Flexible ecommerce, for WordPress builds of all sizes
Whether you’re a freelance developer, an in-house engineer, or run an agency, WooCommerce is a powerful ecommerce solution that supports the growth of your business. Our open source platform lets you create anything you need, all on WordPress — the world’s most popular website builder.
Check out documentation to discover what Woo can do for you.
Check out documentation to discover what Woo can do for you.
Trusted by more developers
than any other platform
BuiltWith, Checkout Usage Statistics
BuiltWith, Ecommerce Usage Distribution in the Top 1 Million Sites
W3Techs, Usage Statistics and Market Share of WordPress
If they can dream it, you can do it
No matter how or what a merchant wants to sell, you can make it happen with WooCommerce. Our flexible platform lets you build the shopping experience of their dreams for nearly anything: physical products, digital downloads, services, accommodations, bookings, or even subscriptions.
Need to integrate with other software? If there’s not already an extension in our Marketplace, you can build your own connections with nearly any application out there.
Get set up for success
We want you to have the best possible experience of building with Woo. Take a look at our curated list of developer resources and guides designed to help you make the most out of our platform.
- Visit our central developer hub for all of our WooCommerce core development resources
- Keep up to date with WooCommerce core releases
- Take a look at the best practices for customizing WooCommerce
- Use the WooCommerce Theme Developer Handbook to start building beautiful themes
- Save development time with this handy list of pre-written code snippets
- Learn the key concepts and processes for developing extensions in our Extension Development Best Practices
- Contribute to WooCommerce on GitHub
- Find out more about building with WordPress
“We’re stronger together! Proprietary software companies filled with VC money are everywhere. By leveraging the freedoms of open source and working together we can truly become a force to be reckoned with.”
— Jimmy Rosen, Angry Creative
“The expandability of Woo is great, we moved to Woo because of the customizability. With Shopify, everything is behind a paywall and makes it difficult to test and develop.”
— Jason Mares, Skytech Gaming
Built for builders
Work on WordPress
If you know WordPress, you already know the basics of developing on WooCommerce. Use all the plugins you already love, and even manage stores with the tried and true WP-CLI.
Get the tools you need
Hooks, filters, and REST API endpoints let you build whatever you need — the way you want to build it. Or tap into hundreds of pre-built extensions in our Marketplace so you can go to market faster.
Made for developers, by developers
WooCommerce is fully open source and publicly built on GitHub. Help create the future of ecommerce by contributing to the core software with fellow developers.
Give your clients true ownership
Unlike closed-source platforms, WooCommerce gives your clients full ownership over their store and their data. Their site, store, order, and customer information is truly theirs — not leased from their ecommerce platform. Plus, you can host on whatever solution you prefer, including dozens of WordPress-optimized options.
Extend your revenue streams
Have an idea for an extension that will benefit WooCommerce merchants? Add recurring revenue streams to your business by selling your work in our Marketplace. Tens of thousands of merchants and developers visit every month to find solutions for automation, shipping, marketing, and more.
“We parallel ran Woo against our Magento platform and found Woo had better conversion rates and better average basket value. We’re also happy to see how our Woo bundles have been performing (as a bonus they are a pain to set up on Magento, and straightforward on Woo).”
— Yas Poptani, Packt
“We use every chance possible to bolster Open Source projects such as WordPress or WooCommerce to democratize publishing and make the ecommerce field a fair-play for everybody… especially in these times where accessibility, privacy and user experience are paramount for any kind of meaningful growth.”
— Kresimir Koncic, Neuralab