Latino Media

2019

Developments in contemporary Latina/os media are the result not only of an exponential­ ly growing Latina/o population in the United States but also of the synergy between trans­ formations in the global political economy and the emergence of new media platforms for production, distribution, and consumption. To reflect upon the emergence of the industry is to consider the politics of the labeling of the Latina/o community and the eventual con­ figuration of a market audience. It also requires a confrontation with the cultural history of representations and stereotypes of Latina/os, particularly in radio, TV, film, and the in­ternet, and the transnational aesthetics and dynamics of media produced by and/or for Latina/os in the United States. If the notion of media revolves around a technological means of communication, it also encompasses the practices and institutions from within which the Latina/o communities are imagined, produced, and consumed. At the start of the 21st century, the idea of Latina/os in media revolved around a handful of Latina/o stars in Hollywood who often performed stereotypical representations, a racialized and marginal Spanish-language radio industry, and two Spanish television networks, Univi­sion and Telemundo. A more complex constellation of representations has evolved in both mainstream and Spanish-language media, among them new platforms for production and resistance, including social media (e.g., Facebook, Instagram, Snapchat), radio podcasts and streaming services (e.g., Hulu and Netflix), and a more active and engaged audience that consumes media in Spanish, English, and even Spanglish.

Journalism & Mass Communication Quarterly, 2001

Latino/a TV in the United States has been increasing its presence during the first decade of the millennium. Many alliances and new players are emerging in this market. This article will address the dynamic and complexity of this changing U.S. Media subsystem to contribute to the discussion of the Latino/a Media. In fact, this article proposes the characterization of the Latino/a Media as a subsystem of the U.S. communication system. In order to accomplish this aim, the research: a) analyses the main ownership links and networks between the major U.S. Media players with Latino/a TV counterparts; b) draws a map of the Latino/a TV subsystem accordingly with a concentric analysis and establishes the production and consumption particularities of the subsystem; c) identifies the interaction of Latino/a TV companies with their partners in Latin America and; d) establishes that the core of Latino/a national broadcasting networks could be divided into two levels according to their audiovisual industrial strategies and financial support.

Mobilizing the U.S. Latinx Vote: Media, Identity, and Politics, 2020

This chapter considers how Latinxs in the United States navigate online spaces that intersect with established media and political institutions. Within these networks Latinx identity is contested, reframed, updated, and commodified. It is not the case that identity homogenization is a simple, unidirectional process where elite actors and institutions shape Latinxs into perfect consumers of U.S. politics and ideology. Instead, Latinx subjects simultaneously receive essentialized narratives about themselves and selectively perform aspects in advantageous moments. Online, hybrid media networks enable the use of culture capital for Latinxs in ways not previously possible. These moments of performance vary by class and institutional circumstances, such as middle-class Latinas preforming quince culture online or Latinas in Congress giving intersectional context to policy issues. In summary, these works point to a post-modern system of racial performance. In this system we preform our identity as Latinxs through media consumption and personalized new media. Culture then becomes a form of immaterial capital, or as I have said before – a commodity.

Journal of Alternative & Community Media, 2020

Review of: Media Cultures in Latin America: Key Concepts and New Debates, A. C. Pertierra and J. F. Salazar (eds) (2020) New York: Routledge, 208 pp., ISBN 978-1-138-35395-4, h/bk, US$112.00 ISBN 978-0-429-42512-7, e-book, US$34.27

International Journal of Communication, 2016

The presence of Latino TV in the United States has been increasing during the first decades of the millennium. Many alliances and new players are emerging in this market. This article contributes to the discussion of the Latino media by addressing the dynamics and complexity of this changing U.S. media subsystem; in fact, I propose a characterization of the Latino media as a subsystem of the U.S. communication system. The research (a) analyzes the main ownership links and networks between the major U.S. media players with their Latino TV counterparts; (b) draws a map of the Latino TV subsystem with a concentric analysis and establishes the production and consumption particularities of the subsystem; (c) identifies the interaction of Latino TV companies with their partners in Latin America; and (d) establishes that the core of Latino national broadcasting networks can be divided into two levels according to their audiovisual industrial strategies and financial support.

Cuaderno de Investigacion en la Education, 2010

RESUMEN El propósito principal de este trabajo es hacer más patente la urgencia de abordar la alfabetización crítica de los medios con los padres latinos cuyos hijos, y la comunidad latina en general, son cada vez más el foco de atención de la publicidad comercial y los políticos, y no precisamente con la intención de ayudarlos. En "círculos culturales", se ha explorado, junto a los padres, los mensajes que se transmiten por los medios de comunicación y que les afectan a ellos y a sus hijos. A medida que son más conscientes de esto, muestran interés en conocer más acerca de las prácticas que emplean los medios, para su beneficio y el de sus allegados. Este es un proyecto en curso en el que convergen la investigación, la educación en cuanto a la alfabetiza-ción mediática crítica y el trabajo comunitario. ABSTRACT The main purpose of this paper is to broaden consciousness concerning the urgency of addressing critical media literacy with Latino parents whose children and the Latino community in general, are increasingly targeted by marketers and politicians, and certainly not for the purpose of helping them. In "culture circles," I have explored with parents the media messages that impact them and their children. As Latino parents become more aware of this, they show interest in knowing more about media practices for themselves , their families, and other relatives and acquaintances. This is an ongo

Polifonia, 2014

2016

1. Introdution 2. The Growth of the Hispanic Population and Spanixh-Language Media in the United States 3. The Origins of the Term "Hispanic" as a Media-Driven Concept 4. Media Framing of Hispanics: The Love-Hate Relationship 5. Anti-Inmigration News Media Narrative: Attitudes toward Hispanics 6. Conclusion