youtube

The core objective of this article is to define the level of satisfaction from the present service quality in the Telecom Sector of Pakistan and to examine arbitrating characteristic of consumer satisfaction in defining the consumer loyalty from main service quality. This article emphases on the “GPRS-EDGE-3G-4G-LTE and other Broadband Services (Internet Services)” provided by telecom organizations. So far, a limited research has been conducted in internet services provided by Telecom Sector of Pakistan to recognize the influence of consumers’ perceived service quality on consumer devotion via consumer satisfaction. Literature was reviewed in order to understand what creates service quality, consumer satisfaction and consumer devotion and to pinpoint nature of bond between them. Previous studies used tangibility, reliability, competency and clash control as the main concept of service quality aspects and exhibited positive relationship among the three concepts of service quality, consumer satisfaction and consumer loyalty in telecom sector in Pakistan. Though, this study used SERVQUAL model (Parasuraman, Zeithaml, & Berry, 1988)covering five aspects of service quality to study facilitating part of consumer satisfaction amongst SERVQUAL aspects such as tangibility, dependability, responsiveness, assurance and empathy and consumer loyalty. customer satisfaction,

This article investigates the reasons behind students’ failure in English at DAE level. DAE stand for Diploma of Associate Engineering which is three years diploma in any technology (Civil, mechanical, Chemical, Electrical). LearningEnglish is required in the technical college curriculum and English is taught as compulsory subject in 1 st year. The study was conducted in the Govt. colleges of Technology in Sargodha Division. A total of 80 participants were asked to fill the questionnaire. The present study analyses the problems which are caused in failure of technical students in English subject. The findings of the study show that the students are not given such activities which facilitate them in learning English language. They feel hesitation to use English language in the classroom.

This article examines central ideas from Jacques Lacan's later psychoanalytic theory on psychosis. In the 1950s, Lacan formulated a structural model of psychosis, asserting that the central element of symbolically organized mental life, the Name-of-the-Father, is missing, leading to a latent vulnerability for psychotic episodes. In the 1970s, Lacan made significant changes to this model by introducing two new concepts: Father-of-the-Name and père-version. These concepts are plays on the original Name-of-the-Father concept and refer to two other aspects of the father function: the creative act of naming and embracing modes of life, respectively. Furthermore, in the 1970s, Lacan suggested that creating coherence in mental life does not necessarily require an exemplar of a paternal identification figure. Drawing from the case of the modernist writer James Joyce, he argued that singular inventions can just as effectively establish stability. This argument is elaborated upon by introducing the concepts of "sinthome" and "escabeau."

GET FILE='E:\fial\12345.sav'. DATASET NAME DataSet1 WINDOW=FRONT. FREQUENCIES VARIABLES=ID GENDER AGE EDUCATION INCOME DIVISION OCCUPATION MaritalSta DoWtchYT HwOftnWtch TimeSpend EvrWtchAds Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 Q19 Q20 Q21 Q22 Q23 Q24 Q25 Q26 Q27 Q28 Q29 Q30 Q31 Q32 /ORDER=ANALYSIS. Frequencies Notes Output Created 04-AUG-2017 09:16:18 Comments Input Data E:\fial\12345.sav Active Dataset DataSet1 Filter <none> Weight <none> Split File <none> N of Rows in Working Data File 40 Missing Value Handling Definition of Missing User-defined missing values are treated as missing. Cases Used Statistics are based on all cases with valid data. Syntax FREQUENCIES VARIABLES=ID GENDER AGE EDUCATION INCOME DIVISION OCCUPATION MaritalSta DoWtchYT HwOftnWtch TimeSpend EvrWtchAds Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 Q19 Q20 Q21 Q22 Q23 Q24 Q25 Q26 Q27 Q28 Q29 Q30 Q31 Q32 /ORDER=ANALYSIS. Resources Processor Time 00:00:00.02 Elapsed Time 00:00:00.02 [DataSet1] E:\fial\12345.sav Statistics ID GENDER OF THE RESPONDENT AGE OF THE RESPONDENT LEVEL OF EDUCATION LEVEL OF INCOME N Valid 40 40 40 40 40 Missing 0 0 0 0 0 Statistics DIVISION OF ORIGIN OCCUPATION OF THE RESPONDENT MARITAL STATUS OF THE RESPONDENT DO YOU WATCH YOUTUBE? HOW OFTEN DO YOU WATCH YOUTUBE? N Valid 40 40 40 40 40 Missing 0 0 0 0 0 Statistics HOW MUCH TIME DO YOU SPEND ON YOUTUBE? DO YOU EVER WATCH ADVERTISEMENT ON YOUTUBE? VIDEO QUALITY IS THE MAIN REASON FOR VIEWER SATISFACTION Viewers always looking for Quality of videos to be satisfied. Viewers Like more, when the video Quality is good. N Valid 40 40 40 40 40 Missing 0 0 0 0 0 Statistics Viewers satisfaction comes from HD video quality. Relevant advertisement leads the viewers towards satisfaction Viewers satisfied more when the advertisement of video is relevant. Viewers want to see Relevant Advertisement in video on YouTube Viewers satisfaction varies when the ad is related to their needs. N Valid 40 40 40 40 40 Missing 0 0 0 0 0 Statistics The video should be credible to the viewers in order to be satisfied. Viewers are interested to those videos which seems Authentic/Real To them Trustable Contents/Ads usually get MORE Response from viewers than fake videos. Viewers do not skip the ad when the contents/ads are trustable. Advertisement with Good Sound Quality is mostly Preferred by Viewers. N Valid 40 40 40 40 40 Missing 0 0 0 0 0 Statistics Good Sound Quality of Ads leads to Higher Satisfaction to Viewers. Viewers usually remember those ads, which sound quality is good. Good content but with poor sound quality is so annoying to the viewers. Advertisement with SHORT time Frame Are Usually Preferred by Viewers Advertisement with LONG time Frame Are Usually Preferred by Viewers N Valid 40 40 40 40 40 Missing 0 0 0 0 0 Statistics Viewers Can be Satisfied with Any Time Frame Scheduled in a video Long time frame contents/ads mostly skipped by the viewers. Satisfaction is dependent on GENDER of the viewer. Satisfaction in Ads Can be Varied based on viewers AGE. Occupation of the ad viewers is an important factor to determine satisfaction. N Valid 40 40 40 40 40 Missing 0 0 0 0 0 Statistics Satisfaction in ad can be varied based on viewers marital status. The Content of Ad should be INTERESTING to satisfy a viewer. The Viewers mostly prefer those ads which seems interesting to them. Interesting Ads usually are mostly remembered by viewers. Interesting advertisements of an item move viewers to observe more distant ads of the specific item. N Valid 40 40 40 40 40 Missing 0 0 0 0 0 Statistics The Advertisement is only successful when viewers are satisfied Satisfied viewers usually retain, refer & replay the ads more than a viewer who is NOT Satisfied. Overall, in order get an effective YouTube ad campaign marketer needs to prioritize viewer’s satisfaction. Viewers satisfaction depends on the overall content, quality, and the product. N Valid 40 40 40 40 Missing 0 0 0 0 Frequency Table ID Frequency Percent Valid Percent Cumulative Percent Valid 1.00 1 2.5 2.5 2.5 2.00 1 2.5 2.5 5.0 3.00 1 2.5 2.5 7.5 4.00 1 2.5 2.5 10.0 5.00 1 2.5 2.5 12.5 6.00 1 2.5 2.5 15.0 7.00 1 2.5 2.5 17.5 8.00 1 2.5 2.5 20.0 9.00 1 2.5 2.5 22.5 10.00 1 2.5 2.5 25.0 11.00 1 2.5 2.5 27.5 12.00 1 2.5 2.5 30.0 13.00 1 2.5 2.5 32.5 14.00 1 2.5 2.5 35.0 15.00 1 2.5 2.5 37.5 16.00 1 2.5 2.5 40.0 17.00 1 2.5 2.5 42.5 18.00 1 2.5 2.5 45.0 19.00 1 2.5 2.5 47.5 20.00 1 2.5 2.5 50.0 21.00 1 2.5 2.5 52.5 22.00 1 2.5 2.5 55.0 23.00 1 2.5 2.5 57.5 24.00 1 2.5 2.5 60.0 25.00 1 2.5 2.5 62.5 26.00 1 2.5 2.5 65.0 27.00 1 2.5 2.5 67.5 28.00 1 2.5 2.5 70.0 29.00 1 2.5 2.5 72.5 30.00 1 2.5 2.5 75.0 31.00 1 2.5 2.5 77.5 32.00 1 2.5 2.5 80.0 ID Frequency Percent Valid Percent Cumulative Percent Valid 33.00 1 2.5 2.5 82.5 34.00 1 2.5 2.5 85.0 35.00 1 2.5 2.5 87.5 36.00 1 2.5 2.5 90.0 37.00 1 2.5 2.5 92.5 38.00 1 2.5 2.5 95.0 39.00 1 2.5 2.5 97.5 40.00 1 2.5 2.5 100.0 Total 40 100.0 100.0 GENDER OF THE RESPONDENT Frequency Percent Valid Percent Cumulative Percent Valid MALE 23 57.5 57.5 57.5 FEMALE 17 42.5 42.5 100.0 Total 40 100.0 100.0 AGE OF THE RESPONDENT Frequency Percent Valid Percent Cumulative Percent Valid 13-18 9 22.5 22.5 22.5 19-35 21 52.5 52.5 75.0 36-50 6 15.0 15.0 90.0 51-65 3 7.5 7.5 97.5 65 & above 1 2.5 2.5 100.0 Total 40 100.0 100.0 LEVEL OF EDUCATION Frequency Percent Valid Percent Cumulative Percent Valid Secondary school 8 20.0 20.0 20.0 Bachelor 18 45.0 45.0 65.0 Master's degree 11 27.5 27.5 92.5 Others 3 7.5 7.5 100.0 Total 40 100.0 100.0 LEVEL OF INCOME Frequency Percent Valid Percent Cumulative Percent Valid below 20K 20 50.0 50.0 50.0 20K-50K 6 15.0 15.0 65.0 50K-80K 7 17.5 17.5 82.5 80K-120K 4 10.0 10.0 92.5 120K & above 3 7.5 7.5 100.0 Total 40 100.0 100.0 DIVISION OF ORIGIN Frequency Percent Valid Percent Cumulative Percent Valid Dhaka 18 45.0 45.0 45.0 Chittagong 8 20.0 20.0 65.0 Rajshahi 6 15.0 15.0 80.0 Sylhet 2 5.0 5.0 85.0 Khullna 1 2.5 2.5 87.5 Rangpur 3 7.5 7.5 95.0 Mymensingh 2 5.0 5.0 100.0 Total 40 100.0 100.0 OCCUPATION OF THE RESPONDENT Frequency Percent Valid Percent Cumulative Percent Valid Student 23 57.5 57.5 57.5 Business 2 5.0 5.0 62.5 Service holder 10 25.0 25.0 87.5 Home maker 2 5.0 5.0 92.5 Self employed 1 2.5 2.5 95.0 Others 2 5.0 5.0 100.0 Total 40 100.0 100.0 MARITAL STATUS OF THE RESPONDENT Frequency Percent Valid Percent Cumulative Percent Valid Married 15 37.5 37.5 37.5 Unmarried 25 62.5 62.5 100.0 Total 40 100.0 100.0 DO YOU WATCH YOUTUBE? Frequency Percent Valid Percent Cumulative Percent Valid Yes 40 100.0 100.0 100.0 HOW OFTEN DO YOU WATCH YOUTUBE? Frequency Percent Valid Percent Cumulative Percent Valid Never 1 2.5 2.5 2.5 Rarely 2 5.0 5.0 7.5 Sometimes 9 22.5 22.5 30.0 Frequently 28 70.0 70.0 100.0 Total 40 100.0 100.0 HOW MUCH TIME DO YOU SPEND ON YOUTUBE? Frequency Percent Valid Percent Cumulative Percent Valid 1 hour per day 16 40.0 40.0 40.0 2-4 hours per day 16 40.0 40.0 80.0 4-6 hours per day 2 5.0 5.0 85.0 Above 6 15.0 15.0 100.0 Total 40 100.0 100.0 DO YOU EVER WATCH ADVERTISEMENT ON YOUTUBE? Frequency Percent Valid Percent Cumulative Percent Valid Yes 40 100.0 100.0 100.0 VIDEO QUALITY IS THE MAIN REASON FOR VIEWER SATISFACTION Frequency Percent Valid Percent Cumulative Percent Valid Disagree 5 12.5 12.5 12.5 Neutral 6 15.0 15.0 27.5 Agree 17 42.5 42.5 70.0 Strongly agree 12 30.0 30.0 100.0 Total 40 100.0 100.0 Viewers always looking for Quality of videos to be satisfied. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Disagree 2 5.0 5.0 7.5 Neutral 6 15.0 15.0 22.5 Agree 19 47.5 47.5 70.0 Strongly agree 12 30.0 30.0 100.0 Total 40 100.0 100.0 Viewers Like more, when the video Quality is good. Frequency Percent Valid Percent Cumulative Percent Valid Disagree 4 10.0 10.0 10.0 Neutral 5 12.5 12.5 22.5 Agree 14 35.0 35.0 57.5 Strongly agree 17 42.5 42.5 100.0 Total 40 100.0 100.0 Viewers satisfaction comes from HD video quality. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Disagree 1 2.5 2.5 5.0 Neutral 12 30.0 30.0 35.0 Agree 14 35.0 35.0 70.0 Strongly agree 12 30.0 30.0 100.0 Total 40 100.0 100.0 Relevant advertisement leads the viewers towards satisfaction Frequency Percent Valid Percent Cumulative Percent Valid Disagree 6 15.0 15.0 15.0 Neutral 15 37.5 37.5 52.5 Agree 12 30.0 30.0 82.5 Strongly agree 7 17.5 17.5 100.0 Total 40 100.0 100.0 Viewers satisfied more when the advertisement of video is relevant. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 3 7.5 7.5 7.5 Disagree 3 7.5 7.5 15.0 Neutral 16 40.0 40.0 55.0 Agree 12 30.0 30.0 85.0 Strongly agree 6 15.0 15.0 100.0 Total 40 100.0 100.0 Viewers want to see Relevant Advertisement in video on YouTube Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 5 12.5 12.5 12.5 Disagree 5 12.5 12.5 25.0 Neutral 11 27.5 27.5 52.5 Agree 13 32.5 32.5 85.0 Strongly agree 6 15.0 15.0 100.0 Total 40 100.0 100.0 Viewers satisfaction varies when the ad is related to their needs. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 2 5.0 5.0 5.0 Disagree 2 5.0 5.0 10.0 Neutral 3 7.5 7.5 17.5 Agree 24 60.0 60.0 77.5 Strongly agree 9 22.5 22.5 100.0 Total 40 100.0 100.0 The video should be credible to the viewers in order to be satisfied. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Disagree 2 5.0 5.0 7.5 Neutral 11 27.5 27.5 35.0 Agree 17 42.5 42.5 77.5 Strongly agree 9 22.5 22.5 100.0 Total 40 100.0 100.0 Viewers are interested to those videos which seems Authentic/Real To them Frequency Percent Valid Percent Cumulative Percent Valid Disagree 2 5.0 5.0 5.0 Neutral 9 22.5 22.5 27.5 Agree 18 45.0 45.0 72.5 Strongly agree 11 27.5 27.5 100.0 Total 40 100.0 100.0 Trustable Contents/Ads usually get MORE Response from viewers than fake videos. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Disagree 1 2.5 2.5 5.0 Neutral 8 20.0 20.0 25.0 Agree 17 42.5 42.5 67.5 Strongly agree 13 32.5 32.5 100.0 Total 40 100.0 100.0 Viewers do not skip the ad when the contents/ads are trustable. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 4 10.0 10.0 10.0 Disagree 4 10.0 10.0 20.0 Neutral 14 35.0 35.0 55.0 Agree 13 32.5 32.5 87.5 Strongly agree 5 12.5 12.5 100.0 Total 40 100.0 100.0 Advertisement with Good Sound Quality is mostly Preferred by Viewers. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Disagree 1 2.5 2.5 5.0 Neutral 10 25.0 25.0 30.0 Agree 12 30.0 30.0 60.0 Strongly agree 16 40.0 40.0 100.0 Total 40 100.0 100.0 Good Sound Quality of Ads leads to Higher Satisfaction to Viewers. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Disagree 6 15.0 15.0 17.5 Neutral 9 22.5 22.5 40.0 Agree 16 40.0 40.0 80.0 Strongly agree 8 20.0 20.0 100.0 Total 40 100.0 100.0 Viewers usually remember those ads, which sound quality is good. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Disagree 3 7.5 7.5 10.0 Neutral 15 37.5 37.5 47.5 Agree 14 35.0 35.0 82.5 Strongly agree 7 17.5 17.5 100.0 Total 40 100.0 100.0 Good content but with poor sound quality is so annoying to the viewers. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 4 10.0 10.0 10.0 Neutral 6 15.0 15.0 25.0 Agree 20 50.0 50.0 75.0 Strongly agree 10 25.0 25.0 100.0 Total 40 100.0 100.0 Advertisement with SHORT time Frame Are Usually Preferred by Viewers Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Disagree 1 2.5 2.5 5.0 Neutral 1 2.5 2.5 7.5 Agree 16 40.0 40.0 47.5 Strongly agree 21 52.5 52.5 100.0 Total 40 100.0 100.0 Advertisement with LONG time Frame Are Usually Preferred by Viewers Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 23 57.5 57.5 57.5 Disagree 9 22.5 22.5 80.0 Neutral 7 17.5 17.5 97.5 Agree 1 2.5 2.5 100.0 Total 40 100.0 100.0 Viewers Can be Satisfied with Any Time Frame Scheduled in a video Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 9 22.5 22.5 22.5 Disagree 11 27.5 27.5 50.0 Neutral 16 40.0 40.0 90.0 Agree 4 10.0 10.0 100.0 Total 40 100.0 100.0 Long time frame contents/ads mostly skipped by the viewers. Frequency Percent Valid Percent Cumulative Percent Valid Disagree 2 5.0 5.0 5.0 Neutral 3 7.5 7.5 12.5 Agree 17 42.5 42.5 55.0 Strongly agree 18 45.0 45.0 100.0 Total 40 100.0 100.0 Satisfaction is dependent on GENDER of the viewer. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 3 7.5 7.5 7.5 Disagree 4 10.0 10.0 17.5 Neutral 22 55.0 55.0 72.5 Agree 6 15.0 15.0 87.5 Strongly agree 5 12.5 12.5 100.0 Total 40 100.0 100.0 Satisfaction in Ads Can be Varied based on viewers AGE. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 3 7.5 7.5 7.5 Neutral 9 22.5 22.5 30.0 Agree 22 55.0 55.0 85.0 Strongly agree 6 15.0 15.0 100.0 Total 40 100.0 100.0 Occupation of the ad viewers is an important factor to determine satisfaction. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Disagree 1 2.5 2.5 5.0 Neutral 16 40.0 40.0 45.0 Agree 17 42.5 42.5 87.5 Strongly agree 5 12.5 12.5 100.0 Total 40 100.0 100.0 Satisfaction in ad can be varied based on viewers marital status. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 4 10.0 10.0 10.0 Disagree 9 22.5 22.5 32.5 Neutral 14 35.0 35.0 67.5 Agree 11 27.5 27.5 95.0 Strongly agree 2 5.0 5.0 100.0 Total 40 100.0 100.0 The Content of Ad should be INTERESTING to satisfy a viewer. Frequency Percent Valid Percent Cumulative Percent Valid Neutral 3 7.5 7.5 7.5 Agree 17 42.5 42.5 50.0 Strongly agree 20 50.0 50.0 100.0 Total 40 100.0 100.0 The Viewers mostly prefer those ads which seems interesting to them. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Neutral 6 15.0 15.0 17.5 Agree 19 47.5 47.5 65.0 Strongly agree 14 35.0 35.0 100.0 Total 40 100.0 100.0 Interesting Ads usually are mostly remembered by viewers. Frequency Percent Valid Percent Cumulative Percent Valid Disagree 2 5.0 5.0 5.0 Neutral 5 12.5 12.5 17.5 Agree 19 47.5 47.5 65.0 Strongly agree 14 35.0 35.0 100.0 Total 40 100.0 100.0 Interesting advertisements of an item move viewers to observe more distant ads of the specific item. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Disagree 1 2.5 2.5 5.0 Neutral 14 35.0 35.0 40.0 Agree 19 47.5 47.5 87.5 Strongly agree 5 12.5 12.5 100.0 Total 40 100.0 100.0 The Advertisement is only successful when viewers are satisfied Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 1 2.5 2.5 2.5 Neutral 7 17.5 17.5 20.0 Agree 18 45.0 45.0 65.0 Strongly agree 14 35.0 35.0 100.0 Total 40 100.0 100.0 Satisfied viewers usually retain, refer & replay the ads more than a viewer who is NOT Satisfied. Frequency Percent Valid Percent Cumulative Percent Valid Strongly disagree 2 5.0 5.0 5.0 Disagree 3 7.5 7.5 12.5 Neutral 19 47.5 47.5 60.0 Agree 11 27.5 27.5 87.5 Strongly agree 5 12.5 12.5 100.0 Total 40 100.0 100.0 Overall, in order get an effective YouTube ad campaign marketer needs to prioritize viewer’s satisfaction. Frequency Percent Valid Percent Cumulative Percent Valid Disagree 2 5.0 5.0 5.0 Neutral 5 12.5 12.5 17.5 Agree 24 60.0 60.0 77.5 Strongly agree 9 22.5 22.5 100.0 Total 40 100.0 100.0 Viewers satisfaction depends on the overall content, quality, and the product. Frequency Percent Valid Percent Cumulative Percent Valid Neutral 2 5.0 5.0 5.0 Agree 17 42.5 42.5 47.5 Strongly agree 21 52.5 52.5 100.0 Total 40 100.0 100.0

Log In

youtube

youtube

Related Papers

RELATED PAPERS