffy analyzed the extraordinary
potential of information technology to erode the categories of the functionalist programming of types of
spaces and to dissolve the segregation of activities in
time and space that drove so much of twentieth-century
urban planning.5 Mitchell argued that the digital era
would transform how we design and use space and buildings: “The network is displacing, subverting, and redefining notions of place and urban life”.6
Digital information, he argued, acts as a solvent,
decomposing traditional building types, resulting
in a ‘recombinant’ architecture. Old correspondences
between buildings and institutions no longer hold.7 The
result is a transformation in how we conceptualize and
use space. We are living and working in what Mitchell
called “post sedentary space”.8 Users enabled with technology appropriate the diverse sites they need, blending
the activities of living and working. The specialization
of spatial requirements and the dichotomies of home/
office, café/office and hotel/workplace are broken down.
The traditional architectural program is therefore decreasingly relevant as activities take place in a wider field
in which people-to-place relationships are destabilized.
The conventional architectural program is replaced by
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Working at Tec de Monterrey, Mexico
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71
what Mitchell called “flexible, diverse, human habitats
for electronically supported nomadic occupation”.9
Mitchell noted how the industrial cities of the
nineteenth and early twentieth century created rigid
demarcations between work in the factory or office and
the home, segregating functions across time and space
in ways which were further reinforced by functionalist
zoning and planning policies. Duffy in Work and the City,
further explored how the impacts of information technology are challenging conventions about work time and
work space long taken for granted.10 The use of information technology has overturned what Duffy called
the two great “iron laws” of twentieth-century work and
the office buildings and cities that were built to accommodate them: the synchrony and collocation of work
activities. As Duffy notes, the office building no longer
maintains a monopoly on accommodating office work,
and the office building, as such, is therefore now a misleading unit of analysis. The boundaries of work and
space have shifted to such an extent that work has in a
sense “spilled out into wider and more complex spatial
and temporal landscapes”.11
What appears to be happening now is not merely
the displacement of the conventional typological
building or space by a binary virtual equivalent as predicted by Mitchell, in which the virtual campus replaces
the school house, the servers replace the book stacks,
or the virtual museum replaces the gallery but rather a
systemic dissolution of the separation of activities taking
place in designated spaces or types of buildings.12 This
is driven by the imbrication of technology into daily
activities within spaces rather than, as was once forecast, that technology or virtualization would somehow
replace physical spaces and places.13 Hybrid virtual/
physical activities replace the singular activity. This
hybridization of virtual and physical activities in space
is accelerated by the increasing technological power and
agency of users to more directly procure, control, and
manage their use of multiple spaces for many different
simultaneous activities.
Information technology is not only enabling more
mobile and virtual ways of using space and the city, but
also revolutionizing the modes of obtaining and supplying space. The sharing economy of collaborative consumption enabled by new applications and geo-location
services is beginning to revolutionize how organizations
and individuals procure and obtain spaces and many other
kinds of resources for living and working. In so doing,
the supply-side driven processes of landlords, developers, and the real estate industry are challenged.14 The
collaborative consumption model provides users with
a much wider range of choices and new abilities to obtain
the environments and services they want to use on an
as-needed basis by the hour or day. This shift to a more
individualistic and consumerist model of use means
that space can be consumed collaboratively in the same
way that in the sharing economy we can pay for the
use of cars or movies. Services such as LiquidSpace (for
offices) and Airbnb (for apartments) not only create new
ways to access and use space, they also enable owners
and landlords to better utilize their own under-occupied
space. They suggest a model for the sharing of all kinds
of urban spaces.
The ability to obtain workspace in a more flexible
as-needed way is further associated with new ways
in which the provision of space is increasingly offered as
a service: workspace-as-a-service. New kinds of work-
place providers are entering this marketplace. Examples
include the collaboration between Steelcase and Marriott
to offer a service called ‘Workspring’, which provides
workspace services within hotel environments.15 Similarly,
Westin hotels offer a workspace service called Tangent.16
Again, it is the workplace that is among the first domains
in which technology is enabling a new service model
that is redefining our social and economic relationships
to space. From being a resource that we own or rent,
space becomes a service.
We can begin to imagine policies and institutional
frameworks for thinking of urban space as a resource to
be shared and used over time by multiple organizations
and individuals. In the same way that office buildings are
now increasingly used in a dynamic ‘desk sharing’ model
that increases utilization and occupancy levels (and
decreases carbon footprint), we can think of urban areas
and districts as space resources to be intensively shared
and dynamically occupied for multiple kinds of complementary living and working activities, intensifying their
usage over 24 hours. (One can imagine a kind of Airbnb
for the spatial resources of the city as a whole rather than
merely for the use of individual apartments).
A Networked Landscape Urbanism
As the narrow definition of programs by functions
tied to a rigid taxonomy of spaces is dissolved, there
is a shift in the scale of programming to what we might
call ‘the urban’. What we mean by ‘urban’ in this sense
is a pattern of use of spaces and buildings in the future
that will depend on a wide scale networking of multiple
organizations and individuals, who will pool resources
and socialize their use of space over time in a dynamic
way. The city becomes in effect a networked digital
and physical landscape of connectivity in which users
are increasingly empowered to design and remix their
programs of activities across spaces, buildings, and
the city.
The shift toward nomadic patterns of work in
a distributed landscape of work settings is indicative
of wider shifts in which technologically enabled and
empowered users will roam and navigate what has
been called a landscape urbanism to obtain spaces and
services for all of their needs.17 The concept of landscape urbanism takes our sprawling decentralized urban
regions as a site in which we can recombine landscape,
buildings, and the city into a new kind of object of design.
It takes Mitchell’s idea of a recombinant architecture
to the urban scale.18 It demands a transformation of the
scale and nature of architectural programming, as activities are situated in wider platforms or infrastructures
that can be reformed and reshaped over time by users
in multiple ways.
In contrast to the modernist ideas of functionalist
city planning and zoning, in which the architecture
of the discrete building was expected to fulfill a program
of designated activities, an alternative approach to
planning the city now might consider architecture and
urbanism as a continuous field of operations.19 The city
is better viewed as a ‘terra fluxus’ or a ‘living arena
of processes and exchanges over time’, allowing for
changing activities and patterns of occupancy.20 It can
be viewed as a large-scale performative infrastructure,
to be reconfigured, revitalized, and reimagined in a fluid
program.21 Stan Allen has described this as a process
of radical incremental planning in which the city and
buildings allow for a ‘re-jiggering’ of activities. Formerly
distinct domains of design responsibility and user experience may be merged or collapsed. Contingent planning
processes would allow for the constant re-staging of
patterns of living and working.
This theatrical analogy of staging or restaging
activities in space over time was also central to Duffy’s
and DEGW’s ideas of the office and office building as a
system of elements having specific life cycles associated
with particular professional design responsibilities
and degrees of user control (the building shell, services,
scenery and sets).22 These ideas were explored further
by Stewart Brand as ‘shearing layers of change’ in
which the different rates of change of the ‘site, structure,
skin, services, space plan, and stuff’ contributed to
a dynamic of how buildings ‘learn’ and adapt to change
over time.23 As we extend this way of thinking to an urban
scale in response to the ways in which technologies
enable new patterns of urban space use, we now need
to conceptualize ‘how cities learn’ rather than merely
how discrete buildings learn. As Allen notes, our
understanding of the urban scale as a wider field of
operations suggests a way of planning (or non-planning)
that would take into account the provisional allegiances
of users, who move itinerantly from location to location
over the course of a day to the various communities and
environments of which they are members.24
The Value Of Networked Urban Spaces
What Mitchell described as post sedentary working
suggested to him that buildings will provide fewer
specialized spaces, as users behave more like ‘cyborg
foragers’ as they appropriate the spaces they need.25
Yet, our more recent experience of how nomadic users
make choices of where they want to work, for example,
suggests that the design of space and the particularities
of different locations are by no means irrelevant. Users
make very particular choices in relation to the specific
spatial experiences that they desire, so that the act
of choosing where to work amongst many different
co-working spaces, for example, is more than merely
the ‘appropriation’ of space. The ways in which information technology is ‘decomposing’ the conventional
prescriptive programs for how spaces and buildings
might be used, have not served to decrease the significance of the design or architecture of particular
spaces. It does seem, however, that people are attracted
to new kinds of special spaces and places that serve
as what Mitchell called condensers of activity which
maximize face-to-face interaction but which also organize
and control access.26 Vibrant co-working places and
very active hotel lobbies come to mind as examples. But
these condensers of activity go beyond the limits of
individual buildings to encompass urban neighborhoods
and districts, often areas in which several different
kinds of working and living cultures intersect and overlap to create highly attractive urban ecosystems.
The question now becomes how should these urban
‘condensers of activity’ be programmed and designed?
Information technology is changing how we program,
design, and use such places which reinforce the role of
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The Hub Islington, London
72
Credit: Impact Hub (2012).
Volume 42
the city as the ultimate network of networks of physical
and virtual activity.
Technology is doing more than merely enriching
and augmenting the value of physical places; it is helping
us to reimagine a future of urban living and working
as a new kind of blended experience of everyday life.
It suggests that we can plan cities to be more multifunctional and mixed use. Technology is enabling us to
repurpose single-user under-occupied buildings into
dense intensively used hubs of social connectivity and
interaction. It is enabling us to repurpose our homes
as workspaces for part of the day or the week whenever
it suits us. It enables us to repurpose our office buildings
to be community, cultural, or educational spaces for
part of the day or the week. The separation of living and
working spaces and many of the distinctions of building
types are increasingly unnecessary. Technology is
enabling us to not only intensify and densify the use
of the office and other kinds of workspaces, but also
suggests we can redesign the very categories of building
types and urban places.
73
Programming The Networked Urban Landscape
The urban scale within which technologically
empowered users will in a sense self-program and selfdesign how they use space and the city suggests
the need for new kinds of architectural programming,
new roles for the user in the process of design, and
new responsibilities for the architect and the designer.
Duffy suggests that buildings can be used by a
greater variety of functions and activities that are less
homogeneous.27 As work and other living activities
supported by networked technology spill out of monofunctional types of spaces, the spaces between
buildings become part of the programmable area of the
city. New ways of working and living enabled by
networked technology create opportunities to mix up
scales of units of space to support lively, diverse, and
interconnected activities. The direction is toward a more
permeable architecture that provides layers or degrees
of accessibility. This is an urbanism that blurs the
boundaries between the building and the city. It suggests
programs for spaces that are amenable to change and
adaptation by users in self-organized and open-ended
strategies for design and use.
Significant user research will be needed to understand how to program and design these highly performative kinds of spaces, settings, and places. Programming
methods will need to be redesigned to involve the
collaboration of more highly empowered users. Methods
of design will need to be more closely connected to such
methods of programming with active user participation.
As Mitchell argued, programs and briefs for this kind
of networked landscape urbanism will need to respond
to the higher expectations of those using technology
to discover and claim, in ways not yet imagined by Henri
Lefebvre, their ‘rights to the city’.28 The methods of
programming will be driven by understanding the affordances environments should provide to users who will
increasingly be able to program in a ‘live’ way the spaces
Credit: Neaj Jean (2008).
Working outside, Bangkok
tectural profession to systematically engage with the
problems of briefing for the needs and desires of users,
their technologies, and their changing relationships
with a new kind of urban landscape.
This article draws on a longer paper ‘Work and Workplaces
in the Digital City’ by Andrew Laing, published by the Center
for Urban Real Estate (CURE) at Columbia University,
November 30, 2013.
1
2
3
4
5
F. Duffy, Work and the City (London, UK: Black Dog Press, 2008).
For a useful exploration of ‘user’ in modern architecture,
see A. Forty, Words and Buildings, a Vocabulary of Modern
Architecture. (London, UK: Thames and Hudson, 2000);
for a recent history of the office workplace, see N. Savil,
Cubed A Secret History of the Workplace. (New York, NY:
Doubleday, 2014).
F. Duffy, Architectural Knowledge: the Idea of a Profession.
(New York, NY: Routledge, 1998).
B. Waber, J. Magnolfi & G. Lindsay, (2014, October).
‘Workspaces that Move People’, Harvard Business Review,
(October 2014), pp. 69-77.
W.J. Mitchell, City of Bits, Space, Place and the Infobahn.
(Cambridge, MA: MIT Press, 1995); W.J. Mitchell, Me++:
The Cyborg Self and the Networked City. (Cambridge, MA:
MIT Press, 2003); F. Duffy, Work and the City (London, UK:
Black Dog Press, 2008).
Volume 42
they occupy.29 Programming and design will have to
recognize and respond to users’ ‘do-it-yourself’ engagement with space, technology, and the city.
Our argument is that the dissolution of the conventional ideas of the program by no means suggests that
space or the design of space do not matter, or that somehow the problem of space has been in a sense virtualized.
On the contrary, and perhaps paradoxically, the dissolution of the conventional functionalist approach to the
programming of spaces enables us to reimagine the particular value of space, and of the particular contribution
of the design of spaces, in an increasingly virtual world.
Space and design matter!
The spaces and places that empowered networked
individuals and groups will choose to use (and
increasingly will design for themselves) will not merely
be neutral or undifferentiated, technologically enabled,
‘universal’ environments. Nevertheless, the increasing
autonomy of how users access and control the spatial
and temporal resources of the city, actively curating
their own urban experiences, suggests that the professional responsibility of the architect and designer will
need to be recalibrated. The architect and designer will
need to open up the processes of design creation to
higher levels of participation of the end user. The end
user and the designer will need to work together in new
ways to create dynamic urban condensers of activity.
It suggests an investment in the knowledge of the archi-
74
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Volume 42
29
75
W.J. Mitchell, City of Bits, Space, Place and the Infobahn.
(Cambridge, MA: MIT Press, 1995), p. 8.
Ibid.
W.J. Mitchell, Me++: The Cyborg Self and the Networked City.
(Cambridge, MA: MIT Press, 2003).
Idem, p.162.
F. Duffy, Work and the City (London, UK: Black Dog Press,
2008), p. 46.
Idem, p.16.
W.J. Mitchell (1995), p. 57.
S. Graham, From Dreams of Transcendence to the Remediation
of Urban Life, in the Cybercities Reader (London: Routledge,
2004), pp. 3-23; K. Varnelis & A. Freidberg, Networked Publics.
(Cambridge, MA: MIT Press, 2008).
R. Botsman & R. Rogers, What’s Mine is Yours, The Rise of
Collaborative Consumption. (New York, NY: Harper Collins, 2010).
http://www.workspring.com/
http://westinwellbeing.starwoodpromos.com/work-well/
tangent-at-westin/
For the nomadic shift, see: (Harrison, 2004). For … Allen, 2011;
Corner, 2006).
W.J. Mitchell, City of Bits, Space, Place and the Infobahn.
(Cambridge, MA: MIT Press, 1995), p.8.
S. Allen, ‘Urbanisms in the Plural: The Information Thread’.
In D. Cuff & R. Sherman (Eds.), Rethinking Architecture’s
Engagement with the City (New York, NY: Princeton
Architectural Press, 2011), pp. 36-61.
J. Corner, ‘Terra Fluxus’. In C. Waldheim (Ed.), The Landscape
Urbanism Reader (New York, NY: Princeton Architectural Press,
2006), pp. 23-33.
Ibid., p.30.
F. Duffy & A. Hanney, The Changing City (London, UK:
Bulstrode, 1989).
S. Brand, How Buildings Learn (New York: Penguin, 1994), p. 13.
S. Allen (2011), p. 30.
W.J. Mitchell, Me++: The Cyborg Self and the Networked City.
(Cambridge, MA: MIT Press, 2003), p. 159.
W.J. Mitchell, City of Bits, Space, Place and the Infobahn.
(Cambridge, MA: MIT Press, 1995), p.21.
F. Duffy, Work and the City (London, UK: Black Dog Press,
2008).
W.J. Mitchell, Me++: The Cyborg Self and the Networked City.
(Cambridge, MA: MIT Press, 2003), p. 165.
A. Fayard, A. & J. Weeks, ‘Who Moved My Cube?’ Harvard
Business Review (July 2011).
Volume 42
The
Discipline
and
the
Profession
Jesse M. Keenan
interviewed by Jeffrey Inaba
and Benedict Clouette
As the Research Director of
CURE, Jesse Keenan leads
many of the center’s projects,
drawing
on
his
diverse
professional
and
academic
background in law, sustainable
development, and housing policy
to shape a bold intellectual
project for CURE’s research.
Keenan talked with Volume’s
Jeffrey Inaba and Benedict
Clouette about the need for an
76
ethical foundation in the practice
of real estate development,
and the role of disciplinary
knowledge in informing the
decisions
of
professionals.
Benedict Clouette What is it that interests you
about the idea of real estate development as an
academic discipline? Why frame it as a discipline
autonomous from the practices of development
in the profession?
Jesse M Keenan I see real estate as having a dispropor-
tionate influence on the decisions that are made concerning the design and construction of the built environment. And, in my own experience, I have observed the
modes of communication through which developers
have engaged design and urbanism, and I’ve seen that
the decisions made based on this communication have
resulted in a higher or lower quality of designs and/or
spatial or environmental outcomes – generally lower
quality outcomes. To me, this speaks to a very practical
need to promote the professionalization of real estate,
as the consequences of getting it wrong are significant.
To this end, professionalization is a function of both
private and public obligation. What distinguishes a
profession from a trade is ethics, which has been historically grounded or rationalized as a public obligation by
virtue of contract theory in exchange for the exclusive
right of practice. As a more practical matter, a profession
is self-regulated and perpetuated by ethics, and the only
way that you can have an ethic is through the elaboration
of a theoretical framework that connects the decisions,
the language, and a higher order of intelligence to the
external phenomena that drive the subjectivities that
ultimately shape the built environment.
BC So you’re suggesting that without a discipline,
Volume 42
there is no profession?
JMK I think you could argue that both the profession
77
and the discipline of real estate development are in the
process of coming to fruition; but, to create a discipline
on which a profession is based, you need not only a
theory but also a historical narrative. All disciplines share
the commonality of having both a theory and a history.
Without those, you really can’t build an evolving professional ethic – or, a notion of value, and of course one of
the mechanisms of differentiating real estate from other
built environment disciplines is the notion of value. If, as
a profession, we want to create a sensitivity to value or
even to redefine values, history provides many examples.
Kate Ascher’s piece in this issue of Volume looks at
Samuel Ruggles [the 19th century developer responsible
for New York’s Gramercy Park and Union Square, ed.]
and John D. Rockefeller, [Jr., the financier who bankrolled New York’s Rockefeller Center, ed.], two historical
figures that were very sensitive to the public realm, and
saw that as a value-driver. Likewise, Catherine Ingraham’s
piece advances the richness of theoretical foundations
that have yet to be explored. How does one underwrite
this expanded notion of value within the conventions
of mortgage or financial underwriting, for instance? It’s
a bit of a challenge, but it’s not a methodological impossibility. I think that to recalibrate these notions of value,
and their hierarchy within the process of development,
it requires a rigorous discipline with its own history and
theory to inform the profession. Without a discipline,
a profession is dependent on other allied disciplines, for
example, urban planning or urban design, which are
probably the most closely related cousins of real estate
development, but have their own ideological and intellectual imports and biases. I think these other disciplines
do not provide clarity with regard to the types of decisions, the modes of analysis, and the variability that
exists in real estate development, which operates at the
intersection of economy and design. Of course, there’s
much to be learned from other disciplines – design, in
particular – but I think that the expertise they provide
is not quite consistent – particularly at scale – with
the challenges that we face in real estate today.
Jeffrey Inaba: Can you talk more about an ethics
for real estate? What would that look like?
JMK The origins of real estate development as an
academic discipline go back to the early studies of land
economy at the turn of the last century. Early in the
evolution of the discipline, the diversity of real estate
practice – from brokers, to land developers, to planners
– led to substantial frictions, speculation, and even
fraud in the market caused by indeterminate unregulated
practices. It came at a time of tremendous growth in
population, and therefore in demand for housing and real
estate, and the need for internal regulation by virtue of
a codification of ethics became very clear as a function
of bringing stability to very unstable markets. There were
two sides to the debate within the dominant professional
body of the day – the National Association of Real Estate
Boards. One faction, later to splinter off and become
the Urban Land Institute (ULI), argued for a codification
of ethics, as a practical necessity that would unite the
real estate practices under a common profession. The
values and ethics into real estate development.
But, to play devil’s advocate, why should a developer listen to CURE? What advantage is there for
developers to look outside the values that they’ve
been using for their whole careers?
JMK You might say that real estate serves a very simple
function – housing people and commerce – and the
modes of differentiation are only somewhat variable.
However, this perspective is based on certain assumptions
about environmental, economic, and social conditions
that have been fairly static within the last several generations, at least in developed economies and mature cities.
The complexity and concentration of the urban form
now amplifies the impact of small changes in people and
places. Consider climate change in the Netherlands
(i.e., specifically not enough water), or the aging society
in Japan, or countries shaped by violence, for example
in Mexico. In each of these countries, these changes are
not only driving the social construction of buildings,
which then manifest themselves in material construction,
but they’re shaping the very abstractions of supply and
demand which will reverberate for generations. Of course,
everyone could just build the same product. But, the
work of CURE provides an opportunity to evaluate and
test a range of alternatives that can not only mitigate
the risks of the unknown but add value; and, by extension,
we seek to translate these value-added innovations
to differentiated real estate products and urban models
that balance these present and future interests. Ironically,
we tend to think more about the future than the urban
planning discipline these days, which is often caught
up in placating the interests of a very static perspective
of ‘community’ in their roles as public advocates. Somewhere along the way, they forgot that planning should
also serve the interests of people who are not yet born,
or have migrated or immigrated to the jurisdiction for
which they are planning.
The world around real estate is changing at a rate
that is far greater than the capacity of the industry to
adapt to it. In my work on the topic of adaptation, I argue
that adaptation is not just a theory or a framework for
responding to climatic and environmental conditions,
it’s a framework for changing environmental, social and
economic conditions. In many cases, many of these stimuli
are changing beyond our institutional and individual
capacities to comprehend and respond to them. I point
to a distinction between fast violence and slow violence.
Our bodies and our cognition are evolutionarily biased
toward responding to fast violence: a bus is headed
right at you, your brain fills with adrenaline, you’re ready
to respond, and you jump out of the way. That’s fast
violence. But slow violence – the transitions of our economies, of our culture, and our environment – we are not
well-suited to understand. And that’s amplified by the
problem that, when we build real estate, we’re making a
gamble on something that lasts between fifty and one
hundred years and is based solely on existing conditions
at the time of design and development. When those
conditions on internal designs change – and sometimes
radically so – then we’re setting ourselves up for a built
environment that will not only serve our core functions
of shelter but will also absorb huge amounts of capital
which will otherwise be wasted. Advancing an academic
perspective provides an opportunity to aggregate knowledge and empirical information in order to reposition
that slow violence as something that we can respond to,
that we can act on, that can be operationalized in a
way that would never otherwise be possible in our dayto-day existence given our various commercial and
personal biases.
JI
Isn’t what CURE does what a department
should do? What distinguishes CURE’s work from
what an academic department does?
JMK In research, you take risks: very often, there’s an
experimental aspect where it is easy to fail; or worse, you
spend a career trapped in a world of paper without application. Most academic units focus on the empiricism of
the here and now. But, they aren’t necessarily well-suited
for taking intellectual risks. For CURE, which performs
this hybrid function caught between applied research and
scholarly inquiry, that ability to take risks is something
that is perhaps both an advantage and a burden.
BC In architecture, research can perform a kind
of counter operation to the academy. Consider,
for example, research into technologies of mass
production in the early 20th century that was, in part,
an attempt to resist the education that was being
handed down by the Beaux-Arts educational system,
and to question and displace that knowledge.
And I wonder if CURE serves a similar function
in relation to the academy.
JMK CURE is not necessarily aligned exclusively with
the interests of the real estate industry or under the
conventions of a real estate academy: in equal proportions,
its students and faculty are from architecture, planning,
and real estate. In that sense, we’re resisting an organizational structure that tends to silo knowledge, silo skills,
and silo students and faculty. When you’re siloed, you
have a tendency to think, where does this new information fit within the existing literature, or where does this
sit within existing knowledge? Or, worse, how do we
position this knowledge to fit within the status quo? Yes,
it is important to contextualize new information with the
status quo and to submit to the critique of an academy;
however, one has to temper these considerations with
a certain path-dependency that can lead to a trajectory
which is grounded in historical empiricism, which is an
easy trap for the complacent.
BC In your research on adaptability, you’re interested in how to create longer-term value that is
independent of changing economic and political
situations. But real estate development itself
Volume 42
other faction, which would later become the National
Association of Realtors, disagreed, citing the adversarial
position of real estate professionals within the economy,
and the fact that they benefit from asymmetrical information. Their argument was that, short of committing
fraud, they didn’t have any higher duties other than
the promotion of transactional real estate. Fair enough,
but even still, all economic transactions require some
measure of trust, for example, trusting that brokers are
acting in your best interests and are not colluding with
other brokers just to close the deal. If you look at the
history of regulations and real estate law in the United
States, there are tremendous problems with exactly
that kind of corruptibility – we are still dealing with it in
the mortgage servicing industry. That and other similar
problems could very well have been mitigated by adopting
a framework of ethics. More importantly, I suspect that
we would have a much higher quality of built environment today had real estate developers developed a more
sophisticated ethical construct which translated into
the quality of the buildings that they produced.
BC Part of CURE’s mission is to introduce new
78
Jesse Keenen on Bloomberg TV, March 18th, 2014
Volume 42
is so ‘path-dependent’ on politics and economics.
What do you hope to produce that can sustain itself
beyond the short horizon of those circumstances?
For example, Aldo Rossi offers the case of a Roman
amphitheater in Arles that was later adapted to
workers’ housing. The building as a material fact
outlasted not only the political and economic collapse of the Roman Empire, but also a wholesale
technological regression – the loss of the knowledge of concrete construction, which made the
adaptation of that building to new uses enormously
advantageous. Thinking about that example,
I wonder which buildings will survive the current
political and economic situation, which seems
unlikely to last in a recognizable form for another
two hundred years or whatever the horizon for a
long-life building today will be. If I, as an architect,
can imagine that what I design could, like a Roman
amphitheater, outlive my civilization, what do you
see as the corollary within real estate research?
What aspects of the knowledge produced in the field
of real estate development will be applicable
beyond the market economy, or is it the buildings
themselves, as material facts with a certain durability irrespective of social and economic conditions,
that will endure?
79
JMK My goal is not to derive a specific output, but rather
to position a capacity. I think the most we can hope for
is to build a more robust capacity of real estate development professionals and organizations to create sensitivities to their changing environment. At the end of the
day, it’s about judgment calls, and judgment calls are
inherently subjective. Judgment can be reinforced with
an analytical capacity, an ethical or moral foundation,
etc, but we’ll never be able to remove the necessity of
judgment as a subjective exercise grounded in both the
art and the science. We can only hope to inform that
subjectivity through a more sophisticated notion of values
and interests which are operationalized as a capacity to
adapt. Even with all of the most sophisticated machine
learning and adaptive building systems in the world, a
building and an industry will still resolve itself to adapt
by virtue of human judgment.
JI
Is the discipline of real estate like the discipline of economics, in that it has a quantitative
driven side and a qualitative driven side? And if so,
what do you see as the relationship between the
amount of quantitative knowledge that’s available
and the judgment that can be made in a given
situation?
JMK Real estate financial management, which is different
from real estate development, has a strong quantitative
bias. I think the use of quantitative data is certainly
powerful for informing probabilities and managing risk. In
many ways, real estate is a distillation of risk. It’s a highrisk endeavor, in that the process of designing, developing,
and building real estate is often focused on the managing, shifting, and transferring of risk. In that regard, risk
and the associated methodologies of risk management
are biased toward a quantitative analysis and the utilization of large sets of data to derive some probability of
particular outcomes, whether that is an expected value
or standard deviation of an internal rate of return. The
limitation of that analysis is its dependence on history –
you can only build upon phenomena that have occurred
to date. But in order to look into the future, to experiment
and to speculate, I think that those histories, and the
dependent empirical data, are of limited utility. Had people
better understood the limitations of history on their
underlying methodologies, the financial collapse led by
the mortgage market would not have happened.
But it doesn’t mean that we shouldn’t qualitatively
evaluate and interpret the quantitative information.
Very often in real estate development, as in many fields,
Volume 42
you’re making qualitative assumptions, determinations,
and interpretations in relation to quantitative information
and analysis. The absolute, statistical application
of quantitative information is not very helpful without
qualifications. Finally, the two sides are dependent on
each other, and that’s very much the case in real estate
development. But, I have my own bias toward qualitative
research. I understand the power of quantitative methods
and theories that rationalize quantitative information as
a function of the scientific process; but, I’m a qualitative
social scientist. That’s what real estate is – it’s a social
scientific phenomenon, so qualitative methods are
indispensable. However, I am also an artist and I have to
constantly resolve and mediate the art and the science,
as is consistent with the larger practice of real estate
development.
And that’s the challenge for ethics in real estate:
what is the capacity for any profession in the built environment to establish ethics, if ethics are a wholly subjective
and localized social phenomenon, and cannot be easily
ratified through quantitative outcomes? If we develop
ethics in the United States, are those going to be the
same as the ethics in Brazil or China? Absolutely not.
They may mutually speak to a neoliberal transactional
economy, for better or worse, but they’re not necessarily
going to reflect either the judgments of professionals,
or the moral foundation by which a society orders itself.
I think real estate and the property it is built upon is
nothing more than a mirror to those orders and values.
80
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