Diana Martinelli

The authors do a good job of incorporating some of these basic management, marketing, and media concepts in the material that introduces each of the nine clusters of different stakeholder cases-from employees and consumers to media and investors to volunteers and activists and beyond-and through four guest commentaries from practitioners and educators interspersed throughout the book. With its forty-three case studies organized by primary stakeholder type, this text gives professors lots of content options and is probably best suited for use in a public relations case studies or management course, as a supplemental campaigns book, or even as a reference for practicing professionals

This exploratory research study is the first known attempt to understand the process and various stages of leadership development in public relations specialists. Using purposive in-depth inter-views with PR practitioners and students from five countries (Brazil, China, India, Russia and the U.S.), this study gathered qualitative data about the seven public relations leadership dimensions(Berger & Meng, 2014) to glean insights as to when these dimensions appear/are learned and how they are manifested. This study indicates that having strong technical skills (the communication knowledge and expertise dimension) is viewed as the main prerequisite to develop into a PR leader. Other personal leadership dimensions found to be learned early in life and developed more fully over time include: self-dynamics (first learned through family/peer interactions and through those of school/organizations/groups), ethical orientation (first learned from family/religious values), team collaboration (first ...

A well-known Associated Press reporter and an early contributor to Paramount newsreels prior to joining the White House, Early understood the power of images and the press to build and sustain public support. Author Linda Levin, a journalism professor and department chair at the University of Rhode Island, has carefully documented her work about Early and provides context, caveats, and a range of sources throughout the book, which was a challenging task because most of her subjects died decades ago

The article discusses public relations work in government organizations. The author explores the history, present status, and future of the public relations profession within government organizations. According to the article, government agencies do not always make themselves known to the public; the majority of their press coverage tends to be negative, as the press focuses on government agencies when a problem arises. The author argues that government public relations professionals should strive to effectively communicate the missions of their agencies to an external audience. Currently, too much of the information about an agency\u27s work is contained in internal newsletters and is only disseminated at conferences attended by experts

Although strategic and integrated communication is the mantra of today’s communication firms, advertising and public relations research have been slow to mix. Perhaps the fields’ historically separate development and existence in discrete firms and their continuing competition for resources have contributed to the lack of theoretical integration. Or perhaps many academicians have been slow to respond to our multidisciplinary communications world. This study attempted to help bridge the divide between advertising and public relations scholarship by applying advertising theories to a media relations campaign. With the support of a well-known public relations firm, Chandler Chicco Associates, the researchers explored the effectiveness of two promotional models, drawing from the advertising theories of frequency/presence and recency. Two demographically and psychographically similar markets were identified for the study, and a product, Botox Therapeutic, was selected for promotion. Pre-...

... (23.) Stephen Lacy and Hugh J. Martin, "Profits Up ... Knott is an assistant professor in the EW Scripps School of Journalism at Ohio University. Carroll, at the time of her death in 2001, was an associate professor in the Medill School of Journalism at Northwestern University. ...

Media can be classified broadly into four historical ages: the ages of newspapers and place, magazines and class, broadcasting and mass, and Internet and space. During the rise of each of these new media, diverse groups strive to gain access to it so they can voice and further their particular agendas. As communication technology develops, however, media tend to evolve

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science

Background and Purpose— Studies continue to reveal persistent gaps in stroke awareness despite existing stroke messages, especially when the length of time from message exposure increases. Therefore, there is a need to discover messages that promote long-term retention of stroke knowledge. We modified a standard stroke education poster using one health communications model, Extended Parallel Process, to assess its comparative effect on public stroke awareness and information retention. Methods— This was a single blinded, randomized, pretest, posttest study using 2 age cohorts: younger (18 to 30 years) and older (50+ years). Stroke knowledge was measured by the 28-item Stroke Action Test taken before and after viewing either an Extended Parallel Process modified poster or a standard educational poster in widespread use and again 6 weeks later. Results— Overall, there were 274 participants (222 younger and 52 older) with 139 randomly assigned to view the Extended Parallel Process post...

Called the father of advertising by some, David Ogilvy is credited with coining the phrase "the big idea": one that gets noticed, remembered, and inspires action. This paper explores the life and career of Charlotte Klein, a 20 th century public relations executive who started her career with UPI and the film industry in the 1940s and who went on to work on such accounts as the Ideal Toy Company, French couture and champagne, the government of Israel, and PBS to name a few. Along the way, her self-confidence and early work in Hollywood helped her develop "the big ideas" that served her clients, society, and the profession. Using in-depth interviews and primary and secondary documents, the authors discuss Klein's big ideas that resulted in such outcomes as creating and promoting the first anthropologically correct black doll, building public support for the young state of Israel, and founding the U.S. Women's Hall of Fame. In addition, we explore her influ...

Media can be classified broadly into four historical ages: the ages of newspapers and place, magazines and class, broadcasting and mass, and Internet and space. During the rise of each of these new media, diverse groups strive to gain access to it so they can voice and further their particular agendas. As communication technology develops, however, media tend to evolve

... (23.) Stephen Lacy and Hugh J. Martin, "Profits Up ... Knott is an assistant professor in the EW Scripps School of Journalism at Ohio University. Carroll, at the time of her death in 2001, was an associate professor in the Medill School of Journalism at Northwestern University. ...

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field.

Motor vehicle collisions are the leading cause of death for individuals between the ages of 15-20 years old in the United States. Top safety concerns involving teen drivers include; safety belt use, impaired driving, and distracted driving. Rules that address these safety concerns have been implemented into multifaceted graduated driver licensing (GDL) programs in the United States as well as in state legislation. There are a limited number of studies focusing on the perspective, knowledge and opinion of GDL policy. The effectiveness of the GDL program in West Virginia is being measured through the administration of surveys. The surveys have been designed to assess awareness among high school students, parents of high school students, and police officers. GDL limits teenage driver exposure to high risk situations but its potential to reduce fatalities is limited by people's willingness to comply with the laws and the enforcement of the program restrictions by parents and law enf...

Communication Impact: Designing Research that Matters. Susanna Hornig Priest, ed. Lanham, MD: Rowman & Littlefield, 2005. 278 pp. $75 hbk. $29.95 pbk. The communication field in general and graduate research methods instructors in particular should welcome this book by editor Susanna Hornig Priest. She has compiled eighteen chapters-or case studies-that detail various communication research projects from the first-person perspective of the contributing authors. In doing so, Priest captures both the "passion and the problems" of these projects, which, as she points out, are not always evident in journal articles. Based on the theme that communication researchers can make a positive difference in the world, the book includes various types of research with the potential to do just that. Its five parts include three to four chapters each, and each part examines a specific type of research: community-based inquiry, projects involving organizations and institutions, problem-focu...

Levin, Linda L. The Making of FDR: The Story of Stephen T. Early, America's First Modern Press Secretary. Amherst, N.Y.: Prometheus Books, 2008. 538 pp. $28.98. Volumes have been written about Franklin Delano Roosevelt and his twelveyear presidency, but what had not been written until now was the story of his faithful friend and long-time press secretary, Stephen Early. It was he who initiated many White House media relations strategies that have since become commonplace, such as regularly scheduled open press conferences, nationwide radio addresses, and an understanding of the power that media wield in shaping public opinion. Filled with fascinating details culled from Early's diary and scores of other primary and secondary sources, the book recounts his roots and then tells of his exposure to and interaction with Roosevelt, first as a journalist and later as one of his most trusted advisors. Early's life (1889-1951) and career spanned a fascinating era. He served in World War I, during which time he worked at the Stars and Stripes. His days in the White House started with Roosevelt in 1933 and continued through the controversies of the New Deal and the drama of World War II and the president's death. He wanted to leave government service for the good of his family, but felt an obligation to serve when Roosevelt requested he stay - and later, when Truman asked him to return. Throughout his long government employ, Early brought to his work a deep loyalty to Roosevelt, an obligation to serve despite significant personal sacrifice, and strong journalistic experience and principles. As such, he became a public figure in his own right and earned the respect of both politicians and journalists for his steady, unwavering dedication and largely open-door policy. A well-known Associated Press reporter and an early contributor to Paramount newsreels prior to joining the White House, Early understood the power of images and the press to build and sustain public support. In addition, he arranged Roosevelt's famous Fireside Chats, strategically keeping them to one-half hour during Sunday night prime time and recommending them infrequently to maintain public interest and prevent overexposure. Author Linda Levin, a journalism professor and department chair at the University of Rhode Island, has carefully documented her work about Early and provides context, caveats, and a range of sources throughout the book, which was a challenging task because most of her subjects died decades ago. …

Long-time confidant and press secretary to US President Franklin Delano Roosevelt, Stephen Early served throughout FDR's 12-year administration. As such, he was chief White House communicator during the implementation of the president's New Deal policies and throughout World War II. In March 1934, on the first day of his second year as secretary, Early started a diary. He added to it until the end of the decade. This study examines 131 of Early's diary entries over its 6 years to construct a glimpse of his professional and personal life as a high-level government communicator. Compilations of his most common activities are made and compared over time, and a discussion of Early's day-to-day professional work, private time, and contributions within the context of modern public relations practice are included.

* Heath, Robert L. and Timothy Coombs (2006). Today's Public Relations: An Introduction. Thousand Oaks, CA: Sage Publications, pp. 539. * Lamb, Larry F. and Kathy Brittain McKee. (2005). Applied Public Relations: Cases in Stakeholder Management. Mahwah, NJ: Lawrence Erlbaum Associates, pp. 258. With so many "skills" courses in journalism schools, it's refreshing to see a public relations text with a theoretical frame. Larry Lamb and Kathy Brittain McKee tell readers on page one that their text is written from a systems theory perspective, explain what this means, and describe why this frame is a good fit for the field. A couple of pages later they acknowledge that other theoretical perspectives and constructs also could be applied to the material, and they list more than half a dozen of these. They also note that knowledge of marketing, management, and contemporary media practices also are vital for public relations practitioners. The authors do a good job of incorporating some of these basic management, marketing, and media concepts in the material that introduces each of the nine clusters of different "stakeholder" cases-from employees and consumers to media and investors to volunteers and activists and beyond-and through four guest commentaries from practitioners and educators interspersed throughout the book. However, I would value a brief introduction of the other theoretical perspectives that could help inform the case analyses as well, perspectives they mention but don't define, such as diffusion of innovations, elaboration likelihood model, framing, and social learning. These additional perspectives could have been included in a box within relevant cases or discussed via guest commentary without detracting from the overall systems framework. Professors who adopt this text may want to offer such supplemental information to help reinforce the theories many public relations students have been introduced to in earlier classes and to help demonstrate their practical application. Likewise, there is scant information about ethics in the text, but questions about ethics are included in the recommended analysis questions. Although students should have already been exposed to public relations ethics before using this book, professors likely will want to provide supplemental information to them before meaningful case analysis can begin. With its forty-three case studies organized by primary stakeholder type, this text gives professors lots of content options and is probably best suited for use in a public relations case studies or management course, as a supplemental campaigns book, or even as a reference for practicing professionals. What I like most about the book is that the authors included not only award-winning campaigns but also cases that didn't necessarily go particularly well. I believe these examples are the ones from which we often can learn the most. The relatively brief but thoughtful introductions to each cluster of cases are valuable in framing students' subsequent reading, and the incorporation of crisis situations into existing stakeholder categories, rather than including them as part of an artificially separate unit, makes sense. This book also does a good job of discussing nonprofit organizations and government campaigns, which are areas not always addressed well, if at all, in other public relations case studies texts. However, additional examples of campaign materials and a more attractive duplication of those that are included would likely appeal more to students, as the limited reproductions are small, and the book has a textheavy design. …

This exploratory research study is the first known attempt to understand the process and various stages of leadership development in public relations specialists. Using purposive in-depth interviews with PR practitioners and students from five countries (Brazil, China, India, Russia and the U.S.), this study gathered qualitative data about the seven public relations leadership dimensions (Berger & Meng, 2014) to glean insights as to when these dimensions appear/are learned and how they are manifested. This study indicates that having strong technical skills (the communication knowledge and expertise dimension) is viewed as the main prerequisite to develop into a PR leader. Other personal leadership dimensions found to be learned early in life and developed more fully over time include: self-dynamics (first learned through family/peer interactions and through those of school/organizations/groups), ethical orientation (first learned from family/religious values), team collaboration (first learned through family, sports, church and school projects), relationship-building (first learned through interactions with peers, teachers, family members, coaches). Strategic decision making capabilities seem to develop later in one’s professional growth, after one has both technical skill and professional experience upon which to draw.